1979 Golden Age

#883 - Business Development

"The Founding Ceremony" entered the preparation stage.

Chen Qi said he wanted to find five or six famous actors to guest star, and they were not just random people, they had to be the best. Gong Xue had already chosen one, and he wanted to give another to Liang Jiahui, and then pick a few more from the mainland, and then he wanted Lin Qingxia to make an appearance.

Xie Jin has completed "Furong Town" and will start "The Last Nobleman" this year. He also wants to facilitate the cooperation between Lin Qingxia and Xie Jin.

In 1993, there was a film called "Chongqing Negotiations". Taiwanese actress Hu Huizhong played a female reporter from the Central News Agency. She originally stood on Chiang Kai-shek's side, but was later convinced by the teacher's personal charm and changed her position. This character had a historical prototype. It was originally a male, but was changed to a female to match Hu Huizhong.

But this happened after the 92 Consensus.

If you want to get Lin Qingxia to play in "The Founding Ceremony" these days, it will take a lot of effort, and it is still unknown whether it will succeed.

Anyway, after the discussion, Li Gankuan and the other two stayed directly at the Beijing Film Studio Guesthouse. They had to collect materials and write scripts, which was the norm for the staff of Changchun Film Studio. They often did not stay in Changchun, but went to Beijing to do preparatory work.

In fact, except for Beijing and Shanghai, all the film studios in the country faced this embarrassment: the cities they were located in were not film centers and resources were scarce. Only Emei Studio relied on Han Sanping and Xi'an Film Studio relied on Wu Tianming's personal abilities and once made a name for themselves.

"Of course, we want Hong Kong compatriots to support the Asian Games, cheer for Chinese athletes, and be proud of our first major event."

"Okay, we'll do our best!"

Chen Qi nodded and said, "May I ask you how is the funding for the Asian Games going?"

"Alas, progress is slow and the gap is too big."

Wu Shaozu shook his head. This was no secret. The entire capital was working hard for the Asian Games. The funds were mainly used to build facilities, including more than 20 stadiums, a sports center, an Asian Games Village, bridges and roads, etc.

"I have an idea that can both promote and subsidize some funds, killing two birds with one stone!"

"What do you think?"

"1. Dongfang Company is responsible for the commercial development of the Asian Games mascot; 2. The company is responsible for the commercial operation of the Asian Games songs; 3. Please give me permission so that I can organize some activities in the name of the Asian Games. We don't want a penny from the proceeds except for the basic costs!"

"this……"

Wu Shaozu was stunned.

He originally thought he was here to discuss publicity, but ended up expanding the topic. He was no ordinary person, so he asked, "Comrade Chen Qi, can you give me some specific examples?"

"For example, do you have a plan for a mascot now?"

"We started soliciting designs in 1985. At first, the dragon, Monkey King, panda, etc. were all candidates, but later we decided to use the panda. So we solicited designs for the panda again, and Changchun Film Studio submitted a plan. We think it's pretty good, and we will announce it once it's finalized."

"Panda? That's great!"

Chen Qi was very surprised.

"I am trying to develop the commercial value of panda culture and am preparing a movie and an animation that will coincide with the Asian Games. Specifically, I want to produce a series of derivative products, such as toys, clothing, umbrellas, pencil cases, school bags, music cards, video games, etc. You authorize me and I will run the business."

“But your company…”

"We are Oriental Culture and Art Co., Ltd., which is completely within our business scope! In fact, to some extent, publicity and making money are the same thing. If the publicity is good, more products will be sold, and if the products are sold more, the publicity will be better, and they will promote each other."

Wu Shaozu was quite moved by what he heard. He pondered for a moment and said, "I personally like your proposal very much, but we need to hold a meeting to study it. I will inform you as soon as there is a result!"

"Okay, wait for good news!"

Wu Shaozu received an unexpected surprise and said goodbye happily.

Liang Xiaosheng sipped his Gao Sui and sighed, "Teacher Chen, you've changed your career again and entered the sports world!"

"Literature and style flourish together, and literature and style are inseparable!"

The Asian Games mascot "Panda Panpan" will be unveiled in April next year. It was designed by Changchun Film Studio artist Liu Zhongren. Panpan is the most famous mascot, even more popular than the Olympic Fuwa.

At that time, a large number of companies used Panpan as their name. There was a Panpan security door company in Liaoning. The GG saying "Panpan comes home, and you can live and work in peace and contentment" was well-known to everyone.

As long as Chen Qi gets the authorization, there are so many ways to operate it. Not to mention anything else, he can sell countless tapes alone!

The Oriental Company could only cooperate with the company, and it was not easy to donate money. The money of state-owned enterprises is essentially public money, so how could they donate public money? Therefore, the state-owned enterprises at that time made contributions in terms of facility construction and material supply, and did not directly pay money.

…………

Zheng Yuanjie is indeed a hero who can support an entire magazine on his own.

The task assigned in October last year was completed very easily, and 50 episodes of the fairy tale "The Story of Panda" were produced. The protagonist is a 4-year-old panda baby, with a panda mother and a panda father.

The story revolves around a family of three, whose neighbors and friends are all cute animals. It promotes truth, goodness, and beauty and is positive through various joyful little stories.

Target group: kindergarten to primary school.

This is a universal cultural product, with overall reference to "Peppa Pig" - of course Peppa Pig is also ruined. In an episode in September 2022, a same-sex couple appeared in "Peppa Pig".

Chen Qi really wanted to name the cartoon "Panda Panpan", but Panpan hasn't come out yet, so he has to wait.

Afterwards, he met with Minister Ai again to discuss the TV series.

The director of "Justice Bao" is Li Wenhua, who is the director of the TV drama department of Oriental Company. He is familiar with Chen Qi's production ideas and knows how to complete the work efficiently, instead of taking two years to shoot 20 episodes like other directors.

What Chen Qi wants is speed.

Bao Zheng was played by Bao Guoan, Gongsun Ce was played by Pu Cunxin, and Zhan Zhao was played by Wang Qun. There were six unit stories, and you could add as many people as you wanted, including He Qing, Tao Huimin, Huang Qiuyan, and even Ge You.

As a result, Li Po, who played Dong Zhuo in Romance of the Three Kingdoms, and Bao Guoan, who played Cao Cao, have both played Bao Zheng.

Therefore, the climate and soil of the Han Dynasty nurtured its people, and each and every one of them became a hero.

The female lead of "Women in the Shadows" was originally scheduled to be Fang Shu, but the director chose someone no one expected, Guo Baochang!

Guo Baochang was very surprised, but after reading the script he liked it very much and had a magical sense of immersion - he later filmed "The Mansion Gate".

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