Second Master Xue of the Red Chamber has space

Chapter 289 New Concept Embroidery Shop

Due to the huge new force, Xue Pan's momentum was encouraged, so he decided to seize all the time to speed up the birth of Shu Embroidery Workshop.

First of all, the place in the capital is very expensive, Xue Pan has to choose a shop with a good location as the storefront for selling the finished products of the embroidery workshop.This was not a difficult task for the Xue family. Xue Pan took a fancy to a three-story store, which was so large that it could almost open a large restaurant.Uh... By the way, it turns out that this place is really a relatively large restaurant.Because Xue Pan was in a hurry, and this restaurant was suppressed by Fuying Restaurant so that there was no way to survive, asking for a price so hard that others thought it too expensive, but Xue Pan felt that his brother's idea was too honest and ruined the future of the restaurant. , so he didn't even negotiate the price, and offered the other party's asking price so aggressively that the original owner once thought that there was something wrong with Xue Pan's mind.

But it is obviously just an embroidery workshop, why do you have to have such a big place on the third floor below the mountain?
That's because this store will subvert the world's understanding of embroidery shops. The central idea behind opening this store is to include everything.

It includes different kinds of embroidery fabrics, because in addition to Shu embroidery, Shu brocade, Beijing embroidery and Hunan embroidery are also very popular.As for the fabrics, if Shu brocade is rare, the gold satin, makeup satin, mending satin, flash satin, palace silk, Lu silk, Hangxi, Gaoli cloth and other advanced materials are also valuable, and even the commonly seen cloud Satin, plain satin, cocoon silk, Yang satin, Peng satin, and all kinds of gauze satin should be available.

The finished products for sale should not only be embroidered pieces, but also ready-made clothes, shoes and socks, hats, various accessories, jewelry, and even round fans and folding fans for summer, and hand stoves and foot stoves for winter.

If someone else opened such a store alone, it would take a long time to prepare, but the Xue family is different.Their stores in Beijing cannot be said to be numerous, but they are more than enough to cope with the supply of the above-mentioned goods.

In addition, Xue Hong also gave him a lot of good advice.

Since ready-made clothes are to be sold here, it is best to take a more advanced route. You can spend more time on the design of clothing, together with accessories and jewelry, to make suits of different series and different themes.The so-called suit, of course, must buy a complete set.However, this store will sell VIP cards of different levels. The more you buy, the higher the VIP level and the greater the discount.

As for the release of suits, the store will introduce various promotional and marketing methods. On this basis, from time to time, some brothel girls will be invited to do real-life model performances and the like.Naturally, this performance has nothing to do with Fengyue, it's just that it's inconvenient for ordinary women from good families to show their faces, so they made such a bad move.

Furthermore, the space on the third floor has many private rooms.Because this kind of shop is usually visited by the wives and young ladies of wealthy families.A woman of this status is not only not suitable for publicity, but also needs to receive more comprehensive and thoughtful services.

Then Xue Hong thought of the one-stop one-to-one high-end shopping mall service standard in the private room.Let those wealthy wives enjoy the top shopping enjoyment and spend a lot of money at one time.Anyway, there is a shortage of other things in the capital, and the wife of the official can catch a lot.The officialdom in the capital is intricate and complicated, with various banquets emerging one after another. Which family's wife doesn't need to dress up well in order to attract everyone's attention and win over the ones she needs to win over?

Of course, these are only preliminary assumptions. If we really want to achieve the ideal standard, this road is still very difficult.First, where are the good designers?
For such a store to be opened well and successfully, it is essential to introduce new designs.However, although Xue Hong can draw, he can at most draw geometric figures such as furniture drawings, and clothing design, which requires people who know both drawing and fashion to be competent.Moreover, in order to meet the business needs of the store, the design draft must be more and more new. This not only requires the designer to be talented, but also very hardworking. The new ideas in his mind must be inexhaustible. Talents?
Furthermore, even if the new products can keep up, what about sales talents?

According to Xue Hong's vision, since most of the service providers are women, the salespersons themselves are required to be women.If there are twelve private rooms on the upper floor, then at least twelve professional sales personnel are needed to allocate them.

What is a professional?First of all, you must have a specific and all-round understanding of the products you sell. Not only can you answer all questions about the products from customers, but you must also accurately describe the characteristics of your products that are superior to other similar products, and strive to achieve 100% sales.At the same time, it is also necessary to have the ability of joint sales. It is best to let customers fully trust the salesperson after experiencing high-quality services, so that multiple transactions can be facilitated, and a stable customer source is formed in this way.

However, this kind of thing is easy to say, but it is more difficult to obtain such talents than reaching the moon and reaching for the stars.Are there any women in this era who are so willing to show off and have such unique insights?Why is there an old saying that long hair means short knowledge?Because women have never been taken seriously, among ordinary girls, how many are like Baochai and Daiyu, who have been carefully cultivated by their families since childhood?Most of them are illiterate and cannot work on the stage, so if the problem of the female salesperson is not solved, then the VIP rooms on the third floor will probably be of no use for the time being.

As for the embroidery workshop, Xue Pan had seen many places. He felt that it was inappropriate to arrange the embroidery workshop too close to the capital, so he used local materials and bought land directly in Huaishu Village.

According to what Xue Hong said, a dormitory building can be built on this large piece of land, imitating the materials used in green brick greenhouses.Because the embroiderers are all women, and most of them are widows, a dormitory was built to make it convenient for them to sit, lie down and rest during work.

There are also several courtyards separated. At the front are the servants and guards, in the middle are the boys reporting to each other, and at the end are the embroidery workshop and dormitory, where the female workers gather daily.Naturally, this place is just like the mansion of a wealthy family. There is also a mother-in-law who is responsible for the rules every day. She goes to work at night, checks the night, and is on guard. The rules and etiquette are not wrong at all, so the female workers can feel more at ease living in the back.

Although there are walls around the dormitory building, it is much more refined than the greenhouse in terms of design and decoration.After all, it is a place where people live, and it is also the birthplace of countless beauties, so it is natural not to be sloppy.

And the land near the embroidery workshop was not empty. Many private houses were built next to it to accommodate the embroidery mother's family members.These houses are in the pattern of courtyards, with only one entrance, but there are more houses in the courtyard on the left, which is suitable for families with a large population. some.

(End of this chapter)