Chapter 203 Growth
As for whether the high threshold will turn off real users, Li Sheng feels that it is not the case, otherwise what is the purpose of advertising?

After all, promotion is promotion, and the APP's promotion plan is used to harvest the user's social circle after the user uses the Knight Card.

And Li Sheng's advertisements on Mouyin are used to attract new customers and then lure them to become new users.

Pulling new users in, and then harvesting the social circle of new users, Li Sheng felt that Ye Honggang probably learned this trick from XX sales company, and he learned it well.

When it came to the activation of the physical card, Li Sheng quickly asked Ye Honggang how the physical card was doing now.

Hearing Li Sheng's words, Ye Honggang took out a black knight card, and Su Zimei picked it up for Li Sheng very discerningly.

He took the knight card from Su Zimei, thought about it, and then Li Sheng took out his CCB black card for comparison.

Through comparison, Li Sheng found that the knight card looks more powerful than his own black card, which is simply out of line.

Although he knew that the knight card only had an appearance, Li Sheng knew that the experience brought by the physical card was incomparable with the virtual card.

Then he put the knight card on the table, and Li Sheng asked Ye Honggang a series of questions about advertising promotion and express delivery again.

Then during the question and answer, Li Sheng understood the current situation: the company is currently ready for everything, and it is waiting for Li to issue an order.

Seeing this, Li Sheng decisively announced the adjournment of the meeting, allowing Ye Honggang and other executives to return to their posts, and the app was officially launched.

Following Li Sheng's order, several senior executives returned to their departments after receiving the order, and then began to issue various instructions.

As a result, not long after Li Sheng issued the order, various departments started turning like gears, and then the company quickly started to operate driven by the gears.

As for Li Sheng who had returned to the office, he was not idle either, and had been checking the company's recent operating conditions to see if there were any mistakes.

Not long after the meeting ended, as the advertisement was played on a certain music, the sales and downloads of the knight card soon broke through zero.

However, due to the time required for express delivery, there were no new member user registrations, and Li Sheng naturally could not obtain user usage information.

As for the inability to acquire new users, Li Sheng was a little anxious and even started to beat the drum in his heart:
"Is there something wrong with my actual card activation system? Others are free, so charging yourself is a bad move!"

Su Zimei who was at the side naturally saw Li Sheng's uneasiness, and then silently came behind Li Sheng, and began to massage Li Sheng.

Although he knew that he probably wouldn't be of much use here, Li Sheng didn't leave work either, and worked overtime with everyone.

Moreover, Li Sheng kept reminiscing in the office, trying to get inspiration from it, and then fine-tune the current plan to make the Cavaliers become a behemoth as soon as possible.

When the time came to 10 o'clock in the evening, the number of downloads and sales in half a day were not as many as Li Sheng imagined, which made Li Sheng even more depressed.

However, unlike Li Sheng, other people in the company are quite confident. After all, it has only been online for a long time, and they haven't exerted their strength yet.

Seeing that it was already 10 o'clock, Li Sheng naturally did not stay up any longer, but chose to go back from get off work.

When she and Su Zimei came to the parking lot, Su Zimei frowned when she saw Li Sheng getting into a MINI.

Because of a woman's intuition, Su Zimei could tell at a glance that this was a woman's car, and why Li Sheng drove this car was obvious...

But seeing that Li Sheng drove away from the parking lot very quickly, and the company had a lot of business affairs recently, Su Zimei quickly put this matter behind her.

When Li Sheng went back to rest, some night owls also gradually went online, and then noticed the knight card advertisement.

For night owls, ordering takeout has long been a daily routine, so I saw the announcement of the Knight Card: Order a certain group with the Knight Card, and the crocodile will get a 5% discount on the takeaway.

To be honest, I'm still a little excited. After all, I can save a lot of money to buy cigarettes every month.

Then I saw that the knight card with the original price of 299 is free and only costs 9.9 with free shipping, and I was even more excited.

But 9.9 is also money, so someone soon sent the knight card to the group and asked people in the group if it was reliable.

Since the knight card was only launched today, everyone is a bit unfamiliar with this thing, and they don't know whether it is true or not, so some people started to tease:
"How about you try it first and tell us later?"

"It can't be 9 yuan for postage. You can't even afford it!"

Seeing that some "cute newcomers" in the group were irritating me, the person who sent the message bought it directly if they didn't plan to buy it.

After paying the postage of 9.9 yuan, then send the screenshot directly to the group:

"9.9 has been paid. When the express arrives, I will live broadcast it for you to watch!"

……

At 8 o'clock the next morning, Li Sheng came to Zheng Nanjian's shop at around 4 o'clock because he had made an agreement with the 9S shop yesterday.

Then he said hello to Zheng Nanjian, and then signed for the Vantage shipped from the Aston Martin 4s store.

After signing for the car, looking at the Aston Martin Vantage in front of him, Li Sheng suddenly felt that the car was not bad, and he looked like a gentleman.

As for Zheng Nanjian on the side, he was a little surprised:
"Vantage, why don't you buy DB11, V8 is not much worse!"

"Give it to someone else, don't reject it for nothing!"

"Fuck, who gave it to me, let the boss give me one too, don't want it for nothing!"

"乀(ˉεˉ乀) get out!"

Then he left the car to the people at Zheng Nanjian's store, and then Li Sheng drove the MINI to the office building and parked where it was yesterday.

Seeing Li Sheng approaching, Su Zimei gave Li Sheng yesterday's data, and then Li Sheng sat on the office chair and read it.

After seeing the obvious improvement in the data, Li Sheng felt that the hanging heart in his heart was finally let go.

Judging from the current growth trend, my strategy is still fine, and this market is indeed very promising.

Then Li Sheng ordered Su Zimei to let Ye Honggang continue to increase the advertising investment, and the advertising investment in the week before the app's launch can be doubled several times.

After Su Zimei received Li Sheng's instructions, she naturally left the office, and then went to Ye Honggang to give Li Sheng's instructions.

After Ye Honggang received Li Sheng's order, he quickly talked about advertising with someone from a certain sound source, and then bought the open-screen advertisement.

Moreover, the original investment of 1000 million exposures per day, Ye Honggang gritted his teeth and raised it to 5000 million exposures, and the advertising cost reached 200 million yuan.

As for the advertising fee of 0.2 yuan per click, Ye Hong also raised it from the original 50 yuan to 150 million yuan.

In addition to the daily official budget, Ye Honggang also pre-deposited 1000 million advertising fees on the advertising platform of the creator of a certain sound.

Through the creator platform, bloggers of Xingyin can accept tasks here, and then reach cooperation through review.

Then, according to the number of playbacks of the created content and the number of clicks on the links, Li Sheng's company rewards the creators.

(End of this chapter)

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