fantasy blockbuster era

Chapter 121
Hearing that Xu Le came to him to ask for promotional funds, Sun Zhonghuai frowned and said dissatisfied: "If I remember correctly, the company set up a special project fund of 12 billion yuan for the film "Lin Lingsu". All expenditures are allocated from this fund, including publicity expenses, so why do you still need to apply?"

A company must have done a good financial plan in advance for anything it does, and Teng Gua's investment in the movie "Lin Lingsu" is really not small, and the promotional expenses are naturally included in it.

And considering that this time it is not like before, it is just a single movie released, but it is related to the film and television market of Longguo, so the budget for the promotion itself is much higher.

Now Xu Le still has to apply for funds, so he definitely can't just agree.

"Run out."

Seeing his dissatisfied face, Xu Le patiently explained: "Originally, a post-stage publicity fund was reserved, which was enough according to the plan, but the publicity of "Shading the Sky" was too big this time. Too far behind, the publicity funds have far exceeded expectations, so there is nothing left."

Xu Le gave a reasonable explanation.

Sun Zhonghuai looked deeply into his eyes, Xu Le turned around without flinching.

Xu Le is already very old, and in the field of directors, he is already considered an old man among the old. Maybe someday he will suffer from some illness, and it is not out of the question that he will retire.

In so many years of directing career, he is used to seeing people taking money that does not belong to him. To be honest, he did it when he was young.

But now that he is old, he just wants to do his best and make movies he likes.

money?
He has earned enough.

Therefore, he knew what Sun Zhonghuai was thinking, and he looked straight into the other's eyes because he was not afraid.

Ten seconds passed.

Sun Zhonghuai looked away, nodded slightly and said in a deep voice, "What is the box office gap between the four movies now?"

Xu Le felt relieved.

In the film industry, although he is a great director.

There are a lot of famous directors, seniors and the like.

But in front of a big boss like Sun Zhonghuai who controls the platform, his status is really nothing. If the other party says a word, he may not be able to attract any investment again.

Knowing now that Sun Zhonghuai believed in him, he let out a sigh of relief.

"Excluding the box office during the pre-sale period, the 12-hour box office statistics are: "Shadow" 1.21 million, "Wolf Warrior 3" 1.12 million, "Lin Ling Su" 1.03 million, and "Burmese" 9800 million."

"Even if the difference between the first and the fourth is less than 3000 million, as long as this number is further promoted, there may not be no chance of surpassing it."

Xu Le continued: "Judging from the pre-sale box office of "Shading the Sky", I think the reason it is higher than the other three films is that the pre-screening promotion is more powerful than ours!"

"And we pay too much attention to online promotion, which is far from offline, so I will spend more of this new application fee on offline advertising."

"In this way, the gap of tens of millions is not a problem at all."

Xu Le said confidently: "Besides, we will be stronger in terms of cast, which means that we will have more advantages in the promotional roadshow after the release."

"Furthermore, we have a huge user traffic in Tenggua. As long as we increase the efforts to attract traffic and adopt this three-pronged approach, "Lin Ling Su" will definitely perform better in the subsequent box office trends, so it is inevitable that the film scheduling rate will increase accordingly. "

"After this series of punches, the advantage of the pre-sale period of "Shading the Sky" will of course be gone!"

"As for "Wolf Warrior 3" and "Myanmar Jill", even if they use the same method, they don't have the traffic advantage of our Tenggua, and they are simply incomparable."

"This is my idea, so I want to apply for another publicity fund. What do you think, Mr. Sun?"

After speaking, Xu Le looked at Sun Zhonghuai with expectant eyes.

His plan is to increase offline publicity, and at the same time increase online drainage, thereby increasing the box office trend curve, and then triggering an increase in the number of films, and finally "Lin Lingsu" will reach the top!
The plan is a good one, and Sun Zhonghuai thinks it makes sense just by hearing it.

According to Xu Le's thinking, as long as this operation continues, the other three films will almost certainly lose.

But there is a very serious problem. Xu Le's plan is too idealistic. All aspects have not been fully considered and it is a bit taken for granted.

Let’s talk about user drainage first.

Although Tenggua has a huge user advantage, there is Dou Sheng behind "Zhetian". If you really put it together, it may not be worse than Tenggua.

Although the other 2 are slightly behind in this respect, they also have other advantages!
The Wolf Warrior series itself has its own fan base, especially the second part has a high status among the audience. Now that the third part is on the line, it will definitely attract a lot of viewers to the theater.

Now the 12-hour box office "Wolf Warrior 3" ranks second, which is enough to prove this point.

And "Myanmar" also has a "囧" series, and its actors are also three famous actors Wang Bao, Huang Shui, and Hao Jian, and its box office appeal is not bad at all.

Especially Hao Jian, who has become the most popular actor in the Dragon Kingdom in the past two years. As long as he plays a comedy, a large number of audiences will see his name and walk into the cinema.

Before that, he could only be a cameo in "Shading the Sky", but in "Myanmar", he was the leading actor.

In comparison, among the other three movies, none of the actors had as much box office appeal as him!

Another thing that Xu Le overlooked was the quality of the film.

Sun Zhonghuai has never watched "Wolf Warrior 3" and "Lost in Myanmar", but he has finished watching "Lin Lingsu" and "Shading the Sky 1--Journey to the Big Dipper"!
In his opinion, "Lin Ling Su" is really inferior to "Zha Tian" by a long way. It is almost impossible to surpass it. It is a fantasy!
It's not that he doesn't have confidence in his own movie, it's because he watched that scene just now, which completely convinced him.

Therefore, Sun Zhonghuai avoided answering Xu Le's question and instead asked, "Director Xu, have you seen the other three movies?"

Xu Le was taken aback.

He really hasn't watched it. There are a lot of things about "Lin Lingsu". As the director, he is also the main person in charge of the connection between the crew and Tenggua Video. He is not only busy with filming, but also busy with publicity and road shows after filming , busy documents, busy applying for a lot of things, really very busy.

And now that the four movies have been released for less than 24 hours, he has no time to watch them.

"Not yet, I've been busy and don't have time to look."

Xu Le shook his head and said truthfully, "I'll take a look when I have time."

"Don't have time. It's not long before get off work. After dinner tonight, how about the two of us going to watch "Shading the Sky" together?"

"Then watch "Wolf Warrior 3" and "Jack in Burma" again, so that we can know ourselves and our enemies, and win a hundred battles, how about it?"

Sun Zhonghuai smiled and invited.

He wanted to watch "Shading the Sky" again.

He had been shocked before, especially the first half, and he didn't watch it that carefully. It was just time to enjoy the visual feast again in the evening!
Furthermore, he hasn't watched the other 2 movies yet, so he couldn't help being curious, so he just watched them together!
It was just that after watching three movies at once, he would stay up a little later, and he was used to it.

"But, about the promotion fee?"

Xu Le was a little dazed, he didn't understand why Sun Zhonghuai suddenly wanted to watch a movie, and he was talking about promotion with him!
"No hurry, watch a movie first."

Sun Zhonghuai raised his hand to stop him.

"Let's talk after reading it!"

　What the hell~ The next chapter will be reviewed again!

　　I just wrote my own predicted plot of Wolf Warrior 3!

　　
　
(End of this chapter)