fantasy blockbuster era

Chapter 177 The Horrible Publicity Swap
It is understandable that users flow into Tenggua, and it often happens when encountering good dramas, but this time it is just a little more.

However, users flowed into Xigua Video, and there was still a mass flow loss of tens of millions. How could the two companies not be surprised?

General Gu and Long Yu immediately ordered people to investigate.

Soon, the results came out.

One "Fist of Mountains and Rivers", one "Fist Intention", two big-investment Chinese martial arts dramas, have shown their strength since they went online, other family ethics, fantasy idols, mother-in-law and daughter-in-law, modern times, suspense, costume idols, etc. The drama can't be played at all, and everything is vulnerable.

Not to mention their two platforms, even the traffic of other dramas on Tenggua and Xigua’s own platforms, a large part of it was also pulled into these two dramas.

In the few hours when the new episodes are released, the audience of all other dramas will temporarily flow into these two dramas and become one of the millions or tens of millions of audiences.

"Is this publicity really that scary?"

After Gu Jiangjiang and Long Yu found out the reason, they couldn't believe the results before them.

It’s okay to take pictures of yourself, but the ones you take are also so popular?
Knowing that Sun Zhonghuai was in a meeting in Tenggua and asked to learn Zhang Yang's filming theory, the two didn't care at all, and even felt that Sun Zhonghuai was making a fuss out of a molehill.

A small young man, but he was lucky enough to make a few popular dramas, so do we need to learn from him?

A dignified Tenggua video, with countless generals under his command, to hold a mere Zhuzi to such a high position, don't you feel that Tenggua has lost face?

Now that the real results were in front of them, both of them were stunned.

Could it be that Zhang Yang is really that scary?
Or maybe following his so-called blockbuster theory and filming a movie will really make a movie a hit all over the Internet?

Both of them were a little shaken.

Not only the two of them, but also the bosses of video sites such as Bilibili, Mango, and PP, and the bosses of many domestic film and television companies, have also seen the popularity of the two dramas.

Last year, many film and television companies just followed suit and filmed a lot of specious Chinese martial arts and fantasy, but none of them were really popular, and these big shots didn't care at all.

Even if Zhang Yang has developed to his current status, he still thinks that he only has some abilities and others cannot learn from them.

After all, with so many directors in the film and television industry, how many of them don't have their own style?

In the past, there were quite a few people who filmed under these directors. To really become popular, you have to be the one who takes the initiative, and others are completely unable to do so.

Now seeing the popularity of the two dramas, especially the screen-filled barrage of "Fist Intent" and the surge in popularity statistics on the Internet, they are all dumbfounded.

Everyone has an idea in their hearts.

Do you want to learn how to make a drama?

hiss~
Forget it, the investment is a bit big!

Heartache, reluctant
But what if it becomes popular like "Fist Intent"?
shoot?
not shoot?

It is a question worth thinking about.

All of a sudden, the owners of these video sites, including the owners of many film and television companies, began to study Zhang Yang's blockbuster remarks on the show.

Let’s not talk about whether to shoot or not, at least this set of things seems to be somewhat useful so far.

That night, 4 hours after the two dramas went live, that is around 0:[-] in the morning.

Both Tenggua and Xigua received the specific data of each other's playback volume.

Tenggua video.

"Mr. Sun, the news is out. The two episodes of "Fist" have a total of more than 2 million views on the first day, with an average of 1 million views per episode. The first episode has 1 million views, and the second episode has 3000 million views! The current conversion rate of users for subsequent episodes is 8500%, but this result is not accurate. Before the news came, the number of paid users for the second episode was still rising. Xigua internally predicts that the conversion rate from free users to paid users may eventually reach 65% %!”

Xu Le looked dignified.

This is the result he just called to inquire about.

"How many?!!!"

"It's 65% now, and it will rise to 70% later? Did you hear me right?"

Sun Zhonghuai was shocked when he heard the result!
For a TV series, when its broadcast volume is low, the conversion from free to paid may be higher, but like "Fist Town Mountain and River", the free first episode has hundreds of millions of users, and the follow-up payment can reach more than 70%. It's terrifying!
The pirated version of this drama has appeared on many websites!

The entire management team in Tenggua who hadn't left work couldn't believe this result.

"What about the statistical results of our "Fist Intent"?"

Sun Zhonghuai asked quickly.

Xu Le had already made preparations, cleared his throat, and looked solemn.

"Currently, the first two episodes of "Fighting Will" have a total of about 6 million views. The first episode is currently 4 million views due to free reasons. After the second episode needs to be charged, the view volume will be 2 million."

"Although the number of views is far higher than that of Xigua Video, the proportion of paying users is only 50%, which is more than ten percentage points worse than "Fist Town Mountain and River"."

"Of course, this is also due to the diversion of pirated websites. Many users have gone to the pirated websites to watch them. If piracy can be banned, this ratio can be greatly increased."

"This publicity is really amazing! There are pirated copies of both films, but the conversion rate is still so much lower, which proves that our strength is still a little bit worse."

"I just watched "Fist of Mountains and Rivers". It is indeed better than "Fist Intention" in many aspects. It is also a Chinese martial arts drama with a large investment. Zhang Yang's filming gives people the feeling that it is even more different."

Sun Zhonghuai was silent for a while, and then slowly let out the suffocation in his chest.

It wasn't just him, the whole room was very dull, and the dozen or so executives in Tenggua felt that something was weighing on their hearts, which was very heavy.

Everyone was very excited when they saw the continuous increase in the number of broadcasts of "Fist Intention". Now when they heard the news of "Fist of Mountains and Rivers", their hearts were chilled, the room was silent, and everyone looked ugly.

Sun Zhonghuai looked around the crowd, thought for a while, and encouraged him aloud: "There is no need to be discouraged. After all, we are students and he is a teacher. It is normal to lose. But at least now I can be sure that the direction he proposed is correct."

"Indeed. "The Intent of Fist" is already very strong. The current statistics are already at the top of the list since Teng Gua was founded. With time, it is possible to reach the top of the list and reach a new high." Xu Le also encouraged: "The Intention of Fist" It has proved that we are on the right path, as long as Teng Gua continues to follow this method and shoot according to his theory, sooner or later we will catch up."

Yup!

We are students, and "Fist Intent" is already very powerful. After only four hours of being online, it is much better than so many TV series in Tenggua. After a while, there is even a chance to reach the top of the entire site.

It's just that the conversion ratio of paying users is a little bit worse, but we have a large base?
Thinking about it this way, everyone's expression eased a lot.

Seeing this, Sun Zhonghuai said with a smile: "Everyone is tired tonight, so go back and rest."

Up to now, many people are very tired. After all, they are not young people. Everyone is a little bit overwhelmed. Even Sun Zhonghuai himself feels a little weak.

Everyone responded and prepared to leave.

"tomorrow!"

Sun Zhonghuai seemed to have thought of something, and suddenly turned around and emphasized to everyone: "Call all the technical staff for a meeting, severely crack down on piracy, and protect the original, Tenggua is duty-bound!"

MD!

Without piracy, if you don't believe it, "Fist Intent" will not be able to rise!

Just when Tenggua Video got the news, Xigua also got the news of "Fist Intent".

Faced with the hundreds of millions of terrifying views of "Fisting Intent", everyone in Xigua felt suffocated.

2 million in 6 episodes!

If you didn’t have so many users on Tenggua Video, would there be so many views?

Everyone in the watermelon felt as if they had eaten a lemon, and felt very uncomfortable.

a long time.

"Forget it, anyway, at least in terms of the proportion of paying users, we are still better." Guan Mingyuan cheered: "Sooner or later, Xigua will also develop to that scale, everyone must have confidence."

"En. What Director Guan said makes sense. It will be a matter of time before I can lead Xigua Video from zero to the present, and from now to Tenggua! With the help of the group, why not worry about the great cause?"

Fu Yiming said confidently.

When Watermelon was founded, Longguo already had a lot of video sites. Hasn’t it developed to the current scale?
Backed by Dousheng, the future can be expected!
It's a pity that there is no publicity.
Thinking of this, he couldn't help feeling a little gloomy.

I just hope that the current state can be maintained during the negotiation, and everyone cooperates, and don't talk about such things as shareholding and acquisition.

Although I know that the hope is slim, but there is always a dream, what if it comes true?

"Yiming is right. Believe him, under his leadership, sooner or later, we will be able to stand at a higher position." Guan Mingyuan said: "Now everyone has also seen the power of Zhang Yang. Let’s talk about your ideas.”

After some encouragement, Guan Mingyuan talked about Xuanyu.

Although this proposal has been passed by the board of directors before, Xuanyu's current market capitalization requires huge funds whether it is a shareholding or an acquisition.

Therefore, the result of the previous discussion is that it is best to cross shareholdings.

The two companies have cross-shareholdings, so that you don't have to pay too much cash, and you can have me in you, and you in me, and you can get closer.

Simply buying shares means giving you money. I don’t have the control yet. It’s just a way to win you over. Alphabet’s senior management is not stupid, so naturally they are unwilling to do it.

And the acquisition is even more impossible.

Xuanyu is not listed, has no intention of selling, and has no redundant shareholders. Want to buy or buy shares?Unless Zhang Yang agrees, it is basically impossible.

So the best way is to cross-swap shares.

Just which company to cross with?This is a problem.

Alphabet Group is the parent company of companies including Xigua, Rhea, and Douyin, not its own internal department like Xuanyu.

The entire letter is beating, and it is directly under the headlines of the news industry.

Businesses such as Watermelon Video, Rhea Special Effects, and Douyin Short Video are all subsidiaries, responsible for their own profits and losses, and independent.

If there is a cross-shareholding with Xuanyu, what about watermelon?Or vibrato?Or Rhea?Or other subsidiary videos or the entire Alphabet Group?
Several people discussed before, the best is the watermelon video.

Both are in the film and television industry, so they are the best choice.

However, how many shares will be crossed is another question, and no one has determined the specific number yet.

When I came to Watermelon this time, I also wanted to see the specific performance of "Fist Town Mountain and River".

If the performance is strong enough, the conditions can be relaxed. If the performance is not good, then there is no other way, and it must be much less.

Even though several senior managers were very tired, they did not forget today's business.

Under Fu Yiming's leadership, everyone found an empty conference room, had refreshing coffee served, cheered up and began to discuss.

Guan Mingyuan sat at the main seat.

He tapped the wall of the coffee cup with a spoon, making a crisp sound, and reminded everyone: "It's late, and everyone is tired. Let's stop gossiping and get straight to the point. Now let's talk about our thoughts."

"Yiming, you go first."

He looked at Fu Yiming.

Fu Yiming was taken aback.

Although others didn't know, he told Guan Mingyuan a long time ago that he didn't support this, and keeping it as it was was the best choice, so why did he ask him to talk about his ideas now.

Fu Yiming hesitated, gritted his teeth, and finally said: "I don't support it. I think maintaining the current situation is the best choice for both parties. I know Zhang Yang, and he won't agree.

Xuan Yu was created by him alone, and no one or any force is allowed to intervene.And we are very happy to cooperate with him now, why do we have to do this?

In case, things can't be helped, and the relationship between the two parties is damaged instead, then the loss outweighs the gain. "

As soon as he finished speaking, a director immediately stood up to object.

"The current relationship is not solid. What if Zhang Yang changes his mind and doesn't cooperate with us? What should we do? Spend money and effort to bring him back?

Once is okay, how about twice or three times?
Furthermore.

I heard that Sun Zhonghuai had wooed him several times.

Instead of this, it is better for the two parties to cross shareholding, or even let us control the dominance of Xuanyu, which is the best choice. "

Another director also immediately followed up: "Indeed, I agree with Director Yang's idea, controlling Xuanyu's dominance, giving Zhang Yang enough benefits at once, and letting him help us film is the best choice.

No matter how big his appetite is, is he still not satisfied with owning shares in Xigua Video?We are the fourth largest video website in the country! "

Fu Yiming's expression turned ugly.

"Although Watermelon Video ranks fourth, the number of users is far behind that of Ai, Teng, and You. Zhang Yang has already acquired Lotte Video and has his own video website. The shares of Watermelon Video are not important to him. We need his help more.

Throughout the past two years, on the development of Xigua Video, which thing did not have his help?Without publicity, we may not be able to maintain our current position! "

he argued.

"What is Rakuten Video?"

Yang Bo, that is, Director Yang waved his hands indifferently and said: "Lakutian has fallen, even if Zhang Yang buys it, no one knows whether it can develop, how long it will take to develop, and how much money will be invested.

Zhang Yang is a smart man. Isn't it better to have a stake in Xigua Video and rise to the top in one go than to work hard to develop his own video website?
Besides, although we ask for the leading right of Xuanyu, it is only a symbolic right. Apart from providing Xigua Video with works, it will not affect his decision-making and development of Xuanyu. I believe he will think clearly about the pros and cons. "

After Director Yang finished speaking, everyone present nodded in agreement.

Fu Yiming sneered in his heart.

Symbolic rights?

Who believes?

Anyway, he won't believe it!

The request of these senior directors is to let Zhang Yang, including the entire Xuanyu, work hard for the development of Xigua Video wholeheartedly.

Maybe they really wouldn't interfere in the beginning, but if it really affects Xigua Video, will they take action?
All fools know it!
He had already seen the key points clearly, and the argument just now was just to try again, seeing that things couldn't be done, he didn't try to persuade them anymore.

After all, he himself is still in Watermelon Video.

He shook his head and said, "That's my opinion. Since everyone disagrees, I won't say anything. I'll listen to you."

"Okay, Yiming, don't complain in your heart, Director Yang's idea is also for the good of the company." Guan Mingyuan comforted him a few words, and then changed the subject: "I also agree with Director Yang, since that's the case, My suggestion is to exchange 51% of Xuanyu’s shares for 20% of Xigua Video’s shares, do you have any comments?”

"20%? Is it too much?"

A director frowned.

The value of Xuanyu is at most a few billion. Even if we make a few more big movies in the future, the valuation will reach 100 billion, and 51% is 51 billion.

And what about Xigua Video?

Backed by the beating of letters and supported by Douyin, it has tens of millions of users and is still a listed company with a current market value of at least US$50 billion.

Exchange 20% of watermelon for 51% of Xuanyu?

The value is about the same, but if you add various invisible resources, it will be unequal.

We have all kinds of relationships, we can talk in the Dragon Kingdom industry, and we also need the support of various film and television forces, how can Xuanyu compare?

"I think 10% is a reasonable figure!"

This director comes up with new ideas.

"The value of the two parties is almost the same, but all kinds of resources and contacts are not available in Xuanyu. Adding these, I think 10% is very reasonable. Even if we want to seize the dominance, at most we can sell another 2%!"

His idea was endorsed by several people present.

Several directors spoke in support of his idea.

Guan Mingyuan was unmoved, and after everyone's opinions were finished, he looked at Yang Bo beside him, and said softly, "What's Director Yang thinking?"

Yang Bo frowned, thought for a while, and said in a deep voice: "No!"

"Everyone, don't forget the performance of "Fist Town Mountain and River" tonight. Zhang Yang is very capable in filming. In order to win him over, I think 20% is the best choice. A little more profit can also make him be accepted. It feels better to take away the initiative, and it's also our respect for him."

"I can't bear children, I can't trap wolves, if I want to win people over, I have to give enough benefits. I believe Zhang Yang will feel my sincerity."

"But."

The previous director spoke hurriedly.

"Snapped!"

A loud bang interrupted his words.

Guan Mingyuan slapped his palm on the conference table and shouted angrily: "Short-sighted, stupid, extremely stupid!"

"You only have this meager profit in your eyes, but you don't see how much development Zhang Yang can bring to Watermelon Video after joining. Since you want to win others, you must give enough sincerity. Only a high enough price is enough. It will make him resent us, and we can cooperate better in the future!"

"The reason why I gave 20% is to make him willing to accept our proposal, and even more is acceptable. As long as he is willing, I agree with 30%!"

With gloomy eyes, he looked around at everyone.

Everyone at the conference table was startled by him and fell silent.

Just as he was silent, he suddenly restrained his anger, and said earnestly: "You must have a long-term vision. As long as you get entertainment and let Zhang Yang be willing, the future development of Watermelon is limitless. Think about it, am I right?"

The meeting room was silent.

While feeling depressed, Yang Bo was the first to agree.

"Boss Guan is right!"

Fu Yiming also said: "I heard Mr. Guan is right."

Seeing the two people's statements, the other directors thought about it and nodded, admitting that what Guan Mingyuan said made sense.

Even the director who retorted, after thinking about it, had nothing to say.

"it is good."

Guan Mingyuan said happily: "Since everyone agrees, tomorrow, Mr. Yang, you and I will fly to Xuanyu and have a good talk with Zhang Yang."

"We must let him feel our sincerity!"

　The valuation of Watermelon Video in this chapter refers to the actual B station.

　　According to the information found, Station B currently has more than 3 million users, and a report on May 5 pointed out that the current market value is more than 26 billion US dollars.

　　Watermelon Video currently has more than 6000 million users, which is about 5 times less, and it is almost 22 billion US dollars. However, for the sake of exaggeration, 50 billion is mentioned in the article.

　　In addition, as mentioned in the future, Ai, Teng, and You will also be improved based on reality.

　　So, ask for a monthly ticket and ask for a subscription!

　　
　
(End of this chapter)