fantasy blockbuster era

Chapter 208 Advertisement Peripherals
"This time I bought the drama, the box office of the two Chinese New Year movies exceeded 10 billion, we bought the online copyright for 1 million, and the other three online movies cost 5000 million. As for the 2000 TV dramas, I watched them all. Starring big-name TV drama stars, and the quality is very good, and the producers are all well-known film and television companies, with a total cost of 13 million."

On the phone, Lin Xiaohan reported the result to Zhang Yang.

In fact, Zhang Yang already knew about it.

Although he didn't specifically ask for it, Chang Fang from the finance department has been reporting to him the direction of the funds.

It's not that he doesn't trust Lin Xiaohan, but the company's financial situation. As the boss, he must have a basic understanding. This is also Chang Fang's responsibility.

"very good."

Zhang Yang praised.

"With this batch of dramas, at least there will be absolutely no problems with fantasy videos this year, and it can also cultivate a group of loyal users for the website, so there will be no big problems in the future."

"Yes!" Lin Xiaohan replied: "The most important thing is that after the collapse of Guapi Club, many film and television companies have more choices. They no longer have to be under the pressure of Sigua and can sell dramas to other platforms, although they still prefer Four melons, but we always have a chance, even if the price is higher, it’s still much better than not getting any at all before.”

"Indeed." Zhang Yang nodded, and calmly reminded: "But I want to remind you that this matter must never be leaked, and no one can say it, otherwise, we will be hit by Sigua with all our strength!
Only you, me, and Pei Qian know about the whole Xuan Yu, and no one else knows that we started it behind the scenes.

I reminded Mr. Pei that as the vice president of the company, you also have to socialize, so you must pay attention, and you must not let your mouth slip! "

"Don't worry, I will keep my mouth shut!"

Lin Xiaohan's tone was extremely serious.

She knows the consequences of spilling the beans. When Si Gua finds out that it was Xuan Yu who ruined the Guapi Meeting, she will have to go crazy and take revenge on Xuan Yu!
"kindness."

Zhang Yang nodded.

He has enough trust in Lin Xiaohan.

Not only in the intimate relationship, but also in the past relationship, Lin Xiaohan has never made any mistakes in handling affairs, and he is not a person who will reveal secrets.

"That's good."

Taking advantage of the filming gap, Zhang Yang continued: "Most of the company's revenue now depends on selling dramas in the past, but now that we have a video website platform, we have to focus on advertising."

Zhang Yang used to film.

In order to be authentic enough, and not caring about funds, I didn’t consider the income from advertising placement at all.

In the same way, there are no figures, toys, and peripherals.

Otherwise, the movie version of "Shading the Sky" can at least rely on these things to echo blood.

but.

Xuanyu now has its own video website, membership fees alone are not enough to support the operation of the website, so he thinks that advertisements and peripherals should also be taken care of.

"There is something you need to do, set up our own advertising department to be responsible for attracting investment from advertisers.

Not only the advertisements on the website, but among the film and television works we produce, there are suitable advertisements that have little impact on the drama series, and they can also be accepted.

In addition, you need to send people to investigate the toy manufacturers. It is best to establish a toy brand in Haihua that is exclusive to Xuanyu itself. When the time comes, we will also grasp the income from the surrounding area. "

It is said that figures are toys for adults.

The four dramas "Dragon Snake", "Covering the Sky", "Yang Shen", and "Fist Town Mountain and River" contain countless business opportunities.

With the popularity of the series, various characters in it can be made into excellent figures.

As long as you spend a little money on materials, you can easily sell dolls for hundreds of yuan, thousands of yuan, or even more than ten thousand yuan.

Not only that.

Both "Dragon Snake" and "Covering the Sky" are well-known in Long Country, and many people have watched these two dramas.

Zhang Yang can completely use the characters in it.

First use poor materials to make a basic version, then use better materials to make a sophisticated version, and finally use the so-called best materials that have been advertised to make a supreme version.

If he is cruel enough.

"Dragon Snake" can launch at least 6 levels!
For example, a hand-made doll of Wang Chao.

Mingjin version, Dark Jin version, Huajin version, Danjin version, Gangjin version and Shenjin version can be released.

"Shading the Sky" is even more.

There are more than a dozen levels in more than a dozen realms. Finally, when Ye Fan becomes the Emperor of Heaven in the TV series, there will be a version of the Emperor of Heaven. Finally, there will be 1, 2, 3 until the ninth world. In the end, you can also come to a super invincible supreme Red Dust Fairy Edition.

The higher the grade, the better the workmanship, the better the materials used, and the finer and more specific the model.

As long as it is done well and there is a purchase limit number, it can be sold at a high price of 5-6 figures among fans!
Even one day, decades after Xuanyu was founded, the film and television universe of "Shading the Sky" took shape, and it was possible that a rare out-of-print model might be replaced by a house.

of course.

Peripherals are not limited to hand-made dolls.

For example, various Ye Fan edition schoolbags and stationery can actually be used.

There is also Fa Cai, which is very popular on the Internet.

As long as this dog operates well, it will be a new revenue growth point for Xuanyu.

And there are advantages to operating it, as there is no need to pay copyright fees to the actor like other characters, and all the copyright proceeds from making a fortune will naturally belong to him, the owner.

In the past, Zhang Yang had a system to take care of everything and didn't pay much attention to this aspect.

Now that fantasy video is going to develop, after the melon skin meeting is resolved, the immediate problem is to continuously acquire film and television copyrights.

And this requires a lot of financial support.

Faced with a steady stream of expenses, he could no longer sell dramas. He could only rely on Xuanyu to provide funds to support this big ship, set sail, and cut through the waves.

"After the establishment of the toy brand, we can definitely earn a lot of money by operating our own film and television characters. In addition, we can continue to explore the value of Fa Cai. This dog has great potential."

Speaking of getting rich, Zhang Yang felt extremely melancholy.

The boss of Tangtang Xuanyu, a famous director, his number of fans is far worse than that of Fa Cai.

After filming "Shading the Sky", the number of fans of Fa Cai was more than ten times that of his. Now, after time has passed, and the wisdom of Fa Cai shown in the video, after the sum of several major platforms, the number of fans of Fa Cai has exceeded 3000 million!
It is far more than 30 times the sum of Zhang Yang's fans!
Why does this dog eat, drink and play every day, watch dramas, shoot short videos, and behave casually, so there are only so many fans?

evildoer!

I want you to help me develop!
The name "getting rich" must not be called in vain!

"We can't let Fa Cai be so lazy anymore. We will connect all the advertisements we can, and set up a dedicated marketing team to dig out its value and squeeze it out!"

Zhang Yang gritted his teeth.

"Uh"

Lin Xiaohan knew his resentment about getting rich.

Looking at the husky who stayed and dozed on the sofa in her office because Zhang Yang went out to shoot, his eyes couldn't help but show pity.

Fa Cai, who was sleeping soundly, suddenly felt a chill in his body.

Opening his eyes and looking up, feeling the warm wind in the office, he tightened his body again.

(End of this chapter)