fantasy blockbuster era

Chapter 65 Analysis of Zhang Yang

however.

With the birth of the Dragon Snake series, Zhang Yang found that things seemed a little different.

Different from the old-fashioned brain-dead love idol dramas produced by major film and television companies, the Dragon Snake series is a real fantasy drama that is closer to his understanding.

As one of the extended branches of martial arts culture, martial arts, like fantasy, have inherited part of the martial arts spirit.

Therefore, what the entire content of "Dragon Snake" shows to the audience is not a love story that they are tired of watching. Instead, it highlights the spirit of exploration that people never give up in constantly moving forward and pursuing the peak.

In the time period of December, there are not a few large-scale ancient puppets released at the same time, and "Hegemony" is the best among them. However, Dragon Snake can stand out from many opponents. What does this mean?
Some points of view can be seen from the analysis of audience data given by several platforms.

This audience data analysis report shows that the audience of Dragon Snake mostly comes from three aspects.

one.

Some of the audience of Dragon Snake came from other ancient costume love idol dramas. They are younger, and most of them are the latest generation of young people in Longguo.

Second.

Some are brand new users.

They have no record of paying before. The first time most people paid on a video website was to sign up for membership to watch Dragon and Snake.

Third.

This last part is transferred from many other categories such as suspense, modern, urban, anti-war, and animation.

They are older, and their preferences in watching dramas are mostly dramas that pay more attention to non-love mainlines.

The sum of these three parts is all the audience of Dragon Snake.

One strange thing about these people is their gender ratio.

Most of the audience proportions of fantasy idol dramas in ancient costumes have more female audiences than male audiences, while the proportion of Dragon Snake is close to both, and even male audiences are slightly more.

What kind of drama would have this happen?

The previous martial arts and most of the current works that do not focus on love have such a composition ratio of the gender of their audience.

Because the plots of costume idol dramas are naturally more attractive to female audiences, while dramas that focus on other aspects are more attractive to male audiences.

The Dragon Snake series is the latter.

Dragon Snake One was not very obvious before, but there is already a related trend.

Dragon Snake 2 is fully reflected.

In addition to the original group of paying users among the audiences of each platform, most of the newly added audiences are such people, and the clues can be seen from their broadcast records.

They are people like Zhang Yang and Wang Fei.

There are both men and women, but the women among them have already had payment records, while many male viewers are spending for the first time.

This is why the proportion of male audiences in the Dragon Snake series has greatly increased, even surpassing the results of female audiences.

These people also like to watch dramas, but in the face of the current chaos of fantasy and fairy tale dramas in the Longguo film and television industry, they can only choose not to watch them or fall into the arms of others.

Zhang Yang was a little scared at first. People like him may be in the minority. Nowadays, the audience may really like to watch idols and sweet love.

But through these analyses, he was relieved.

It turns out that it's not that they like to see these, but that they are the only ones to see.

Knowing this, Zhang Yang became more confident.

Because the next work he plans to shoot will definitely be a fantasy commercial blockbuster with a non-love main line. At that time, the main line in it will not be the lingering love story that is mainstream in the market, but the original fantasy novel described. The authentic fantasy style of focusing on career.

The audience data analysis of the Dragon Snake series proves that this style will have a huge market and will surely attract a large number of like-minded people.

Putting down the report in his hand, Zhang Yang took out the never-extinguishing Shenlong cigarette from his pocket and took a puff with enjoyment.

The smog is lingering, but it doesn't make non-smokers feel uncomfortable when they smell it like ordinary cigarettes.

As expected of a product produced by the system, the foggy smell is pure and harmless to the body.

He hadn't bought a cigarette for a long time since he got it.

"I read the report. It's pretty good. How are the platforms doing recently? They didn't have any bad impact on us, right?"

During this period of time, with the continued popularity of Dragon Snake 2, more viewers were attracted, and the 8 platforms showed their talents for this, trying their best to attract new players, and there was a scuffle.

Lin Xiaohan obviously understood what he meant, and said with a warm smile like sunshine: "They have a lot of means to attract new users, and several platforms nearly fought to grab users, but it didn't affect us, instead it hurt the company. It raised a lot of attention."

"That's good."

This is a result that has long been expected.

It's hard to win a work that is sure to bring great benefits to their own platform. Everyone must want to be better than others. This is an inevitable event, as long as it doesn't affect Xuanyu and him.

Seeing Lin Xiaohan standing all the time, Zhang Yang motioned her to sit on the sofa next to her.

"By the way, the Chinese New Year is coming soon. How are the company's arrangements going?"

As the end of the year approaches, all companies have to provide various benefits to their employees.

Xuan Yu is no exception.

Now Xuanyu employs close to a thousand people, but with the two TV dramas selling well, the company's income has also increased, and the benefits this year must not be bad.

Otherwise, if it gets out, others will say that he is stingy.

It will have a bad impact on the company. If you want to recruit people to expand the company in the future, others may change their minds when they hear it.

"It's all arranged."

Lin Xiaohan was sitting on the sofa next to her, with her upper body straight and her legs together, she was full of temperament in the workplace.

"The company currently has about 25 billion idle funds in its accounts. According to Mr. Wang's arrangement, every employee will be given twelve months' salary as a bonus before the holiday. In addition, a batch of gifts will be prepared for the annual meeting. For the raffle, this is the gift list.”

There are 3 levels set above the list.

The first prize is a bonus of 5 yuan.

The second prize is a cash reward of 1 yuan and a 5000 yuan shopping card from a supermarket chain here in Haihua.

The third prize is 2000 yuan in cash + 1000 yuan shopping card.

There are also scattered prizes such as rice cookers, toilet paper, laundry detergent, and soap.

Although it seems not too expensive, there are many prizes, and there are 10 places for the first prize alone.

The entire annual meeting lottery plus the year-end bonus benefits and rewards for several newcomers such as Fan Leizhou, the total cost may need to be more than 5000 million, which is not a small amount.

Looking at the final total, Zhang Yang felt a little pain in his heart.

However, he didn't say anything. The company has made billions of profits, so it is appropriate to give some rewards to employees. The more, the more.

With a big wave of his hand, he secretly signed the document with a heartache, and Zhang Yang said sadly: "Just follow this arrangement."

(End of this chapter)