Wealthy after rebirth

Chapter 220 Push Forward
The situation of Sea Monster Company is indeed as shown by Yueyan Group's investigation. The company's funds on the books are not abundant, and it has not accepted any capital injection from the consortium.

Of course, it is not that there is no capital to extend an olive branch to the sea monster. On the contrary, at least five world-renowned investment banks have expressed their willingness to invest in the sea monster, but Shi Yining has rejected them all, and they are not interested in talking...

Will Boss Shi be short of money?It used to be, maybe it will be in the future, but not now!

Putting tens of billions of funds in the account is so boring. Money should not just be a string of numbers lying in the account, but should play its due role!

Everyone thought that Sea Monster would accept the capital injection from the consortium, or when it landed in the capital market for financing, Boss Shi made the outside world very confused by injecting funds into Sea Monster through the parent company. In the end, everyone could only sigh secretly, Boss Shi is really rich ...

"His own money? My time..."

Mr. Liu almost spat out a swear word, but fortunately he held back, he shook his head, and said: "No one's money comes from the strong wind, I believe there must be capital behind the sea monster to inject capital secretly, otherwise Shi Yining's money will be exposed to the sun." You'd have to panic to do that..."

To put it bluntly, it can be said that Boss Shi's money came from the strong wind, but he didn't burn too much money, but he was promoting it in a planned way with a very clear goal!

"Mr. Liu, do you still remember the news a few days ago? The sea monster group chose the right time, and we have to guard against this!"

One executive offered his opinion cryptically.

News from a few days ago?

Many people in the conference room looked sideways, not knowing what the executive was talking about, but they didn't care. Everyone's information authority is different, and it's normal to have things they don't know.

Of course, Mr. Liu knew what the news that person was talking about was nothing else but the news that the relevant department would propose measures to increase speed and reduce fees before the Spring Festival...

He nodded helplessly. Judging from the current situation, Boss Shi of Sea Monster Company must have someone on his head. Otherwise, the timing would not be so accurate. If there is no conclusive gossip, who would dare to spend 30 billion randomly?
This news seems to have little impact, but it is actually very important to the mobile Internet!
How can we develop the mobile Internet industry if the network environment is not good? Only when the requirements of users are met in terms of both speed and cost can the entire industry develop soundly!

As a leading company, Yueyan Group naturally has their own news channels. After hearing the news, the heads of various departments have launched relevant layouts around the good news, not limited to the game department.

"Let's not talk about other things. Let's first think about how to promote Douyin. The problem our game department faces now is..."

The worries within Yueyan Group were unknown to the outside world, and Shi Yining didn't bother to guess. He was worried about the load capacity of the server.

"Brother Hong, is there any problem with the server? But it must not be like last time, it will be a terrible crash..."

Whether it is a game or a short video software, network stability is the most basic guarantee. Just imagine if it freezes while playing, and the server shuts down while playing, who would still want to play?

A week has passed since the announcement of the subsidy. Douyin’s registered users have exceeded 3000 million. Since the time is still short, counting daily active users is not very meaningful.

As the senior executive of Sea Monster, Du Zhenhong is currently mainly responsible for the construction and management of the server. After looking at the data, he said confidently: "Don't worry, I have made sufficient preparations this time. Even if the number of users is ten times more, it will definitely no problem!"

The downtime of the public beta server for Survival in the Wasteland is a misjudgment. When building the Douyin server, we learned the previous lessons and prepared several plans to ensure that nothing goes wrong!
Even if its own server is attacked, there are still several cloud servers providing services for it. At the same time, the sea monster is also building its own company's server step by step. There is no problem in the network.

It is no exaggeration to say that as long as the network base station is not defeated, the software under Sea Monster will not be interrupted. The firewall software provided by Boss Shi and Evans is capable of blocking most network attacks.

"Okay, Brother Hong, the stability of the network is very important, I'll leave it to you!"

Shi Yining was talking to Du Zhenhong. There was a gentle knock on the office door and he ended the call.

Marketing manager Pei Yuting walked into the office with a smile on her face to report the good news to Shi Yining. There are more and more manufacturers interested in advertising on Douyin, and some arrangements cannot be made...

Many positions in the short video department and the game department are independent, but the marketing department has not been separated. It was expanded from the original marketing department of the game department, and Pei Yuting, who has excellent abilities in all aspects, was appointed as the marketing department manager.

Who can refuse a good-looking, capable, well-behaved and sensible subordinate who can control various uniforms to serve as a department manager?

Shi Yining safely handed over a small part of his power to Pei Yuting, and the facts proved that for the time being, Pei Yuting did not disappoint Shi Yining. Everything was handled in an orderly manner, and she did not feel arrogant because of some special things. Everything was business-like. .

"Mr. Shi, I discussed it with the technical department. It is not technically difficult to increase the proportion of advertisements. Do you think?"

"No! The number of hard advertisements must be implemented strictly according to the standards I set at the beginning, and the frequency of hard advertisements must not be increased!"

Shi Yining was not overwhelmed by the large number of advertising orders. He wanted to strictly control the number of advertisements, because once it caused disgust in the perception, users would be lost immediately, and increasing the frequency of advertisements was tantamount to fishing out the water.

"Then we need to come up with a reasonable plan, otherwise Party A may..."

Nowadays, when watching short videos, the frequency of advertisements is about one advertisement for every [-] to [-] videos. If this frequency is still followed, there is no way to effectively advertise.

While Pei Yuting was talking, the offices were gently pushed away. Apart from Shi Yining, the only ones who could enter and leave the boss's office at will were Secretary Huang Jiayan and two bodyguards...

The person who came was Huang Jiayan who had conveyed information to other departments before.

Seeing that Pei Yuting was reporting to Shi Yining, Huang Jiayan simply nodded her head and sat down in her seat to continue working.

Pei Yuting is really envious of Huang Jiayan's office position. Not only her, many female employees in the company are envious of Secretary Huang. Who doesn't want to work in the same office as a handsome boss who is young and wealthy?

God knows what kind of romantic story will happen!
Shi Yining noticed the look in Pei Yuting's eyes, he pretended he didn't see it, and said sternly: "Placing advertisements is not that difficult, hard advertisements are not easy to insert, just arrange soft advertisements, and you need to be flexible in your thinking!"

Following this, Shi Yining made an important move. The sea monster company would contact the Douyin fighters who settled in Douyin, and shoot special soft advertisements for the products according to the type of video produced by the fighters!
In this way, it does not affect Dou Zhe's output of cultural content, but also advertises for the company. The product and video content have a high degree of fit, allowing viewers watching the video to obtain an excellent sensory experience, and the resistance is greatly reduced.

At the same time, this form of advertising can also increase Dou Zhe's income, allowing Dou Zhe to burst out more inspiration for cultural creation, and further attract more fans.

As long as the fighters control the number of pick-ups, this will be another virtuous circle!
Even if some fighters can't grasp the temptation of money, one advertisement after another, the platform can still impose certain restrictions...

Pei Yuting listened carefully to Shi Yining's speech, her eyes filled with admiration.

Ordinary people feel that some of the things they are going through are commonplace and no big deal, but in fact, every measure contains a lot of wisdom at the beginning of its birth, and it is an experience that has been explored slowly!
Once the prison of thought is shackled, it is difficult to break through. It takes a little inspiration to break through the shackles. It is not easy, but once broken through, new ideas will continue to come out!

In Pei Yuting's eyes, Shi Yining's mind does not seem to have a cage, he is unconstrained and can solve problems skillfully at any time. Such a man is really charming...

"Mr. Shi, if I follow your idea, you can try to add shopping-related functions to Douyin to directly convert advertisements into purchasing power, shorten the link between users and merchants, and improve the monetization ability of advertisements!"

Pei Yuting grasped the key point in an instant and put forward constructive suggestions, but after she finished speaking, she looked dazed for a moment, and then said: "I just don't know how to do this, whether the technology supports it..."

Ideas are very important, but they also need strong technical support, otherwise it is just empty talk. No matter which department has new ideas, they will go to the technical department for consultation first, and will continue to study in depth after receiving a positive answer.

As the main person in charge of the core program, Boss Shi naturally knew whether there were any technical difficulties, so he gently waved his hand and said, "There is no technical difficulty, what is difficult is other problems..."

"If the shopping function is added, a series of related problems will follow. Whether we are ready to solve the related problems is the key. Judging from the current process, the online shopping function can be put on the agenda, but not yet. Carry it out!"

After all, Douyin is just a cultural communication software, and at most it also has social functions, but if you want to give it shopping functions, you need to add a lot of related services, and the company needs to expand accordingly, which is very complicated.

Doing e-commerce is much more difficult than making short video software!
Pei Yuting pursed her lips slightly, her beautiful brows were frowned, a little unwilling to give up, in her opinion, such a treasure and such a thing are all at the level of Internet giants, if the short video software can be combined with online shopping, it may be able to hit the old powerhouse!
"Actually, even if the shopping function is added, the company's burden will not increase too much. We can... can..."

At this point, Pei Yuting paused, organized her words and then continued: "We can allow users to face the merchants directly. The platform is only responsible for the promotion process. For other things, users and merchants can communicate directly. If this is the case..."

Speaking of this, Pei Yuting frowned even tighter, her idea seemed to be unfinished, and she hadn't figured out how to proceed in the future.

"If this is the case, the company only needs to strictly screen the merchants and supervise the behavior of the merchants. As for the cumbersome tasks such as logistics and warehousing, it can be left to the merchants to handle them. The responsibility is entirely on the merchants themselves!"

Huang Jiayan accepted the quarrel, then nodded to Pei Yuting with a smile, and said, "Is that what I said, Manager Pei?"

Pei Yuting secretly exhaled in her heart. What Huang Jiayan said was indeed what she wanted to express, but she didn't want to accept Huang Jiayan's help from the bottom of her heart, but the other party really helped her out, which was very confusing.

"Secretary Huang spoke very well. That's what I mean. In this way, the company's increased workload is not large. Proper operation can increase the profitability of short video software!"

Shi Yining nodded secretly. The opinions put forward by Pei Yuting and Huang Jiayan were very pertinent and were exactly the direction of his planned development. However, judging from the current situation, adding e-commerce functions would be too hasty.

Douyin software has been on major download platforms for a while, but it really entered the public's field of vision after the announcement of the 30 billion subsidy. At present, the market has not fully digested the 30 billion subsidy activities.

If we further launch the e-commerce function at this time, it will seem a little anxious, and it will also make the software a little bloated, and we need to give people time to accept it.

This time does not need to be too long, but it must be given.

"The suggestion you two put forward is very good, and I will incorporate it into the plan. If the response is good, I will give you both a credit!"

Shi Yining affirmed the opinions of the two of them.

Pei Yuting knew that there was no need to say more. She nodded and walked out of the boss's office holding the documents. She felt a little nostalgic in her heart, but she didn't stop at all.

After Pei Yuting left, Huang Jiayan turned around and started to report to work. She learned some news from other live broadcast platforms, and she needed to tell Shi Yining directly.

"Four of the top five live broadcast platforms have announced similar subsidy plans to improve the competitiveness of their own platforms. The least received [-] million, and the most received [-] billion!"

"Two platforms have contacted us, interested in cultural exchanges."

"The most important thing is that Yueyan Group has made a new move..."

After listening to Huang Jiayan's report in a low voice, Shi Yining frowned slightly. He didn't expect that his appearance would speed up the progress of an event in his previous life.

According to what Huang Jiayan learned, Yueyan Group is merging the four largest live streaming platforms!

The agreement to do so is self-evident, integrating several leading companies to re-integrate into a leading company to fight against the emerging Douyin, trying to use the live broadcast traffic to control the loss of the game market.

According to Shi Yining's memory, this incident did happen, but it should have happened after a good year, not at the end of 2015...

But it's normal to think about it, because he pushed many things forward for several years.

(End of this chapter)