Pick Westbrook

Chapter 58 The Beginning of a Commercial Giant

Li Lai nodded and said, "Of course it's possible, but I don't know how much sponsorship fee your company plans to give?

You know, the sponsorship costs of sports brands have always been higher than other companies. "

Hearing this, Zhang Zhiyuan heaved a sigh of relief.

At least this proves that there is still space left for the ad.

He said with full sincerity: "500 million! This is the same fee we paid for the Rockets sponsorship."

Hammond nodded again and again.

This fee is quite a lot, and it can be regarded as the largest sponsorship amount that the Bucks have received so far.

Li Lai nodded and said, "I am very satisfied with this amount, so the deal is concluded."

Ok? !

Deal done? ! !

This is too fast.

Zhang Zhiyuan didn't even realize it. Originally, the price he had prepared in his heart was within 600 million, and the two sides could still pull each other to bargain.

But the result... so straight forward.

Li looked at the terrified look on the other side's face, and said with a smile: "Could it be that Manager Zhang has prepared a sponsorship amount of 600 million yuan for my bargaining?"

"That's true." Zhang Zhiyuan nodded and said.

In the end, I found something wrong and shook my head again and again, saying, "No, no, that's not the case."

Li Lai was smiling, but he was very surprised that the other party was such an honest person.

Zhang Zhiyuan sighed and said, "Sorry, I'm not very good at talking about money."

Li Lai understood the common problems of technical talents like the other party, so he didn't continue to discuss this issue.

And Zhang Zhiyuan was also particularly surprised by the other party's straightforwardness and trustworthiness, he didn't mention the amount of money, and he felt some inexplicable affection in his heart.

On the side, Hammond and the assistant brought by Zhang Zhiyuan began to study the details and specific matters of the contract under the instruction of the two.

Li Lai and Zhang Zhiyuan talked about many things while they had nothing to do.

"I heard that Li Ning's company recently signed another NBA spokesperson, Baron Davis of the Clippers?" Li Lai asked curiously.

Zhang Zhiyuan nodded and said: "Indeed, if Li Ning wants to expand overseas markets, entering the NBA is the fastest and most difficult way.

It's just that we have signed many NBA players one after another, but the effect is not very good. "

Li Lai reminded: "If I remember correctly, the players signed by your company are either fringe figures in the league or outdated superstars.

Even Baron Davis, the All-Star player signed now, is 30 years old. "

Zhang Zhiyuan frowned slightly, puzzled, "What's wrong with doing this?"

Li Lai paused and explained his reasons.

"Number one, a fringe figure is useless to a brand because he has no fans."

"Second, the asking price of an outdated superstar is generally not cheap, and in most cases he had his own endorsement brand when he was young.

This will give fans a preconceived situation, and they will still think that the previous endorsement brand is the one that truly represents the star. "

Zhang Zhiyuan opened his eyes wide and nodded repeatedly.

It really makes sense!
Isn't Li Ning's current situation just like what the other party said.

A lot of money was spent, but no matter whether it was at home or abroad, the effect was minimal.

Zhang Zhiyuan asked earnestly: "Then what should be done is the best?"

Li Lai pointed out: "Sign a potential rookie!"

This is why after 12 years, all sports brands that want to enter the NBA will start to compete for rookies like crazy.

There were even Fat Tiger Zion's 7-year, 7500 million signings with Jordan Brand and Doncic's 5-year, 1 million-dollar signings with Air Jordan.

Because at that time everyone understood the truth.

——Veterans are sentimental, rookies can expand the influence of the brand.

Zhang Zhiyuan suddenly said with a sad face: "Most super rookies are in the hands of giants like Nike and Adidas.

It's going to be tough to snatch a super rookie off them. "

The difficulty here does not only refer to money, but also many factors on and off the court, and the love of the players is also a key point.

Just like Yi Jianlian of the Bucks, he signed with Nike.

Li Lai said: "There are leftovers in the draft every year, and some of them may counterattack from the second-round pick and become the team's main force or All-Star."

"Some can even skyrocket and become superstars in NBA history."

"If Li Ning can select one or even two players from here, with their growth and success on the court."

Zhang Zhiyuan stood up excitedly.

If such a player can really be selected, then Li Ning will soon gain a firm foothold in the NBA market!
Li Lai went on to talk about the third point that he didn't finish just now.

"Third and most important.

Why would a superstar in his prime choose Li Ning? "

"There are many brands chasing them. It's only natural that they would choose Nike and Adidas, which are more famous."

"So, if Li Ning wants to gain a firm foothold in the NBA, the only way is to become a rookie."

Zhang Zhiyuan nodded frequently and almost screamed.

But soon his feverish mind calmed down again, and he said: "But who knows which rookie is a player who can counterattack?
Who knows which player can grow into a superstar in NBA history? "

At this time, Li Lai stopped talking and became quiet.

Of course he knew.

Zhang Zhiyuan looked at the opponent, and suddenly remembered Westbrook, who was originally predicted to be outside the top 10 rookies, but became one of the most popular rookie ROY this season!
There are also George Hill and Dragic, who are also rookies but played very well.

The three of them were all chosen by Li Lai in front of him!
Zhang Zhiyuan said happily: "Mr. Li Lai, do you know which players have great growth potential?!"

Li Lai said modestly: "I can't say 100%, but at least half of the possibility, I have confidence in my vision."

Of course, if nothing else happened, Li Lai wanted to say that his draft vision was 100% accurate.

Unless those future potential rookies are selected by the Veterinary Trail Blazers or the Huskies, there are no exceptions.

But in Zhang Zhiyuan's eyes, there is a half possibility that this is already a very remarkable ability.

He even had a premonition of Li Ning's rise in the next few years in just a few seconds.

Zhang Zhiyuan suddenly suppressed all his emotions, looked at Li Lai and said, "Then what do we need to provide Mr. Li Lai, money or something else?"

Li Lai shook his head and said, "I don't want anything, and I can even tell you in advance that under my training, Westbrook will at least become one of the top 50 superstars in NBA history in the future."

What? 50 big stars? !

Zhang Zhiyuan was shocked.

He has seen Westbrook play with his own eyes. Even if he is talented and has a strong impact, it is too much to directly comment on him as the top 50 superstars in the future.

What are the 50 Greatest Stars?
——O'Neal, Chamberlain, Olajuwon, Jordan, Magic Johnson, Kareem Abdul-Jabbar, Russell, and King Bird.

If the Bulls' No. [-] pick Rose has this possibility, it's almost the same.

But Westbrook, it seems that no matter how you look at it, it has nothing to do with this level.

Hammond, who was on the side, just finished dealing with all the details of the contract with the assistant, and when he came over, he happened to hear Li Lai spreading good fortune again.

He clutched his big belly and said cryingly: "Boss, we are very short of money now, no matter how poor you are, you need some.

Look at my belly, it has lost a lot of weight in the past few months. "

Zhang Zhiyuan recovered from Westbrook's thoughts, and refocused his attention on the other party's sentence that he can do nothing.

He agreed and said: "Mr. Li Lai, there is no such thing as taking advantage of others in my code of conduct.

If you are willing to provide us with a list of potential rookies every year, we can write this into the contract as a transaction. "

(End of this chapter)