Chapter 45 Update soon!
Zhao Cheng's interest is not the monthly four-peat income during the serialization, but the income from this contract and the loan from Lao Chen for financing.

Now, finally, there is a shopkeeper of a printing workshop who is willing to take Zhao Cheng's order, and plans to publish a batch of exquisite editions of "Lanruo Temple".

They can’t refine the workshops that are too small, and they don’t want to accept orders that are too small for powerful printing workshops. The minimum order of [-] copies is mainly limited to the printing technology of this era. Their movable typesetting proofreading is a relatively large amount of work. .

Therefore, publishing the hardcover volume this time is Zhao Cheng's real purpose.Authorizing the oral serialization of Heshun Teahouse is just an operation to expand influence and reputation, attract attention and raise funds.The real profit will come from the sale of these hardcover books.

Hardcover volumes can sell for a lot.Because people who can buy books are high-end people in this era, and they don't care about the price. This group of people just don't like to go to the teahouses of various teachings and high-quality tea houses to huddle together with the public to listen.Spending money is not a problem, the point is that there is a high probability that this group of people will buy books with high attention.

Some people buy them not for the story, but just to see why people are interested in them.In short, the purpose is different.

In addition, the published content will progress more than the serialized content, that is to say, these guys who pay high prices can see the update as soon as possible, and it will be more enjoyable to read through a book in one go, which is more in line with the daily life of this group of high-consuming groups Get used to it, because they are people with a lot of things, and they don't have the energy to pay attention to and read stories for a long time.

In addition, Da Song also needs to obtain official publishing permission from the government before it can be published.This is a matter for literati, and Guichi County has no jurisdiction, so Lao Liu can't help.

However, this kind of non-regent storybook and the special environment of the Northern Song Dynasty are relatively simple.It is definitely possible to issue, it is nothing more than the number of orders and the length of time to wait for approval.

The key to the network is here. This guy Li Jianyou admitted in a nervous way last time that he owes Zhao Cheng a favor.So "Lanruo Temple" was published and submitted for review with the help of Li Jianyou. It only took a quarter of an hour after it was sent to the state government, and the relevant people immediately approved the publication license...

The recent story about Lanruo Temple is really a blockbuster, and it is hotly discussed everywhere. Even if many people don't know the content, they still listen to this and that, and can say a few words casually.

This has become a trend.

Miss Cai took Shuang'er on the street, unwilling to go to the tea house and listen to others, her infinite curiosity was aroused again.Not because of the story itself, but she also wants to study why Mao's script is so popular now?
"Update quickly!"

When passing Heshun Tea House, the group of Xiaobai were still raising their hands and shouting, and it was more lively than before.

Miss Cai became even more curious, and while walking, she heard two scholars talking:

"I heard that the hardcover volume of "Lanruo Temple" was released today."

"Go and have a look, you should be able to buy it if you hurry up."

"That's not necessarily the case. I don't know why Mao's publication is so small this time. I heard that the first release is only [-] copies."

"No matter, go and see first."

As they spoke, the two scholars walked away slowly.

Miss Cai, who doesn't care about many things, is a little unconvinced. It's just a story, and how it works is like a super national salvation strategy.

"Miss, I'm getting more and more curious. Shuang'er, go and buy me a hardcover book. I want to read it carefully to see if there is something really special about it. Listening to this and that, it's amazing, but I don't know." Know what the details of the story are?"

Miss Cai seems to be a little angry, she looks more beautiful when she is angry...

There is no need to use Lao Chen's channel to sell books.This is the benefit of gaining serial popularity in low-end teahouses.

Now everyone is spreading this story by word of mouth, so there is no need for Zhao Cheng to promote it. The news is that the hardcover book will be released today. There are many booksellers waiting at the door of the printing shop early.A mere two thousand volumes were snapped up by local booksellers in Chizhou City without even being used for a quarter of an hour...

Shuang'er was extremely embarrassed when she went to a certain bookstore, and she planned to go in and reveal her identity to the shopkeeper to "quickly get a copy of "Lanruo Temple" and let this girl take it back", but this is not the case at all, the small hall has already been crowded It was full of people, and she couldn't squeeze in even if she was aggressive.

"What about the book, where did you hide it...Give me "Lanruo Temple"!"

The guys at the front waved copper coins but couldn't buy them.

The shopkeeper had no choice but to drive everyone away: "It's gone, it's all bought by those scalpers, let them buy it!"

"Don't hide it, give me "Lanruo Temple"!"

These guys became more and more curious, and continued waving silver coins but refused to leave.

No one knows whether it is a trust or not. In short, even if there are a few trusts, there is no need to doubt the popularity of this story now. It is basically certain that the mere [-] hardcover copies will sell well.

There is more than one place where this kind of panic buying is happening, and every place to buy books is similar.Many people can't afford it.

Luckily, Shuang'er had a lot of money, so she couldn't squeeze in, so she easily doubled the price, and bought the first episode of the hardcover "Lanruo Temple" from a second-hand dealer...

"Two thousand copies...you can't buy them on the first day of release, and you need to buy them at double the price?"

In the luxurious and comfortable study room, Miss Cai looked at "Lanruo Temple" bought by Shuang'er, frowning.

Speaking of the hardcover book, in fact, in her opinion, it is relatively ordinary, and it is just an ordinary book with decent printing quality. She is used to all kinds of collection-level secret books, so she doesn't think it is too hardcover.

"Yes miss, this book is very popular now." Shuang'er said.

Miss Cai curled her lips, "I know how hot it is, you don't need to emphasize it to me, just go on."

"Miss, I want to read it too. I heard that the hardcover version will be updated faster."

Shuang'er talked quickly, but she stared at her maliciously again, so she had to lower her head and go out, "Well, this part of the update content was not originally written for people like me, of course it was for people like Miss. look."

The situation is somewhat exaggerated, and many people who like this story are considered fanatics.But until now, Ms. Cai has never learned about this story in detail.

Usually, people like Ms. Cai are not interested in participating in the pursuit of the update. They mainly want to understand why it caused a sensation. At the same time, she has also heard the beginning of the story, which is considered interesting.

At this point, she began to read, but except for the few hundred words at the beginning, which were more attractive, the style of writing changed later, and the quality and style of thinking dropped sharply.

This kind of story is attractive to those who are illiterate and have hardly read the story, they are called Xiaobai, but for a well-read person like Ms. Cai, there is no desire to read.

Of course, it's not so bad, there are some small bright spots in a few places, which can be regarded as the kind that Miss Cai can barely watch in her free time.

As a result, Miss Cai's interest was greatly reduced, and she read three pages patiently and then put the book down, thinking that it was nothing more than that.

But she didn't complain about Shuang'er's high price for buying books. This is a book after all, and the money is insignificant.So he got up and found an empty space on the bookshelf in the study and stuffed it in.

When he was about to leave, the door of the study was pushed open first, and a middle-aged man with an elegant face walked in.He was followed by two military officers and two scribes, and when they saw Miss Cai was here, the rest hurriedly bowed and retreated by themselves.

Miss Cai saluted with a blessing, "Father."

(End of this chapter)

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