Take the system back to the Northern Song Dynasty

Chapter 47 Prodigal son
Chen's Pawn Shop.

Facing Zhao Cheng, who came to try and return a hundred guan in no time, the cheeks of old Chen, who was known to be paralyzed, twitched a few times.It seemed that he wanted to express his astonishment, but the muscles in his face didn't cooperate, because they lost their functions because of not understanding for too long.

Zhao Cheng felt that the old man was a fortress.

"Brother Zhao, how much did you make from this hardcover book? I heard it was sold out on the first day."

The big-armed thug asked with great interest.

"Not too much, not too much, about more than 70 strings."

Zhao Cheng waved his hand a hundred times, postponed all the formalities handed over by Mr. Chen, and paid off all the arrears.

Now it is equivalent to Zhao Cheng himself having a "huge sum of money" of more than 130 yuan.

After completing the formalities, Old Chen raised his head and ignored people, but after a while he saw Zhao Cheng lingering, and Old Chen put down his book again and looked at Zhao Cheng expressionlessly.

Zhao Cheng looked like a prodigal son and said, "Old Chen, how much are you willing to spend to buy out the right to publish and operate the hardcover volume of "Lanruo Temple"?"

Old Chen and the thug looked at each other.

Immediately, the thug said maliciously: "We didn't notify us in advance when the hardcover book was launched. I personally think that it has affected the income from the serialization of the tea house you sold to us. How do you explain this matter?"

Zhao Cheng said: "Pull it down. You know better than I what kind of group listens to the serial at Heshun Teahouse. You know better what kind of group buys hardcover books. There is no overlap between these two groups. Those who have already bought the book have absolutely no time and energy. To dictate stories to the poor, that's for sure."

Seeing Lao Chen nodded slightly, he agreed with this statement.The thug stopped talking.

Next, after Old Chen tick-tocked his abacus, he almost pointed a finger at Zhao Cheng.

The thugs answered on their behalf: "One hundred per episode, buy out the proceeds from the follow-up publication of the hardcover volume of "Lanruo Temple"? One episode for one episode, and the contract will be automatically terminated when the story is over?"

Zhao Cheng nodded decisively.

A big customer, an absolute big customer!

Although Lao Chen had no expression on his face, he felt that Xiao Zhao was really not a cover-up, and he was indeed a high-quality customer simply.

With a snap, another picture of the agreement was placed on the counter.Khan, this old guy has almost all kinds of agreements, or he is good at calculation, and he already knew that Zhao Cheng would sell out the business, so he prepared the agreement in advance.

Zhao Cheng looked at it and then said: "Old Chen, if you do it one hundred times, you will definitely be punished by God. Do you know this?"

Old Chen rolled his eyes, took back the agreement, and ignored Zhao Cheng.

Zhao Cheng said: "Well, you are cruel... If you buy out at this price, of course you will lose money in Chizhou City. For example, you will also lose money if you serialize storytelling four times a month. It just means that you have the resources and channels to operate in other nearby counties, and I didn’t, right?”

The big-armed thug frowned and said, "Are you going to sell it or not?"

"Selling is what you have to sell. It is impossible not to be a prodigal in this life. Speaking of which, my interests have basically been maximized. The remaining interests are beyond my ability, so of course I have to give way."

Zhao Cheng pressed his fingerprints while making complaints, and completed the sale agreement for the publication proceeds of the physical book "Lanruo Temple".

Old Chen and the thug looked at each other again, this guy would complain almost every time, the interesting thing is that he is indeed a good prodigal.

Zhao Cheng still refused to leave and said: "Now that I have paid off all your debts, I have 130 yuan of my own assets. In addition, I have two sales contracts for "Lanruo Temple". With this endorsement, how much loan can you make? Give me?"

Lao Chen started ticking the abacus again, and the people watching were dazzled.

After a while, old Chen gestured with four fingers.

"Four hundred strings."

At the same time, Lao Chen took out the loan agreement and handed over the brush.

Zhao Cheng saw that the interest rate had dropped.

The thug explained: "After many cooperations, you are considered a high-quality customer of my firm. While you have accumulated character, it means that the business risk of my Chen's firm on you has been reduced, so the interest rate has been reduced to two cents."

Zhao Cheng checked that there was no problem, and decisively pressed his fingerprint. So now, the cash flow in his hand has expanded to more than 500 yuan...

For Zhao Cheng, "Lanruo Temple" is just a test of the waters. Profit is not the goal. Creating gimmicks and gaining fame is the original intention.

The real benefit is to use the greater cash flow now to operate the next script "Happy Three Kingdoms" that has been brewing for a long time.

Zhao Cheng had long discovered that these novices had a preference for stories of the Three Kingdoms. He also discovered that almost all teahouses in this era were popular in telling the Three Kingdoms dialect version, which attracted a large audience. However, there were hundreds of versions of the story, but all of them were told without exception. It sucks.

The revenue of Happy Three Kingdoms depends to a large extent on the popularity of "Lanruo Temple".

It is impossible for Zhao Cheng himself to operate to the current level of enthusiasm. Only a profiteer like Old Chentou has such resources and channels, so if it is sold out to him, he will do his best to operate it.

So the more money he makes, the greater the expected income from "Happy Three Kingdoms" that Zhao Cheng is planning.

The reason is similar to that of the later generations. At the peak, Tomato Cheng Dong’s new book had not yet appeared, and game dealers bought the adaptation rights tens of millions in advance. The resulting premium effect.

It doesn't mean that Zhao Cheng must be in this industry to make money, but Zhao Cheng's ultimate goal is not money.

In the Northern Song Dynasty, when literature was the most important, whether you wrote a book or not, how many people knew about you, how many fans you had, these were far too important compared to other dynasties, and they were no longer a matter of economic interests.

To a certain extent, this is also an avoidance of death. After the great literati who wrote books and established a considerable reputation and audience, they basically would not die in the Northern Song Dynasty.

This is Da Song.

In a feudal society where capital is everywhere, it is most likely to trigger industrialization, and it is least like a feudal society. The root cause is that it is too morbidly tolerant of scholars.So as long as the old Confucian believers have the right to speak, it will always be difficult to cross the last threshold of industrialization.

Under the guidance of the idea that "those who have machines must have scheming", and the farming civilization is limited by the aura of corrupt Confucianism in the weak Song Dynasty, it is difficult to avoid being gang-raped by barbarians.If it were other times, it would not matter. In fact, it would not die even if it was exposed to a few blows, but at this age, it was basically terminally ill. It would not take many years for the Jurchen wolves to break into Tokyo.

Industrialization is not as simple as simply reducing the price of basic raw materials and training farmers on a large scale to become workers.It is true that with these two points it can be called industrialization, but it is bullshit. Someone must listen to you and believe you.

To make them listen to Zhao Cheng, they had to first know about Zhao Cheng, then slowly accept him, and then like Zhao Cheng.Otherwise, it is a coincidence.

That's why, even if Liu Dutou had a knife, he couldn't manage the group of civilian husbands who served in the army, and they didn't listen to him or believe him.But they gradually believed in Zhao Cheng later, this is the difference.

In the small scene of the river project, Zhao Cheng is an industrial model.Lao Liu is a feudal model.

The root cause of changing the model lies in thinking.So it comes back to the literati who master the pen. In fact, this is what literati should do.

There are two types of struggle, one is asymmetrical, that is, instead of confronting the scholar, a soldier is sent to smash the scholar's mouth.But obviously there was no such soil in the Northern Song Dynasty, so there was only another kind of mouth-to-mouth, which was manifested as the factional struggle among literati in the Northern Song Dynasty.

The argument between Zhuangzi and Huizi will never win or lose, and in the end no one can convince the other.The difference lies in influence, which simply means how many people listen to you and how many readers you have.

This is the importance of writing books and speaking out.

(End of this chapter)