Rebirth 1994: Football Situation

Chapter 116 Boring Pei Wei

"The players are not here, the coach is not here, everyone is not here, I am helpless..."

The time has entered January 1996, [-]. In this New Year, which is more valued by the West, our big boss Pei Wei, the president of Yunjia Tianyu, who has broken into the Chinese football world, is standing by the window of his office. Looking at the bleak cold wind outside the window rolling up a few dead leaves, I was idly chanting the doggerel I just "created".

It has been more than a month since the FA Cup final that made Yunjiatianyu excited for more than a week, and the time has also entered 1996. The Yunjiatianyu club in this holiday is compared with the excitement during the league. , now seems so deserted.

Wenger returned to Europe a week after the cup match. He was going to enjoy his vacation. He also left with three foreign aids, Ballack, Tony and Dunga. After leaving his family for nearly a year, They need to go back to enjoy family happiness, not to mention that for Europeans and South Americans, Christmas and New Year are very important, just like the Chinese Spring Festival.

Domestic players have also left the club one after another, players from other places have returned to their hometowns, Yunjia local players have to rest, and now there are only a part of the staff left in Tianyu Club, and each has their own busy affairs, so Pei Wei was alone.

Pei Wei has read the financial statements a few days ago. Due to the excellent performance of the team, the financial income is also quite good, which makes Pei Wei very satisfied. As for the tickets, the stadium is almost full, making the club in the stadium. The income from tickets has reached 500 million yuan, the advertising revenue on the chest and back is 200 million yuan, the business of the two specialty stores opened near the stadium is also very good, and the income from auxiliary products such as jerseys and hats has exceeded 100 million yuan. It's not enough to pay Dunga's salary alone, but after Dunga joined, advertisers flocked in, and half of Dunga's advertising revenue had to be turned over to the club, which also made the club's income in this area amazing. In general, although the club still lost nearly 400 million yuan this year, in the long run, the economic situation is improving.

Yunjiatianyu's management is considered to be the best, but it still loses so much, Pei Wei has to sigh, it is really difficult to support a club alone in China.

The investment of other clubs is no less than that of Yunjia Tianyu, but the reason why they can support it is because they are all affiliated with large groups, and the team's appeal and influence on the group alone are enough to cover the ticket price Not to mention that after owning the team, you can also get preferential policies from the local government, so other clubs are not afraid of losing money. Anyway, the above groups continue to invest money.

As an individual, Yunjiatianyu has only one way to achieve a balance of income and expenditure, and that is to increase revenue and reduce expenditure.

Throttling is impossible. Pei Wei knows the strength of his group of players, which almost includes the best group of young domestic players, as well as three foreign players who can find their place in the five major European leagues— — You know, Yunjia Tianyu's main expense is the player's salary, in fact, even the biggest expense of European clubs is this.

If you can't cut costs, you can only choose open source.

Now China's real estate has not yet risen, and the prices of various building materials are quite low—except for steel, of course, so Pei Wei plans to expand the Beiwan Stadium at this time. The increase in seats means the increase in ticket revenue. Yunjia Tianyu can get all of this part of the income, because they have the full management rights of Beiwan Stadium.

Pei Wei's idea is to double the number of seats in the North Bay Stadium—that is, to [-] seats—this is absolutely possible, because the area of ​​the North Bay Stadium is already quite large, and there are many places that are still open. It is empty, not to mention that the runway beside the stadium can also be removed. Pei Wei likes the professional football stadium like the one in the Premier League, without the runway.

At the same time, increase the number of luxurious seats—that is, the number of VIP boxes. There are many rich people in Yunjia City, and many of them are football lovers. Presumably they like to have a dedicated box in the stadium to show their status.

After the expansion, nearly [-] stores will be added around the North Bay Stadium. Pei Wei decided to open four of them as fan supplies stores and the rest as fans bars, so that fans who have not bought tickets can enjoy Watching Yunjia Tianyu's game here, I believe these fans must have such a drink in such a lively environment-it's all money!According to Pei Wei's estimation, if the management is good, the income in this area alone can account for a considerable part of the club's entire income.

Of course, this kind of expansion cannot be completed in a short period of time. It is a rather large project. Pei Wei plans to spend a year expanding the stadium. It will be moved to Yunjia Stadium, and the municipal party committee also gave Pei Wei the green light, promising that there will be no large-scale celebrations at Yunjia Stadium this year, and Tianyu Club will give priority to playing games at Yunjia Stadium.

The negotiation of other advertising sponsors and the rebroadcasting negotiation with Yunjia TV Station was handed over to Pei Wei's subordinates. He believed that these people could do a good job. The gimmick of League A and B also gave Yunjiatianyu club enough confidence. The task assigned by Pei Wei is that if you can’t get 500 million in advertising revenue from the three major advertisements on the chest, back and ball pants, don’t come back to see I!
Although this number is quite astonishing, Pei Wei has high self-confidence.

Tianhua Group is now about to enter the market in other provinces. Yunjia Tianyu's participation in the A-League, which has attracted the attention of fans all over the country, is a good opportunity to advertise. If they spend several million to advertise on TV, the effect will definitely be better than It's not as big as getting the advertisement on the chest of Yunjiatianyu's jersey at the same price. Pei Wei believes that it is impossible not to see this with the old man's eyes.

For the chest alone, if the Tianhua Group is bound to win, then a buyout fee of nearly 500 million will not be a problem, and a few million more for the others. Pei Wei believes that this [-] million task can still be achieved. What is done is just a tough negotiation.

As for the rebroadcast fee, Pei Wei is even more amused when he thinks about it. Yunjia TV got the rebroadcast rights last year with only a symbolic 5 yuan, making a lot of money. When he was about to continue signing the contract, he was blocked by Pei Wei all of a sudden--300 million broadcast fees, less than a penny is out of the question!
It is said that the boss of Yunjia TV station dropped a cup on the spot when he heard the report from his subordinates, and cursed: "Okay, Pei Wei, you want to steal money? You doubled it sixty times in one fell swoop... It's really you, this Don't give me any face?"

Then the boss of Yunjia TV Station came to negotiate with Pei Wei in person, but Pei Wei said lightly: "Last year, Yunjia TV station broadcast Yunjia Tianyu's game, and your advertising revenue exceeded 1000 million during this time period—now we have promoted Once you get to A-A, it will be even more difficult if you think about it. It should be no problem to reach 2000 million, right? I only need one-tenth of your income now-it’s cheaper for you if you don’t add [-] to [-]!"

The boss of Yunjia TV station really wanted to walk away, but he really couldn't bear to bear the huge profits brought by broadcasting Yunjia Tianyu's games—not to mention sitting in front of the TV every Sunday afternoon watching Yunjia Tianyu in the past year The game has become a routine thing for Yunjia fans. If the fans can't see the TV broadcast in the new season, and then they know that it is because Yunjia TV station refuses to pay the broadcast fee and they can't broadcast it. Smashed it?

Thinking of this, the boss softened, and said in a low voice: "Boss Pei, it's not about anything else, the main reason is that your asking price is too high... There is no such precedent in domestic TV stations, and our reputation is not good if it is spread like this. "

"That's how it is." Pei Wei took a puff of smoke leisurely: "The announced broadcast fee is only 290—but you have to spend [-] million as sponsorship for our club—so that your reputation won't be lost, right? In addition, I will give you another discount. Every time we play an away game, our home commentator Guo Jingwen will be a special guest to comment on Yunjia TV. What do you think of this?"

"That's a good relationship!" The boss was overjoyed. Did he know how much Yunjia fans liked this guy? When the FA Cup final was broadcast last year, in Yunjia's local area, the ratings of Yunjia TV actually surpassed that of the same broadcast. The CCTV of the game - the vast majority of Yunjia fans went for Guo Jingwen's commentary. If this is the case, then the ratings of Yunjia TV will definitely go up to a higher level!
Yunjia Tianyu Club and Yunjia TV Station signed a 1+1 broadcast contract. The contract stated that this year Yunjia TV Station won the award for Yunjia Tianyu's participation in A The broadcasting rights of the league will be given priority to Yunjia TV next year under the same conditions. Neither party is willing to sign a long-term contract. Risk is minimized.

"Well, you Pei Wei, you are doing business more and more cunningly!" Holding the contract, the boss of Yunjia TV Station complained.

"My old classmate, it's not that I'm cunning, but you are also good... When did your TV station's Sunday afternoon ratings be so high? You can go for fun! Don't think I don't know your business situation last year , and, let me tell you, your ratings will definitely be even higher this year!" Pei Wei said with a big laugh, patting the boss of Yunjia TV on the shoulder.

(End of this chapter)