Rebirth 1994: Football Situation

Chapter 122 Secret Talk (seeking a monthly ticket)
After looking at Pei Wei for a long time, Xu Bing breathed a sigh of relief, and sighed: "Pei Wei, you...you are really a genius... Where did you come up with so many strange and feasible ideas? This will not work, in the future You are my staff. I need to listen to your opinions on all aspects of the Football Association. The entire Football Association is still groping forward, but you seem to have a lot of successful experience... For the development of Chinese football , you can't hide your secrets."

"I have studied in Europe, observed many clubs, and talked to their officials about many issues." Pei Wei told a lot of lies without blinking: "Like the European leagues, they Some adopt the separation of powers model like the constitutional monarchy. The Football Association is responsible for managing daily affairs, the professional league is responsible for the operation of the entire league’s revenue and the distribution of broadcast fees, and the players’ union negotiates with the club for the respective interests of the players. Each has its own duties and abilities, and no one can cover the sky with one hand."

Xu Bing frowned again: "I'm afraid this kind of experience can't be applied mechanically? After all, our national conditions are different from those in Europe. Isn't our country taking a different path and blazing our own path of socialism with Chinese characteristics? "

"Of course we can't apply it mechanically. Our clubs can't be regarded as clubs in the true sense now, because most clubs have not been able to achieve independence and profitability, and all rely on large groups to inject funds. If they engage in professional leagues, they will only become some big clubs. The same is true for the club's tools and the players' union. Now the general quality of the players is relatively poor. They can't control themselves, but they can still represent all the players? Isn't that a joke?" Pei Wei sighed, and said longingly: "Only When Chinese clubs and players have achieved true professionalism, that is the most mature time for the separation of powers."

"I hope there will be such a day." Xu Bing was emotionally moved by Pei Wei's words. The vice chairman of the Football Association is also a person who sincerely hopes to promote football.

"And the composition of our National Football Association also determines the reality that in the early stage, the Football Association can only control the direction of Chinese football." Pei Wei said with a smile: "In the mature league organizations in Europe and the United States, the Football Association is actually not an official organization. It is a non-governmental organization. The chairman of the Football Association is like the chairman of a company, but our Chinese Football Association is an official organization and is affiliated with the General Administration of Sports. So, old Xu, can Chinese football walk on the right path? , What is needed is the guidance of the Chinese Football Association in the front... Your decisions and actions will affect the future direction of Chinese football..."

Speaking of this, Pei Wei recalled the situation in 02 when the league was suspended in order to ensure that the national team entered the World Cup. How could the football associations of other countries have such great power?Only the Chinese Football Association can use administrative means to forcibly order the suspension of the league. This can be regarded as the biggest Chinese characteristic.

For example, in Serie A, even if Carraro is the chairman of the Football Association, he has absolutely no power to order the league to make way for the national team. To make up for it - this is unthinkable in China - transferring your players to the national team is to give you face, it is to win glory for the country, and it is to serve the people!I have to make up for it, you damn ghost!
"When you say that... I really feel that the burden on my shoulders is really heavy..." Xu Bing smiled wryly: "The train runs fast, all thanks to the headband-but the carriage at the back ran in the wrong direction, so you can scold the front of the train. Who can the front of the car go to complain about? You know, even the front of the car doesn't know which direction to drive to the correct location..."

"I will do my best and put forward all the opinions I know to contribute to finding the right direction for Chinese football." Pei Wei said firmly: "You can rest assured about this, and you should also know that I run a club. Different from other people's starting point, I am not short of money. Even if I want to continue to make money, I just need to do my Tianyu Group well... But now, I have voluntarily withdrawn from the current Tianhua Group. I just want to find a correct path with my own practice, and you don’t have to worry about my selfishness.”

"If I didn't believe you, I wouldn't have discussed so much with you today... the issue of getting out of the circle." Xu Bing laughed and held Pei Wei's hand tightly: "I really hope now, There can be more individual bosses like you..."

"It's hard." Pei Wei frowned: "Last year I invested more than 2000 million yuan, but the profit from running the club was only about 1000 million yuan... My club management is already very good. I think clubs across the country It can be said that there is almost no profit higher than mine, but I am also operating at a loss. Before finding a way to make money through the club, Chinese clubs still have to rely on the investment of large groups to survive."

"Do you have any good ideas?" Xu Bing has already regarded Pei Wei as an omnipotent prophet: "You, a business wizard, must have a good idea. I have read your family history. It is a miracle! Maybe China is better than you. You have a lot of money, but no one has a lower starting point than you!"

Pei Wei smiled wryly: "Do you really think I'm a fairy? Is money something that can be said? Besides, even in Europe, the income of football clubs is only a few dollars: ticket income, TV broadcasting Fees, income from operating auxiliary products, appearance fees for participating in commercial competitions, and income from player transfers... In fact, few of the giants in Europe can make money because their expenses are very large. Player salaries can account for more than 70.00% of the entire club's expenses. What's more, if these giants want to get good results, they must spend huge sums of money to introduce good players, so they will always lose money in player transfers , so every club that can be called a giant in Europe is always supported by a big consortium. For example, the owner of AC Milan is Italian Prime Minister Silvio Berlusconi, the owner of Inter Milan is the oil tycoon Moratti, Juventus His backstage is the Agnelli family... On the contrary, some small and medium-sized clubs rely on selling famous stars to maintain the club's operation."

"Let's talk about ticket revenue. Last year, every home game of our club was sold out, but the annual income was only 500 million, because the income of our Chinese people is not very high. Paying [-] yuan for a game is enough. The family is a big burden, and it is very unrealistic to increase the price of tickets. In the same way, the management of auxiliary products also depends on the living standards of the local people. It’s hard to make money from both.”

"Go on." Xu Bing listened carefully.

"Let's talk about a commercial game. I don't think our team has such a big appeal right now? Unless we invite foreign giants to play games, such as AC Milan, Sampdoria, Arsenal, etc. in the past two years... …But I think, we still lose most of the money by holding this kind of commercial competition? At most, it can only make our team famous in the world, and there is no real benefit.”

"The income from ticket sales and merchandise operations is not enough, and commercial games can only make money at a loss...then only player transfers and broadcasting rights are left?" Xu Bing asked anxiously.

"That's why we should vigorously focus on youth football." Pei Wei nodded and said: "The more talents we cultivate, the more money we can get by simply transferring to European and South American leagues, and it can also promote the improvement of players' level." Development, why not do it? But the current clubs basically lack this kind of vision, and they always obstruct players from going abroad-this can only be gradually reversed after they are forced to increase the training echelon and gain sweetness. At this stage, it might be better to focus on broadcasting rights."

"You mean to ask CCTV for the broadcast fee? It's difficult." Xu Bing stood up and walked a few steps back and forth: "Do you know what the identity of CCTV is? With broadcast coverage of one billion viewers, in this industry, they It’s the boss, who also has administrative advantages, want to get benefits from them? It’s not as difficult as picking chestnuts from the fire.”

"That's true, but this tradition will always be gradually broken." Pei Wei knew that what Xu Bing said was true, but in the future, under the impact of other TV stations, CCTV's position as the boss has gradually begun to lose, but now At this stage, it is still difficult to shake the monopoly position of CCTV, and there is unfairness if there is a monopoly.

"At this time, the Football Association needs to come forward to negotiate with CCTV, and try to get enough broadcast contracts, even if it is less at the beginning, but we can't let CCTV easily use the broadcast of our games to earn advertising revenue for themselves. ah!"

"This is very difficult, we can only take it slowly, maybe after several other TV stations in China that can challenge the status of CCTV, we can gradually break this status quo, but now we can allow the club to sell broadcasting rights to local TV stations independently, As long as the game is not broadcast on CCTV." Xu Bing thought for a while and said.

"Ah?" Pei Wei opened his mouth with a strange expression: "Can't the broadcasting rights of the club be sold separately? I don't know, Yunjiatianyu's broadcasting rights have been sold for two years."

"You...you bastard!" Xu Bing said dumbfoundedly: "I thought you knew everything, why didn't you know such a simple thing? It was also last year that your team was still in A-B, and CCTV didn't care ...Forget it, it’s allowed now anyway, so I’ll just pretend I don’t know!”

"I've said the same thing. Anyway, you still have to go through the meeting of your Football Association to realize some of your ideas... Now that we've finished talking about business, how about we kill two sets?" Pei Wei rubbed his hands and said.

"Forget it, I still have to digest what you said just now, and I'll talk about it after I remember some key points... You go to the living room to rest and watch TV, and I'll play chess with you later!"

PS: Get up early in the morning, 114 votes, the 7th, 8th, and 9th are entangled, and it is difficult to distinguish between them. The 10th, 11th, and 12th are also closely catching up. Lao Guo begs everyone to vote for this book. (To be continued, if you want to know what happens next, please visit www.CMFU.COM, more chapters, support the author, support genuine reading!)
(End of this chapter)