Rebirth 1994: Football Situation

Chapter 249 New League Rules
When it comes to this issue, the ears of all the bosses are pricked up - this is a very important issue, money!Although Qian is a bastard, there are not many people who don't like this bastard.

And although the money these bosses earn from the club is not theirs, and the losses are not their own, but in any case, if they can achieve the same result with less money, then it is also a credit to them no?Besides, the more income the club makes, the more opportunities they have to pluck their hair.

Yunjia Tianyu has always been recognized as the club with the best management. It can still keep the financial deficit at a relatively low level even though its annual investment is among the top in the league. All the clubs are losing money, and the ones who can lose less are basically the middle and lower reaches of the small business. The top few teams in the league, such as Dalian, Shanghai, BJ, etc., are not able to make the deficit every year. The club's accountants were about to cry?
Especially Chongqing Huanyu, their investment was even bigger than Yunjia Tianyu last year, but they only achieved the top six results in the end. It's too much to bear-it's okay to say for a year or two, but how can it be done in the long run!

Now that Pei Wei has raised this question, it means that he will tell some of his experience in running the team-although the clubs are basically in different provinces, there is no problem of robbing each other for financial resources, but they can do this. It is really commendable at all.

"To put it bluntly, Yunjiatianyu's management can be regarded as the best in the entire league. Last year our revenue was close to 5000 million, including 200 million from ticket sales..."

When Pei Wei just said this, the bosses immediately exclaimed: It's terrible. Everyone knows that Yunjia Tianyu has a high attendance rate, but no one expected that the income from tickets can reach 200 million.Now the clubs don’t earn much money from tickets. For example, the Liaoning team transfers the management rights of the stadium to the stadium and earns 200 million yuan. This is relatively safe, because in 95 when they managed it by themselves, they received all the ticket income. There are only 35, which is because of the proliferation of fake tickets and increased tickets. The BJ team is slightly better, and the annual income is only about 500 million.And the only Shanghai Shenhua that can compete with Yunjiatianyu has a revenue of nearly 8 million tickets, but that is because their ticket prices are relatively high, coupled with the use of package ticket sales with prizes, etc., the per capita income is relatively high Shanghai fans can still afford it, and their stadium is relatively large, with [-] people, and they can get a lot of income in some key games (the above data is collected from "The Insider of Chinese Football Club", it should be more real data , it can be seen that even in the most prosperous period of the professional league, the income of all clubs is so low).

However, the highest ticket price of Yunjiatianyu is only 40 yuan, and the highest seat is only 6 people. It is a bit shocking to be able to surpass Shanghai in terms of income.

In theory, Yunjiatianyu's Fengyun Stadium can earn about 600 million yuan when the stadium is full. Now the actual income can reach 200 million yuan, which is indeed a miracle.

"In terms of tickets, the reason why our income is so high is firstly because we have good grades, and secondly, because our club pays great attention to the interaction with fans. Now there are two relatively large fan organizations in Yunjia City. We Invite them to visit the club regularly, and organize some fan activities at the same time, so that they will be more interested in watching the stadium. In this regard, we also admire Shanghai Shenhua's approach. The 'Blue Devils' cheerleading team is the best in China One of the fan groups." Pei Wei smiled and looked at Mr. Yu in Shanghai.

"Secondly, we pay close attention to ticket increase and counterfeit tickets, and have good cooperation with the Yunjia police. In Yunjia, there is no such thing as scalpers, and no one can enter the stadium without paying. Even if it is my family, if they want to watch the game, they can only pay for the tickets themselves. As long as we can pay attention to this point, I think the income from the tickets can increase a lot. Mr. Zhang in Liaoning should be deeply affected by the fake tickets and the increase. Tickets are bad. The third point is that our tickets are all exquisitely printed and have a certain collection value. This is also an aspect, and I think everyone can try it.”

The bosses all silently wrote it down. In fact, Pei Wei's reference value is not too great, because Yunjia Tianyu has a unique condition - the stadium can be regarded as their own, and they can manage it however they want. , the income is obtained by itself, and other clubs have to pay the rent of the stadium every year.

"The second piece is waiting for advertisements on the back of the chest. It is about 2000 million. I think every club has its own way of doing this, so I won't say more." Pei Wei skipped this point. Income advertising is a big head, and ordinary small clubs can also earn several million in this area, but each situation is different.

"The third piece of income is fan accessory products, such as hats, jerseys, scarves, speakers and other small commodities, plus the dozen or so fan bars around our stadium. In addition to the weekly league broadcast, they also provide fans with The broadcasting of the five major European leagues, including Serie A, Bundesliga, Premier League, and La Liga, earns quite a lot of income.”

Hearing Pei Wei's words, the bosses all showed indifferent expressions - how much money these things can make, the sum is not enough for an advertisement on a sleeve!

"Do you know how much our club earned in this area last year?" Pei Wei looked at these bosses and reported a figure with a mysterious smile on his face: "500 million RMB!"

"what?!"

"impossible!!"

"What a joke!!!"

"Bang!" A few stools fell to the ground, and they were brought down by the excited executives when they stood up-it is unbelievable that they can earn more income than football tickets on these insignificant commodities Well!
"So, don't underestimate the purchasing power of fans." Pei Wei said slowly: "A hat with a team logo costs only five yuan, but it can be sold for 20 yuan. A scarf can cost up to ten yuan. But it can be sold for 30 yuan. A jersey can be sold for nearly [-] yuan for a cost of more than [-] yuan at most... What could be more profitable than this? Let’s talk about the fan bar, where you can watch the game, and a glass of Coke is [-] yuan. There is no need to talk about alcohol, who doesn’t drink after watching the game? We don’t need any money to go to the bar to watch the game. On the surface, we are losing money, but even if we only order a Coke, we get everything back. We, Yunjia It's just a prefecture-level city, and your clubs are all in provincial capitals. I think the purchasing power will only be stronger-as long as you catch the fans' hearts and make them feel that it's worth paying for it. Think about how many people there are in China? Potential spending power? European clubs have sharpened their heads and want to drill into the Chinese market. There is such a big gold mine around us, why can’t we develop it in advance?”

Looking at the owners who were lost in thought, Pei Wei finally came to a conclusion: "In fact, there are many ways to make money, but we haven't thought of it before! There is another income I didn't mention just now, that is, the income from selling players to Europe Recoba, Materac and Ballack, the total expenditure of these three foreign aids was only 110 million US dollars when we introduced them, but we sold Recoba 300 million, Ballack 280 million, and Matt Lucki’s half-year loan fee is 300, and we can get [-] million after half a year...Through the transfer of these players, we not only gained money, but also established good cooperation prospects with these clubs. It should be a way for our Chinese clubs. The transfer of Chinese players can not only improve the level of Chinese football, but also allow us to earn income. To be honest, it is worth it. Of course, it will definitely not be sold for a big price at the beginning, so I The method of first renting and then buying out is adopted. Hao Dong rented for half a year, and I think the transfer fee after half a year must be a good figure. We must take a longer view and not be afraid of not having good players, because we can train players by ourselves Sell ​​it later, this is also a way to make money!"

"It's no wonder Mr. Pei attaches so much importance to the cultivation of the youth echelon. It turns out that there are economic considerations!" Mr. Yi from Chongqing said convincingly.

"Everyone here, now we don't need to consider the issue of income. After all, there is the support of the general group - but how long can this level of support last? Are you willing to give up this powerful and prestigious position? Do it well. Club, our league will be better, and the league will be better, and our club's development prospects will be even greater! The level of Chinese football will also rise accordingly, and by then, we will become the object of worship of all fans!"

This unprecedented first group meeting of Chinese club bosses set the prototype of the future Chinese professional football league.

Although there is actually only one rule set, which is to control the income of players within the range that a club can bear, the far-reaching impact of this meeting was beyond the expectation of all the bosses present.

Before the professional league was actually formed, this kind of meeting was held many times. Many methods that have been proven effective in Europe began to be gradually implemented. The professionalization of the Chinese league is taking shape step by step.

Through this meeting, the clubs reached a certain kind of tacit agreement in private, and the entire league began to be more formalized. All clubs began to abide by a rule, which is also the biggest rule: everything must be done professionally. This is the biggest and most effective rule!
Of course, there is still a long, long way to go...

PS: I am going to a banquet soon. I hope my relatives will not drag me to play cards. If I can come back, I will write a chapter in the afternoon, and there will be another chapter in the evening. If I can’t come back... I hope it is not the case. (To be continued, if you want to know what happens next, please visit www.CMFU.COM, more chapters, support the author, support genuine reading!)
(End of this chapter)