Rebirth 1994: Football Situation

Chapter 499 League Upgrade?

Regarding the discussion between Pei Wei and the young man, the Football Association officials present did not show any impatience, but held their breath and listened carefully to the conversation between the two. The biggest difference between the football association in the previous life - there may still be politicians among them, but most of them can be regarded as having a better understanding of football!You must know that these officials are basically composed of members of the former sports commissions, and the members of the former sports commissions are basically athletes. Although these athletes with relatively little education basically do not understand the market economy, They basically have some interest in football more or less.

"What you said is very reasonable, but I can't think of anything to do with increasing attendance." The young man seemed not to know what politeness is, but scratched his head in distress: "No matter how many fans there are, their spending power The low level cannot be solved in one or two years, and there are many things involved in it, which cannot be solved by us.”

"NONONO." Pei Wei shook his finger. He felt that his gesture was very handsome: "Quantity can definitely replace quality for a period of time! If a club has only tens of thousands of fans, then the club's average attendance at home may only be more than 1 People, but what about when the number of fans increases to 10,000 or even 1000+? Then you don’t watch the football, he can watch it, maybe a fan can only accept paying [-] yuan a year to spend on football, then Ten fans can pay [-] yuan! As long as more and more fans are interested in football, the attendance rate will not be a problem! Now, what we have to consider is how to get more people who are not originally fans to join the fans. industry!"

"Pei Wei, don't be foolish, let's talk about your thoughts!" Xu Bing said with a smile: "We are very interested in hearing about your tricks of the most successful club chairman! The average attendance rate of Yunjia Tianyu It has always been the champion of All-A, and has not declined for so many years! Even Chengdu, the famous gold-medal ball market, is starting to slump now, but Yunjia Tianyu has been able to maintain the average attendance rate above 5 people! You If you have any secrets, just announce it."

"From the perspective of the club, if you want to make the fans loyal, you must do at least two things." Pei Wei thought for a while and organized his own language: "First, let the fans have a sense of identity and belonging to the club. To make them think that the club belongs to this city, this province, and their own! So I have always emphasized that a club, their title can be changed, for example, Yunjia Tianyu becomes Yunjia Tianhua or something else, but the word 'Yunjia' must not be changed! The fans shouting on the field must be 'Yunjia XX team', not any other team! Second, the club must respect the fans! This There is a big gap between Chinese clubs and European clubs, because the biggest income of European clubs comes from fans, except for the capital injection of the group behind them! In contrast, the income of Chinese clubs is more dependent on the investment of large groups they are affiliated with. Of course, there have been great changes now, clubs have begun to pay attention to the communication with fans, but it is not enough, our Yunjia... oh, sorry, Yunjia Tianyu Club has always had a tradition, that That is, after training every day, each player must sign for the fans present, and can only leave after signing at least ten signatures, otherwise the club will fine the players! I think other clubs can learn from this, only mutual respect Only then can the fans have a greater sense of identity with the club!"

"Well, this experience is worth learning. Only the fans are the biggest cornerstone of the league. If there are no fans to watch the game, no matter how good we make the league, it will be useless." Xu Bing nodded and turned to Wan Wan. Junsheng said: "Old Wan, you can spread this experience when you hold a meeting of club owners next time, but just disclose it to them, don't use coercive measures."

"Understood." Wan Junsheng nodded, and quickly wrote down a few sentences in his notebook.

"What else?" Xu Bing turned to Pei Wei and asked with a smile.

This old Xu, wants to squeeze me dry, even if I only plan to hang a false title in the Football Association for two years, there is no need to do so.Pei Wei slandered a few words, but still opened his mouth and replied: "The club is only one aspect, and our Football Association will be responsible for the other aspect. That is to create momentum! Hype!"

"Building momentum? Hype?" Many people present couldn't help but ask, these two words are... very unfamiliar to them.

"Building momentum is to create a strong football atmosphere, so that people who watch football and people who don't watch football can feel the attraction of football at any time, and hype is to make players chased by fans like movie and TV stars. Admired!" Pei Wei explained in detail: "This World Cup is an excellent opportunity, as long as our national team achieves certain good results in the World Cup—whether it is winning a game, or entering the top sixteen or even More, we have to make a big publicity... and not only after the World Cup, but also before the World Cup, let everyone know that our national team and our heroes are about to go to Japan and South Korea to serve The country wins glory... They will be the pride of the people of the whole country! When they return triumphantly, we will receive them with a grand celebration banquet! Take advantage of the opportunity of the World Cup to stimulate the enthusiasm of the whole people to watch the football...Of course, how to do it depends on It depends on you... At the same time, the best selections after the end of each season should be enlarged as much as possible, so that influential media can continue to report. Under such an all-round bombardment, I believe that more People who don't watch football are interested in football! People like to be lively, so we have to make the league and national team games lively, so is it afraid that no one will come to watch?"

Pei Wei's words aroused everyone's discussion, the most pitiful person was probably the one in charge of meeting minutes, the discussions between Pei Wei and that young man were often long-winded, let alone the speeches of other people - this poor man The young man's hands are almost sore.

"If you want to hype, you must have gimmicks! League A is already in its ninth season this year. We can definitely go a step further and upgrade the league again-we can learn from the Premier League model. After the establishment of the Premier League in 1991, their The development is very rapid, and it has even caught up with Serie A, the world's first league, and there is still a faint way to surpass it! As the originator of modern football, Britain has many things we can learn from them! Although the English football team is the least efficient in the world, it is full of It is an old and decadent football management organization, but the prosperity of the Premier League has a lot to do with them! We can send a team to learn from the experience, understand the operation mode of the Premier League, and then form our team on the basis of A-A The Super League! The Chinese Super League!"

"The Chinese Super League?" Wan Junsheng objected: "Isn't it too eager for quick success? The English League has developed for more than 100 years before the Super League was established, and we have only developed for eight years! Does the formation of the Super League mean expanding the army? Will blind military expansion lead to a reduction in the level of competition, which in turn will make the league less attractive?"

"Vice Chairman Wan made a lot of sense." Pei Wei nodded: "But you must know that we have entered the 21st century after all! Although our development time is only eight years, what is beneficial to us is that we can use Doctrine, directly use the rules that have passed the test of time! So it is not a problem in this regard, after all, the current information is how many times more developed than it was 100 years ago, so in terms of the regularization of the league, we can use it It takes eight years to complete the journey that Europe has traveled in 100 years! The only thing we lack now is the sense of belonging of high-level players and fans, but these can be done slowly!"

After a pause, Pei Wei went on to say: "As for the level of the team, I don't think it matters! Now all clubs pay attention to youth training and have achieved great results. Take Yun Jiatianyu as an example, every year our reserve team They can provide several players who are capable of playing professional games! The first team cannot guarantee their positions at all, and there are already conditions for adding teams at this time... Moreover, Vice Chairman Wan, according to what I know, these few There have been more and more teams signing up for the Second Division this year, right?"

"That's right." Wan Junsheng nodded: "Now the players in the league are changing very quickly, and many players who have been eliminated in the top league can't find another home to play. This has led to the idea of ​​forming a team. Playing in the Second Division has become very easy because there are so many players! Last year there were more than [-] teams participating in the Second Division!"

"That's right!" Pei Wei spread his hands: "Since there are so many players who can't play football, increasing the number of teams is also to provide these players with a chance of re-employment... and our league has only three players in total. Level, don’t you think it’s too little?”

The meeting lasted for five hours, but none of the people present felt tired—no way, I was so excited that I basically couldn't feel the hunger.

In the end, the meeting finally finalized a few things. They were contacting CCTV to vigorously promote the national team that was about to go to the World Cup, and they were preparing to notify the England Football Association to send a team to learn after the World Cup.

After the meeting, Pei Wei was already talking dry, Xu Dory handed over a bottle of water, Pei Wei was not polite, took it and took a few gulps.

"By the way, what's the name of that young man? He knows a lot about economics and football." Pei Wei suddenly remembered this and asked Xu Bing.

"It's from this recruitment. The young man is not easy. He has a master's degree in sports economics! He graduated from the Cologne Institute of Physical Education with high marks! His name is Ling Binghun." Xu Bing replied.

(End of this chapter)