Rebirth 1994: Football Situation

Chapter 557 The Shadow Behind

For the Chinese fans, they have received too many surprises in the past year. The No.3 result in the World Cup has completely stimulated everyone, so after the resumption of the battle in the A-League in September 2002, they have already rested The fans once again watched the professional league with great enthusiasm, just as the fans poured great enthusiasm into the professional women's football league that started running after the 1999 Women's Football World Cup.

When the league ended in 2002, all the club owners were delighted from ear to ear—the attendance rate of the league, which had been slowly declining for two or three years, took a sharp leap, and the average number of people watching the game per game reached 4. More than [-] people—for the Chinese league where most clubs can only accommodate about [-] fans at home, it is a miracle that this number can be reached!
In this fanatical atmosphere, the league was also going on extremely excitingly. Yunjia, Dalian, Shanghai, Shandong, and Liaoning, the five teams with the ability to challenge for the championship, fought until the last moment, and did not decide the winner until the final round. Losing, Yunjiatianyu successfully reached the top and defended the championship after defeating Liaoning with two goals from Didier Drogba in a difficult home court. In the process, weaker teams like Sichuan, BJ, and Chongqing were also defeated Not reconciled to the middle reaches, but to show his value in the league by constantly blocking the winning team.

"Now the league has some formality. All the teams are very motivated and they know that as long as the environment is fair, there is no need to do some off-field tricks-there are too many tricks. One day, I will put myself into it. If the environment is fair, even if I am not strong enough or lucky to be downgraded, I will be able to rush back if I work hard. Isn’t Wuhan just sitting on the elevator for a few years, and their club’s income is still the same Quite a few."

After being tidied up by Su Mei, in the next few days, Pei Wei really stayed at home until the end of the year, but Pei Wei still couldn't stay idle, whenever Yunjiatianyu had a home game I would go to the field to watch the game, watch TV when there is no home game, and start to care about other teams abnormally, buy a lot of sports newspapers, and even watch the video of every game like a coach Last time.

"Do you want to change careers to be a coach?" Su Mei asked Pei Wei strangely.

"As far as my level is concerned, it's not bad for a half-spherical blind person like you who is usually fooling around with the ball. If you really want me to lead a team, I must be blind." Pei Wei said with a smile, and then blocked Su Mei's bastard punch with both hands : "I watched the game this way recently to see if there is any condition for the league to expand its army - it seems that it is not bad now."

"Oh? Why?" Su Mei stopped. At first she didn't really want to hit Pei Wei, otherwise Pei Wei really couldn't resist.

"The expansion of the league will inevitably breed some teams that are stable in the middle. These teams are actually the most prone to problems. If there is no hope of winning the championship and no worries about relegation, it is easy to release water or play tacit balls. But now it seems that our club has already Realize the importance of fans' interest. If you play a few games weakly, the fans will definitely not buy it. Only if you play hard can the fans continue to support you... Only with this understanding can the mid-range team become the best in the league. The solid part—after all, there are only a few teams that win the league championship and relegation teams, and the mid-range teams account for the vast majority. Only when this part is stable can the world be peaceful.”

"Well, that's right, what else?" Su Mei nodded, then asked.

"Then there is the enthusiasm of the fans." Pei Wei said with a smile: "The No.3 result of the World Cup really stimulated the prosperity of the football market. In a few years, the number of fans who are willing to watch football and buy souvenirs from the club will continue to increase, which will bring about a great increase in the club's income. After the expansion, the new club will have a source of income and will develop faster , it’s a win-win situation.”

After a pause, Pei Wei said fascinatedly: "The league at that time must be more competitive and more exciting. It's time to throw out that new plan... The Football Association will not fail to see this. .”

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The Football Association has indeed seen this.

After the rekindling of the league, the Football Association sent a large number of inspectors to conduct on-the-spot investigations at each league game. The feedback was that the football market was in good condition, and basically every home court was full, and there were even many local fans who did not have professional teams. They went to the city where the provincial team is located to watch the game, which also proved that the Chinese league does have potential to be tapped.

Moreover, after so many years of operation, each club has already established a set of effective methods for managing tickets, and the situation of increasing tickets has been significantly reduced. In other words, the more fans who come to the stadium to watch the game, the more the club earns. , instead of watching a lot of fans, in fact, they all watch the game for nothing, and the club doesn't get any benefits.

What's more, with the improvement of the league level, the ratings of the broadcast league are getting higher and higher. In addition to CCTV, local stations have also joined the ranks of requesting broadcast rights. The higher and higher, the income of each club in this area has also increased significantly. In the past, the broadcast fee income was basically negligible (when the official broadcast fee was obtained for the first time, the income of the last place in the league was only 200 million, compared with their The investment is too little in comparison) has become a source of considerable income for the club.

"Now there are many powerful groups in China, but not many can find suitable teams to invest in. After all, the Football Association stipulates that clubs can change their names but not cities, so that even the most powerful groups can only find teams locally. So even if our professional team doubles again, someone will invest.” In a meeting, Ling Binghun, who is already an important middle-level cadre of the league department, said so.

"Moreover, the cost of investing in clubs is not large now, because quite a few clubs already have hematopoietic functions. It can be said that a mid-range A-A club that is already on track costs less than 1000 million yuan a year. The effect of the advertisement is even higher than that of the prime-time advertisement on CCTV! Shandong Kongfu Family Wine once spent hundreds of millions of advertising fees to obtain the advertisement qualification after the news broadcast, but its effect is not as good as that of an ordinary A-A club. If you invest 1000 million in the team, you can immediately make a mid-range club have the strength to win the championship. The three clubs of Yunjia, Shandong and Liaoning have already proved this very well. For businessmen, it is impossible to let this go opportunity!" Ma Sanmin continued.

"Very good, it seems that this regulation has played a very important role." Xu Bing said in a good mood.

Seeing that some of the officials present did not understand, Wan Junsheng smiled and explained: "If there is no such regulation, those powerful large groups will definitely not have the patience for three years or more The location of the group headquarters cultivates a team with sufficient publicity capabilities. Their best choice is to buy an A-A team and then move them to the city where the group headquarters is located-this will be effective faster, and the amount of investment It will also be much less... But it is not good for the entire league, because the number of teams that benefit has not increased, and this approach will inevitably lead to a large number of teams appearing purely for advertising. The team does not care about infrastructure and echelon construction, because maybe what they want is short-term behavior. After the advertising effect comes out, they will immediately sell the club and dispose of it. Is this kind of investment needed by us or Chinese football? ?”

Speaking of this, Wan Junsheng stopped, and then made a face to Ling Binghun, Ling Binghun understood the words: "And now that we have this regulation, no matter how rich the group is, they can only Start from the lowest level of the league—unless they are willing to give up their headquarters and redevelop in a city with a team A, otherwise they can only honestly form a club to develop from scratch, even if they and Like Yunjia Tianyu, it will take at least two years to make three big strides in two years, plus it will take more than two years to achieve the effect of publicity, so it will take at least five years to achieve the goal—— They all have feelings. After five years of raising pets, they will have deep feelings, let alone a club! At that time, the possibility of them quitting will be much smaller, and unless their group goes bankrupt, they will find How much advertising effect would a club bring to them? At that time, I was afraid that even if they wanted to let go, they would not be willing to let go! Adding such a new club can digest at least hundreds of players of all ages. Are you afraid that some players will not be able to play football and dampen the enthusiasm of parents to send their children to play football? So I always think this regulation is really good, and it fundamentally eliminates short-term behavior!"

"This regulation was strongly suggested by Pei Wei at the time." Xu Bing smiled and said, "I think I can speak out about this matter now, because I think of today, no one will doubt that Pei Wei is right. The enthusiasm of Chinese football and he absolutely did not seek any self-interest for his club through the Football Association. time, but I did not do so, because I know that as long as there is such an example, it will cause very serious consequences in the future!' He is right, if there is no such regulation, now we want to expand the army , will face many difficulties!"

All the officials present were silent for a while, and Zhang Long smiled wryly: "Actually... Looking back now, many of our achievements in the professional league over the past nine years have the same shadow behind them... If there is no such shadow, I think The results of our professional league will not be so good! At least, it will be much worse..."

PS: Going home, the update will return to normal tomorrow. From tomorrow to the end of the month, at least two chapters will be updated every day, and the debt will be filled soon, so please don’t make it too easy for me... It’s only 4 chapters away now , It’s too easy to make up, so please vote more, let Lao Guo feel more nervous and oppressed!

(End of this chapter)