I'm really an emotional anchor

Chapter 109
WeChat video.

Ouyang Cheng, director of the film purchasing department, is currently listening to the report from the assistant below.

In other words, the reason for the traffic surge this time is because of the small video on Weiyin?
Yes, and the source should be this video.

As he said that, the assistant handed over the mobile phone, and it was the video of eating "moon dipping sauce" elegantly made by Xiao Wu.

Ouyang Cheng had watched "Where Are We Going, Dad?", so after watching this video, he said, "Imitation?"

The assistant nods.

Looking at the video with over 300 million likes and 50 comments, Ouyang Cheng was speechless.

Is the current propaganda so omnipotent?

However, although he doesn't know much about this aspect, he still understands the broadcast rights of this variety show.

"Book a ticket, I'll fly to the capital today!" Ouyang Cheng said.

He is not going to wait any longer, this show must be won!

Shencheng, Longjiang Avenue, Industrial Park.

This is the factory area of ​​Huaguo Yunfan Automobile.

Yunfan Automobile was established very early, and it is considered one of the earliest automobile brands in Huaguo.

It's just that sales have fallen sharply in recent years.

The earliest was indeed caused by the decline in word-of-mouth due to immature technology.

You must know that although the slogan "patriotism" can be shouted all the time, if consumers continue to be deceived, they will still be the ones who suffer in the end.

Therefore, it is precisely because of the fear of ruining word of mouth that Yunfan Motors stormed the technology and finally got a breakthrough last year.

It's just that the market is changing unexpectedly.

Perhaps everyone had some awareness of Yunfan Motors before.

However, as Yunfan Motors has not launched any new models in the past few years, all of them have led to serious market losses.

Although many advertisements have been put out now, the effect is not obvious.

Therefore, at the ongoing meeting of the entire factory leadership, the factory director's face was very ugly.

"Marketing department, tell me!"

"The ad was cast and publicity was done, but why didn't it work?"

When the manager of the marketing department heard what the factory manager said, he couldn't help but feel a little frustrated.

He really wanted to say, if any product could be sold just because of an advertisement, then who would pay attention to the quality?

Having said that, who stipulated that good products can be sold like crazy just because of advertisements?
Their marketing department is just to publicize the product. As for whether consumers recognize it or not, we can't control it!

Of course, these are just thoughts, saying that it is absolutely impossible.

"Director, I feel that our current exposure is still not enough, and the groups we target for these cars are somewhat broad, I think we can subdivide them!"

"For example, our new Yunfan V80 car, although the target is the Audi A4, it is young, fashionable and dynamic."

"However, our advertisements are nothing new, so I suggest that we redesign the spokesperson, reshoot the advertisements, and finally expose them in a big way"

When he was talking so much that his saliva was flying all over the place, the factory manager interrupted him.

"What I want is a practical solution, not to listen to your rhetoric."

When the manager of the marketing department heard this, he immediately had something to say, "I think it's better to ask the sales department to talk about the problems encountered when selling cars again."

When the sales manager heard this, his face turned green. This man even lost his face in order not to be punished.

You know, I just treated you to dinner yesterday, and you’re doing this to me today!
When I was feeling unhappy, I suddenly heard the factory manager say: "That's okay, the sales department will talk about the feedback!"

The boss of the sales department glared at the manager of the marketing department, and then said in a calm voice: "When we sent specialists to visit our 4S stores below, the reason for their feedback was that most of the consumers actually recognized the products. , but I think it's a bit expensive!"

"Snapped!"

"Is it expensive, you still don't know?"

"From research and development, to production, to new production lines, paint shops, and NVH laboratories."

"Do you want me to tell you the cost of these things?"

The boss of the sales department is very melancholy, I just give feedback on the market situation, why should I be angry with me?

I know it's wrong to say this, but I can't help it.
At this moment, I saw a hand raised high.

Everyone looked up and saw an unfamiliar young man holding his hands high.

"Who is this person?"

Everyone was surprised.

The factory director was also puzzled, so he asked, "Who are you?"

Hearing this, the young man stood up and said, "Hi, I am the assistant to Director Cao of the Marketing Department. My surname is Wang!"

The factory manager glanced noncommittally at Lao Cao from the marketing department, and then asked, "Xiao Wang, what do you want?"

Xiao Wang's voice was very calm, "Leader, I would like to ask, why are our advertisements not in variety shows?"

"Variety show?"

Many people present couldn't help being surprised.

Lao Cao's face darkened, and when he was about to say something, the factory manager asked curiously: "Oh, Xiao Wang, right? How did you come up with this idea?"

Xiao Wang said neither humble nor overbearing: "Leader, I think what the minister said is right. Many of our Yunfan cars are aimed at young people, so I thought of variety shows that young people like to watch."

The factory director said calmly: "Your idea is novel, so tell me, which variety show is suitable for us to name?"

Xiao Wang heard the words and thought about it, "[Where are you going, Dad] is not bad!"

[Where is Dad going], what kind of variety show is this?
The factory director shook his head. He wanted to tell the young man directly that his idea was a bit taken for granted, but then he thought about it and decided to give the young man a chance, so he said softly: "In this case, when you go back, make a report. come out!"

When Xiao Wang heard what the factory manager said, he was a little disappointed.

But he still mustered up his courage and said, "Leader, can you watch a video first?"

The factory manager was a little impatient, and glanced at Lao Cao, wanting him to take his assistant away.

It just happened that Lao Cao didn't notice, which was very embarrassing.

Seeing that the factory director had no objection, Xiao Wang put the video on the curtain wall.

In the video, on a picturesque road, movie star Hu Jun is driving a car, and Hu Shiyu is sitting in the back.

"Dad, you are driving so steadily!"

Hu Jun: "It's not because dad drove steadily, but because the road surface is very flat. You'll know after we get off the car!"

Hu Shiyu: "Oh, good dad!"

The video is very simple, and the group is a little impatient at this time.

It's just that Xiao Wang is a little excited at this time: "This is a picture of [Where is Dad going], if the dialogue in this video is replaced by our product, then this dialogue will become like this!"

After finishing speaking, Xiao Wang released another video, but this video was made by himself.

"Dad, you are driving so steadily!"

Hu Jun: "It's not that my father drives steadily, but Yunfan is very stable. The black gold technology used in the engine not only has a good mute effect, but also is stable.

And, not only that, this car is also equipped with a full-time intelligent four-wheel drive, which also makes driving more comfortable and driving more stable! "

Hu Shiyu: "Wow, it's amazing, let's buy one too!"

After the video was played, the conference room fell into silence.

The director looked at Xiao Wang, got up and asked in a deep voice, "How's the traffic of this variety show?"

Xiao Wang was overjoyed when he heard the words, the WeChat video, Tudou video, Aiyi video, and the first episode of the program all exceeded [-] million hits
When the factory director heard this, he immediately said: "Old Cao, you contact this production company in person, by the way, bring Xiao Wang, and you must take this title down!"

When Lao Cao heard this, he stood up and said, "Leader, don't worry, we promise to complete the task!"

(End of this chapter)