my flying life

Chapter 194 Chaotic market, rampant piracy
"To put it bluntly, today's plum blossom chicken is famous in Chuyuan City, and has already become an absolute star product.

During the epidemic, the reputation of plum chicken directly soared.

Today, our company sells at least more than [-] plum blossom chickens every day.
.Therefore, it is not fair to me that the Plum Blossom Chicken is still cooperating as previously discussed.

That is to say, I am digging the ground with you with a golden hoe, which is something that even a businessman would not do. "

Liu Yao directly explained that the Plum Blossom Chicken is now impossible according to the previous cooperation.

Fu Xue took a mouthful of something thoughtful, and then thought about it. She raised her head and looked at Liu Yao seriously.

"Then Mr. Liu, what do you mean?"

"What I mean is very simple, I start with plum-blossom chicken, and then set up a brand.

Then, I will arrange for people to do research and development, and then I will authorize this brand to be used by designated people. Each company will give me a certain franchise fee every year.
.You can rest assured that the joining fee is definitely not high, but very cheap.This brand is all I want, and I don't care how much the franchise fee is.

Moreover, if you do this, you will definitely get a certain discount when you get plum blossom chicken from me. "

Well, this is what Liu Yao thinks.What did he say? He just wanted to take down this brand.

And why?

Well, it's very simple.At that time, it is Liu Yao's idea to use this plum blossom chicken to attract franchisees, and then use the franchisees to directly market this brand.

Qiuyue Company is doomed not to go public, and it is impossible to go public.

Because Qiuyue Company, the breeding methods and formula of white jade chickens, and the future Sanhua duck eggs, are destined to be impossible for Qiuyue Company to go public, and can only become an industrial company, and it is impossible to play with any capital.

However, if we use Plum Blossom Chicken to leverage this restaurant brand and then use this brand to go public, there will be no problem.

In general, capital is such a big piece of cake, and I will definitely enter the venue to play in the future.

If there are more than [-] franchisees of Dapanji, then this brand will be worth at least nine figures when it goes public.

With such a big brand and a profit, you can't just give up, right?

So, this is what Liu Yao is thinking now.But after hearing what Liu Yao said, the other two mayors didn't have any idea, but felt that Liu Yao was inexplicable.

Since the franchise fee for such a brand is very low, then you want it to be useful, right?
They are just the mayors of two marginal towns. They have no business vision at all, so they can't understand the twists and turns.

But Fu Xue was different, she understood what was going on.This thing, after Liu Yao said this, Fu Xue directly understood Liu Yao's plan in her heart.

She glanced at Liu Yao, but in the end she didn't say what Liu Yao meant at this time.

In other words, she had some small selfishness in it, so she didn't say it out.

"Mr. Liu, do you want this brand? Then, what do you plan to call this brand?"

Liu Yao knew that Fu Xue understood, and the other party didn't say it directly, which made Liu Yao a little surprised.

"Well, how about calling it Plum Blossom Chicken?"

"This won't work. This thing is to promote the reputation of Yufeng Town. So, if it's called Plum Blossom Chicken, it won't be of much use to the town."

Well, if it was the mayor of Ruan, Liu Yao would not be so amiable at all.He also wouldn't pay attention to the other party's objections at all, and would directly call it Plum Blossom Big Pan Chicken.

But this person was Fu Xue, which made him a bit of a seedling.First of all, let's not talk about Fu Xue's background, this Liu Yao doesn't know the specific background for the time being.

However, from the fact that during the epidemic, the other party helped him solve the problem of spices with a phone call, it can be seen that the background is definitely not small.

Let's not mention this, just mention that the other party's help was worthy of Liu Yao's face.Therefore, after Fu Xue objected, Liu Yao did not directly express his strong attitude, but softened it a bit.

"Then Mayor Fu, what do you mean?"

Fu Xue looked at Liu Yao. Regarding the other party's attitude, Fu Xue still felt a little happy in her heart.

"In this case, what do Mr. Liu think of Lian Yufeng Plum Blossom Chicken? Just don't ask for a big deal, so that we can all have an explanation."

Okay, Fu Xue has made the decision directly. As for the other two people, these two are tool men. If there is nothing wrong with them, just listen and follow suit.

For the rest, don't interrupt, and you won't be bothered if you interrupt.

Therefore, these two people are very clear about their positioning.When the two parties discuss things, they will put down their chopsticks and pretend to listen carefully.

If the two parties eat, the two people will also eat together in a hurry, and then pretend to be companions.

Well, to be honest, this is really helpless.

"Okay, let's just listen to Mayor Fu and call it Yufeng Plum Blossom Chicken. Yufeng Town's Plum Blossom Chicken. This will be good for everyone. So what Mayor Fu means is that he agrees with me to apply for this trademark?"

"Well, we need to discuss the details. I'll call Mr. Liu tomorrow, and I'll tell you when the time comes."

Brother Liu Yao nodded, and then picked up the wine glass.

"Well, I'll wait for news from Mayor Fu. Come on, we haven't eaten or drank for a long time. I respect you twice as much as Mayor Fu. Come on, come on, let's go together."

"It's easy to say, and I respect the mayor and respect Mr. Liu."

"Yes, yes, respect."

Afterwards, the four drank a cup.

"That's over, let's talk about something else.

That's right, I may develop large-scale contractors in the future, and let more villagers contract to me to raise chickens.

We can discuss it, find a few townships, and get this cooperation done. "

Hey, the mayors of the other two towns are excited to talk about this matter.They really didn't care much about the so-called big plate chicken, what they cared most about was the food planting and the contracting of the plum blossom chicken.

Therefore, the eyes of the two people on the side suddenly lit up.

"Mr. Liu, Bailong Town can contract this matter.

We, Bailong Town, rely on a big river, and have a lot of places, which are suitable for large-scale contracted breeding development. "

"The same is true for our Jinyang Township. We can also be Mr. Liu who undertook this contract."

The enthusiasm of the two was very high, but Fu Xue's enthusiasm for this matter was not great.Because at present, Yufeng Town has basically completed all the cooperation.

Several townships have now reached cooperation with the farms.Planting, hatching, breeding, etc. Basically, it can be said that most of the townships in the entire Yufeng Town have completed cooperation.

The remaining two places were planned by Fu Xue as tourist attractions.Therefore, Fu Xue was no longer interested in cooperation in this area.

"That's no problem. Since the two mayors have ideas, I will definitely support the neighbors. How about this, everyone, discuss it after you go back, and let me know when you make a specific decision."

"No problem, we will have a meeting tomorrow to discuss."

"Yes, Mr. Liu, it's the same on my side."

……

It was already an hour and a half after the meal was finished.

When Fu Xue went to pay the bill, the owner of Xiaozao Restaurant didn't take any money.

Well, it was true that he didn't charge money, so no matter how much he gave it, it would be useless. In the end, Fu Xue had no choice but to forcefully force the other party to accept it.After paying the bill, the four of them dispersed immediately.

Fu Xue, on the other hand, got directly into Liu Yao's car.

"Mr. Liu, regarding your trademark, you want to authorize franchisees and then go public, right?"

Liu Yao was not surprised, and it was quite normal for Fu Xue to guess.

"That's right, that's the idea. To be honest, if you do this with the name of the town, there is really no way, right?

At that time, as soon as you pay the mayor to leave, this matter will be a big trouble.

If I had applied for this trademark, then this matter could be easily resolved.

Regardless of whether the player is changed or not in the end, it will not have any impact. This is also a win-win result. "

Fu Xue nodded, and she agreed with Liu Yao's statement that she would definitely leave.

Once she leaves, there's no telling how this matter will be dealt with in the future.

"Okay, Mr. Liu is right to admit it to me. But, I want to buy shares in your trademark of Yufeng Plum Blossom Chicken."

Fu Xue was not like the two mayors just now, she couldn't tell what was good or bad at all.

As long as it is backed by plum-blossom chicken, then this trademark will definitely be valuable in the future.Therefore, Fu Xue wanted to invest in it.

"Mayor Fu means that you want to add a share?"

Liu Yao frowned, he didn't expect Fu Xue to have such a plan?

"Yes, I have this idea. It depends on whether Mr. Liu agrees or not."

agree?
Well, I can indeed agree to this.

"Of course there's no problem with this. I'm sure you welcome the mayor Fu to join in. But, this shareholder can't be the mayor Fu, can you?"

Fu Xue had a smile on her face, not to mention she was really beautiful.

"Of course, I'm not that stupid. As for shareholders, I will make arrangements when the time comes, and there will definitely be no problems.

Of course, it can be agreed in the contract in advance that I will arrange the right person who only has the right to dividends and will not interfere with the development of the company.

You, Mr. Liu, have the final say on the company, and I'm just here to earn a little money. "

A smart woman, she spoke out Liu Yao's worries all at once and made a promise.

"That's great, I'll give you 20.00% of the shares.

But, the money that should be invested must also be invested. "

"Of course, I'm sure I won't do anything empty-handed. Then it's settled, Mr. Liu, and we'll get in touch when the time comes.

Hey, I'm home, so I'll go down.By the way, why don't you come up and have some tea? "

Looking at Fu Xue, Liu Yao shook her head and refused with a smile.

"It's fine to drink tea. I still have something to do at the farm, so I'll leave first."

After speaking, Liu Yao waved his hand, and the car was started by the driver and left.

Fu Xue shook his head and went home directly.

……

Tu Shengli has been really anxious recently. He used to be the spice supplier of Liu Yao's place.

But during the epidemic, he did an insatiable thing, which was to hoard goods and directly raise prices.

At that time, his idea was very simple, that is to cheat Liu Yao for a sum of money.

At that time, according to his thinking, Liu Yao could only get goods from him.What I didn't expect was that Liu Yao passed Fu Xue directly at that time, and then set up a new supplier from the city.

Nowadays, Liu Yao's spices are purchased directly from the market, not from him at all.

Originally, Tu Shengli was not too worried about this matter.After all, this batch of goods will not lose money in the end.

Even if your surname Liu doesn't want it, he can sell it to others, right?

However, when he planned to sell the goods after the epidemic passed, he found that no one traded with him.

As for why?
Well, he didn't know why at first.In the end, he even cut the price by 30.00% directly, and no one did business with him.Some of his partners in the past are not working with him now.

This made him extremely anxious, and in the end he had to invite someone with whom he had a good relationship to have a drink before he found out the reason.

It turned out that Qiuyue Company had told the city that they could not cooperate with Tu Shengli.

Now that Liu Yao is the richest man in Tianyue County, these people are naturally willing to give him this face.

Liu Yao personally confessed that he was going to cause trouble for Tu Shengli. It can be said that this incident caused a great sensation in the circles in the county at that time.

The richest man in Tianyue County said he wanted to trouble him with Tu Shengli, which was more serious, even his former friends would not care about him.

Therefore, now all the goods worth more than 100 million are squeezed into the warehouse.Moreover, he can no longer survive in Tianyue County.

The partner stopped doing business with him, what should you do?
Therefore, now Tu Shengli realizes his original stupidity and is paying for it.

This time, he came to Qiuyue Company again, and he wanted to find the person in charge to let him go.Finally, Mi Zhang met him.

"Mr. Tu is very courageous, threatening our company in a special period. Otherwise, why don't you just ask me to give you a few hundred million?"

Well, Mi Zhang's words made the other party so scared that he couldn't sit still.

"Mr. Mi, I was wrong. I was really wrong. I was fooled by lard about this matter. You and Mr. Liu let me go and treat me as a fart, okay? The whole family wants to eat, and they always have to eat." Give me a way out."

Mi Zhang sneered, and gave you a way to survive?Hahaha, weren't you very awesome back then?
At that time, I picked up the phone and called and threatened.

"Yes, this way of life can be given to you. How about I accept the 20 goods in your hand?"

Tu Shengli was stunned, he stared blankly at Mi Zhang. 20 received?

Is this... speaking human words?The cost of this batch of goods exceeded 80. He received 20, which made him lose so much?

……

Well, it can only be said that in the end Tu Shengli walked out of Qiuyue Company in a daze.In the end, he agreed to sell the goods for 20 yuan.What if you don't sell it?
I can only continue to press, the last penny is worthless.

Now that it is sold, although it is also vomiting blood at a loss, it has finally returned 20 yuan.

After the incident this time, he also discovered that some people are really not something you, a small person, can afford to offend.

Just say hello casually, and you can be played to death by them.

……

The sales of plum blossom chicken in Chuyuan City are really good. How good is it?

Fortunately, as long as a restaurant has meals made of plum blossom chicken, even if the price is as expensive as two yuan, there will be an endless stream of people eating it.

This time, Plum Blossom Chicken really became popular in Chuyuan City, and this sign was deeply rooted in the hearts of the people.

And just when the plum blossom chicken business was booming, trouble came to the door.A large number of plum blossom chickens suddenly appeared on the market. The packaging was exactly the same, but the chicken inside was different.

Appearing suddenly, the good guy is like bamboo shoots after the rain.There are also a large number of so-called plum blossom chickens on the meat stalls in some vegetable markets.

Anyway, the entire Chuyuan City is full of these things.

"Are you sure yours is plum chicken?"

"Of course, our factory gets the goods."

"Okay then, give me one and clean it up by the way."

"sure no problem."

This butcher owner caught a chicken by the way, killed it in three strokes, and then handed it to the consumer.

This middle-aged man took the plum blossom chicken he bought home and planned to cook it.Unexpectedly, after making it, it didn’t taste the same as it did a few days ago.

The plum blossom chicken in the past has a faint fragrance.But today's plum blossom chicken no longer has that aroma, and the taste is much worse.

"Bah, fuck it, is this a Plum Blossom Chicken? This is not a Plum Blossom Chicken at all. I'm going to trouble him."

Well, not one or two, but many people, the plum blossom chickens they bought were all fake.This situation lasted for two days before Qiuyue Company received the news.

There is no way, feedback takes time.Moreover, this matter exploded directly on the Internet, and it was also on the news.

A purchaser felt that he had been cheated and went to seek justice and was beaten by a chicken seller. As a result, he found the media to expose the matter the next day.

All of a sudden, plum blossom chicken became famous, but this time it was not a good reputation.

Moreover, there are suddenly more and more fake plum blossom chickens on the market.Plum blossom chickens appear everywhere in city centers, county towns, etc.

Especially in some places, plum blossom chicken is directly flooded.

There is a special frozen plum blossom chicken, which is slaughtered, packaged, and finally frozen.

Nowadays, there are also a large number of fakes appearing here.It can be said that the packaging seals are all exactly the same, the only difference is the difference in the goods inside.

As for plum blossom chicken, the sales in Chuyuan City have been very good recently, so many merchants were happy to hear that someone was offering plum blossom chicken, and they bought it without saying a word.

It turned out that they were all fakes.This is all right now, if it is not resolved as soon as possible, the plum blossom chicken brand will be rotten.

Liu Yao left the farm and came to the company in person for this matter.This time, it seems that someone did it on purpose.

This method is specially used to tarnish the reputation of plum-blossom chicken, and then make consumers no longer trust plum-blossom chicken.

Needless to say, the final purpose is probably to destroy the plum blossom chicken.

Therefore, this matter is very serious for the company.Regardless of the serious impact of word of mouth, the most important thing is his disgusting people.

The fame that I have accumulated with great difficulty, is you just taking advantage of it so directly?

Damn, it's almost killing me.Therefore, this matter must be resolved by the company. If it is not resolved, it is really impossible.

For this reason, Liu Yao directly held a company meeting, and this time he planned to take it with the company and not go back to the farm for the time being.

"Show me what the hell, this is smashing the field, this is digging the corners of Lao Tzu's corner. Terrible, terrific, who is so courageous?

Hahaha, our plum blossom chickens are everywhere in the market outside now.Tell me, what should we do about this matter? "

At this moment, Lao Jiang from the marketing department stood up with a serious expression on his face.

"President Liu, and everyone, this matter is very serious, please don't underestimate the impact of this matter.

Let's put it this way, although it's only been a few days, serious problems have already occurred for our plum blossom chicken brand.It even made it to the TV station directly.

If it continues like this, I'm sure that in a few months at most, our company's plum chicken brand will become a useless thing and even a burden.

I went to the market specifically to buy this kind of chicken. When I got it home, I found that it smelled bad.This was done deliberately by this group of people, and they deliberately used this method to deal with us.

We must find a way to solve it, otherwise the plum blossom chicken brand will not be available in the future. "

"So Manager Jiang, can you tell me what solution you have?"

"I think we still have to find a way to find out these people directly, then collect evidence, and finally sue them directly."

Hearing the other party's suggestion, Liu Yao shook his head subconsciously. Finding someone and suing them is not the top priority now.

The most urgent thing is to make an explanation to consumers.

Otherwise, by the time you find the person and sue him, who knows how long has passed?

During this period of time, who knows how many counterfeit products the other party will put on the market?Therefore, Liu Yao was noncommittal about this plan.

"This matter, I think the top priority is to find a way to explain it.

First of all, the company immediately finds a way to restrict it, and then finds a way to tell consumers about it in the public media, so that they know how to distinguish counterfeit products. This is our top priority.

Only by solving this matter can we free up our hands to deal with these disgusting villains.The priority of our matter must be clearly distinguished. "

"I agree with what Manager Xue said, that's the best way. For this matter, we really have to find a way as soon as possible to win the trust of consumers."

"I agree, but what should I do?"

"I think, we can do this in this matter, let's make an anti-counterfeiting mark directly. For example, make some anti-counterfeiting hands and feet on the packaging."

"This is useless. The packaging is best imitated. If you make it again today, others will be able to imitate it tomorrow.

Besides, not all consumers who buy Plum Blossom Chicken can tell the difference between genuine and fake.Therefore, this method is useless, and I think I need to think of another method. "

All of a sudden, a debate started in the conference room, and Liu Yao just watched it.Anyway, if these managers and vice presidents of the company can't solve this matter, they will all be fired.

The reason why he came down was mainly to find out who was doing this, to find out this person, and then directly mess with him was his purpose.

(End of this chapter)