green knight

Chapter 112: Tyrant, let's be friends!
I spent Christmas with the two sisters Susan and Yiyi in the dormitory in Italy. On December 28, Li Zihan and John Dassler flew to Germany together.

The destination of their trip is the city of Herzogenraule (also translated: Herzogenaurach) in Bagoria, southern Germany.

Herzogne ​​Lawler was originally a very small city, even a small town at the end of the [-]th century, but because of the rise of Puma and Adidas, the world's sporting goods giants, it brought economy and popularity to the town.

On the plane, John told Li Zihan a lot about Puma.To Li Zihan's surprise, although Puma and Adidas are competitors, their founders are two brothers.Later, because of different beliefs, the two brothers parted ways. The younger brother renamed the company that he and his older brother started together as Adidas, and the older brother founded Puma outside.
This made Li Zihan yell, it's so cruel, is there anything wrong with it?
Li Zihan and John and his party got off the plane in Berlin, and then took Puma's special car to Herzoggenlawler.This is the first time for Li Zihan to take the legendary special car. Sitting in a Rolls-Royce extended business car, Li Zihan looks around, feeling a bit like Grandma Liu entering the Grand View Garden.This made John's beautiful secretary, Ms. Taylor, who didn't like Li Zihan very much, dislike him even more. In Taylor's view, this rustic behavior was very rude.

On the contrary, John and Li Zihan were talking and laughing. In fact, Li Zihan didn’t know why John was so enthusiastic about him. He felt like John was treating him as the boss. Instead, John was working part-time. In fact, Li Zihan was working for John. .

After getting off at the Puma headquarters, Li Zihan visited Puma's room of honor with John and some staff from Puma's strategy department.Puma's room of honor is actually similar to the room of honor of a football club like Juventus, mainly to tell the audience who come to visit.How we have history, how great we are, how fine our lineage is.To use Li Zihan's own summary - we are awesome!
After visiting the honor room, Puma's production and scientific research team collected Li Zihan's body data again, and finally made a comparison and summary.

Li Zihan felt a little surprised, because the staff at the Puma headquarters were very enthusiastic about him.It stands to reason that this is a good thing, but Li Zihan was puzzled.

Li Zihan knew who he was and his status very clearly.To put it mildly, Li Zihan is a rising star, for the sake of a bright future.To put it bluntly, he was just a young football player who had just made his debut.He is so talented that he can't produce any achievements worthy of people's enthusiasm for him.

For Li Zihan, a young player who has not accumulated time, experience in major competitions, and stable performances on the court, many players have emerged in one season in Europe alone.There are more from South America and Africa, but how many of them finally became famous in four or five years?

As far as Li Zihan knows, Roma has a young striker, even one year younger.Last season, he scored [-] goals in [-] league games. You must know that it is very difficult for a young forward of [-] or [-] to score more than [-] goals in a league with a high level of defense like Serie A.The results of it?This season, the kid has been plagued by injuries. Eighteen rounds of the league have passed. So far, he has only played three games without scoring a single goal.Last season, the entire Serie A and Rome were exclaiming that there was a genius in Italy. Now, few fans still remember the name of this genius.

So Li Zihan's achievements in this point are not convincing at all. He knows that he has a cheating device, and if he survives a catastrophe, he will have great blessings, but people don't know.
Therefore, he is not used to the enthusiasm shown by the Puma staff. Even if he wants to open up the Chinese market, Li Zihan knows that many Chinese stars are Puma's spokespersons and users, so there is no need to be so attentive to him, and he can even wait. Li Zihan has become famous and has become a star-level figure. It's not too late for Puma to show his enthusiasm.

Li Zihan, who couldn't figure it out, quickly thought about it. Anyway, he didn't have the money to cheat them. Besides, no matter how big the company is, it wouldn't be worth it to lie to you.

He was quickly attracted by one thing. The Puma staff took out a pair of shoes. The main color of this pair of shoes was bright red, followed by some white, and the traditional Chinese pattern - Xiangyun was embroidered on the sides of the sneakers.

The pattern of auspicious clouds is very light, and it is hard to see clearly if you don't look carefully.On the upper right side of the toe is a running leopard icon, which is Puma's trademark, and the pinyin "Li" of Li Zihan's surname is embroidered on the heel.

John smiled and said to Li Zihan, who was drooling just looking at the sneakers, "Try it on."

Li Zihan was not polite either, and immediately took off his shoes, put them on and tied the laces.Walked two steps on the ground, and then ran a circle.

The shoe is just the right size, not too tight nor too loose.And the shoes are very light and not heavy.The key is that the sneakers have good toughness. He just tried it. If the soles of the feet bend, the bottom of the shoes will also bend.The feeling of wearing it is the same as not wearing it. I tried it with a ball and it feels good.

Li Zihan couldn't help saying: "It's really a good shoe."

John said proudly: "Of course, this is built by our top technical team at Puma, using professional ergonomics and kinematics technology. These shoes are not the kind of practical shoes that are usually put on the shoe cabinet and sold to fans. They are not professional sneakers, but professional football shoes. The cost of buying [-] pairs of the same style of sneakers from the stars is not enough for our cost, so the sneakers that are professionally provided to athletes are not of the same grade as those sold to fans.”

"Of course, it's not that we cut corners, but that the shoes for fans are more about the practicality of consumers. Of course, we also have original sneakers, which are not many and the prices are not cheap. They are just for hardcore fans to collect, not It really makes them wear it for shopping and running.”

This is the first time Li Zihan heard that there are so many Taoisms here. The first time John saw the Adidas "street style" sneakers he was wearing, the look of disdain was not for their competitors' brands, but for them. I despise Li Zihan for being unprofessional.
Then the person in charge of Puma's technology explained to Li Zihan what technology and material they used on this pair of shoes. A lot of technical terms, Li Zihan sounds like a heavenly book.

Finally, John added: "Considering that you are young, your body will change every year, so our scientific research team will conduct a data test on you every year, and then re-modify your boots."

Li Zihan really wanted to roll his eyes, saying that you can just say that I am not fully developed yet.

But considering that there is a sponsorship fee of 100 million euros every year, and there are very professional new sneakers every year.Li Zihan really wanted to rush over to kiss him in the friendly and warm way of Europeans, kiss his secretary Miss Taylor, and then say to John in Chinese: Dude, you are so interesting.

Of course, this is just Li Zihan's thinking, he didn't dare to put it into action.
Afterwards, he and John and his party enjoyed a German-style meal in the staff restaurant of the headquarters, and both guests and hosts had a good time.It was just through this meal that Li Zihan understood a truth. The taste of German food is not very good, and many dishes are common in Europe, such as steak.

In the afternoon, Puma's marketing planning and marketing team brought a large group of people to shoot an advertisement for Li Zihan. The advertisement was not very creative, and there was no interesting plot.Because Li Zihan’s reputation is not enough, the advertisements here are actually only symbolic in Puma’s view, in order to prevent Li Zihan from taking 100 million euros for nothing every year.
Li Zihan wore the jersey given to him by Puma, and then used the ball to show off his skills a few times. Finally, he picked up the ball and hugged it around his waist, smiling at the camera.

Originally, Li Zihan planned to wear the Juventus jersey, based on the visual effects and publicity, but Puma considered that Juventus' jersey sponsor was another competitor, Nike, so they rejected it.

This is the advertisement of the entire video, and the print advertisement of the poster is even simpler. The photographers kept pressing the shutter when Li Zihan just showed off his golf skills. Finally, he selected a few photos from tens of thousands of photos, and then retouched them. Just add the slogan.

Everything is so simple that Li Zihan didn't expect it, he thought he would shoot a very dazzling story-based commercial like Pepsi.
After all, this is the only way to satisfy Li Zihan's coquettish show-off mentality. Such a simple shooting is completely out of proportion to the enthusiasm of the Puma staff.
Maybe we can see that Li Zihan’s mood is not very high. After the filming, John explained in Italian in private (he used English to communicate with the staff before) that Li Zihan didn’t have a lot of time during the winter break, not enough for a good one. The filming schedule of the advertisement, and euphemistically expressing that Li Zihan's name is not very famous yet.

This made Li Zihan feel relieved, but she gritted her teeth and said in her heart that she must know that there is a soccer player in Europe, and even the whole world, named——Li Zihan! !
Just like Ronaldo and Beckham back then, even rural people in China who don’t know what football is actually know their names
Finally, I had dinner with John, this time without the company of the staff. In John's words, it was an invitation among friends.

Seeing that there was no one else during the dinner, Li Zihan asked his own doubts, why the Puma people were so enthusiastic about him.

John laughed loudly, and then said proudly: "My name is John Dassler, and the people I brought must be enthusiastic."

Li Zihan rolled his eyes, and really wanted to tell this guy, you are just a small manager of the marketing strategy department, and there are a lot of people like the general manager and director above you.

John then went on to say: "The founder of Puma and Adidas is named Dassler."

Baji, the knife and fork Li Zihan used to cut the steak fell on the plate.

It turns out that people are not enthusiastic about themselves, but they are enthusiastic about the "Prince" of the Puma Group. This person has lost his mind
Li Zihan, who was surprised at first, immediately became excited. He held John Dassler's right hand vigorously with both hands, and said excitedly, "Lord, let's be friends!!"

John Dassler: "?????"

[Huhu, this chapter is finally out, the quality may not be high, and there are many typos.Book friends who are free can help to find it first, and I will change it tomorrow.The company is going well, and it will be off work in about two hours.I wish you all a happy Mid-Autumn Festival and a full moon! ! ! 】