green knight

Chapter 497: Jaguar Land Rover
Although the tight jersey does not look very "tall", Li Zihan can feel the tight texture of the jersey after wearing it. If there is a little sweat, it can reflect his eight-pack abs.

Hmm. I heard that girls like men with eight-pack abs and mermaid lines.

So Li Zihan is very satisfied with this jersey.

Li Zihan doesn't understand the professional terms of "dynamics", "wind direction nature" and "ergonomics" explained by the Puma designer, but he knows that the jersey is very comfortable to wear on his body.And he felt that the jersey had no resistance to his body during the running process, just like a professional sports car with a specially designed streamlined body.

Puma and Arsenal's jersey launch conference was held in the commercial press conference hall of the Emirates Stadium. I am very satisfied with the jersey and I am full of expectations.

This time, the first away jersey and the second away jersey are released. As for the home jersey, Puma plans to release it at the end of this season and the beginning of next season.

Puma Group is a marketing strategy that holds good things and cannot be shared at one time. They intend to wait for Arsenal to win some honors, or to release the home jersey after their outstanding performance becomes the focus of the entire Europa media.

In this way, it can attract the attention of the media and fans and increase the prestige.
As expected of being a businessman, Li Zihan had to admire their wit.
After attending the jersey press conference in the morning, Li Zihan went to Gayton Village, Warwickshire, England non-stop in the afternoon.He will sign a new contract here, and from then on, he will add another high-end and high-end brand to his commercial endorsement brand--British Jaguar Land Rover! !

It has not been a day or two since Jaguar Land Rover has taken a fancy to Li Zihan. When Li Zihan became popular in London, and they saw Li Zihan’s car in the media photos was a new Discovery car from Land Rover, Jaguar The top management of Land Rover was moved.

Although the two car brands of Jaguar Land Rover are very famous car brands in the UK, their main sales market is not in the UK. Their big market is in Asia, especially China.

According to the company's data, the sales profit from China has exceeded the sum of dozens of countries in Europe! ——Because Land Rover and Jaguar are not cheap in China, and there are no domestic partners.
So Jaguar Land Rover has taken a fancy to this Chinese who is currently almost the most influential in the world.It is hoped that through the cooperation with Li Zihan, they can more thoroughly develop the huge cheese in the Chinese market.

In the past two months, Li Zihan's agent, Susan, has discussed the contract with the person in charge of Jaguar Land Rover. Originally, the two parties still had some disputes over the contract.However, after seeing Li Zihan turn the situation around and attack Bayern on his own, Jaguar Land Rover's management has already begun to think about making concessions. when.Jaguar Land Rover's management put pressure on the commercial team in charge of the negotiations, and then fully agreed to the contract proposed by Susan.

The current Susan is no longer that fledgling little girl in the past, she just waits for someone to come to her door, and when they say how much it will cost, she and Li Zihan feel that they are about to sign the contract.

After two years of study and actual combat, Susan has become a more qualified agent.The current season is coming to an end, and the champions of various championships will also be born. At the same time, individual awards are about to enter the critical stage of selection.

So Susan was not in a hurry at this time, she directly dragged Jaguar Land Rover.Because she is not stupid, if Li Zihan and Arsenal can win a significant championship after the end of the season, wouldn't they be able to sit on the ground and raise the price?

Then Susan also started to get in touch with the European auto giant - Volkswagen!
When Jaguar Land Rover saw Susan appearing in the newspaper in Wolfsburg, Germany, it became anxious. Any fool knew that she should have contacted the person in charge of Volkswagen, because the headquarters of Volkswagen is in Wolfsburg. Forsburg! !

In normal times, the Jaguar Land Rover team would not be fooled by this blatant "price raising".But at this time their opponent is the public, and the public is like a hen who loves the chickens to the Chinese market.

Volkswagen has been very successful both in China and in the sports world. Giants such as Bayern Munich and Real Madrid are their cooperative clubs. At the same time, there are many Chinese sports champions in the endorsement star camp of Volkswagen, such as Deng Yaping and Tian Liang.
So Jaguar Land Rover has to be impatient. They are fully aware of Li Zihan's ability, as well as the status and importance of football in the hearts of Chinese people.
In the end, in order to take the lead, Jaguar Land Rover had to take the initiative to make concessions and increase remuneration.

Susan's previous asking price of 100 million euros for a one-year contract was raised by Jaguar Land Rover to 120 million euros, a five-year contract.If Li Zihan wins a league championship in these five years, the sponsorship fee will increase by 20.00% on the original basis, if he wins the English League Cup, it will increase by 5.00%, and if he wins the FA Cup, it will increase by 50.00%. Ten, if you win the Champions League, you will increase by [-]%!

And it's cumulative. For example, if Li Zihan and Arsenal won the Champions League, then Jaguar Land Rover will pay him 180 million euros in sponsorship fees this year.If defending the Champions League next season, Jaguar Land Rover will have to pay 180 million plus 90, which is 270 million Champions League sponsorship fees.

This does not include the addition of the League Cup, League and FA Cup winners.
This approach is fair to both Li Zihan and Jaguar Land Rover. The more championships Li Zihan wins, the greater his fame and influence will be.At the same time, Jaguar Land Rover can obtain greater returns from him, which will also increase Li Zihan's own income.

At first glance, this contract is very lucrative, but upon closer inspection. With the current lineup of Arsenal, the possibility of winning the Champions League is very slim, and in the league this season, Arsenal’s hope is not great, and next season Manchester United It will definitely recover strongly, coupled with the successful run-in of Mourinho's Chelsea and the revival of the giants Liverpool this season
To be honest, it is unlikely that Arsenal will win the league championship, unless there is enough good luck.

Susan is not blind, so she naturally understands the difficulty, not to mention that Arsenal has not won a championship for nine years.In the UEFA Champions League, no team has defended the title in the past 20 years since the restructuring, including the Galaxy Battleship Real Madrid and the Cosmos Barcelona, ​​as well as the Bundesliga giants Bayern Munich and the Red Devils Manchester United.

But just when she wanted to reject the other party and instead approach Dazhong Company in depth, Li Zihan agreed to the contract.

Susan was a little puzzled, but Li Zihan explained that it was her confidence in herself.
All in all, in this way, Li Zihan and Jaguar Land Rover became friendly "little partners".
Jaguar Land Rover is also full of joy, thinking that it has snatched food from the giant Volkswagen.As everyone knows, in the next few years, Li Zihan will make them both painful and happy.
In the end, Li Zihan signed a perfect contract with Jaguar Land Rover, and Jaguar Land Rover is also rich and powerful. After signing the contract at the press conference, he waved his hand on the spot and said that he could give Li Zihan a Jaguar Land Rover brand car for free use.

Of course, this is actually a common treatment for many star spokespersons. For example, Audi once gave away the right to use cars to players from their cooperative clubs such as Real Madrid and Bayern.

Li Zihan was naturally not polite. After buying a Land Rover, he chose the Jaguar brand.An automatic convertible sports car called Jaguar XKR, two doors and four seats.

It is very cool, and of course, it is also very expensive at more than 200 million RMB.

And when this news was reported, the media and fans, who were already familiar with Li Zihan's endorsement of famous brands, were also taken aback.

Including Li Zihan's "first love" Puma Group, "hometown" Huawei Group, beverage giant Red Bull Group, daily chemical department store giant Procter & Gamble, and now Jaguar Land Rover, Li Zihan's main commercial sponsors, he is now in business every year. Sponsors earn more than he earns at Arsenal, and that's not counting businesses that aren't major sponsors.
As a young player who has just fled for two years, such commercial income is obviously unreasonable.But when people with such thoughts look up at Li Zihan's unreasonable performance and statistics, they feel that the former is still very reasonable
There is never a shortage of gossip in the world. After Li Zihan signed a contract with Jaguar Land Rover, some tabloid media came up with the news that Jaguar Land Rover will also sign a contract with Arsenal Club based on gossip and reasoning.

As we all know, Arsenal's current car partner is Citroen from France, which is a popular and civilian car brand.

But their contract will expire after the end of next season. At this time, Jaguar Land Rover will take the first step to win Arsenal's core Li Zihan, and the next step will be to negotiate a contract with Arsenal, thereby squeezing out Citroen and becoming Arsenal's new team leader. car partner.