After listening to Xie Feng's narration, Tao Yue knew.
The person who caused this incident turned out to be Pang Qian.
She thought that Pang Qian's matter had been completely resolved, but this woman seemed to hate her, and even started targeting Yuehua Jewelry.
When Mrs. Margaret introduced her to her, she said that Pang Qian was the editor-in-chief of VM Magazine, but Tao Yue didn't take it seriously at the time.
VM Magazine is a fashion magazine, and some fashion brands usually put soft articles or advertisements on VM.
Yuehua Jewelry also spent a lot of marketing expenses on its usual promotion and publicity.
To make a brand famous, in addition to its own strength, it is essential to spend money on marketing and advertising.
When she was in France, Mrs. Margaret introduced many fashion magazine editors to Tao Yue, as well as some reporters, freelance writers who paid attention to fashion, and some bloggers who popularized science and fashion.
These are Tao Yue's future publicity resources.
After she entered the jewelry design preliminary competition in France, she also accepted interviews from several magazines at that time.
At the same time, Tao Yue has been keeping in touch with the editors, reporters, and fashion bloggers she knows.
When the time is ripe, Tao Yue and Xie Feng will naturally cooperate with them to carry out an advertising campaign for Yuehua Jewelry.
This was originally included in this year's work plan.
If it hadn't been for the kidnapping, these tasks would have already started.
At that time, Tao Yue and Xie Feng were thinking that after the final round of the competition, they would start promoting Yuehua Jewelry all over the world.
However, Tao Yue himself did not expect that a kidnapping completely stopped the planned plan.
When Tao Yue returned to China this time, she originally wanted to re-discuss and plan the promotion work for the new year with Xie Feng and the people in the company.
But she hadn't gone to work yet, and Pang Qian's critical article directly placed Yuehua Jewelry in the bloody storm.
This woman, in the name of the editor-in-chief of the latest issue of VM magazine, personally attacked the shady scene of this year's French International Jewelry Design Competition.
Among them, the example cited is Tao Yue's Yuehua Jewelry.
VM magazine can be regarded as an important fashion magazine in the industry, and many people who pay attention to fashion will buy this magazine.
Of course, people in the industry also pay close attention to the content of each issue of VM Magazine.
In the name of the editor-in-chief, Pang Qian, under the banner of justice, criticized the shady scene in the French International Jewelry Design Competition this time, which caused huge waves.
After all, Pang Qian cited some seemingly specious evidence.
First of all, Tao Yue's Yuehua Jewelry participated in the domestic preliminary competition in Jiangcheng, and then won the place to enter the international competition.
However, the domestic preliminary competition is sponsored by the Gu Corporation, which has a great say in the competition.
What's more, Tao Yue was kidnapped because of her relationship with Ruan Ruan, and she recorded evidence admitting that she plagiarized in front of the kidnappers.
Although, in Gu Xinghe's subsequent public relations, everyone knew that Tao Yue was forced to say it because he was kidnapped, but there were still some people who didn't believe it.
This has already planted the introduction of distrust.
When the French preliminaries were shortlisted and there were only ten places in the world, Tao Yue's Yuehua Jewelry won the finalist place. The overwhelming reports of the media in Jiangcheng finally convinced most people that Yuehua Jewelry was indeed capable.
However, Pang Qian wrote in the magazine that in the finalists of the French preliminary competition, the sponsor still has the Gu Group, and when the preliminary competition awards were presented, Gu Xinghe personally presented the award to Tao Yue.
Plus Tao Yue's status as Gu Xinghe's wife.
Seeing the evidence listed in Pang Qian's article, coupled with the fact that her article held high the banner of justice, many people immediately began to curse Yuehua Jewelry.
Nepotism, suspicion of plagiarism, shady competition, money and power over others...
Each of these points alone is enough to arouse public discussion.
Therefore, as soon as VM Magazine was published today, there was a lot of discussion on the Internet and various online media.
Now, the reputation of Yuehua Jewelry can be said to be one that everyone can step on.
Especially Tao Yue, who was the event center and the design director, was reviled by thousands of people.
"how is it now?"
As soon as Tao Yue came to the company, she immediately walked to Xie Feng's office.
Xie Feng looked quite heavy, he showed the computer to Tao Yue.
Looking around, Tao Yue saw that the company's publicity departments were all telling the current trend of public opinion, but Yuehua Jewelry had already been scolded, and almost none of the majority of netizens spoke for Yuehua Jewelry.
Occasionally, a few people whispered out and said that the design of Hua Jewelry is very beautiful, and the service is really good.
Immediately, these people who help to speak will be scolded by a bunch of people, saying that they support plagiarism.
In this way, almost no one dares to say a good word to Yuehua Jewelry. It seems that Yuehua Jewelry has reached the point where everyone shouts.
What is even more troublesome is the impact of this public opinion incident.
After Xie Feng returned to China, the advertisers and partners that Xie Feng had negotiated with were now hesitating, saying that they would not sign the cooperation for the time being.
Tao Yue looked at her mobile phone. The reporters, freelance writers, and bloggers she knew all took the initiative to tell her that she would not participate in the promotion of Yuehua Jewelry for the time being.
The situation is very serious.
Tao Yue took a serious look at the network trends that the propaganda department had now concluded, feeling rather heavy.
"Xie Feng, you can see that Pang Qian came prepared. If there is one person who dares to speak for Yuehua Jewelry, this person will be insulted by a group of people immediately. In this way, no one will dare to speak to Yuehua Jewelry again." To put it bluntly, the other party has hired an internet trooper."
Netizens have their own preferences, and when they encounter criticism, they often magnify their emotions.
But in a normal network environment, there will be no one-sided insults.
Although everyone shouted and beat me for plagiarism, but I just said a word to Yuehua Jewelry. In theory, everyone should not be insulted by a bunch of people.
In the end, some people who were neutral or didn't care didn't dare to speak out.
"Xie Feng, we can't sit still and wait for death."
Xie Feng looked at Tao Yue and said: "First of all, we must immediately delete the comments that are unfavorable to us, and prevent those trolls with ulterior motives from speaking. At the same time, I have already contacted the trolls on the Internet, and I am discussing with the publicity and promotion department. How can these people downplay the impact of this incident, and then slowly clear up the rumors of shady games and plagiarism."
Tao Yue immediately denied this decision.
"Xie Feng, doing this is likely to cause a huge backlash. If we also invite trolls, or the evidence of inviting trolls from the Internet is known by the other party, then the reputation of our Yuehua Jewelry will only get worse and worse. Netizens are most concerned What I hate is that my own voice is suppressed, we can't stop them from speaking, as long as we do things right, this matter is not difficult to solve."
Xie Feng looked at Tao Yue and asked, "Tao Yue, what do you mean?"
"Although we can't invite trolls, we can find evidence that the other party invited trolls. Net troopers have always been annoying, and we want to shift the topic of this matter to the viciousness of cyber trolls... Do you think these cyber trolls Is the military company only used for commercial competition? They always offend the official media, as long as these official media criticize us and find out the evidence of our attack, the reputation of Yuehua Jewelry will be hopeful."
Xie Feng instantly revealed surprise in his eyes.
"Tao Yue, what you said is very reasonable. However, we have to think about this matter carefully, how to let those official media start to end, and then turn the center of public opinion into the madness and harm of the Internet troll army."
Seeing that Xie Feng understood what he meant, Tao Yue laughed.
"We will hold a meeting right now, and then we will study how to shift the center of public opinion, and turn disputes such as shady competition, suspicion of plagiarism, and nepotism into evils of Internet trolls."
As for matters such as public opinion, as long as there is no tangible evidence, everything depends on what is the center of everyone's debate.
Pang Qian cited some specious evidence, and did not hammer Yuehua Jewelry to death.
There is no need for Tao Yue to refute Pang Qian's articles one by one.
At that time, everyone will not believe it.
Preconceived ideas are a terrible thing, not to mention that the relationship between Gu Xinghe and her is real, as long as this is true, no matter what kind of public relations Yuehua Jewelry does, everyone will never think that what Pang Qian criticized is wrong.
She, Tao Yue, relied on her husband Gu Xinghe, and then she was able to obtain the domestic finalists step by step, and finally won the preliminary competition.
And because Tao Yue was kidnapped, it was equivalent to automatically giving up the qualifications for the next two rounds.
Everyone has already made up their minds. There will be no sponsors in the next two rounds. Tao Yue can no longer rely on her husband to cheat, so naturally she dare not go to the competition again, so as not to expose her true ability.
Tao Yue put herself in the position of an objective netizen, and she also knew that the guesswork in the article written by Pang Qian was completely unsolvable.
Unless she wins the title next year.
Based on the current deeds, Tao Yue can't clarify at all.
Therefore, she can only shift the center of public opinion among netizens, so that the center of discussion is no longer about Yuehua Jewelry and her, but about this commercial competition and the harm of the Internet trolls.
Xie Feng called the secretary to inform the company to hold a meeting.
Tao Yue walked back to her office, she was about to call Gu Xinghe when her assistant came over.
"Director, this is an intern assistant I recruited recently, her name is Lu Shanshan."
Because Tao Yue's secretary is pregnant, she will be on maternity leave in a few months.
Therefore, Tao Yue asked the secretary to notify the administration to recruit another assistant.
Now, the person in front of her should have been hired recently. She looked at the woman in front of her, she was quite young and pretty.
Nodding, Tao Yue walked into her office, and then made a call to Gu Xinghe's cell phone.
"Xinghe, didn't you tell me about the things in France? You have mastered Pang Qian's debts, and she will go to jail immediately because she can't repay the debts. Now Pang Qian is still working as the editor-in-chief of VM Magazine, and even Wrote an article attacking Yuehua Jewelry, what's going on?"
The person who caused this incident turned out to be Pang Qian.
She thought that Pang Qian's matter had been completely resolved, but this woman seemed to hate her, and even started targeting Yuehua Jewelry.
When Mrs. Margaret introduced her to her, she said that Pang Qian was the editor-in-chief of VM Magazine, but Tao Yue didn't take it seriously at the time.
VM Magazine is a fashion magazine, and some fashion brands usually put soft articles or advertisements on VM.
Yuehua Jewelry also spent a lot of marketing expenses on its usual promotion and publicity.
To make a brand famous, in addition to its own strength, it is essential to spend money on marketing and advertising.
When she was in France, Mrs. Margaret introduced many fashion magazine editors to Tao Yue, as well as some reporters, freelance writers who paid attention to fashion, and some bloggers who popularized science and fashion.
These are Tao Yue's future publicity resources.
After she entered the jewelry design preliminary competition in France, she also accepted interviews from several magazines at that time.
At the same time, Tao Yue has been keeping in touch with the editors, reporters, and fashion bloggers she knows.
When the time is ripe, Tao Yue and Xie Feng will naturally cooperate with them to carry out an advertising campaign for Yuehua Jewelry.
This was originally included in this year's work plan.
If it hadn't been for the kidnapping, these tasks would have already started.
At that time, Tao Yue and Xie Feng were thinking that after the final round of the competition, they would start promoting Yuehua Jewelry all over the world.
However, Tao Yue himself did not expect that a kidnapping completely stopped the planned plan.
When Tao Yue returned to China this time, she originally wanted to re-discuss and plan the promotion work for the new year with Xie Feng and the people in the company.
But she hadn't gone to work yet, and Pang Qian's critical article directly placed Yuehua Jewelry in the bloody storm.
This woman, in the name of the editor-in-chief of the latest issue of VM magazine, personally attacked the shady scene of this year's French International Jewelry Design Competition.
Among them, the example cited is Tao Yue's Yuehua Jewelry.
VM magazine can be regarded as an important fashion magazine in the industry, and many people who pay attention to fashion will buy this magazine.
Of course, people in the industry also pay close attention to the content of each issue of VM Magazine.
In the name of the editor-in-chief, Pang Qian, under the banner of justice, criticized the shady scene in the French International Jewelry Design Competition this time, which caused huge waves.
After all, Pang Qian cited some seemingly specious evidence.
First of all, Tao Yue's Yuehua Jewelry participated in the domestic preliminary competition in Jiangcheng, and then won the place to enter the international competition.
However, the domestic preliminary competition is sponsored by the Gu Corporation, which has a great say in the competition.
What's more, Tao Yue was kidnapped because of her relationship with Ruan Ruan, and she recorded evidence admitting that she plagiarized in front of the kidnappers.
Although, in Gu Xinghe's subsequent public relations, everyone knew that Tao Yue was forced to say it because he was kidnapped, but there were still some people who didn't believe it.
This has already planted the introduction of distrust.
When the French preliminaries were shortlisted and there were only ten places in the world, Tao Yue's Yuehua Jewelry won the finalist place. The overwhelming reports of the media in Jiangcheng finally convinced most people that Yuehua Jewelry was indeed capable.
However, Pang Qian wrote in the magazine that in the finalists of the French preliminary competition, the sponsor still has the Gu Group, and when the preliminary competition awards were presented, Gu Xinghe personally presented the award to Tao Yue.
Plus Tao Yue's status as Gu Xinghe's wife.
Seeing the evidence listed in Pang Qian's article, coupled with the fact that her article held high the banner of justice, many people immediately began to curse Yuehua Jewelry.
Nepotism, suspicion of plagiarism, shady competition, money and power over others...
Each of these points alone is enough to arouse public discussion.
Therefore, as soon as VM Magazine was published today, there was a lot of discussion on the Internet and various online media.
Now, the reputation of Yuehua Jewelry can be said to be one that everyone can step on.
Especially Tao Yue, who was the event center and the design director, was reviled by thousands of people.
"how is it now?"
As soon as Tao Yue came to the company, she immediately walked to Xie Feng's office.
Xie Feng looked quite heavy, he showed the computer to Tao Yue.
Looking around, Tao Yue saw that the company's publicity departments were all telling the current trend of public opinion, but Yuehua Jewelry had already been scolded, and almost none of the majority of netizens spoke for Yuehua Jewelry.
Occasionally, a few people whispered out and said that the design of Hua Jewelry is very beautiful, and the service is really good.
Immediately, these people who help to speak will be scolded by a bunch of people, saying that they support plagiarism.
In this way, almost no one dares to say a good word to Yuehua Jewelry. It seems that Yuehua Jewelry has reached the point where everyone shouts.
What is even more troublesome is the impact of this public opinion incident.
After Xie Feng returned to China, the advertisers and partners that Xie Feng had negotiated with were now hesitating, saying that they would not sign the cooperation for the time being.
Tao Yue looked at her mobile phone. The reporters, freelance writers, and bloggers she knew all took the initiative to tell her that she would not participate in the promotion of Yuehua Jewelry for the time being.
The situation is very serious.
Tao Yue took a serious look at the network trends that the propaganda department had now concluded, feeling rather heavy.
"Xie Feng, you can see that Pang Qian came prepared. If there is one person who dares to speak for Yuehua Jewelry, this person will be insulted by a group of people immediately. In this way, no one will dare to speak to Yuehua Jewelry again." To put it bluntly, the other party has hired an internet trooper."
Netizens have their own preferences, and when they encounter criticism, they often magnify their emotions.
But in a normal network environment, there will be no one-sided insults.
Although everyone shouted and beat me for plagiarism, but I just said a word to Yuehua Jewelry. In theory, everyone should not be insulted by a bunch of people.
In the end, some people who were neutral or didn't care didn't dare to speak out.
"Xie Feng, we can't sit still and wait for death."
Xie Feng looked at Tao Yue and said: "First of all, we must immediately delete the comments that are unfavorable to us, and prevent those trolls with ulterior motives from speaking. At the same time, I have already contacted the trolls on the Internet, and I am discussing with the publicity and promotion department. How can these people downplay the impact of this incident, and then slowly clear up the rumors of shady games and plagiarism."
Tao Yue immediately denied this decision.
"Xie Feng, doing this is likely to cause a huge backlash. If we also invite trolls, or the evidence of inviting trolls from the Internet is known by the other party, then the reputation of our Yuehua Jewelry will only get worse and worse. Netizens are most concerned What I hate is that my own voice is suppressed, we can't stop them from speaking, as long as we do things right, this matter is not difficult to solve."
Xie Feng looked at Tao Yue and asked, "Tao Yue, what do you mean?"
"Although we can't invite trolls, we can find evidence that the other party invited trolls. Net troopers have always been annoying, and we want to shift the topic of this matter to the viciousness of cyber trolls... Do you think these cyber trolls Is the military company only used for commercial competition? They always offend the official media, as long as these official media criticize us and find out the evidence of our attack, the reputation of Yuehua Jewelry will be hopeful."
Xie Feng instantly revealed surprise in his eyes.
"Tao Yue, what you said is very reasonable. However, we have to think about this matter carefully, how to let those official media start to end, and then turn the center of public opinion into the madness and harm of the Internet troll army."
Seeing that Xie Feng understood what he meant, Tao Yue laughed.
"We will hold a meeting right now, and then we will study how to shift the center of public opinion, and turn disputes such as shady competition, suspicion of plagiarism, and nepotism into evils of Internet trolls."
As for matters such as public opinion, as long as there is no tangible evidence, everything depends on what is the center of everyone's debate.
Pang Qian cited some specious evidence, and did not hammer Yuehua Jewelry to death.
There is no need for Tao Yue to refute Pang Qian's articles one by one.
At that time, everyone will not believe it.
Preconceived ideas are a terrible thing, not to mention that the relationship between Gu Xinghe and her is real, as long as this is true, no matter what kind of public relations Yuehua Jewelry does, everyone will never think that what Pang Qian criticized is wrong.
She, Tao Yue, relied on her husband Gu Xinghe, and then she was able to obtain the domestic finalists step by step, and finally won the preliminary competition.
And because Tao Yue was kidnapped, it was equivalent to automatically giving up the qualifications for the next two rounds.
Everyone has already made up their minds. There will be no sponsors in the next two rounds. Tao Yue can no longer rely on her husband to cheat, so naturally she dare not go to the competition again, so as not to expose her true ability.
Tao Yue put herself in the position of an objective netizen, and she also knew that the guesswork in the article written by Pang Qian was completely unsolvable.
Unless she wins the title next year.
Based on the current deeds, Tao Yue can't clarify at all.
Therefore, she can only shift the center of public opinion among netizens, so that the center of discussion is no longer about Yuehua Jewelry and her, but about this commercial competition and the harm of the Internet trolls.
Xie Feng called the secretary to inform the company to hold a meeting.
Tao Yue walked back to her office, she was about to call Gu Xinghe when her assistant came over.
"Director, this is an intern assistant I recruited recently, her name is Lu Shanshan."
Because Tao Yue's secretary is pregnant, she will be on maternity leave in a few months.
Therefore, Tao Yue asked the secretary to notify the administration to recruit another assistant.
Now, the person in front of her should have been hired recently. She looked at the woman in front of her, she was quite young and pretty.
Nodding, Tao Yue walked into her office, and then made a call to Gu Xinghe's cell phone.
"Xinghe, didn't you tell me about the things in France? You have mastered Pang Qian's debts, and she will go to jail immediately because she can't repay the debts. Now Pang Qian is still working as the editor-in-chief of VM Magazine, and even Wrote an article attacking Yuehua Jewelry, what's going on?"
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