80s good life

"That's the delivery?" Fang Manman said happily.

"of course."

"How's the customer reaction?"

"Very good." Rarely, Master Qu affirmed Fang Manman, and then said: "You are indeed talented in this area. Given time, you can make great progress."

To be given such a high evaluation by Master Qu, Fang Manman wanted to laugh three times, it was really incomparably joyful!
"Thank you." Of course, Man Man still pretended to be a calm and breezy expert.

"Xiaotong will give you your design fee. What are you doing here today?"

"Can I ask you, who is wearing my clothes? You know, this is quite important for a designer, especially a designer like me."

"It's okay to tell you. It's a lady surnamed Fan. You will have a chance to meet her in the future. Don't worry." Master Qu said.

"okay, I get it."

After they finished talking, Fang Manman and Wang Zhuo had no intention of leaving.

Master Qu raised his eyebrows: "Why, are you planning to have dinner here?"

"It's not impossible, you let me call home first." Fang Manman said.

Master Qu, who was just joking, was dumbfounded: "I said, I don't know how to cook, you have to stay and do it yourself."

Fang Manman agreed, and called home.

When Fang Manman went to the kitchen in the backyard to take a look, he finally realized that Master Qu's "can't cook" was actually very implicit, he had never cooked at all.The kitchen was deserted, with a thick layer of ash on the stove. There were also various stoves that should be rusted and moldy.

The way Fang Manman and Wang Zhuo looked at Master Qu changed.

Master Qu blushed slightly, spread his hands and said, "What can I do? I've never used it before."

All right.Fang Manman sighed, if he wanted to make a meal, he had to clean up first, and then cook after the cleaning, so he could eat in the middle of the night.

Fang Manman said helplessly: "I also made a phone call. There will definitely not be any food left for us at home. Let's go out and make do with it."

"Forget it, since this is the case, I'll take you to have a good meal. Let's go, Zhengguo Restaurant." In order to restore his image, Master Qu decided to bleed once.

Both of them were very happy when they heard it!Zhengguo Hotel is a well-known restaurant in the provincial capital. It has been in business since the Republic of China until now. Fang Manman is naturally very happy to be able to go there.

The Zhengguo Hotel is not far from here, and the three of them arrived within a short walk.

Zhengguo Restaurant is a large courtyard house with a corridor in the front and a building in the back. The cuisine is a bit northerly, and its characteristics are clear, vegetarian, fresh, tender, oily but not greasy.The provincial capital is originally located at the junction of the north and the south, and this blend of north and south tastes is just suitable for the taste of the people in the provincial capital.factory

Zhengguo Hotel has two kitchens, which have two functions of restaurant and restaurant.In other words, it can be used for banquets or stir-fry, and the fast serving is also a feature here.

Fang Yuanyuan and her group sat down, and quickly ordered a few signature dishes, which were all served in a short while.Fang Manman's purpose was not to have a simple meal, so they chose a private room, which was very quiet.

The dishes were all served, and the three of them couldn't talk for the time being, they had to eat everything.

When the food was almost finished, Fang Manman said, "Master Qu, I actually have something to say when I come today."

Master Qu guessed that Fang Manman had something to do since he stayed for dinner, and finally he waited, so he said, "All ears."

"I was thinking about the future development direction of this clothing store. I told you last time, but it was not deep enough and not clear enough. The main reason was that I didn't think it through myself at the time. But recently I figured it out, and I can't wait to think about it. Share it with you."

"Oh? You said."

"Have you ever thought about how many difficulties the clothing store will face in the future?" Fang Manman asked.

"To be honest, it's impossible without thinking about it, such as aesthetic changes and the impact of the factory, so I'm exploring what direction I can go."

"It can be seen that you must have put a lot of thought into it." Fang Manman went on to say, "The changes you are making are actually the right direction of development, but you are not clear enough. I say this because everything you do is actually completely By feeling, there is no point."

"I admit that you are right. I am such a casual person anyway, otherwise I wouldn't just let you be the designer in our store."

Still casual?Fang Manman almost laughed angrily at the thought of the difficulty of convincing him, okay, whatever you say is fine.

Fang Manman didn't get entangled, and said: "The biggest problem we have with you is that we can't see the future. You are the only tailor. As long as you are not in the shop, it will be completely paralyzed. This must be beneficial, you are the shop itself , but you are yourself, which limits the development of the scale. I think you must not be reconciled to such a small clothing store through your own efforts. Do you want to establish a brand?"

Master Qu has to admit that Fang Manman talked about his heart. His dream is to be like some foreign clothing stores, which can last for a century and turn himself into a brand!
"Yes, that is indeed the case, so what? If I do this now, can't I achieve my goal?"

"I can't be sure about this. Fang Manman spread her hands: "After all, I can't predict your development, and I'm not a god.But I know the necessary conditions for the formation of a brand. "

"what?"

"Carrier, appearance, connotation and communication."

"You keep talking."

"In fact, the boundaries of this concept are not very clear, and there are overlaps. Our clothing store, needless to say, the carrier is clothes, and the appearance is very messy, including sensory recognition, cognitive elements, and behavioral performance. We can talk about each aspect in detail, but today’s time is limited, so we won’t talk too much about what we want to talk about today are the two very important aspects of connotation and communication.”

"To be honest, what I don't quite understand is what is the connotation? What kind of connotation does a piece of clothing need."

"Why don't you need it? You don't understand because you don't know that some of the things you do are already considered connotations."

"for example?"

"Let's talk about one aspect, class affiliation, what class and group you belong to, what grade and status you are in, etc. The positioning of our clothing store has always been very clear, that is, to serve people with high social status, and for example, unique personality, This is the expression of brand personification, the artistic expression of brand class affiliation and core values, and has a unique and vivid image in consumers' minds, including the shaping of enterprises and consumer associations. You have done a little bit in this part, that is, when you talk about it Your clothes have a strong personal style."

Master Qu nodded.This is true.