Meet the Brand Officer

Lin Xiyou was overjoyed. This can be regarded as having completely passed the customer's test and successfully gained trust?

It was just such a straightforward and urgent question, she was really not sure how to answer it for a while.

If you answer hastily, it will appear imprecise.If you don't answer vaguely, it seems too watery.

She glanced at Bai Rui quietly, asking for help.Unexpectedly, Bai Rui just glanced at her indifferently, and turned his eyes away without seeing her.

The meaning is obvious, you can figure it out.

Lin Xiyou sighed silently, and had no choice but to bite the bullet.

She regained her confident and indifferent smile, and said slowly: "President Mei, supply corresponds to demand. We are pursuing sales, so we must first understand the specific needs of the target consumer group."

She realized that she had said a professional nonsense, and quickly added: "In addition to the traditional channels of brand counters and large supermarkets, the competition among the major beauty flagship stores on the e-commerce platform is also extremely fierce. Beauty e-commerce It is becoming more and more difficult to get a slice of e-commerce marketing, but we must continue to squeeze it out because it has enough traffic.”

When the word "flow" was mentioned, a new idea suddenly popped up in Lin Xiyou's mind. She was about to open her mouth to propose, but she held back.

The timing is wrong.If the hole cards are revealed, it is easy to let the customers who are about to get fly away.

After a short pause pretending to be calm, she re-analyzed: "Now is the era of mobile Internet, the effect of traditional and old channels is weakening day by day, and the efficiency of production is getting lower and lower. Therefore, we must take the initiative to optimize the advertising strategy. Find new outlets and bonus points, and broaden customer acquisition channels in many ways.”

"Accurately and efficiently launch brand promotion programs in a complete customer acquisition channel to acquire target consumer groups, increase customer conversion rate, increase sales, reduce both customer acquisition costs and marketing expenses, and naturally increase profits."

Mei Xingning approved of this general direction, and when he wanted to ask further details, Lin Xiyou, who had been prepared, took the lead in speaking out, so that he had no chance to ask further questions.

"Mr. Mei, this is just my rough idea, and there are still many immature places. Every brand is different, and the specific brand operation plan needs to be researched and analyzed, and then formulated according to local conditions, in order to play the best brand effect."

This impeccable statement made Mei Xingning stop asking questions, and he said with a smile: "It makes sense, specific problems, specific analysis, can formulate a good strategy."

Lin Xiyou responded with a smile, and took the initiative to hand over the quotation: "Mr. Mei, you can rest assured that our professionalism and pragmatic attitude of Weiguang Consulting Company will definitely go all out to do a good job in the operation planning plan of the Zhongzhi brand."

Having said all this, Mei Xingning no longer hesitated, and made a quick decision: "Success, after the conversation just now, you let me see the demeanor of a brand consultant. I absolutely believe in your strength in Weiguang of."

"Then I wish both of us a happy cooperation." Lin Xiyou stood up first and offered her hand to show respect
Mei Xingning then got up and shook hands, and said with a cheerful smile: "I hope our Zhongzhi can also have a festive start like Zhili brand."

He is still eager for the success of the Zhili project, and never forgets it.
Lin Xiyou smiled and avoided the topic, and then communicated with him about some detailed needs.With the participation of colleagues from the legal department, the two parties signed a letter of intent for cooperation, and after he returned to the company to report and approve the funds, the project could be officially launched.

After sending Mei Xingning off with a smiling face, Lin Xiyou quietly rubbed her cheeks that were stiff from laughing, and rushed back to the meeting room impatiently.

Bai Rui was still waiting on the chair, as if she was sure that she would return.

"Brother Rui, I'm so nervous, but the talk is over, I feel more nervous than taking the college entrance examination"

"I really don't see it." Bai Rui smiled lightly, with a somewhat gratifying joke on the corner of his mouth.

Lin Xiyou spread out her palms, dripping with sweat, "That's all pretending to be calm."

"I just imitated your usual negotiation methods and skills. Did I learn it badly? Would it be timid?" She scratched her hair shyly.

With a smile on his face, Bai Rui deliberately asked, "Is that how I pretend?"

"..." Lin Xiyou was at a loss for words.

"Okay. It's really professional, and it's absolutely qualified to impress customers." Bai Rui teased humorously, but his tone did not hide his appreciation.

Lin Xiyou was overjoyed, and pulled Bai Rui to accompany her to review the overall situation.

She took out several questions that she had written down secretly, all of which she had to bite the bullet and try during the negotiation process when she was not sure.

She humbly asked for advice, asked Bai Rui's opinion, and asked for a better way.

During repeated scrutiny and careful review, Lin Xiyou summed up every experience, learned every lesson, and continued to overcome the next difficulty.

From comprehensive market research, effective customer communication, and precise demand capture to careful logical thinking, flexible adaptability, and a well-rounded approach to people.

Each item is worthy of her in-depth study and continuous learning.

But today, she has learned the skills of negotiation and negotiation, and she can even use what she has learned, which has been recognized by her mentor Bai Rui.

After the replay ended, Bai Rui gave the score, "Today's performance, score nine."

"Full score. Shouldn't it be [-] points?" Lin Xiyou laughed.

"Be confident, yes." Bai Rui deliberately lengthened the ending, and said with a smile: "Very."

"Brother Rui, you." Lin Xiyou laughed, you seem to have become naughty
She really felt that the smile on Brother Rui's face was no longer so cold, it seemed to have added a bit of vitality?

She also continued to ask in a joking tone: "Where is the one point deducted, brother Rui please criticize and correct me strictly, I will definitely work harder to make up for it!"

"In the creative world, there are no tens."

Lin Xiyou was puzzled for a moment, and asked hesitantly, "Does it mean that there is no best, only better?"

Bai Rui nodded, and added an explanation: "Maintain the momentum of nine points and keep one point in space. This is the best state in my opinion."

Lin Xiyou kept it in mind, and turned around to ask Mei Xingning about the setting reversal operation that Mei Xingning mentioned at the beginning.

"Brother Rui, after the announcement of the Zhili project, Jiang Hui's confession video, comic stories about her career growth, and other series of operations, are they really all interlocking and special arrangements?"

Bai Rui smiled mysteriously, and copied the original words: "Yes, and no."

"..." Lin Xiyou didn't know whether to laugh or cry, wasn't that what she said when she and Mei Xingning were doing Tai Chi?
"Brother Rui, maybe you are" she guessed.

Bai Rui shook his head and denied, "I don't have such soulful painting skills."

"Who is that?" Lin Xiyou deliberately looked at Bai Rui's expression, and she caught a trace of abnormality in her eyes.
Bai Rui looked away and said calmly, "Anyway, it's not me."