Meet the Brand Officer

The sudden episode broke the harmonious atmosphere.

All eyes turned to Tong Shan in unison, as if they were waiting for an explanation.

Tong Shan's complexion froze, and she tried her best to stay rational, and retorted: "Why do you say that to others? Many skin care products he recommended are cheap and easy to use, helping many people save time and money."

"Do you think his recommendation is sincere? Do you think that every time he shouts hoarsely, he is putting himself in your shoes?"

The man sneered disdainfully, and replied, "He's doing things for money! Use this way of attracting attention to decorate his sincere recommendation."

"Actually, whoever the brand of skin care products gives him a lot of money, he will praise whoever's stinky feet and say good things about him. It's just that this person has good speaking skills and good brainwashing skills, which makes you lose your ability to think, distinguish, and listen. His one-sided words."

As soon as these words came out, everyone present was stunned. Lin Xiyou was about to speak out to smooth things over, but she stopped speaking and chose to wait and see what happened.

Tong Shan was also taken aback, determined her opinion, and continued to speak for the well-known blogger: "He will also evaluate some skin care products with low cost performance and unsafe ingredients, scold some unscrupulous skin care products, help us avoid lightning and eliminate pitfalls, and He told us repeatedly every day, don’t blindly follow the trend, and make the right choice according to your skin type!”

The man laughed, "I said little sister, you are too naive. Since he can use the money from the brand to say good things about the brand, he can also use the money to blackmail the opponent's brand and seize the weakness of the opponent's brand. Attacking fiercely, displacing one fist and stepping on the other at time intervals, the contrasting common techniques are very realistic and easy to use.”

"That's all, it can still increase your trust. No matter how you look at it, he is a winner."

Lin Xiyou's heart skipped a beat, and she secretly thought about the possibility. She didn't know about it without investigation and verification.

Tong Shan was also stunned. She had never thought about it. Behind the simple recommendation video, there was such an intricate inside story?
She was skeptical, shook her head and muttered: "That's not true. I've followed Ah Cai since he first entered the live broadcast circle. He used to really put his heart into making evaluations, analyzing skin quality and recommending good products for us. Fans left him messages. , and he will give a warm reply."

"The first few videos on his account also recorded in detail how he went from an unknown little transparent to a blogger with tens of millions of fans step by step, which inspired many of our fans."

The man paused for a moment and said in a cold voice: "Maybe he was serious about creating content in the early stage, but that was only when he was not famous. Today is different. Now he has more fans, is famous, and has built his own team." , More and more brands are coming to my door, and the recommended things are becoming more and more mixed, and basically I will recommend them for money.”

"Those copywritings were written one after another by a team carefully compiled in advance, so when you listen to it, you will feel that it has been said to your heart, and you will pay for him."

"And the truth? The happier you listen, the more he will sell, and the commission will naturally be higher. In the face of the high commission income from live streaming, who will replace it and who will not work hard?"

Tong Shan's face was dull, her eyes were confused, her heart was still struggling, "But."

She couldn't ask more, and she couldn't be reconciled, so she had to ask bluffingly: "Do you have any evidence? Otherwise... it's slander."

"Evidence?" The man couldn't help chuckling, "I can't tell you some insider details. But you can figure it out after thinking about it yourself."

"Since you have followed him for so long and like to evaluate skin care products, you should be very clear about how long it takes to evaluate a product, and how long it takes for a skin care product to appear on the skin."

"Compare his update frequency, three a day, morning, noon and evening, as frequent and punctual as meal times." The man sneered and clicked, the irony was self-evident.

All of a sudden, Tong Shan was speechless and sat in her seat, feeling her belief collapsed.

The scene fell into a silent stalemate. Lin Xiyou hurriedly got up to smooth things over, changed the topic, and invigorated the atmosphere. The symposium ended in a timely manner, and each of them was given a trial pack of the Zhongzhi brand.

She asked Mei Xingning to apply for these trial kits. She can not only express a little gratitude in the interview, but also give consumers a sense of presence in the hearts of consumers in a timely manner. Afterwards, she can also make a small return visit to understand their trial experience. feedback.

Everyone left the rest area one after another, but Tong Shan was the only one who was still sitting on the sofa with a dull face and depressed mood.

Lin Xiyou walked up to her, sat down next to her, said hello, and handed over a trial outfit of the Zhongzhi brand.

"You are interested in the evaluation of skin care products. You know a lot of knowledge and speak professionally. Why don't you come and test this Zhongzhi?"

A gleam of interest flashed in Tong Shan's eyes, and then dimmed. She stopped the hand she was about to reach out, and shook her head depressedly. Obviously, she still hasn't come out of the blow of the idol's house collapse just now.

"Actually, everyone has their own preferences for different bloggers, and they also have different opinions on different evaluations. She has her point of view, and you have your insistence. There is no right or wrong." Lin Xiyou comforted with a smile.

"Besides, due to the existence of information asymmetry, it is difficult to know the whole picture. What the person said just now may not be all true, and what you see is practical and the inspiration you feel is not necessarily all Fake."

"Or, let's think about it from another angle." Lin Xiyou cites an example, "One is that they have a team, which means that they have more strength to do this together, the efficiency is improved, and the content of the output is also increased. "

"The other one is that anchors and bloggers started out as hobbies, but with the changes of the times, they have gradually evolved into professions. Naturally, they want to make money when they eat this bowl of rice. And what to support the long-lasting evaluation?"

"Third, as fans and consumers, if you do buy a good product with a discount from the anchor, then use his recommendation as a reference, there is nothing wrong with it."

Tong Shan was thoughtful, and began to regain her senses, looking at this phenomenon dialectically.

Lin Xiyou took a step back and said, "Of course, there will also be some anchors like the person just said, who only use money to push around, regardless of the quality of the goods, so that our consumers can buy rotten goods."

"But this is not a long-lasting behavior. Consumers are not stupid. They can barely accept it once or twice if they step on the thunder once or twice. If they step on it again and again, they will naturally not trust him. way to make money."

Tong Shan understood thoroughly, a smile appeared on her face, and she regained her energetic appearance.

"Thank you!" She took the initiative to take the trial pack from Lin Xiyou's hand, "Then let me try it out?"

"Well, looking forward to your feedback."

Lin Xiyou chatted a few more words, said goodbye with a smile, and came to the front desk.

She paid attention to the movement at the door, and when she saw the pessimistic person walking out the door, she hurriedly followed.