Meet the Brand Officer

An idea flashed in Lin Xiyou's mind, and she said firmly: "The vitality of domestic products with conscience will definitely become more and more vigorous, because more and more people like us are working hard for the rise of domestic brands. Maybe the process will be long. But I am determined, and one day it will come true.”

Zhong Yun's face was moved, but her tone was helpless: "The reality is that there are some small brands that focus on making conscientious domestic products, and no one cares about them."

"As for those well-known big brands that make a lot of noise, they spend all their money on marketing and promotion. They use a lot of tricks, but the ingredients of their products are cheap and inferior, and the effect is useless. But their sales are so high that they are in a mess. water up."

Lin Xiyou remained silent. This is an indisputable fact at the moment, and it is also the normal state under market competition.

She thought about it for a moment, and then asked carefully: "May I take the liberty to ask if the operation of the Yuping brand is in trouble? Are you here to investigate the Zhili project unannounced to seek new opportunities for cooperation?"

Zhong Yun paused, completely let go of her heart, and murmured: "To tell you the truth, our Yuping is on the verge of bankruptcy, but I really don't want to be reconciled. This is our painstaking effort that has persisted for more than ten years."

"So I was looking for a new way of life. Not long ago, I happened to meet Ah Cai. He took the initiative to leave me a business card, saying that he was looking forward to a new cooperation."

"Since I refused to upgrade the price last time, he felt that he made too little money, so he immediately terminated the contract and left, and we have never contacted again. This time we met, he is already a popular beauty anchor, with tens of millions of fans flow."

"I hesitated for a long time. For Yuping, I finally approached him with a shy face to discuss cooperation, hoping to save the Yuping brand with the help of media traffic."

Listening to Zhong Yun's tone, Lin Xiyou secretly speculated, could it be that she was rejected?

"Unexpectedly, this person didn't think about the old love at all. He used tens of millions of fans as the bargaining capital, and asked for a high price. The commission he asked for was basically equal to all of our profits. Our Yuping is equivalent to losing money and making money."

"Our team held meetings for several days. After several discussions, for the future of Yuping, we finally made up our minds to take a gamble. If we can really sell the brand, it will be worth the profit in the early stage."

"As a result, on the day we were about to sign the contract, he suddenly backed out and added another two percent!"

"How could this be?" Lin Xiyou was also secretly dumbfounded. She had watched a few videos of Ah Cai, and the character image she created was very sunny and down-to-earth, and she couldn't see the huge contrast at all.

"Why else? Of course it's for his own immediate benefit! Just the day before signing the contract, there was a product that imitated our repair cream, and he was approached for a live broadcast. The price offered by the other party was higher than ours. Two dots."

"He actually told me that he was nostalgic, and if we raised the price by [-]%, he would directly refuse the other party. But he also knew that the price we negotiated was already the limit we could bear."

Zhong Yun laughed angrily, even though it was a memory, there was still anger in her tone.

"It can be said that such an anchor who offers a high price, recommends the goods, and does not check the goods at all, can be said to have no professional ethics, but it is also such a person, under the deliberately concave image and halo, he has become He has become a role model of conscience in the hearts of millions of fans."

"Don't you think it's ironic?"

Lin Xiyou had mixed feelings in her heart, and she couldn't help sighing: "The two parties with completely different values ​​really can't reach a consensus to cooperate."

"We personally cannot change the market phenomenon of profit-seeking. But I am willing to believe that some people are still doing things in accordance with their conscience, and some companies are working hard to make domestic brands well."

"Like the initiator team of this Zhili project, like the highly respected Professor Xu Dao, like sister Jiang Hui, the person in charge of the Zhilihai store, like Yuping who you stick to as before, like the Zhongzhi cosmeceuticals I have been researching recently, and There are..." Lin Xiyou counted them one by one, counting them with her fingers.

"And yourself." Zhong Yun mentioned it for no reason, with gratification in his eyes, "I can feel that you are doing things with conscience, and you are very eager to build a good brand."

Lin Xiyou smiled shyly, "My strength is insignificant. I just want to do my best to let more people see good domestic brands."

"You have talked to me so much because you want to understand the chaos and truth behind the short video industry, and want to do short video promotion planning for the Zhongzhi brand?" Zhong Yun asked.

"Yes." Lin Xiyou admitted frankly, and after thanking her, she brought up the Zhili project again, "If you are interested, I can recommend it."

"I really agree with the philosophy and values ​​of the Zhili brand, but joining Zhili will distract my energy. All my current work focuses on the Yuping brand."

Zhong Yun has her own persistence, and put forward another idea: "So, I want to put Yuping products in Zhili's major stores for use and promotion. The specific cooperation details can be discussed in detail."

Lin Xiyou understood, and called Song Ziyuan on the spot to convey her meaning.

Just in time, the Zhili project is also actively looking for a variety of high-quality domestic skin care products to provide them with a platform to display.

The two parties took what they needed and hit it off immediately. They immediately agreed on a meeting time and discussed the general details of cooperation.

Zhili headquarters conducted multi-party review and verification of Yuping Repair Cream and other products, and after confirming that they meet the standards of "scientific formula, safe and non-irritating", they quickly finalized the cooperation and signed the contract.

This win-win cooperation provided the Yuping brand that was on the verge of bankruptcy with a breather of life. Zhong Yun, who valued love and righteousness, was very grateful to Lin Xiyou. Years of experience in short video industry research.

Lin Xiyou has benefited a lot. Based on the recent research conclusions, she compiled a complete report and drafted the first draft of the Zhongzhi brand operation plan.

After getting Bai Rui's approval, Lin Xiyou officially went to the headquarters of Zhongzhi Company, met with Mei Xingning, and reported the progress of the first phase.

She put forward the theme of "deeply cultivating the short video field and seizing the traffic dividend". Taking the traffic to drive sales as the starting point, she immediately attracted the attention of Zhongzhi brands such as Mei Xingning.

Later, she listed several major brands in the same industry, and their leading layout in the short video field, because they created a new media matrix that occupies a high ground in all directions, and achieved huge and high sales results.

However, most brands hand over the delivery link to popular personal bloggers and anchors, and use their fan accumulation and fame traffic to drive the sales of their products.

However, the short video enterprise account is still relatively weak in terms of operation, and most beauty brands in the world lack their own short video marketing.

After a series of preliminary explanations, Lin Xiyou proposed: "Focus on building your own corporate video account and grasping the traffic channels. At the same time, properly avoid popular anchors and select some amateur or ordinary small anchors to carry out multi-faceted short video brand promotion."

Unexpectedly, as soon as her words fell, she was strongly opposed by several people.