Meet the Brand Officer

Mei Xingning coughed lightly, and couldn't help joking: "Old Xiao, you are really a hardworking and motivated student."

"Go." Xiao Jianhua glared at Mei Xingning with a stern face, trying to save face, "I'm being modest and pragmatic. I have to listen to what methods are available to judge whether it can effectively stimulate our sales growth in the next quarter!"

"Oh, you are insightful and always concerned about sales, which is worth learning from." Mei Xingning accepted it as soon as he saw it, turned his head and smiled at Lin Xiyou, and raised his hand to signal her to continue.

"The second direction is to sell brand stories." Lin Xiyou slowly threw out the second point.

When Xiao Jianhua heard the word "sell", his eyes lit up, "How to sell?"

"We have created our own small Internet celebrity exclusively for Zhongzhi, and performed various scene clips through the most popular IP micro-short form, and softly implanted Zhongzhi's products into short films for dissemination, which is easier to attract Gather fans and increase attention.”

"In setting the content of micro-short dramas, we can follow the hot spots, set up diverse, interesting, and creative life scenes, fit our real life, directly hit the needs of pain points, restore the usage scenarios, and then build the product into it. The soft planting power is strong, and it can also enhance the sense of substitution, increase memory points, and help brand promotion.”

Lin Xiyou explained the creative strategy of the short video in detail, Mei Xingning nodded frequently, and from time to time gave Xiao Jianhua a few winks, as if to show off.

See, the people I found are so professional!

Xiao Jianhua was so angry that his teeth were itchy, he turned his head away from him, frowned, and asked Lin Xiyou: "These plans are good, but the focus is on display, feeling, and experience. If they don't directly transform orders, we Where did the sales come from?"

"Old Xiao, I can't eat hot tofu in a hurry. Brand building is a gradual process. We have to build it step by step." Mei Xingning said.

"You can take your time, we can't wait for the next quarter's sales of our sales department." Xiao Jianhua only had two words engraved on his face: performance.

"How about you follow this plan and implement it. Before the effect is achieved, temporarily find the popular anchor A Cai to bring the goods. When your side improves, we will shift the focus back, so that both ends are correct, right? "

Although he proposed with a smile and in a negotiating tone, the uncompromising tone in his tone revealed his determination
Lin Xiyou considered the overall situation, and sternly rejected Xiao Jianhua's proposal.

"Mr. Xiao, the low prices of popular anchors will disperse the traffic. Once consumers get used to the low prices with high discounts, they will be dissatisfied with the prices offered by our brand's official live broadcast room, which is not conducive to the short-term development of our enterprises in operation. Video number..."

Lin Xiyou explained in detail, clearly listing various reasons.

Mei Xingning also raised objections from the perspective of brand operation, but Xiao Jianhua did not argue in person, and the follow-up stage of the report meeting went smoothly.

After agreeing on the specific details, Mei Xingning, as the representative of the Zhongzhi brand, finalized the plan proposed by Lin Xiyou, and handed it over to the Weiguang team to implement according to the fine-tuned plan.

The moment Lin Xiyou walked out of Zhongzhi's headquarters building, Lin Xiyou's tight heart finally fell back. The first experience of fighting against all opinions and taking charge of one's own side was quite satisfactory.

She quietly wiped the sweat from her palms, and finally showed a natural and relaxed smile on her face that was pretending to be indifferent.

Seeing that there was no one around, she stepped on the spot twice, dancing and dancing, to calm down the joy and excitement in her heart, and release the pressure and emotions that had accumulated for a long time.

"Stealing Le Qinggong alone?"

The familiar and unique sunny voice sounded behind her, and Lin Xiyou turned around happily, and sure enough, she saw Song Ziyuan standing in the sunlight not far away.

"Are you here so soon?" She smiled and ran back.

He grinned happily, and walked forward, "I just happened to be on a business trip in the building next door for a meeting. When I received your good news, I came here non-stop to celebrate."

"Have you finished your work?" Lin Xiyou stamped her feet and smiled happily, "I wonder if Master Song would like to treat you to a big meal to celebrate? I kept saying that I would treat you to dinner, but it didn't work out. "

"Then I have to make a row of the itinerary first to see if there is any schedule." Song Ziyuan held back a smile, took out his mobile phone with a black screen, and pretended to check the itinerary.

Lin Xiyou saw through his little trick at a glance, and deliberately joked: "It seems that you are busy with business, what a coincidence, then next time."

"No, no, no matter how busy you are, you still have to eat. There must be time for a meal."

"No, no." Lin Xiyou imitated his tone and waved her hands, "You have a lot of work to do every day, and the time you have to eat is too precious. I can't afford it."

After saying that, she turned around and was about to leave. Song Ziyuan was timid, and immediately stated: "As long as you ask, I will be free all day long."

Lin Xiyou looked back, and gave him a look of "this is not bad", "I'm happy today, you choose the place, I'll treat you!"

That arrogant and slightly coquettish look was engraved in Song Ziyuan's eyes, he froze in place, giggling, it's great to get along so naturally and familiarly.

She strode forward a few steps, seeing that he didn't follow, she turned her head, raised her hand and waved forward, "Why are you still standing there? Cooking."

Song Ziyuan came back to his senses for a moment, moved his long legs unswervingly, and ran towards her, "Here we come!"

"You seem to be very happy today?" He asked eagerly.

"Of course." Lin Xiyou happily hummed an out-of-tune tune.

"Why exactly?"

"It's the first time I really started a project, I'm happy."

"It was the first time I experienced the feeling of fighting with the Confucianists, and I succeeded in convincing the client, and my plan was also recognized by the client. Of course I am happy."

Lin Xiyou counted the hard work and hard work during this period of time with her fingers, lamenting that all the efforts will eventually be rewarded at some point in the future.

Song Ziyuan walked beside her, following her pace, listening to her eloquent narration, feeling her happiness, and his heart was filled with joyful sense of security.

After she finished counting several reasons for her happiness, he pointed at himself with his eyes, and asked again without giving up: "What else?"

Lin Xiyou understood it instantly, deliberately played tricks, pretended to try hard to remember, and shook her head in confusion, "It seems that there is no more?"

"For example." Song Ziyuan pointed back at himself, silently gesturing to her.

"Pfft—" Lin Xiyou didn't hold back, "Okay, I admit it."

"I am also very happy to meet familiar people in a foreign land."

Song Ziyuan suppressed the beating in his heart and insisted on breaking the casserole to ask the end: "Who is the familiar person?"