Meet the Brand Officer

Song Ziyuan presided over the meeting in an orderly manner, completely dividing everyone present into two factions facing each other across the table.

In addition to grouping the Weiguang consulting team, he also asked everyone in the Fengrui investment team to participate in the selection and explained the reasons.

As a result, all those who raised their hands to support the comfortable and leisurely group sat to the left unanimously, while the remaining group of fresh and fun groups all sat to the right.

Song Ziyuan looked back and forth several times, and made a novel discovery.

On the left, headed by Bai Rui, Qiu Le, Sun Yan, etc., the age group is over 30 years old, most of them are mature and steady, with rich social experience and work experience.

They have experienced complex human and social emotions and heavy pressure burdens, and they yearn for a simpler, stable, and leisurely existence in their hearts.

When it comes to tourism, most people in this group pay more attention to health care, relaxation and leisure.

On the right hand side, the young group headed by Lin Xiyou, Wang Yan, Zhou Bei and others are all under 30 years old, and the average age is estimated to be around 25 or [-] years old.

They are young, enthusiastic and energetic, full of vigor and vitality, full of longing and yearning for everything, passionate to fight, motivated to challenge, and like novelty and fun.

Unconstrained young minds have some maverick ideas and creativity, which can endow the future with infinite possibilities and are indeed more creative.

Song Ziyuan mentioned this discovery, and everyone suddenly realized that it was true!
The difference between the two teams was directly reflected in their age.The differences in concepts, ideas, thinking, experiences, and experiences brought about by age differences are really quite different.

"The more the truth is debated, the clearer it is. So, now, I invite both of you to speak freely and debate with each other, to see which side can finally convince more people from the enemy camp."

As soon as Song Ziyuan finished speaking, Zhou Bei, who had never been active, was extraordinarily active this time and immediately raised his hand to speak.

"What else do we need to distinguish? Now the differences between the two parties clearly distinguish the two groups. So which type of our target customer group is, we just go in and choose a plan, and we're done. ?”

Just as Zhou Bei finished speaking, a smile appeared in Sun Yan's eyes opposite him.

Wang Yan understood it instantly, and immediately covered Zhou Bei's mouth, "Wow, brother, are you a spy sent by the enemy?"

"What do you mean?" Zhou Bei mumbled in confusion.

"Your mouth is beautiful, don't use it to talk next time." Wang Yan asked the sky speechlessly, and complained softly. Before he could get up to remedy the loophole left by Zhou Bei, Sun Yan got up to refute the attack. .

"I agree with Zhou Bei's suggestion." Sun Yan said unhurriedly, "We originally decided that Wugu Valley will follow the high-end boutique style, high-quality service, high-return experience, and corresponding to high charging standards. The corresponding customer group is naturally people with relatively high incomes.”

"Obviously, people in their 30s who have experienced social ups and downs and career precipitation are more in line with our customer portraits than young people who have just entered the society."

"Then such a customer group naturally prefers a comfortable and leisurely vacation."

Sun Yan spoke eloquently, and gave Zhou Bei a thankful look.

This blatant provocation made Zhou Bei so angry that he was about to smoke. He only wanted to save trouble, but he didn't expect to make wedding dresses for others.

He pursed his lips, wanted to refute but couldn't find anything to say, so he punched Wang Yan to the left, signaling him to go up.

Wang Yan rolled his eyes at him, covered his mouth and whispered: "I had an inspiration just now, but I was caught by his logic chain, and I couldn't remember it all at once!"

"It's an afterthought at a critical moment." Zhou Bei complained bluntly, then raised his hand and poked Lin Xiyou on the right, "It's up to you!"

Lin Xiyou, who was silent for a long time, got up and asked a question that everyone had never thought about.

"Can high-end be defined only as being expensive by secular standards? Isn't high-end thinking, concept, and behavior worth mentioning?

"Some label-style stereotypes, do we really want to pass them down from generation to generation?"

"Well said!" Wang Yan applauded excitedly, "The target customer group of Wugu Valley is more important to have social literacy and awareness of ecological protection than to be rich."

Inspired by this, Zhou Beida stood up and forced his respect, "That's right, rich people don't necessarily have qualities, and people in their thirties aren't necessarily richer than those in their twenties."

"People in their thirties, most of them are married. There are seniors and juniors. The burden is heavy. They are exhausted from working overtime every day. How can they have time and money to go on vacation?"

Bai Rui on the opposite side smiled lightly, "You're right."

Wang Yan and Zhou Bei looked at each other four times, trembling for a while, suddenly feeling bad.

"The spring has been suppressed for a long time, so it is more eager to rebound. Everyone needs breathing space, and it just fits our concept of a safe place for the soul." Bai Rui answered calmly and unhurriedly.

"Foggy Valley, build a warm comfort zone for every heart that wanders in the chaotic world. You can avoid the troubles of the world, let go of anxiety, and live in the valley and forest leisurely, enjoying every fog slowly. Valley service.”

Bai Rui eloquently said that this was also the most intuitive, profound and strong feeling she and Qiu Le gained during the investigation and investigation.

She imitated what Qiu Le taught her to feel the appearance of nature, and asked everyone to close their eyes and imagine what the foggy valley would look like in the future.

Sit quietly in the forest oxygen bar, taste the special Zen tea of ​​Wugu Valley, and experience the original tea drinking culture.

Recuperate in the natural hot springs, soak your tired body and mind, and enjoy the precious geothermal mineral water resources in Foggy Valley.

In the green fields, pick organic melons and fruits, step on pebbles for pedicures in the clear stream, and overlook the magnificent valley on the swaying cable car.

Slow down your pace, slow down your breathing, live a slow life that is not caught up in the tide, and be the master of your own life.

Everyone was immersed in the reverie experience, and their faces naturally showed envious longing.

Lin Xiyou regained consciousness and raised a fatal concern: "The slow pace of such a paradise really makes tired urbanites yearn for it. More and more people pay attention to the anxiety of involution, which means that more and more developers , The brand side will focus on "slowness" to build a resort brand."

"Relying on comfort and leisure alone is a bit commonplace, without fresh excitement, it is difficult to make Wugu stand out in the fierce competition, and it is also difficult for people to feel the impulse to stand in Wugu at a glance."

"I found that after staying in Foggy Valley for a period of time, it may be influenced by the leisurely environment. Everyone seems to have some changes in mood and thinking. It is reflected in the plan that is more from the perspective of personal feelings. It is not the overall development possibility of the project." When she said this, her eyes fell on Bai Rui.

Bai Rui paused, fell silent, and fell into deep thought.

Seeing this, Sun Yan who was beside him also raised concerns: "The freshness is like a flash in the pan, and it is difficult to sustain."

"Then keep it mysterious and novel, and continue the fun." Lin Xiyou responded with a smile.

"How to keep it?"

"The challenge concept of safe adventure." She explained carefully: "This is precisely to capture people's curiosity and concerns, let everyone chase after new experiences, and solve the problem that many people want to take risks and fear safety hazards." concern."

Immediately afterwards, Lin Xiyou proposed that she wanted to take advantage of the unique terrain advantages of Foggy Valley to build a large-scale outdoor wild escape project. The site selection happened to be near the cabin where she got lost twice.

In the natural mountain maze, overlapping obstacles are set up, and the challenge mode of breaking through the level is opened, where fun and excitement coexist.

Every level breaker can also get a commemorative medal for the corresponding level, and the grand slam winner who clears all the levels can also get the unique IP commemorative gift of Foggy Valley.

People who have gained a sense of honor prefer to share, and pass it on to ten or ten to a hundred, using personal experience as an endorsement for acquaintances, and slowly fermenting the word-of-mouth of loyal customers.

As soon as these words fell, several people in the opposite camp seemed to have a curiosity that was eager to try.

But some people questioned: "Will this make Foggy Valley nondescript?"