Meet the Brand Officer

After much consideration, Lin Xiyou still rejected Li Ming's request.

"Sorry, I can only talk to you about the general direction, but I can't help you with a specific plan. This violates the company's principles and also breaks the industry rules."

"Mr. Lin, I know I'm a bit of a strongman, but we really have nowhere to go. All the borrowed funds have been invested in research and development. We really can't get enough money to spend on brand consulting and advertising. Can you please help me?" Help us" Li Ming was so anxious that his eyes were red, he got up and knelt impulsively.

"I can pay the IOU first, Mr. Lin, please, if we can't move the market, our team will be disbanded, please."

Seeing this, Song Ziyuan, who was a few tables away, was about to walk quickly to make a rescue, but was stopped by Lin Xiyou raising his hand.

She cast a reassuring look, stepped back a few steps sideways, and avoided Li Ming's begging, "Everyone is responsible for their own choices. When you decide to develop, you need to consider market demand and marketing promotion."

"And as a member of a consulting company, I have to account for the superiors, and there are departments to manage."

"Creativity can be thought through in the head, but a detailed and effective brand plan requires in-depth understanding of the industry, market analysis, brand diagnosis and research, research and excavation, and then create flash memory points based on the actual situation of the brand."

"This series takes time and energy. Even if I want to help, I am not allowed in my position. I can't give you a plan without any basis and nonsense, it will damage your brand instead."

After Lin Xiyou calmly explained, she left cruelly.

When faced with Li Ming's begging, she tried her best to maintain her rationality and analyze the objective facts, but her heart was still blocked and uncomfortable.

In the past year, he was not the first person to ask her for help in a low voice, and I believe he would definitely not be the last.

The era when the fragrance of wine is not afraid of deep alleys has passed, even the best products also need brand marketing to enter the public eye and stabilize the brand position.

However, many young entrepreneurial teams and small and micro enterprises have made good products, but they cannot be promoted or squeezed out of the market, and eventually they are overwhelmed and eliminated.

They are determined to develop, innovate, and turn good ideas into reality. They have spent all their energy and investment in making the product itself, and they really have no extra funds to spend on brand consulting and marketing promotion.

As a result, it is becoming more and more difficult for some good niche products to have a bright future, while some big brands monopolize their reputation and cut corners.

Facing the big trend of reality, Lin Xiyou has more heart than energy, and feels a little lost.

She was walking in the bustling street, with Song Ziyuan following quietly behind her.

She adjusted her mentality as soon as possible, stopped and turned around: "When is it a snail?"

"I'm still thinking about how to untie it, and you will be cured now." He stretched his smile, stepped forward, took her hand, and walked forward together.

"The world is in a dilemma. I'm not Lin Xiyou who just entered the workplace." She smiled with a touch of sentimentality, "In a given framework, the higher you go, the more power you seem to have, but the more you lose your freedom."

"I feel like a machine pointing to where to hit. I have less experience and more worries. Power is also a cage. I have been imprisoned too much, and I seem to be more and more involuntary." She poured out her inner helplessness.

"Every business has a period of fatigue. You have stayed in Weiguang for five years. If you lose your happiness and sense of accomplishment, have you considered leaving?" Song Ziyuan asked seriously.

Lin Xiyou was taken aback, she plunged into it at first, and never thought about the possibility of leaving.

She shook her head and sighed in a low voice: "Maybe my mentality has changed, I'll try harder to adjust.

"You've changed, but you haven't changed." He squeezed her palm tightly and stuffed it into a warm pocket.

"Ok?"

"You are no longer ignorant, you are a mature grapefruit. But you remain true to your original intention, and you are still a kind, upright, brave little grapefruit." He wished to put all the good words in the world on her.

"You are still you." She laughed for a moment, her eyes brightened.

"Well, let's listen to it." Song Ziyuan was about to listen carefully, when she heard her joking: "The skill of talking to people when you see people, and talking nonsense to hell is still profound."

"In the adult world, this is a compliment, thank you Lin."

He smiled and took her shoulders, and walked home together, enjoying the rare leisure time between the two of them.

In the next period of time, Lin Xiyou worked hard to adjust her status and return to work, but more and more founders of small and micro enterprises came from thousands of miles to seek brand consulting solutions, and the seeds of uncertainty planted in her heart continued to germinate.

The president, who noticed the abnormality, called Lin Xiyou again. After a brief greeting, he went straight to the topic: "What bottlenecks have you encountered in your work recently?"

"It's not a bottleneck, it's just a moment of confusion." Lin Xiyou also said frankly that she and the president have gotten along well in the past few years, and sometimes they discuss some important business projects.

"tell me the story?"

Lin Xiyou pondered for a moment, then asked: "Mr. Fang, does our company plan to explore the sinking market in the future?"

"Why do you ask that suddenly?" The president asked without answering.

"I recently discovered that in the sinking market, many small and micro enterprises or start-up teams urgently need brand consultation, publicity and promotion, and there is a lot of market demand space here." Lin Xiyou did not hide it, and chose to tell the truth.

"Having a demand is not necessarily an effective demand. You know very well who our target customer groups are. No matter how big the brand consulting needs of small and micro groups are, it is not our best choice." The president gave a clear answer.

"I know that at present, large professional brand consulting companies only deal with giants and medium and large enterprises, and the high charging standards make it impossible for small and micro enterprises with a shallow foundation and insufficient funds to afford, resulting in many good ideas and good products being buried. .” Lin Xiyou also expressed her point of view.

"The evolution from small and micro enterprises to medium and large enterprises is the result of the survival of the fittest in the market. Although it is cruel to say this, it is the reality." The president firmly believes.

"Why is the brand consulting fee high?" He asked himself and answered: "Because of various factors such as long project cycle, high research cost, high cost of customized solutions, difficulty in strategic planning and top-level design, and payment for advanced professional knowledge, etc. We don’t need to sink the market.”

"Like those small and micro enterprises, they have not yet developed to the macro-strategic level. Is it necessary for them to spend a lot of money to study this matter?"

"If we really do this, he invested a deposit, and we invested in people. Those companies with poor anti-risk capabilities and facing elimination at any time may go bankrupt before they understand what brand strategy is."

"Then we spend a lot of time and energy, taking unknown risks, what are we trying to do?"

"Because of small losses, isn't the opportunity cost of time the most expensive price?"

Lin Xiyou was left speechless by the president's repeated questions, and the fleeting inspiration just now disappeared without a trace.

She had emotion in her heart, but she had nowhere to express it. Her heart floating in the mist lost its direction for a moment.