Meet the Brand Officer

Lin Xiyou's steadfastness has built an iron wall, and no matter how much the president is kind and forceful, she will not let go.

In the past, she would definitely consider the company's cultivation, years of kindness, familiarity and many other factors, and then fall into a dilemma.

But now, the blood price of Li Ming's death has awakened her like a big dream.

In this world, there are many entrepreneurs like Li Ming who are striving for their dreams, and there are also many young people who are on the road to ruin because their dreams run into walls everywhere.

Although she can't help everyone, she hopes that in the future, she will lend a helping hand as much as she can, speak out for those good ideas, and let good products enter the vision of more people.

Lin Xiyou bowed obstinately. Seeing that she had made up her mind and could no longer force her, the CEO had no choice but to accept the resignation letter from her with both hands, expressing regret.

"Thank you Mr. Fang for your understanding and support." She stood up with a smile, her eyes filled with emotion.

"I just understand, but I don't support it. Once you leave, the business department will open the skylight again. I have a headache." The president was full of helplessness, but those who achieve major events will naturally not cling to the established facts and stay behind. If you can't live with talents, then turn them into contacts.

He turned to concern: "What aspect of your business do you want to do?"

"Consulting my old bank does not conflict with Weiguang's business. I want to sink the market." Lin Xiyou told the truth and wanted to take the opportunity to discuss with the president by the way.

"As expected, when you mentioned it last time, I had some expectation."

"That's your clever plan." Lin Xiyou laughed and laughed, "Then can you give me some pointers?"

"Nowadays, brand awareness is rising day by day, and the potential demand in the market is huge, but the actual transformation of the sinking market is limited." The president did not hide his secrets, and carefully analyzed the pros and cons of all parties.

"The major consulting companies set their target customers at medium and large enterprises and above, which is the result of the market's scouring the sand. It is a waste of resources to a certain extent to focus on small and micro enterprises."

Lin Xiyou has benefited a lot, seeking common ground while reserving differences, and also put forward her own opinions, "I want to simplify the consultation steps first and then expand them in the sinking market."

"For many small and micro enterprises that have just started and have weak funds, their goal is to survive first, instead of focusing on macro-level concepts such as strategy and top-level design, which is relatively distant and illusory to them. They What is needed is more opportunities for people to see products and recognize brands.”

"So, I want to focus on small things and fine details, tell a good brand story with real feelings, let really good products with high quality and conscience enter the public's field of vision, and slowly build a good brand of domestic products."

"Maybe this is something I can do for them that is truly meaningful and valuable."

After the president was silent for a long time, he raised his hands and clapped twice, "I have feelings in my heart, and I am afraid of future generations. I can't find a reason not to support it."

"If you encounter difficulties and confusion, welcome to keep in touch." He took the initiative to reach out and shake hands.

Lin Xiyou shook back excitedly, and thanked with a smile: "I would like to follow President Fang's teachings!"

Lin Xiyou, who was determined in her heart, informed Song Ziyuan of the good news immediately, and then prepared for the handover of work and the business of starting a business.

One month later, Lin Xiyou's work in Weiguang Consulting Company officially ended, and the president specially held a farewell banquet for her. At the banquet, everyone said goodbye and expressed their hearts to each other.

The employees in the third department were crying, hugging Lin Xiyou's arms, reluctant to leave her.

Leaders and colleagues from other departments also raised their glasses to toast and express their blessings.

Zhuo Yue came forward with a red wine glass in hand, "Mr. Lin, you're not being righteous anymore. You agreed to fight side by side, but you slipped away."

Lin Xiyou raised her glass and smiled, "We are still fighting side by side, but we just changed places."

"It seems that I thank you very much for moving the seat for me, Comrade Xiyou." He joked with a smile.

"Then give a toast to our soon-to-be President Zhuo, student Zhuo Yue." She responded with a smile.

"boom--"

The crisp sound of collision played the prelude to a successful career, and also opened a new chapter in their respective lives.

Lin Xiyou, who had been planning for a long time, applied for the registration of Xihe Brand Consulting Company, and finally embarked on a new entrepreneurial journey.

She scratched and checked all the necessary conditions for starting a business listed in the notebook, checking and confirming them repeatedly.

Technology, ability, and reputation are not a problem at present. In the past five years in the consulting industry, I have also met the bosses of many companies, and the network resources of all parties are quite rich.

In terms of team formation, there are basically all talents in administration, personnel, finance, business, etc., all of whom she has gotten along with and approved of in the course of her work over the years, but she did not take away anyone from Weiguang. Except Tian Tian.

Tian Tian has been in the front office of Weiguang for so many years. Due to the limitations of her education and knowledge, she has never been able to be promoted to the management team, which wasted her rich experience and flexible adaptability.

Now, with a platform for her to play, she naturally agreed, put all her energy into starting a business.

All is ready except for the opportunity.

Lin Xiyou carefully prepared the business plan for the Xihe brand, and deliberately avoided Fengrui Capital, for fear of going through Song Ziyuan's back door and missing the justice.

Unexpectedly, when she just submitted a proposal to Hongliang Capital Company, she received a series of life-threatening buckles from Song Ziyuan.

"Boss Lin, don't let the fat and water go to outsiders' fields. There is a chance to make money, but you are not the first to think of me!" He was full of anger, as if he had been greatly wronged.

"Dong Song, do you have clairvoyance or ear? You are so well informed!" She couldn't laugh or cry.

"Hongliang Capital was acquired by Fengrui two days ago, and the news hasn't been announced yet."

"..."

"Fengrui has its own venture capital committee. The key to investing or not is whether your project is strong enough." Song Ziyuan explained, "I won't attend, let alone come forward. Everything depends on Xihe's strength."

"So, please ask Boss Lin to give me the next opportunity to invest in unicorns." He smiled playfully, just to dismantle the pre-set defenses in her heart.

"Then let me borrow your good words. I hope that Xihe in the future can live up to Fengrui's favor." Lin Xiyou finally let go and agreed happily.

In order to avoid suspicion, she specially organized the Xihe team to conduct a business plan report exercise, and selected the best members in various aspects such as speech expression, mental outlook, and familiarity, and went to Fengrui Investment Company to participate in the project report.

As expected, the well-prepared and promising Xihe project was successfully approved. Lin Xiyou quickly chose a bright and spacious new office address, and officially opened for business.

At first, many people came for Lin Xiyou's famous name, and later, they came for Xihe's signboard.

As Xihe's chief consultant, Lin Xiyou has trained and led many excellent brand consultants.

They focus on the sinking market, carefully study the market segment content in brand consulting, serve small customers, reasonably reduce consulting fees, provide them with brand services that better meet the actual needs of small and micro enterprises, and wholeheartedly select good products and tell good stories. story.

Xihe's reputation has risen, and the team is full of fighting spirit.

In addition to being busy, Tian Tian, ​​the executive director, organized a long-distance team building and led everyone straight to the resort of Foggy Valley. In particular, they named their chief brand officer, Lin Xiyou, and must take time out of their busy schedules.

When Lin Xiyou flew from the business trip to the famous Foggy Valley, a group of them had gathered at the Foggy Valley Leza B&B and carefully prepared a romantic surprise.

The other protagonist, Song Ziyuan, paced nervously back and forth in the courtyard, sometimes arranging his appearance, and sometimes reading his manuscript silently, holding a delicate small box tightly in his hand.

"She is coming!"

Zhou Bei, who was watching the wind at the door, ran excitedly into the yard, and was sprayed all over the face by Zhen Jing, who was holding a bubble machine, "You son of a bitch! How many times have I told you to call my aunt!"

Tian Tian, ​​who was holding a lightsaber beside her, laughed loudly, "So you are so young, call your aunt to listen."

"Auntie, you and I are in the same generation, come and call Mom!" Zhou Bei aggressively pulled Tian Tian into his arms, and raised his eyebrows at Zhen Jing.

"I finally have a daughter-in-law too?" Zhen Jing was overjoyed, she took Tian Tian's hand with staring eyes, and stared straight at Zhou Bei, "Stinky boy, no wonder you don't want to go on a blind date, tell me earlier! I'm sure about this marriage! "

Tian Tian was confused, "Auntie, it's not—"

Before she finished explaining, she was dragged away by Zhou Bei and whispered in his ear: "This way we don't have to go on a blind date, wouldn't it be just right to make a couple?"

"Can--"

The other ultimate assist, Wei Ba, received hints from Zhou Bei's eyes, and rushed forward shouting: "I also think you two are a match made in heaven, wait until tonight to get rid of the two rightful masters who are only busy with their careers and ignore life-long events, It's your turn."

"Everyone in position—" He turned to control the field.

"Pa—" the host, Bai Rui, pulled the switch.

The moment Lin Xiyou stepped in front of the wooden door, the lights in the whole room went out in an instant.

"Tripped?" She stepped across the threshold calmly, bluffing casually, "Don't hide, I saw you."

The room was silent.

"Song Ziyuan, your tie is crooked." She continued to lie.

"How is it possible, I have checked it five times!" He responded reflexively.

"Oh?" Lin Xiyou held back her smile, "It's so grand, what are you going to do?"

"Marrying you home is a major event in life!"

Song Ziyuan couldn't wait for the light and shadow to play music, he left behind everyone's careful planning, and quickly ran to Lin Xiyou.

Under the hazy moonlight, his burning eyes reflected the only one in his life.

"Okay." Lin Xiyou agreed without hesitation.

With a smile in her eyes, her face was like a peach blossom, and she looked intently at her family members for the rest of her life.

"Is this the end?" Wei Ba was confused.

"This is definitely the fastest marriage proposal I've ever seen!" Wang Yan exclaimed.

"Are we worrying about it blindly, just here to eat dog food?" Tian Tian pinched Zhou Bei's thigh excitedly.

"Business people talk about efficiency, which is really different." Sun Yan was as calm as before.

Conversations sounded from everywhere in the darkness, Bai Rui yawned, "Can I open the gate?"

"Let's go." The old housekeeper pushed Hao Li, who was in a wheelchair, to the courtyard, "Don't waste resources, don't let these materials become sunk costs, or just hold an engagement on the spot and hold a grand wedding when you return to Haishi. Parents, What do you think?"

"It's better to hit the sun than to choose the day, I think so." He Xiujing responded with a smile.

When the lights come up, everyone launches a romantic surprise as planned.

Song Ziyuan held up a slipper-shaped ring studded with diamonds, and slowly knelt down, "Since I met you, there is light in my eyes."

"This is the artificially cultivated diamond of the Guilai brand, and it brings together the expectations of more people."

"My brand officer, you create the light of the brand, and I escort our dreams."

"Hmm!" Lin Xiyou was so moved that her eyes were full of tears, she stretched out her hand with a smile, and let him put on the exclusive ring, "May our husband and wife work together and use rare resources to protect more good brands with conscience."

She rubbed the nurturing diamond between her fingers, and was extremely grateful for the choice of resigning and starting a business. She sacrificed more time and freedom, but gained greater meaning of value.

For example, the rose brand that was on the verge of extinction has been revived.

She assembled the original team of Guilai, Xihe invested in brand technology, and Fengrui invested in capital. The three parties worked together to revitalize the Guilai brand, let more consumers understand and accept nurturing diamonds, and made Guilai a leader in the industry. .

For another example, inspired by the operation mode of the Guilai brand, when faced with many entrepreneurial companies with high-quality products and potential but insufficient funds, she boldly changed the single charging model, and selected and cultivated potential companies by means of technology investment. A good Chinese brand with value, value and room for development will realize a win-win situation of brand development, spiritual inheritance and dividend income. It will not only realize the development and growth of Xihe Company, but also strive to support the healthy growth of good brands.

During years of groping, Lin Xiyou, as the chief brand officer, led the Xihe team to gradually sum up the brand consulting business model for sinking market segments, serving more and more original young domestic brands, and letting more good brands go Enter the public's field of vision, go to the international stage, and show China's creation!