Meet the Brand Officer

The activity small square, the cultural promenade.

Wang Yan found a bench and sat down, shouting, "I'm tired, I'm tired, my throat is going to smoke, let's take a break first."

Lin Xiyou hurriedly turned around and ran away. After 2 minutes, she came back out of breath, holding two bottles of mineral water, which she had just bought from the vending machine at the door of the security room.

"You're so sweet, I'm so embarrassed, haha." Wang Yan took the water, gulped down half a bottle, saw that Lin Xiyou was still standing stupidly, quickly moved aside, and beckoned her to sit down too.

Lin Xiyou sat down with a shy smile, shook her drowsy head, and took out her notepad again, "I still didn't understand a few points just now, can I ask you again."

Wang Yan shook the water bottle in his hand, "I'm not polite, why are you polite, just ask."

"What is an internal gene?" Lin Xiyou asked embarrassingly.

"When it comes to enterprises, it actually refers to some production methods, proprietary technologies, technological processes, components, etc. of the products, as well as some brand history, special meanings, personnel..."

"Then how do we seek a breakthrough from it?" Lin Xiyou asked while taking notes.

"Any aspect of these elements can be used to create a unique brand, dig out the differentiated side, form the core interests of the brand, and establish a close relationship with the market and consumer needs, in order to kill many brands. Get out of the tight encirclement and be remembered and accepted by consumers."

Wang Yan continued to shake the mineral water in his hand, "Take this water as an example. There are so many different brands of water in the window, why did you choose it?"

Lin Xiyou was taken aback, she didn't seem to have thought about this question, and replied hesitantly: "It seems... just a habit?"

"The so-called habit means that you have already developed consumer preferences, and you have established an invisible emotional connection with the brand of mineral water. This is the role of the brand, and it is exactly what we want to explore. Find out The unique attributes of the product, and then build emotional benefits."

"Of course, long-term and effective brand emotional benefits must be based on sufficiently hard-core products." Wang Yan talked about everything and talked endlessly.

Lin Xiyou mastered it well, and said excitedly: "I understand, Brother Rui told me before that junk products cannot be used for brand building marketing, otherwise it will only make consumers question the brand and lose confidence."

"Oh, not bad." Wang Yan patted Lin Xiyou's shoulder in relief, "Then what do you think is the unique attribute of the water in your hand?"

Lin Xiyou pondered for a moment, then said, "A little sweet? Or... from nature?"

"This reflects its two functional benefits. 'Slightly sweet' corresponds to 'good taste', and 'from nature' corresponds to 'good water source, rich in natural mineral elements'. In fact, there are so many mineral waters on the market. The product attributes are all similar, and the gap cannot be bridged, but this brand promotes a concept of health and environmental protection, and has gained a large number of loyal consumers."

Lin Xiyou quickly jotted down the main points, but the buzzing tinnitus and dizzy head slowed her down.

"Okay, we're here to show off, stop writing, take a break." Wang Yan snatched the pen from Lin Xiyou's hand.

"Okay, there's a little left." Lin Xiyou took back the notes, then closed the notebook, and sat obediently aside.

With Wang Yan around, he would never stand in the cold. He chatted and said, "It's the first time I went on a business trip to do medical research, how do you feel? When I was on a business trip for the first time, I wanted to turn around and leave every minute..."

He complained a lot and cast his eyes on her. She replied truthfully: "I feel pretty good. I can learn a lot of knowledge. It's just that I don't have enough experience and I'm a little flustered. I have to go back and digest it."

As soon as her tense nerves relaxed, she immediately felt that the top-heavy feeling she had been holding on for a long time became more obvious.
"Fake prudence, real official!" Wang Yan laughed and complained: "Looking at you like this, it is indeed a bit like indigestion."

"However, since you just started your internship, you followed us here and there, and you can persevere throughout the whole process, which is considered amazing. If you were replaced by other little girls, you would cry and run away early... So our line of work is mostly male, and the yin and yang are seriously unbalanced... "

Lin Xiyou grinned to accompany her, her heavy eyelids could only be lifted slightly, and her eyes became more and more distracted, quietly listening to Wang Yan's eloquent voice.

"Why do you look more and more like indigestion? Your eyes seem a little cute."

"Xiyou, Lin Xiyou? This kid, he must be tired and stupid."

Wang Yan raised his hand and waved it in front of her. Seeing that she didn't respond, he said to himself: "Is my words too hypnotic, no, my tone is passionate and full of emotion..."

Wang Yan yelled a few more times before Lin Xiyou woke up suddenly. At a certain moment just now, she seemed to have fallen asleep while sitting up, her consciousness was blank and she had no consciousness at all.

"sorry, I."

"It's fine." Wang Yan breathed a sigh of relief, and joked, "I almost thought you had entered meditation practice. Are you tired enough these two days?"

Lin Xiyou shyly shook her head stiffly.

"It's normal if you don't get used to this rhythm all of a sudden. Take your time and you'll understand what 'life in the mud' is."

Lin Xiyou recalled the non-stop running all the way, and nodded with a dull expression.

Seeing Wang Yan getting up, she quickly followed her, but her body couldn't control her body, her eyes suddenly went dark, and she fell straight to the ground.

Wang Yan, who turned his back to her, noticed something unusual, and hurriedly turned around and reached out to fish.

As a result, my eyesight and hands were not fast enough, so I didn't catch it.
He watched Lin Xiyou fainted on the ground, worried and guilty in his heart, hurriedly called her name a few times, but there was no response.

When Wang Yan was about to call Bai Rui, call the driver, and send him to the hospital, he saw a man running towards Lin Xiyou from a distance, with a worried and stern expression on his face.

Before he could stop him, the man picked up Lin Xiyou who was unconscious on the ground, and hurried to the gate of the factory.

"Hey, hello, who are you? Wait—" Wang Yan ran after her.

"Why are you robbing my colleague? Put it down—"

Wang Yan yelled loudly, seeing that the man finally stopped at the gate, he hurried to catch up, not forgetting to say a word along the way: "Help, how can this man run so fast?"

Before he had time to catch his breath, he saw the man get into a black business car with Lin Xiyou in his arms, and there was a driver waiting in front of him, ready to leave at any time.

This...in broad daylight...couldn't be a premeditated human trafficker!
Wang Yan watched the car door close and the wheels turned slowly, heartbroken, and shouted: "Ah! Die or die."

He stepped forward, rushed to the side of the car, opened the door, and climbed into the car with a tragic gesture of "heroic sacrifice"
"Boom—" the car accelerates!
"Crack." The car door locked.