Meet the Brand Officer

Lin Xiyou and Zhuo Yue looked at each other with joy on their faces, and stepped up to keep up.

As soon as he stepped into the office, he met Liu Shuangquan's calm and self-imposing face. The embarrassment of being blasted away last time was still vivid in his memory.
He was sitting on the reception sofa and glanced impatiently, as if he thought they were slow.

Lin Xiyou smiled politely, trotted to sit on the sofa opposite him, and Zhuo Yue quickly followed her to sit down.

"Mr. Liu, thank you for giving us a chance..."

"Do not talk nonsense."

Lin Xiyou stopped talking and went straight to the point: "Then I'll tell you the truth. The current situation of all strong brands is not enough compared to the top, but more than the bottom. They are stuck in mid-air without embarrassment or embarrassment."

After a pause, she saw that Liu Shuangquan was not angry, so she said with confidence: "Quanqiang developed strongly in the past few years and once became a leader in the industry, but in the past few years, many competing brands of the same quality have emerged. The low-price war has had a great impact on Quanqiang."

"But Quanqiang still seems to be doing his own thing, and hasn't adjusted his response?" Lin Xiyou asked thoughtfully.

Liu Shuangquan sneered disdainfully, "Those small businesses and small factories that only imitate and copy, why bother?"

"Mr. Liu, it is precisely these market followers that you look down upon that put Quanqiang into a predicament. In order to quickly seize market share, they sacrificed short-term interests and competed disorderly and at low prices, resulting in Quanqiang's brand and sales. Continue to decline." Zhuo Yue said.

"Those people are focused on making quick money, and they are short-sighted. Sooner or later, the domestic brand will be destroyed in their hands!" Liu Shuangquan said with anger hidden in his tone.

"Now the high-end market is basically dominated by imported brands from Europe and the United States. They don't want to think about R&D and innovation, and they fight for low prices all day long. When the profit is thin, they lower the quality and make it worse!" He said, the more angry he became. .

"Yes, they are caught in a cycle of vicious competition, and they will only lose to both sides, gradually destroying our national self-owned brand." Lin Xiyou agreed very much, and changed the subject: "That's why we need to use good products and brands to protect domestic brands. position."

"The products we make are professional-grade electric tools, and there will be no problems!" Liu Shuangquan said firmly.

Lin Xiyou nodded, "After in-depth research, I learned that Quanqiang's products are of excellent quality and have a good reputation among loyal and old customers in a small area, but more ordinary consumers don't know about it?"

Zhuo Yue answered at the right time: "Mr. Liu, the era when wine is not afraid of deep alleys has passed. The market is complicated and there are many choices. If we don't do a good job in brand building and work hard to enter the public's field of vision, we will soon be submerged in the overwhelming In competing products, consumers simply cannot see the advantages of all-powerful products.”

"How do you do brand building? Like Wanqiang and Quanli, the third-rate sub-brands, looking for packaging companies like yours, making a fuss, and making these fancy gimmicks, those consumers who are not ignorant and have no discernment are like this. You were fooled!" Liu Shuangquan lashed out mercilessly, but he still had conflicts in his heart.

"Not to mention anything else, this Wanqiang is a high imitation of our all-powerful one. He stole the core and reorganized it, and then changed the outer shell, and then let some advertising company give him hype. What kind of ingenuity and high quality? It's all a Fart! I sued him for copyright infringement and lost the lawsuit!"

When this matter was brought up, Liu Shuangquan became even more furious, and scolded sincerely.

Lin Xiyou and Zhuo Yue listened silently, and truly understood why Liu Wanquan hated their third-party service company.

They exchanged glances, nodded to each other, and prepared to come up with a second-level plan: use strength to fight and speak with examples.

"Mr. Liu, you are right. A brand like Wanqiang will lose the trust of consumers sooner or later. Then we make the real brand Quanqiang known and well-known, isn't it the most powerful counterattack against junk brands? " Lin Xiyou suggested asking back.

"Their products are so-so, and they can achieve such great results after marketing and packaging. Then we can build on the basis of good products and dig out the shining points that attract consumers. Can't we go to a higher level?"

Lin Xiyou paused. Seeing Liu Shuangquan lost in thought, he took advantage of the victory to make an analogy: "Mr. Liu, there are good and bad electric tool companies, and our brand consulting industry is also uneven. You can't kill them all with one stick, right?"

"We, Weiguang Consulting, pay great attention to reputation and have a good reputation in the industry. We have served many well-known large enterprises and done many successful typical cases. Would you like to try to trust our team?"

Liu Shuangquan was silent for a long time, and said slowly: "After talking today, I can see that you two have done a lot of homework. Sincerity is there, what about professional ability?"

Lin Xiyou was overjoyed, and quickly gave Zhuo Yue a look.

Zhuo Yue called up a form on his phone, which was a comparative analysis form of Quanqiang and several other leading brands. The two of them worked overtime after consulting Sun Yan and Zhao Letong last night.

There is no long speech, no rhetoric, just a few columns and a few words to summarize the positioning, logos, slogans, characteristics, advantages and publicity highlights of different power tool brands.

Liu Shuangquan glanced at the form a few times, and it was clear at a glance, and he couldn't help raising his eyes to re-examine the two of them.

"Mr. Liu, you are an insider, so you must be very familiar with these brands. There are a few mid-end brands that were unknown a few years ago, but they have emerged in the public's field of vision in the past two years, and their sales have also lagged far behind the top brands. Now there is a momentum to stabilize and surpass all-powerful.”

Liu Shuangquan nodded in agreement: "These brands have developed very well in recent years, and the quality is also good."

"Yes, on the one hand, they have the same excellent products as Quanqiang. On the other hand, they have made brand strategy in the past two years, shaped the brand image, built a super visual system, carried out integrated promotion, etc., step by step to give consumers Impress consumers, establish a relationship with each other, and slowly capture their consumption habits.”

Zhuoyue explained the corresponding tables and gave examples one by one: "A brand like Baidongli mainly promotes strong power and no noise, and focuses on the high-end professional market. And this Yingmin brand focuses on small, portable, and sophisticated designs, focusing on the subdivision of household electric tools. market……"

After careful analysis, he concluded: "Mr. Liu, you see, every brand is racking its brains to find out the bright spots that are different from others, so as to win the favor of consumers. And the sales growth of these brands Facts have proved that brand building is indeed effective."

Liu Shuang's complexion was loose, and he rubbed his chin in thought, before slowly speaking: "You have convinced me, you can give it a try."

Lin Xiyou was secretly delighted, and before her heavy heart fell back into her stomach, she heard a super-gang delivery proposition.

"However, you have to answer my question first, what is Quan Qiang going to use as a shining point?"

In Liu Shuangquan's eyes, there was a hint of a test.