Meet the Brand Officer

Lin Xiyou successfully passed the initial test supervised by Du Ting from the human resources department, and her mood was so bubbling that even the coffee she made was sweet.

She checked her mobile phone [-] times a day after work, and finally received the re-examination notice amidst the anxious anticipation!

Contrary to her cheering, the store manager Chen Yang has a sad face in recent days, sometimes he is alone in the office and scratching his head, sometimes wandering around the door of the store.

When Lin Xiyou went to the office to ask for leave, Chen Yang answered absent-mindedly, and after recovering, he asked, "What did you just say?"

"Manager, I'm going to take the re-examination next Monday, and I want to ask for half a day off."

"Oh? Congratulations! One step closer to my dream." The smile on Chen Yang's face was like a flash in the pan, and he whispered sadly: "But I have to take a big step back."

Lin Xiyou thought of Chen Yang holding up the daily revenue report recently, "Manager, is there anything I can help with in the store?"

Holding the roll of paper in his hand, Chen Yang patted his forehead, "There really are! Come here."

He hurriedly got up and greeted Lin Xiyou to sit down. Just as he was about to speak, he got up again and walked out excitedly, "Let's sit in the living room. I'll treat you to coffee and dessert."

Lin Xiyou was at a loss, this sudden enthusiasm made her terrified, she couldn't wait to speak, she was dragged to the hall by Chen Yang.

Chen Yang insisted on ordering, but she dispelled his soaring hospitality by trying to talk about it.

They sat in the corner, Chen Yang started with a smile, the creases at the corners of his eyes were almost piled up.

"Xiyou, you are a cultural person. You have read an authentic book professionally, and your brain must be turning faster than my bookworm."

"No." Lin Xiyou waved her hands again and again, unable to speak in embarrassment.

Seeing that Chen Yang wanted to lay the groundwork and flatter, she quickly interrupted: "The store manager, when I was desperate, you gave me the opportunity to work part-time. As long as I can help, I will definitely do my best."

Chen Yang laughed heartily and boasted, "What a young man with love and righteousness", before getting to the point.

It turned out that due to the fierce competition in the market, the sales of One Cup Coffee Shop continued to decline. The big boss set up a sales competition, limited to one quarter, to compete in sales and profit margins among the nine branches in Haishi. .

The champion store can not only get a generous bonus, but its store manager will also be promoted to a regional store manager, in charge of several stores, and the commission will of course increase with the tide.For the bottom stores, in addition to deducting performance bonuses, the store manager will also be punished twice.

Lin Xiyou understood, "So, we want to attract customers through marketing activities to increase store sales?"

"That's right! But I've been thinking about it for several days, but I can't think of any tricks." Chen Yang cast his eyes full of anticipation.

Lin Xiyou was a little hypocritical, "Manager, I was just talking on paper before, and I have zero actual combat experience, but I can try hard..."

Chen Yang's round face collapsed, and the frowning and crying face folded into a wilted yellow broccoli under Lin Xiyou's boiling imagination.

"Have you got an idea?" He asked eagerly.

Lin Xiyou suppressed her surging smile for a moment, and replied solemnly: "The store manager, I know some planning plans, such as cross-border marketing, new product joint name, cross-industry cooperation, etc., but I haven't implemented the specific ones."

Chen Yang was so anxious that he couldn't do it, and said politely: "No rush, think slowly."

Looking at this broccoli flower that was almost burnt, a thought flashed in Lin Xiyou's mind, "Manager, are you a little anxious now?"

"It's more than a little bit." Chen Yang broke his voice in a hurry, and the plan will be handed in tomorrow.

"Can't find a job, can't complete performance, can't make money, can't finish overtime, can't sleep well, and worry about being replaced and eliminated at any time. Do all these make modern urbanites feel very anxious?" Lin Xiyou asked. .

"Yeah, I can't eat or sleep these days, and I'm in a hurry to do everything, and I'm always afraid that I don't have enough time."

"But in fact time does not change, what changes is mentality, right?" Lin Xiyou slowly organized her thoughts during the conversation.

"Most of our customers are white-collar workers. They work fast-paced and live under high pressure. Many of them are in a sub-health state and are very anxious."

"This is an era of anxiety, but everyone hates anxiety. So, if we organize activities around "refusing anxiety", will it be more poignant and have a selling point?" Lin Xiyou came up with an idea intuitively.

Chen Yang was thoughtful, "It makes sense, but how can we increase sales?"

"Reject anxiety, start by drinking a cup of slow coffee with yourself." Lin Xiyou's thinking began to diverge, "For example, the launch of a prepaid annual card, won't this quarter's sales increase all at once? It only costs 5 yuan per cup."

"Then we have to die?" Chen Yang shook his head.

"I first estimated a number randomly. The store manager needs to calculate the cost. The average price of the annual card is calculated based on 365 days. It seems very favorable, but in fact, no one will come to drink every day."

Chen Yang was so inspired that he gave a thumbs up in excitement.

"Or add new products and launch a healthy and nutritious light breakfast?" Lin Xiyou was full of ingenuity.

Chen Yang frowned, "Breakfast? Why did they go to the coffee shop to buy breakfast?"

"In the eyes of many white-collar workers, coffee lasts the whole day, which is more important than breakfast. Many people pass by to buy coffee in a hurry, and they don't even have time for breakfast, or they eat dry food to cope."

"If we sell a healthy breakfast when customers buy coffee, and launch a discount combination package or a half-price purchase of breakfast, will it also increase sales?"

Lin Xiyou came up with several ideas one after another, some were imaginative, some were practical, and some were stuck in the middle of talking.

When they were immersed in the brainstorming discussion, they did not notice a middle-aged man sitting two tables away, wearing gold-rimmed glasses, sipping coffee elegantly, and listening with gusto.

After they finished chatting, he raised his hand to signal for an order.

Lin Xiyou just got up and saw a customer waving, so she ran over quickly, "Hello, what do you need?"

"Plus two iced Americano."

"Okay, please wait a moment." Lin Xiyou was about to place an order when she saw two men walking towards her.

The senior manager of the Seasons Hotel, and that inexplicable strike-up guy?

Before she could make a sound, Manager Gao said in surprise, "Student Lin, who are you?"

"Hi, Manager Gao, I'm working part-time here, so I have to support myself first." Lin Xiyou explained cleverly.

Seeing that the elegant man had stood up to greet him, she quickly stepped aside, said "You are busy first", and went to place the order first.

When Lin Xiyou walked forward quickly, she always felt a probing gaze following behind her
If you think about it with your toes, it must be that strange man with a good skin, but why did he come here with Manager Gao?