Meet the Brand Officer

In the dead of night, Lin Xiyou leaned over his desk and wrote hard, recording the fragmentary inspirations one by one, and then preparing the team's alternative products, listing several comparative analysis, but still felt that something was missing, and he was not satisfied.

Even if you lie down under the quilt with your eyes closed, your active brain is spinning at high speed, sometimes thinking about the copywriting of the medical examination package, and sometimes searching for and comparing team products.

No sleepiness at all, she simply took out her phone and sent a Moments: How long has it been since everyone had a physical examination?
Within 2 minutes, there were more than ten replies. It seems that everyone is a night owl.

"Never, young people have nothing to fear. As long as I don't check, I'm not sick!"

"Forget, several years ago, it was a free medical examination organized by the previous unit."

"The existence of such a luxurious physical examination! Is it something I, a social animal, dare to think about?"

"I'm afraid to see the up and down arrow indicators, and I'm going to have a heart attack."

Lin Xiyou swiped all kinds of answers, and couldn't help but reply to everyone one by one.

Among the many answers, there is an alternative reply: "What's wrong with you?!"

Immediately afterwards, he directly played the message, and she subconsciously pressed the green answer button, and a huge handsome face appeared in front of her eyes, which made her hands tremble in fright, and she threw the phone directly under the bed.

It was a video call!

"Hello? Why is the screen black?" Song Ziyuan's voice came from under the blanket.

Lin Xiyou was still in shock, her voice was still trembling, "It's in the middle of the night. What do you want from me?"

"Are you sick? Is there any discomfort? I will accompany you to the medical examination tomorrow?" He asked three times in an anxious tone. He became even more anxious when he didn't hear a response.

"Lin Xiyou? Where's the person? You probably passed out. I'll be right there."

"Don't! I'm fine." She said quickly, and under his strong request, she had no choice but to pick up her mobile phone, straighten out the messy chicken nest, and smiled awkwardly into the video, expressing that she was really fine.

Song Ziyuan's eyebrows relaxed, "Then why are you up for a medical examination all of a sudden when you don't sleep in the middle of the night?"

"I need it for work. I'll do a little investigation. You seem to be a little panicked about the physical examination?"

Song Ziyuan's face froze, and he denied it flatly: "No, no. I just care about my friends and I'm just curious."

"Will the medical examination cause inexplicable panic or resistance?"

She asked casually, as an investigation, but found that Song Ziyuan's eyes were dodging, his expression was anxious, and he was unconsciously picking his fingers.
"Well, maybe, it varies from person to person." He replied vaguely.

Her intuition was wrong, and his heart was filled with fear!Although she didn't know the reason, she could feel that he was strongly resisting.

She was inexplicably worried, and stopped asking, "Are you sleepy, can we chat for a while?"

"Not sleepy, tell me." He put the phone on the stand, chatting and sorting out the materials at hand.

Through the screen, Lin Xiyou saw that he was still sitting in the study, holding the pen between his slender fingers, lowering his head attentively and earnestly, as if he was outlining the key points on the document.

She also put her mobile phone aside, half leaning on the back of the bed, with a pen and paper in hand, sorting out the messages answered from Moments just now, and recording the flash of inspiration.

They chatted without saying a word, and sometimes paused for a long time, each busy with the matter at hand.

The wall lamps are warm and pouring, time flows slowly, and the air is filled with the peace and tranquility of the years.

She saw that his mood was gradually calming down, and his tightly hanging heart fell back into his stomach. The tiredness hit him, and before he knew it, he fell into a deep sleep
Wake up suddenly, the battery of the mobile phone is running out, and the video call is still on!

On the screen was Song Ziyuan's sleeping face lying on his side, his resolute face lines softened a lot, and his curled up sleeping posture was very much like a baby longing for its mother's arms.

She was stunned for a moment, but when she came back to her senses, she saw that he had opened his sleepy eyes, and her ears felt hot.
"Why didn't you hang up!" She turned up the volume to hide her guilt.

"Accidentally fell asleep." He put his chin on his hand, pillowed on one side, half hooked his lips, and smiled intriguingly.

"Then what, the phone is out of battery, it's time to go to work!" She hung up the phone hastily, clutching her beating heart, and hurried to wash and go to work.

Lin Xiyou found an empty conference room and called everyone in the group to hold a meeting. Once everyone arrived, she got straight to the point and proposed alternative discussions on team products, but the other three remained silent for a while, as if they hadn't made up their minds.

"One night must be very rushed. In fact, like everyone else, I have no idea which product is better."

She expressed her understanding, but said helplessly: "But there is no way, the assessment time is too tight, we can only promote the follow-up brand building work if we have selected the product. , analysis, and mining will run out of time.”

Lin Xiyou took the lead, putting forward the ideas of sorting out last night one by one and explaining the reasons. The coffee comes from familiarity, and the dishwasher comes from interest.

Fan Zhen still agreed, Duan Teng objected as usual, Luo Bing didn't say a word, and seemed to be in deep thought.

"Luo Bing, what do you think?" She asked humbly.

"Coffee is too common, there is little contact with the dishwasher, and the understanding is not deep."

Lin Xiyou nodded and accepted it humbly. This was also her worry. The time was too short, and she was afraid that she would not know enough about the various functions of the dishwasher, so it would be difficult to build a good brand.

"It doesn't matter what product he knows deeply, as long as he speaks so that people want to buy it immediately. Isn't the goal this time to get everyone present to vote for our product?" Duan Teng interrupted suddenly, with a look of indifference.

These words were like enlightenment, Lin Xiyou looked at Duan Teng excitedly, and praised: "Your reminder is too accurate and timely! It has greatly narrowed the screening range for us!"

Duan Teng was so praised that he scratched his head, not knowing why.

"In addition to reporting the brand building plan and displaying the products in this assessment, we also need to let the people on site choose our products without hesitation. Therefore, if the products we choose are in line with everyone's urgent needs, will it be Easier to get recognized and bought?"

It was rare for Lin Xiyou's proposal to be unanimously agreed.

Following this line of thought, they gradually gained direction, looking for the pain points in modern people's living habits, work rhythm, basic necessities of life, and started heated discussions one by one.

"I feel that many people are procrastinating like me. I don't want to do it during the day, and I pile it up until night. I feel anxious, stay up late at night and can't sleep, and feel listless during the day, falling into a vicious circle." Fan Zhen proposed own troubles.

"Then, I recently saw a time management course and wanted to save my procrastination. But... I haven't opened that course since I paid for it."

Fan Zhen's voice became lower and lower, and she explained embarrassingly: "Actually, I want to say that we can learn from his routine. When the teacher introduced the course products, he hit my pain points with great precision and listened to my heart. Itchy, place an order immediately."

"People who are self-disciplined don't need this course. Those who procrastinate, it's useless to buy it." Luo Bing said bluntly.

There was nothing wrong with the reasoning, but the atmosphere was a little awkward for a while.