Meet the Brand Officer

An invisible confrontation fluttered in the air.

Lin Xiyou's palms were sweating, this was the first time she encountered a stalemate between Party A and Party B.

"Mr. Zheng, you may need to rush to the airport." The secretary said at the right time.

Zheng Jiawei glanced at the time, his complexion had already returned to normal, and he said kindly: "Then I will leave it to you to worry about it first."

Leaving this ambiguous sentence behind, he quickly got up and left, leaving the secretary in the conference room to communicate.

Sun Yan gave the detailed version of the first phase of the results to the secretary and asked her to pass it on to Zheng Jiawei.After a few words of courtesy from both parties, the three of them left the Siwei Group first.

On the way to the hotel, the car drove smoothly, but Lin Xiyou's heart was uneasy.

She hesitated to speak, but seeing that Bai Rui and Sun Yan looked tired and were resting with their eyes closed, it was not easy to disturb them.

From the busy morning to the afternoon, the brain is constantly turning, which is really exhausting.She was already dizzy just listening to lectures, studying, and digesting.

Especially Zheng Jiawei's attitude at the end made her unpredictable, what should they do next.
A sudden ringing broke the silence of the carriage. It was Bai Rui's call.

She glanced at the number, picked it up calmly, answered "um", "ok", "anything" a few times, and hung up.

Lin Xiyou had an intuition that it was related to the case of Siwei Group, and she was sweating as she listened to it. She swallowed, but she didn't dare to ask more questions under such low pressure.

"What do you want to ask?" Bai Rui threw the phone into his bag and glanced at her.

"Brother Rui." When she reached the edge of her mouth, she turned a corner: "Are you hungry, I'll go buy food."

"..."

The air pressure in the cabin seems to be lower.
Sun Yan in the front row turned around, "Have you been complained again?"

Bai Rui acquiesced, "Do your own thing well, don't worry about it."

"Well, there are always a lot of double-faced people." Sun Yan sighed and looked back out the window.

Lin Xiyou suppressed her doubts in her heart, and her eyes moved back and forth quietly, pondering the deep meaning.

It wasn't until Bai Rui went back to the room to rest after checking in at the hotel that Lin Xiyou had the opportunity to ask Sun Yan about her doubts.

They were sitting in the noodle shop next to the hotel, and asked hesitantly, "Brother Rui...was it complained by the Siwei Group?"

"should be."

"Why, when I was reporting and talking in the conference room at noon, I saw Mr. Zheng being reasonable and polite. Although there were differences of opinion on the choice of strategic major items in the end, why did I complain immediately after turning around?" Lin Xiyou Puzzled.

"The person who smiles at you doesn't necessarily have a knife behind their back." Sun Yan said succinctly.

Lin Xiyou compared Liu Shuangquan and Zheng Jiawei, who were completely different types, she seemed to understand.

"Will Brother Rui be punished by the company?" She was most worried about this.

"A long time ago, I was punished a few times. Later, I got used to it, so I just took a formality." Sun Yan replied with a faint smile, and said eloquently.

"I remember a big project, we worked on it for more than three months, and finally made a complete brand strategy, full project design and implementation plan, but the client insisted on replacing some of them according to his subjective wishes. To this point, Brother Rui explained to him that this whole set of plans is interlocking, and the implementation of each layer will be effective."

"But the other party couldn't listen to it at all, and insisted on replacing it and putting it into practice. As a result, after the monthly sales were reported, it was worse than before the consultation. He directly complained to the company, saying that the company was incompetent and would only cheat money. The plan he gave was completely It didn’t work, it was a big mess.”

"The company was punished, and our project bonuses were all deducted. We have been busy for a quarter. Brother Rui fought for us, and asked the leader to comment, but was rejected. Later, she went to find the client, bet on her career, and signed the contract. VAM agreement, let the customer re-execute the original plan, and if they win, we will make up the project bonus."

"We were all sweating for her at that time. When the three-month bet expired, the customer's sales doubled, and he sent a pennant directly, appointing her as a corporate brand consultant."

"Brother Rui, you're so handsome!" Lin Xiyou asked with admiration in her eyes, "What happened next?"

"Later, I met a few times. She disagreed with the client. She insisted on her own opinion, and was complained about being unprofessional and not considering the client's wishes. But every time, she proved with her strength that her persistence was right."

"The higher-ups in the company are more or less familiar with the situation, and when they receive similar complaints, they just turn a blind eye."

Lin Xiyou suddenly realized, and before she had time to breathe a sigh of relief, Sun Yan uttered the word "but" worriedly.

Her heart hung up immediately, and she continued hesitantly: "But...if there is any disagreement with the client, if Brother Rui makes a mistake in his persistence, will he be severely punished?"

Sun Yan nodded in acquiescence.

"Then this time," Lin Xiyou couldn't help but feel depressed, "Clients pay a lot of money to ask consulting companies to give them advice, and when consultants give reasonable advice from a professional perspective, why don't they accept it?"

"When you meet more customers, you will find that the world is full of wonders." Sun Yan chuckled lightly.

"Actually, many consultants will choose to comply with the client's wishes after they become old-fashioned fritters. Anyway, his company and his products are just satisfactory. Why bother to be perfect, which will only increase the pressure and cause a thankless trouble."

Lin Xiyou fell into deep thought, with complicated emotions.

"When you are alone in the future, how will you choose?" Sun Yan asked suddenly.

"I" Lin Xiyou is also asking herself.
Before she could say anything, Sun Yan got up, "Let's go."

They took the packed spare rib noodles and went back to the hotel to find Bai Rui.

With a tired face, Bai Rui put the laptop in front of them, "This is a new way of thinking just now, and it's a quick solution."

She took the noodles, ate a few bites quickly, and connected Wang Yan and Zhou Bei, who were doing research on pickled vegetables in the market, to prepare for a meeting.

After the whole meeting, she was not affected by personal emotions at all, and calmly and decisively explained her ideas and assigned tasks.

Lin Xiyou was filled with admiration. She maintained a high degree of concentration throughout the process, and wrote down the main points one by one. It was only Bai Rui's next words that made her stop.

"If Siwei can't achieve its strategic goals, and within three months after entering Haishi market, it can't reach the top three brand sales, then I will leave." Bai Rui said lightly: "So, everyone will go all out. "

Everyone was taken aback, but Bai Rui didn't explain, and directly announced the end of the meeting to hurry up with work.

In the following week, each of them put up all their energy and devoted themselves to the Siwei project.

According to Bai Rui's distribution instructions, they each performed their own duties, divided labor and cooperated, and issued two complete plans for strategic large single products as quickly as possible.

Just as Zheng Jiawei was returning from a business trip overseas, Sun Yan made an appointment through his secretary.

They met again at Siwei Group, but when Zheng Jiawei saw that Bai Rui was still sitting in the conference room, he couldn't help but pause.