Meet the Brand Officer

Song Ziyuan's heart tightened, he hesitated for a moment, and walked forward.

"Why are you here?" His tone was cold.

Hao Li's expression froze, surprise flashed across his eyes, "Why did you come here?"

"You answer first." He was irritated for no reason, and turned up the volume.

"It's nothing, it's just a routine physical examination." Hao Li answered lightly.

Song Ziyuan didn't believe it intuitively. The routine physical examination was once a year or so. He just came last month.
"Why do you want to come for a physical examination all of a sudden? What makes you uncomfortable?" Hao Li's tone was as majestic as ever, but there was imperceptible worry in his eyes.

"Do whatever you want." Song Ziyuan was perfunctory, seeing that he couldn't find an answer, he simply turned around and left, and happened to meet Lin Xiyou who was coming towards him.

"You're done, we're done too, my mom is going to the bathroom." Lin Xiyou greeted her with a smile, but didn't notice Hao Li behind him.

"Well, let's go, let's go to eat first." Song Ziyuan was about to step up when he saw Hao Li coming up behind him with a rare kindness on his face, "Did you come with him?"

When Lin Xiyou saw the resemblance between the visitor and Song Ziyuan, she had some guesses in her heart, "Yes, hello."

She turned her head to look at Song Ziyuan, and saw that he closed his mouth and remained silent for a while.

"I am his father, hello." Hao Li took the initiative to speak, breaking the silence.

"Hi, uncle." Lin Xiyou greeted politely, obediently answering every question.

They exchanged some pleasantries, Song Ziyuan didn't say a word, saw He Xiujing walking slowly not far away, said "Let's go", and called Lin Xiyou away.

Lin Xiyou suppressed her doubts, nodded and smiled goodbye to Hao Li, and quickly followed.

They tacitly didn't mention this matter, they had lunch with He Xiujing, walked around, and then sent her to the train station.

When they arrived at the station, He Xiujing smiled and asked casually: "Xiao Yuan, a good and handsome guy like you must be favored by many girls."

Song Ziyuan, who was driving, glanced at Lin Xiyou on the right, "Auntie, where are the girls? I don't even have a girlfriend yet."

Lin Xiyou felt inexplicably guilty from the meaningful glance, and turned her head silently, pretending to look at the receding scenery outside the window.

"Well, then this age is just right, if you meet the right one, you have to seize the opportunity and don't miss it."

Hearing these familiar words, Lin Xiyou had no choice but to stop her, "Mom"

Why didn't she know before that when her well-educated mother was worried about marriage, she turned out to be quite verbose.

Song Ziyuan was very happy, and took the opportunity to express his opinion: "Okay, don't worry, Auntie, I will definitely not miss the right person when I meet the right one!"

They chatted very happily, and Lin Xiyou couldn't get in the way. Before entering the station, the two of them even whispered a few words.

After sending He Xiujing away, Lin Xiyou couldn't help asking curiously: "What did you tell my mother before going through the security check?"

"She invited me to visit your house when I have time during the Chinese New Year, and I agreed." Song Ziyuan replied truthfully.

"I'm sorry, I'm not free." Lin Xiyou really didn't have time, so she estimated the time, and it was the closing sprint period for Siwei Group to enter the Haishi sales competition during the Chinese New Year.

"You are busy, I will go to play with my aunt."

"..."

"She also entrusted me to take good care of you, otherwise she would be worried if you were a girl alone in Haishi. I told her to rest assured!"

Song Ziyuan continued on his own, "The two of us are also friends, so that it is convenient to connect with each other."

Lin Xiyou gave him a thumbs up, absolutely!

……

In the blink of an eye, on Monday, Lin Xiyou went straight to the meeting room as soon as she arrived at the company.

Under the leadership of Bai Rui, they worked intensively with the third-party marketing execution company in the project execution of Siwei Group.

They laid out offline channels in advance, put the key products of Siwei Group in large and medium-sized supermarkets, imported supermarkets, and convenience stores at all levels in Haishi City, and concentrated on promoting special promotions focusing on bittern.

Tasting, buying gifts, full discounts, recipes and other fancy combinations, instantly attracted the attention of home-based consumers, who stepped forward to take away two or three bottles.

After the first step of breaking the ice, they gradually launched online channels. In addition to professional e-commerce platforms, at the same time, they focused on subdivided consumers with the help of localized platforms and team leaders. Housewives who live on firewood, rice, oil and salt.

While guiding them to place orders online, collect testimonials from high-quality customers, consolidate the mass base of Siwei Zaolu products, and create a brand community circle of Siwei, so as to drive the marketing of other key products of Siwei.

Because bad brine is used as a condiment, it is difficult to convey how good this product is and how good the taste is with intuitive descriptions.However, it is difficult for everyone to agree, and it is impossible to guarantee that the taste is everyone's favorite taste, so we simply use the testimonials of different customers to express it.

It can not only use the herd mentality to stimulate customers' desire to buy, but also use the real experience of life to increase the trust of other potential consumers in Si Wei Zao Lu.

After one month of implementation, Siwei brand's bad stew has officially entered the Haishi market. Because of its authentic bad taste, strong aroma, and mellow taste, it has gained the loyalty of some consumers who love bad stew, and the Siwei brand is also on the way. Gradually penetrate into the minds of consumers, has a certain popularity.

The victory in the small stage made Lin Xiyou's nervous heart drop, but they did not relax. After Bai Rui gave them a weekend off, he tightened up his work rhythm again and devoted himself to the next stage of the marketing plan .

"First, we need to continue to consolidate our main business, continue to promote the brand with the focus on brine, and focus on soy sauce, cooking wine, and pickled vegetables, so as to maintain sales and increase cash flow and profits."

"Second, after we have found a breakthrough in our main business, we must take advantage of the situation to open up new business areas, use vinegar, oyster sauce, monosodium glutamate and other high-growth rising products to pry open the Red Sea market, and fight out in the fierce competition. A bloody road to strive for higher sales as much as possible."

"Third, I will communicate with Siwei's headquarters to explore a certain amount of seed business, and from the perspective of long-term development, develop and cultivate seed products with strong explosive power."

"In a word, the top priority is that we need to take advantage of the momentum of Hossiwei to further occupy the minds of consumers and make Siwei their first mentioned brand in the field of loo."

"After Zaolu has gained a firm foothold, we will follow up with products in other new business areas, comprehensively improve consumers' awareness of the Siwei brand, and further cultivate brand association and brand loyalty."

After Bai Rui succinctly finished the meeting and assigned tasks, everyone performed their duties and quickly got into work.

When they prepared the detailed work plan for the next stage and were about to implement it in an all-round way, a sudden accident disrupted all their rhythms