Reborn 1990 Fortune Little Hot Wife

Although Xi Feiyan said that he wanted to move the company, it was not something that would happen overnight, and Xia Yubing didn't take his words to heart either.
The spring fashion show is coming soon, and if you want to join the international high fashion, you must go to Paris to hold a fashion show every year, otherwise, this quota will be cancelled.

Xia Yubing's clothing brand is a big brand in China and is very famous, but internationally, her clothing brand is only a little famous.

This is due to Xia Yubing's conscientious management for so many years, and her uninterrupted participation in fashion weeks in some countries such as the United States and Romance, and her continuous design of fashion.

But Xia Yubing is obviously uneasy about this, and she also wants to make her brand a world-leading brand.

But the longer she has been in the fashion industry, the more she understands that the so-called fashion is actually a trend led by a small group of people. It is a popular whirlwind created by a small group of people's trendy designs and special marketing hype.

Ordinary people do not have this ability, no matter how good his vision is, if no one comes to hype him, expose him, and market him, no matter how beautiful his clothes are, he will not be recognized.

Because beauty is a very subjective thing.

Some things that were popular at that time, after five or six years, you will think it is ugly, but there are still some things that were popular at that time, but they can last forever. After ten, twenty, or even a hundred years, you will still be the same. I think it's beautiful.

This kind of beauty is very classic, but it is not easy to promote and market, so it is often abandoned by fashion designers.

The reason why fashion designers want to be unconventional, and even create some fashions that the public thinks is ugly, is because this novelty element can catch people's attention and can be hyped better.

Even if it is belittled or praised by others, as long as someone is watching and paying attention, it will be naturally topical.

Even if such clothes are not comfortable, or even not that good-looking, there are still many people who buy them, because what they want is this unconventional and unique one.

Especially some young people, they don't like ordinary and popular things, they like unique things, and some fashion designers must find this unique point in order to lead the trend.

Xia Yubing went to the United States for the first time to participate in the design competition held by Xiangao, and won the No.1 grand prize. At that time, she felt that she was standing on the shoulders of giants, because she had good vision, high level, and she was outstanding.

But after doing fashion for so many years, she finally realized that she won the award not because she was good or good-looking, but because the elements of Chinese style she chose met the novelty.

In addition, the clothes she designed are really beautiful, so she can win the award.

Later, relying on the Chinese-style skirts, she also won several championships again, but gradually, at the International Fashion Week, she was a little tired of the aesthetics of the Chinese-style skirts, and it would be difficult for her to win the championship.

However, the clothes designed by them Jinxiu Huayi are selling very well. After each fashion week, there are always many celebrities placing orders for their high-end brand Shanhejin.

Although she couldn't win the award, everyone still likes the clothes she designed, some of which are noble and luxurious, like ancient ladies; or restrained and elegant, like the daughters of everyone;

Because of this, she understood that those who won the prize or not won the prize are all in vain, and the public's eyes are discerning, and some of the clothes they designed by Shanhejin are liked by people.

When manpower is limited, it is impossible for her to mix all kinds of elements into her clothing brand. What she wants to supply exclusively is Hua Guofeng.

Embroidered and danced with light gauze, her clothing always has a Chinese style. Although she has been criticized internationally, she doesn't care.

She doesn't care about these criticisms, she knows what she is doing is right.

She went to participate in the fashion week, so the definition of beauty is in the hands of these judges. If one day, Huaguo will also develop fashion and start to hold various fashion weeks, then by then, beauty, they Huaguo people, can also be defined.

However, if she doesn't go to the fashion week, regardless of these outside voices, then their attacks on Shanhejin will not fall on her at all.

In the final analysis, this is also a collision of pens.

If all the news media write about the side that attacks her, then her brand can even be devalued by them; Exporting Chinese culture, the ending is different.

Xia Yubing has gradually become more and more aware of the importance of public opinion, so she has also raised a special public relations department, and even has a large number of sailors under it, just to fight back from different angles when others attack her brand. go back.

Closer to home, at this spring clothing show, Xia Yubing still promotes her Chinese style as usual.

But the designer under her has some opinions.

"Mr. Xia, Huaxia Style is no longer as popular internationally as before." A designer suggested, "In fact, we can still design beautiful clothes without using these elements."

"Then you can go elsewhere."

Xia Yubing said mercilessly: "You read my brand name, Jinxiu Huayi, Shanhejin, it has never been in line with Europe and the United States, even if people all over the world design European and American styles, I still have to stick to my brand name. Country style."

"Mr. Xia, that's not what I meant." After being told by Xia Yubing, the designer's face turned red immediately.

"I know you don't mean that, but we Huaguo, a great country, used to come to Korea from all nations, but now, we have completely forgotten our own culture. I don't want to see this kind of scene. I have been sticking here, and I believe that I can usher in the recovery of Chinese culture."

Xia Yubing looked at the crowd, "I always felt that everyone and I had the same ideals and goals, and I always thought that we were all working towards the same goal, which is to work hard for the recovery of Huaguo culture.

I want to see that one day, Huaguo culture can lead the fashion trend. Although now, you think I am talking wild words, but I believe that as long as I work hard day after day, my goal is nothing.

Our motherland is becoming stronger and stronger, and we who are fashion designers will also catch the express train of the motherland's development and move forward together. "

"I know that today's society is full of material desires. You are all very talented designers. Maybe you can make more money designing other clothes, but for me, it is a proposition composition. You must design clothes that contain Chinese elements. If you feel that the temple is too small to accommodate everyone, then you can resign. Although I regret it, I will never stop it."

Xia Yu was a bit indifferent on the ice.