Game designer: I am making games, not charity
Chapter 162 Sponsorship, and exclusive live broadcast rights
Chen Feng curled his lips, shook his head helplessly, and signaled Zhang Mengyao to hang up the phone.
Then asked: "Are you familiar with the other party? What does the company do?"
Zhang Mengyao shook her head: "I'm not very familiar with it, and I don't know where the person in charge of this company found my number, saying that their company makes pillows."
Chen Feng was speechless, but he did not refuse: "This matter will be handed over to Luo Zhonghao in a while, and let him discuss it. If the price is suitable, then it will be fine, but..."
He paused, and exaggerated: "What kind of sponsorship do pillows ask us for? When they advertised, they said that they use their pillows to sleep, so that they can play games more smoothly?"
"It can be said that by sleeping on their pillows, everyone can be a champion in their dreams!" Zhang Mengyao also found it interesting, thinking for a moment and said such a slogan.
As soon as he finished speaking, he burst out laughing.
Looking at Zhang Mengyao's slightly flushed face, Chen Feng couldn't help stretching out his right hand and pinching it gently.
Very tender and smooth.
In order to facilitate work, Zhang Mengyao has always painted light makeup in the company.
But it still can't hide her beauty and cuteness.
Feeling Chen Feng's fingers, Zhang Mengyao's whole body froze immediately, and only then did she realize that the distance between herself and Chen Feng was less than 5 centimeters.
She immediately tensed up.
Although both of them know each other's heart well.
And no matter the relationship or the level of trust, it has been achieved.
But during this period of time, the company was too busy, and the two of them were not very free.
So I never did it, and put this relationship on the surface.
Naturally, there is very little close contact.
However, as time gets longer and longer.
Occasionally, this kind of shallow ambiguity will happen between the two.
Naturally, the two of them didn't reject it, on the contrary, they both enjoyed it a little.
After all, ambiguity is the catalyst of feelings.
If it is a relatively simple two people, in most cases, it is comforting and comforting, so that they can gradually break through the layers of ice in the relationship.
And right now.
Suddenly, a phone rang.
It woke up the two people who had already entered the depth slightly.
After all, Zhang Mengyao is a girl with a thin skin.
Immediately, he picked up his mobile phone in a panic, and said, "I'll go and give Luo Zhonghao the sponsor's information."
Then left the office.
Chen Feng didn't stop him, but there was a smirk on his face.
After watching Zhang Mengyao leave, he thought for a moment and said to himself: "You can't spend all your time on work...
I have to find a time for everyone to take a good rest and live the life I want to live. "
Then, she put away her smile, picked up the phone a little unhappy, looked at the unfamiliar phone number on it, and connected directly, intending to see who was so blank.
"Hello, is this Mr. Chen from Platinum Games?"
On the other end of the phone, as soon as the other person came up, he revealed his family name: "I am the president of a certain fish live broadcast platform, and my surname is Yu."
Chen Feng reacted immediately.
One of the live broadcast platforms that refused to buy the live broadcast rights of their No. [-] Budokai in the world before!
Chen Feng immediately began to think about the other party's purpose.
At the same time, he didn't intend to beat around the bush, and asked directly: "I don't know if Mr. Yu called, what can you do?"
Mr. Yu laughed, as if he had no conflicts with Bai Jin and Chen Feng before, and they were very familiar with each other.
"Of course we want to talk about the live broadcast rights of the World's No. [-] Martial Arts Association created by Mr. Chen this time!"
This made Chen Feng a little surprised: "Live broadcast rights? Is Mr. Yu planning to buy the live broadcast rights now?"
He felt a little unbelievable, after all, more than half of the game had gone on.
The audience has also developed viewing habits and mindsets.
If you buy the live broadcast rights now, even if the audience knows about it, they may not go to your place to watch it.
How could someone do such a stupid thing?
Mr. Yu also smiled awkwardly, of course he is not such a fool.
"Haha, Mr. Chen was joking. Of course, there is no way to buy this year's live broadcast rights."
"That's what Yu Zong means..."
"It seems that Mr. Chen has guessed it. Although we can't buy this year's one, we can still discuss it in advance for next year's one."
"I still want to think about it after the final is over. Mr. Yu is not afraid that no one will watch our game next year?"
"What I said, of course I believe in Mr. Chen's strength. The reason why I am calling now is to express my sincerity. I also hope that when Mr. Chen considers selling the live broadcast rights, he can treat our certain fish as the first partner. ah!"
A certain Mr. Yu has obviously seen the potential shown by the world's number one martial arts association.
"Regardless of previous suspicions", he had to find Chen Feng in person, so he directly planned to discuss the live broadcast rights for the next one or two years.
Although they were the ones who rejected Chen Feng first.
But from a general point of view, under the same interests, how can businessmen have overnight feuds?
As long as he lowers his posture and pays a higher price, he still has a chance to get the right to live broadcast.
After all, it is to make money, not shabby!
And in the overall goal.
Still an exclusive right!
Not bad, after these days of game progress.
The boss of the world's number one martial arts club in these live broadcast rooms is actually in the eyes of the general manager.
Already completely removed from a worthless race item.
It has become a valuable and effective means that he can use to surpass other live broadcast platforms!
So Mr. Yu never mentioned this call to anyone from other live streaming platforms beforehand.
Not even the people around him said it!
However, Chen Feng was not very interested in this matter.
He just said a few more casual words and then hung up the phone.
He has not yet made a decision on the live broadcast rights for the next few games.
Still need to think about it.
And Mr. Yu was not surprised by this.
He never thought that he could successfully win the exclusive live broadcast right with just one phone call.
But the call is still necessary.
After all, after this phone call, in Chen Feng's eyes, their certain fish live broadcast platform must have more presence than other live broadcast platforms!
……
On the other side, after Zhang Mengyao left Chen Feng's office.
He also directly informed Luo Zhonghao of the pillow company's contact information.
Let the other party talk about the sponsorship.
As the game progressed gradually, the popularity of the game became higher and higher.
During this period of time, more and more other companies have contacted various executives of Platinum Games through various means.
Even some core employees.
Proposed to sponsor the offline finals of Dungeon and Warriors, the No. [-] Budokai in the world.
Some people even want to sponsor the next online competition.
After all, the popularity and traffic of the World's No. [-] Martial Arts Competition are there.
This traffic is wealth!
A game where the final eight, 16, and even the 32 were not selected, yet more than 6000 million people watched it.
It is enough to prove how huge the profit is, and it can be obtained.
In Chen Feng's previous life and in this world's entertainment industry, why did he like to use traffic stars?
Don't those capital and directors and producers know that these traffic stars have poor acting skills?
Naturally knows.
But the problem is that these traffic stars have traffic!
In the eyes of most capitals, exchanging traffic for profits is a very good choice.
Today's No. [-] Martial Arts Association in the world will naturally fall into the eyes of various capital companies.
Like venue sponsorship, clothing sponsorship, food sponsorship.
There are even some companies that specialize in computers and come to ask for sponsorship.
And the price given is very high.
And the only requirement of these computer companies is to ask Platinum to replace all the computers used in the finals with their brands.
Among all the sponsorship items, the highest price is naturally the naming rights of the competition.
This is also one of the most intense sponsorship rights for companies to compete for.
There is even a sportswear brand that is very popular all over the world, offering a price of 2,500 million for 5 years.
That is a full buyout price of 500 million a year.
Such a high sponsorship price has never appeared in this parallel world.
If it was changed to another game, the company might sign it on the spot.
After all, this money is really easy to get.
It is only necessary to add the name of the sponsor and the brand logo of the sponsor to the various promotions of the competition, the logo and the host speech after signing the contract.
You can get the money.
And you can also get some other resources tailored by the sponsor.
For example, this sportswear brand can completely solve the competition clothing of the contestants.
If it is a car company, then the car used during the race can naturally be directly covered by the car company.
For game companies, competitions must be held.
And running the game is losing money.
And as long as they pay such a small price in the process of organizing the competition, they can get such great preferential treatment from the sponsors, and there are benefits.
Who wouldn't do such a beautiful thing?
However, Chen Feng finally rejected the clothing brand's buyout price of 2,500 million for 5 years.
Instead, they settled for the next best thing and signed a naming rights sponsor with only 300 million yuan.
And the sponsor's main business is actually instant noodles.
This once sparked a lot of discussion in the industry.
Most insiders can't understand it.
After all, this kind of competition is very repetitive. If you are doing well this year, the popularity may decrease next year.
And it may get lower and lower.
After all, the game also has a lifespan.
So of course it is better to firmly grasp the immediate interests first.
And the price given by the other party is not low at all, 500 million a year, which can be regarded as very sincere and conscientious.
But Chen Feng didn't think so.
With experience in his previous life, he naturally knows the potential of an e-sports event!
Sponsorship and naming of events like League of Legends cost hundreds of millions in previous lives.
And the price is getting higher and higher as the popularity of the event grows.
Although Dungeons and Warriors are no better than League of Legends.
However, according to Chen Feng's estimate, it is absolutely impossible to buy out the naming rights for five years with a mere 2,500 million yuan.
After all, there is a huge gap between this world and the earth.
On Earth, although dungeons and warriors have high income, they are only so popular in China.
The popularity in other countries is actually not so great.
The events held will naturally not have such a high degree of attention.
But in this parallel world, Chen Feng is fully confident that Dungeons and Warriors will develop much better than in the previous life on a global scale!
Of course, these all need to be done later for everyone to see.
Therefore, this year's No. [-] Martial Arts Association will naturally select all companies that only sponsor this year.
Even if the price is a little lower, it doesn't matter.
Moreover, what's wrong with instant noodles?
Back then, in Chen Feng's previous life, almost all the people who stayed overnight in Internet cafes ate instant noodles most often.
A bucket of instant noodles plus a tea egg, if conditions permit, a bottle of Coke or a bottle of iced black tea.
How many people's past and youth is this?
Then asked: "Are you familiar with the other party? What does the company do?"
Zhang Mengyao shook her head: "I'm not very familiar with it, and I don't know where the person in charge of this company found my number, saying that their company makes pillows."
Chen Feng was speechless, but he did not refuse: "This matter will be handed over to Luo Zhonghao in a while, and let him discuss it. If the price is suitable, then it will be fine, but..."
He paused, and exaggerated: "What kind of sponsorship do pillows ask us for? When they advertised, they said that they use their pillows to sleep, so that they can play games more smoothly?"
"It can be said that by sleeping on their pillows, everyone can be a champion in their dreams!" Zhang Mengyao also found it interesting, thinking for a moment and said such a slogan.
As soon as he finished speaking, he burst out laughing.
Looking at Zhang Mengyao's slightly flushed face, Chen Feng couldn't help stretching out his right hand and pinching it gently.
Very tender and smooth.
In order to facilitate work, Zhang Mengyao has always painted light makeup in the company.
But it still can't hide her beauty and cuteness.
Feeling Chen Feng's fingers, Zhang Mengyao's whole body froze immediately, and only then did she realize that the distance between herself and Chen Feng was less than 5 centimeters.
She immediately tensed up.
Although both of them know each other's heart well.
And no matter the relationship or the level of trust, it has been achieved.
But during this period of time, the company was too busy, and the two of them were not very free.
So I never did it, and put this relationship on the surface.
Naturally, there is very little close contact.
However, as time gets longer and longer.
Occasionally, this kind of shallow ambiguity will happen between the two.
Naturally, the two of them didn't reject it, on the contrary, they both enjoyed it a little.
After all, ambiguity is the catalyst of feelings.
If it is a relatively simple two people, in most cases, it is comforting and comforting, so that they can gradually break through the layers of ice in the relationship.
And right now.
Suddenly, a phone rang.
It woke up the two people who had already entered the depth slightly.
After all, Zhang Mengyao is a girl with a thin skin.
Immediately, he picked up his mobile phone in a panic, and said, "I'll go and give Luo Zhonghao the sponsor's information."
Then left the office.
Chen Feng didn't stop him, but there was a smirk on his face.
After watching Zhang Mengyao leave, he thought for a moment and said to himself: "You can't spend all your time on work...
I have to find a time for everyone to take a good rest and live the life I want to live. "
Then, she put away her smile, picked up the phone a little unhappy, looked at the unfamiliar phone number on it, and connected directly, intending to see who was so blank.
"Hello, is this Mr. Chen from Platinum Games?"
On the other end of the phone, as soon as the other person came up, he revealed his family name: "I am the president of a certain fish live broadcast platform, and my surname is Yu."
Chen Feng reacted immediately.
One of the live broadcast platforms that refused to buy the live broadcast rights of their No. [-] Budokai in the world before!
Chen Feng immediately began to think about the other party's purpose.
At the same time, he didn't intend to beat around the bush, and asked directly: "I don't know if Mr. Yu called, what can you do?"
Mr. Yu laughed, as if he had no conflicts with Bai Jin and Chen Feng before, and they were very familiar with each other.
"Of course we want to talk about the live broadcast rights of the World's No. [-] Martial Arts Association created by Mr. Chen this time!"
This made Chen Feng a little surprised: "Live broadcast rights? Is Mr. Yu planning to buy the live broadcast rights now?"
He felt a little unbelievable, after all, more than half of the game had gone on.
The audience has also developed viewing habits and mindsets.
If you buy the live broadcast rights now, even if the audience knows about it, they may not go to your place to watch it.
How could someone do such a stupid thing?
Mr. Yu also smiled awkwardly, of course he is not such a fool.
"Haha, Mr. Chen was joking. Of course, there is no way to buy this year's live broadcast rights."
"That's what Yu Zong means..."
"It seems that Mr. Chen has guessed it. Although we can't buy this year's one, we can still discuss it in advance for next year's one."
"I still want to think about it after the final is over. Mr. Yu is not afraid that no one will watch our game next year?"
"What I said, of course I believe in Mr. Chen's strength. The reason why I am calling now is to express my sincerity. I also hope that when Mr. Chen considers selling the live broadcast rights, he can treat our certain fish as the first partner. ah!"
A certain Mr. Yu has obviously seen the potential shown by the world's number one martial arts association.
"Regardless of previous suspicions", he had to find Chen Feng in person, so he directly planned to discuss the live broadcast rights for the next one or two years.
Although they were the ones who rejected Chen Feng first.
But from a general point of view, under the same interests, how can businessmen have overnight feuds?
As long as he lowers his posture and pays a higher price, he still has a chance to get the right to live broadcast.
After all, it is to make money, not shabby!
And in the overall goal.
Still an exclusive right!
Not bad, after these days of game progress.
The boss of the world's number one martial arts club in these live broadcast rooms is actually in the eyes of the general manager.
Already completely removed from a worthless race item.
It has become a valuable and effective means that he can use to surpass other live broadcast platforms!
So Mr. Yu never mentioned this call to anyone from other live streaming platforms beforehand.
Not even the people around him said it!
However, Chen Feng was not very interested in this matter.
He just said a few more casual words and then hung up the phone.
He has not yet made a decision on the live broadcast rights for the next few games.
Still need to think about it.
And Mr. Yu was not surprised by this.
He never thought that he could successfully win the exclusive live broadcast right with just one phone call.
But the call is still necessary.
After all, after this phone call, in Chen Feng's eyes, their certain fish live broadcast platform must have more presence than other live broadcast platforms!
……
On the other side, after Zhang Mengyao left Chen Feng's office.
He also directly informed Luo Zhonghao of the pillow company's contact information.
Let the other party talk about the sponsorship.
As the game progressed gradually, the popularity of the game became higher and higher.
During this period of time, more and more other companies have contacted various executives of Platinum Games through various means.
Even some core employees.
Proposed to sponsor the offline finals of Dungeon and Warriors, the No. [-] Budokai in the world.
Some people even want to sponsor the next online competition.
After all, the popularity and traffic of the World's No. [-] Martial Arts Competition are there.
This traffic is wealth!
A game where the final eight, 16, and even the 32 were not selected, yet more than 6000 million people watched it.
It is enough to prove how huge the profit is, and it can be obtained.
In Chen Feng's previous life and in this world's entertainment industry, why did he like to use traffic stars?
Don't those capital and directors and producers know that these traffic stars have poor acting skills?
Naturally knows.
But the problem is that these traffic stars have traffic!
In the eyes of most capitals, exchanging traffic for profits is a very good choice.
Today's No. [-] Martial Arts Association in the world will naturally fall into the eyes of various capital companies.
Like venue sponsorship, clothing sponsorship, food sponsorship.
There are even some companies that specialize in computers and come to ask for sponsorship.
And the price given is very high.
And the only requirement of these computer companies is to ask Platinum to replace all the computers used in the finals with their brands.
Among all the sponsorship items, the highest price is naturally the naming rights of the competition.
This is also one of the most intense sponsorship rights for companies to compete for.
There is even a sportswear brand that is very popular all over the world, offering a price of 2,500 million for 5 years.
That is a full buyout price of 500 million a year.
Such a high sponsorship price has never appeared in this parallel world.
If it was changed to another game, the company might sign it on the spot.
After all, this money is really easy to get.
It is only necessary to add the name of the sponsor and the brand logo of the sponsor to the various promotions of the competition, the logo and the host speech after signing the contract.
You can get the money.
And you can also get some other resources tailored by the sponsor.
For example, this sportswear brand can completely solve the competition clothing of the contestants.
If it is a car company, then the car used during the race can naturally be directly covered by the car company.
For game companies, competitions must be held.
And running the game is losing money.
And as long as they pay such a small price in the process of organizing the competition, they can get such great preferential treatment from the sponsors, and there are benefits.
Who wouldn't do such a beautiful thing?
However, Chen Feng finally rejected the clothing brand's buyout price of 2,500 million for 5 years.
Instead, they settled for the next best thing and signed a naming rights sponsor with only 300 million yuan.
And the sponsor's main business is actually instant noodles.
This once sparked a lot of discussion in the industry.
Most insiders can't understand it.
After all, this kind of competition is very repetitive. If you are doing well this year, the popularity may decrease next year.
And it may get lower and lower.
After all, the game also has a lifespan.
So of course it is better to firmly grasp the immediate interests first.
And the price given by the other party is not low at all, 500 million a year, which can be regarded as very sincere and conscientious.
But Chen Feng didn't think so.
With experience in his previous life, he naturally knows the potential of an e-sports event!
Sponsorship and naming of events like League of Legends cost hundreds of millions in previous lives.
And the price is getting higher and higher as the popularity of the event grows.
Although Dungeons and Warriors are no better than League of Legends.
However, according to Chen Feng's estimate, it is absolutely impossible to buy out the naming rights for five years with a mere 2,500 million yuan.
After all, there is a huge gap between this world and the earth.
On Earth, although dungeons and warriors have high income, they are only so popular in China.
The popularity in other countries is actually not so great.
The events held will naturally not have such a high degree of attention.
But in this parallel world, Chen Feng is fully confident that Dungeons and Warriors will develop much better than in the previous life on a global scale!
Of course, these all need to be done later for everyone to see.
Therefore, this year's No. [-] Martial Arts Association will naturally select all companies that only sponsor this year.
Even if the price is a little lower, it doesn't matter.
Moreover, what's wrong with instant noodles?
Back then, in Chen Feng's previous life, almost all the people who stayed overnight in Internet cafes ate instant noodles most often.
A bucket of instant noodles plus a tea egg, if conditions permit, a bottle of Coke or a bottle of iced black tea.
How many people's past and youth is this?
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