Game designer: I am making games, not charity

The explosion of "League of Legends" and its related leagues has proved that the market for e-sports in this world game is extremely broad.

A "League of Legends" is not enough to build Chen Feng's e-sports kingdom. He needs to start with game experience halls and various offline venues to make e-sports a living experience.

Chen Feng prepared, after the construction of the venue, he held a meeting to call some well-known e-sports players, and from time to time went to the Platinum Game Experience Hall to play some exhibition games.

To narrow the distance between professional players and ordinary players.

In addition, Chen Feng will also cooperate with local business circles in various cities to build several free offline game viewing halls exclusively for Platinum Company.

Let players come to these clubhouses to watch the games for free, and occasionally hold some exhibition games with not particularly high gold content in these places.

In this way, even those players who do not have enough money to buy tickets to watch live games can have the opportunity to experience the feeling of watching live games.

It can be said that Chen Feng's future development path is to make e-sports universal and basic!
Let those players who have low income but love games very much can better experience the charm of e-sports.

Of course, doing so would be of great benefit to Chen Feng's Platinum Games Company.

Because the game experience hall is sure to be profitable, in today's game development is getting faster and faster, in fact, players' dependence on the game experience hall has become stronger.

Even if many players have a computer and a vr experience hall at home, they will go to the game experience hall to play games. It is because of the large number of people that they feel it.

Coupled with the most popular "League of Legends" at present, it is originally a five-person team online moba game.

This kind of game is not interesting to play alone at home, but if you call your friends to play in the game experience hall, it will be more interesting to play yelling.

Therefore, after the explosion of "League of Legends", the business of game experience halls around the world has been greatly improved.

Of course, this refers specifically to the game experience hall with a computer area.

For example, the well-known Wangyu game experience center, their company immediately replaced half of the vr experience cabins with computers one month after the launch of "League of Legends".

And this operation also more than doubled their company's revenue last quarter compared to usual.

Therefore, Chen Feng is not worried about not making money in the business of the game experience hall.

As for the business of offline free watching clubs.

It is free for players who come to watch the game, but a lot of advertisements can be added on the big screen that broadcasts the game. If the offline free viewing point can really be enlarged, then the advertising fee for the inter-broadcasting of these games in the future , but also a lot of money.

In addition, Chen Feng has another purpose for setting up the game experience hall and the offline free viewing hall, which is to help promote his own game.

There are indeed many promotional methods of Platinum Corporation, but many of them are based on the Internet.

Such as diamond game platform, diamond live broadcast platform and so on.

These promotions are basically online, but if you want to do offline promotion, the cost is very high.

For example, posting advertisements in subway stations and posting posters in some shopping malls, etc. These are a lot of money.

In the past two years, Platinum Corporation's financial expenditures ranked second, and these offline promotional expenses.

Uh, the number one ranking is naturally a certain boss's daily ten consecutive draws...

Therefore, once you have your own game experience hall and your own offline game viewing hall, you can save a lot of offline publicity costs.

Chen Feng drew up a plan in this area, made a document and proposal, and sent it to Zhang Mengyao.

These matters were left to Zhang Mengyao to handle.

Projects such as the game experience hall and the free viewing hall will take at least half a year to a year to complete.

Therefore, the current two games "Counter-Strike: Global Offensive" and "Cross Fire" still have to spend money to promote online and offline.

After receiving the exact news from Luo Zhonghao that the two games could be launched on time, Chen Feng arranged for the publicity department to start a comprehensive promotion.

For the online part, of course, it started from the Diamond Game Platform. The biggest cover recommendation on the homepage was directly given to the two games "Cross Fire" and "Counter-Strike: Global Offensive".

Then add the recommendation of the live broadcast platform, including Mr. Ma, Lu Wei and other big anchors of the diamond live broadcast platform, add advertisement broadcasts in their live broadcast room.

With the current size of Platinum Corporation, the online publicity is naturally full.

Different from the soft enthusiasm when the previous announcement was made, after this wave of comprehensive online publicity, the enthusiasm immediately increased.

Many netizens have started discussing these two games in game forums and game live broadcast rooms.

And some foreign anchors have even publicly stated that they are looking forward to these two games.

Especially some anchors in the beautiful country, they are often threatened in this way in reality, so they all look forward to going to the game to take a good shot and vent their anger.

In addition to online publicity, Platinum also stepped up its offline publicity.

Chen Feng approached Zhang Jiafei and asked him to make another promotional video for himself in the style of "Legend".

The video content is as follows:

Wearing a very cool counter-strike costume, Zhang Jiafei first shuttled through various alleys and started an exciting gun battle with the enemy.

Afterwards, Zhang Jiafei finally defeated all the enemies through elegant somersault shooting, successfully found the explosive package and dismantled it.

After the handsome, Zhang Jiafei turned around, holding the AK in one hand and the Sand Eagle in the other, and said to the camera very coolly: "It's brother, let's shoot!"

Different from the previous "Legend" promotional video, this time, the promotional video shot by Zhang Jiafei did not have the previous embarrassment, but it still attracted countless netizens.

After the video was posted on station b, within an hour, the number of views exceeded [-] million, and a day later, the number of views directly exceeded [-] million.

At the bottom of the video, many players commented.

"Handsome! Brother Jiafei doesn't hold the Dragon Slaying Saber anymore, he just puts on the hot weapon, tears in his eyes, so handsome!"

"This promotional video is really popular. I have had a dream of shooting since I was a child. It has always been my regret not to be able to join the army. Thank you Platinum for helping me realize my dream in the game!"

"I always miss playing shootout games with my friends with toy guns when I was young. Now that I watch Fei Ge's video, I feel like I was a kid again. It's so cool. When will the game be launched? I must play this game!"