Entertainment, I am a great artist

Dong Hao is a chairman of Hanhai Advertising. He has worked in the industry for ten years and has rich experience in advertising design.

But lately it's been a bit of a struggle.

The main reason is that the company has recently accepted an advertisement. The price of the advertisement is very high, but the requirements are also high.The designer of the company provided 27 ideas to the other company, all of which were returned.

Seeing that the contract period was about to come, Dong Hao was a little impatient.

The first is liquidated damages. Because of the price of the contract, the liquidated damages have reached 1000 million yuan. The second is that the advertiser is a top [-] company in Luzhou. If this advertisement is completed, the company's future development prospects will be unlimited.

Seeing that the delivery date was less than a week away, Dong Hao called a company leadership meeting.

"Everyone, everyone knows that the 27 ideas we provided have all been returned by the other party. Now, what else can you do?"

"Mr. Dong, our design department has been working overtime for a month, and there is really no other way." The head of the design department said weakly with his scarlet eyes open.

"Dong Zong, it's really not possible, let's transfer the contract, otherwise we can't afford the liquidated damages." The finance made a suggestion.

"Transfer?" The head of the business department frowned, "In such a short period of time, let alone whether others will accept the order or not, even if they do, the price will be much higher than the liquidated damages."

"Yes, whether it's Hongshan Advertisement or Interstellar Advertisement, the asking prices of these big companies will not be low, and they will even annex our company directly because of our mistakes."

……

Everyone was worried.

In fact, the advertising industry is completely a murderous dark forest. In this business, anyone can pull a team, and anyone can get a share of the pie.

Because of this, the competition is extremely fierce.

Every company is a hungry wolf that eats people and does not spit out bones. It is either eaten by others or eaten by others.

It has been five years since Hanhai Company was established.

It can't be said to be top-notch, but it is by no means comparable to a small company. If someone slaps him because of this advertisement, then it will be clear at a glance what will happen next.

Dead, impenetrable.

Live, can't live.

Become a small company again, compete with the crowd for street advertisements, and even go to the countryside to paint the big white wall media?

Stop talking!
Everyone has been suffering like this for five years, and if another five years come, they might as well just die.

At this moment, an employee suddenly said, "Mr. Dong, maybe we can ask Blade Entertainment."

"Blade Entertainment?"

Everyone's eyes lit up.

Although Blade Entertainment only released one commercial, it turned Blue Star upside down.

To this day, the click-through rate of the other party's advertisement remains high.

The most important thing is that Blade Entertainment is a film company, and it doesn't compete with advertising companies for a job.

It is better to die in its hands than to die in the hands of peers.

"We can try it, but we'd better have a bottom line in terms of price." Dong Hao thought slightly, "The price we accept is 500 million, and I hope it's best to transfer the original price to the other party."

"Mr. Dong, such an urgent order..."

"That's right, if it's another advertising company, the order must be at least 1000 million or more, and it may not be accepted."

"The liquidated damages are at least 1000 million."

"How about, let's open a price of 800 million to test it out?"

"At least let the other party see our sincerity."

Everyone finally determined the price.

Although it is a bit of a loss, it is still bearable.

In order to show his sincerity, Dong Hao made the phone call himself.

"Hello, I'm Dong Hao from Hanhai Advertising Company. I want to find Mr. Yang of your company."

"I am."

"Mr. Yang, we have an advertisement list here. I wonder if you are interested?"

"Advertising?" Yang Bin was a little surprised, "We are a film and television company."

"I saw your last advertisement, and I think it is very classic, so we hope to cooperate with you for a while, please believe that our company, Haohan, came here with sincerity."

"Well, I'll discuss it with the other leaders of the company.

Putting down the phone, Yang Bin called Luo Wei again.

Luo Wei naturally called Fang Yi again.

Fang Yi was very surprised when he received Luo Wei's call.

Is advertising so profitable?

Although movies also make money, compared with the tens of seconds of advertising, the profit is still too large.

"Sister, what do you mean?"

"I think we can give it a try. After all, we have artists in our hands, and we have to carry out commercial operations in the end. Besides, advertising is also a powerful way to promote artists."

"Well, you can try."

"Mr. Fang, then we will accept it. In terms of creativity, please check it out."

……

Dong Hao was so happy that he almost fainted after receiving the feedback.

This list, although a loss of 300 million, but at least there is a receiver.

He made a decisive decision, signed the contract, and sent the request to Blade Entertainment.

This is an ad for purified water.

The company brand is called Nongfu Three Fists.

Advertisement requirements, at least two kinds of advertising ideas should be provided, and the advertising words must be attractive enough. In addition to the fixed advertising fee, if the company's product sales increase significantly, it will provide [-]% of the annual sales as a reward.

One percent?

There are also such hidden benefits!
Looking at the other party's previous sales, it was about [-] million per year, even if it increased by [-]%, it would be [-].

Well, you can buy some cosmetics for Chen Jiu.

After all, since I was in Luzhou during this time, I can be regarded as neglecting this younger sister.

log in system.

"Customize a classic ad."

[The host knows that, in principle, these are two advertisements, so the price is slightly higher. 】

"How many?"

[One advertisement is 100 million, based on the two advertisements, the discount is 150 million. 】

"custom made."

Fang Yi quickly placed the order.

Although the other party could only use one advertisement in the end, Fang Yi chose to pack two advertisements for safety.

Be prepared!

Send the packaged advertisement directly to Luo Wei.

Taking advantage of the popularity of "Broken Love", Luo Wei chose Fei Lingling and Lin Xiaoyu to shoot.

three days later.

When the two advertisements were handed over to Hanhai Company, Dong Hao couldn't help frowning.

how so fast?
Even if the other party has top-notch advertising design talents and their own signed artists, it can't be done so easily.

I'm afraid it's still impossible to impress the farmer with three punches if it's crudely made.

With a dark face, Dong Hao once again called all the staff of the company to the conference room.

Dong Hao swept his eyes across everyone's faces, and then spoke.

"Everyone, Blade Entertainment handed over the ad. However, I am very dissatisfied. We may have been cheated this time."

"Ah?" Everyone was shocked.

Originally thought that Daofeng was everyone's savior, but who knew that even the advertisement submitted by Daofeng Entertainment would not work.