Entertainment, I am a great artist

Nongfu Three Fists adjusted its production plan overnight, which also shocked several other pure water companies.

However, everyone has some hindsight.

After all, after years of brewing, the pure water market has been fixed. For example, Luzhou has always been a world of spring mud and blue sky.

Among them, Chunni brand has a market share of 42%, Tianlanlan has a market share of 37%, and the other seven or eight miscellaneous brands have a market share of 21%.

As for Farmer's Three Punches?

Feel sorry!

Although Farmer's Three Punches sold well in several other continents, in Luzhou, it was just a younger brother.

Yes, it belongs to one of the miscellaneous brands.

After all, whether it is pure water or mineral water, the production process is similar. If you dare to say that your family has [-] processes, I dare say that my family has [-] processes.

Water is not such a complicated commodity.

As long as it's clean and doesn't explode into a production scandal, it doesn't make much difference.

Eight in the morning.

Chunni Pure Water Company started a morning meeting.

Director Li of the business department yawned, walked into the conference room, glanced around the room, saw that the boss hadn't arrived yet, and immediately made a joke to the female finance minister beside him.

"Minister Qian, you worked overtime last night, look at how moist your little face is."

"Get lost." Minister Qian rolled his eyes and changed his smiling face again, "My friend gave you Estée Lauder cosmetics, which are not bad. Director Li, would you like to buy one for your daughter-in-law?"

"Well, just pretend that I didn't ask anything. My salary of 5000 yuan is not enough for you bitches."

"No mood at all."

While talking, Du Changchun, the president of the company, came in.

Du Changchun is in his 50s this year. He used to be a water delivery worker in his early years. However, as he established Chunni Pure Water Company, the Chunni brand has become the largest pure water company in Luzhou in recent years.

I can't compare it in other states, but in the territory of Luzhou, Chunni is the best.

However, Mr. Du's complexion is a little ugly today.

Everyone immediately sat upright.

Du Changchun glanced at everyone's faces, and said to the secretary who followed in, "Okay, let's broadcast it for everyone to see."

As the secretary placed a video camera on the table.

Everyone was a little confused.

What is President Du doing?
Isn't the morning meeting just to talk about today's work, and then it's over. What's the point of setting up a camera?
But everyone didn't wait for long, as an advertisement was projected on the opposite screen, everyone couldn't help but be stunned.

A new ad for Farmers Three?

Farmer's Three Punches is a bit sweet?
It looks very ordinary, it's just a simple sentence, what's so good about it.

Of course, since Mr. Du played it, there was naturally a deep meaning in it, and everyone became more and more cautious.

At this time, Du Changchun spoke.

"Everyone, this advertisement sold out all the inventory of Nongfu Three Boxers last night, and even ordered 30 pieces for next month."

30 pieces?

Everyone looked at each other in astonishment.

That's nearly a month's sales of spring mud.However, if the sales of Nongfu's Three Fists increase, it will inevitably reduce the sales of Chunni.

Is it because of this ad?

Everyone couldn't help looking at the advertisement again, and after watching it twice, everyone finally realized the problem.

This ad is a classic.

Although there are only three words "a little sweet", it has all the characteristics of good water.

Sweetness represents purity, richness in trace elements, pollution-free, and transcendence of all water.

The farmer's three punches did not say that his own water was good, nor did he say that other people's water was bad. It was just three ordinary words, but it let all the water bow down.

Great, great.

"Everyone, this is not a small problem." Du Changchun looked stern, "Now I ask everyone to brainstorm and come up with a more classic advertisement."

……

The same scene also happened in the morning meetings of every drinking water company.

However, when everyone looked at the three words 'a little sweet', their minds went blank for a moment.

The more they understand the meaning of these three words, the more powerless they feel.

The three words were like a big stick held above the head, hitting everyone's heads heavily, but no one could defeat it.

A little sour?
That's vinegar.

A little fragrant?
That's oil.

a little spicy?
That's Laoganniang Chili Sauce!

On the second day after the ad was released, the entire Luzhou, and even the entire Bluestar drinking water market, were defeated by this ad, and they were completely defeated.

Before everyone could figure out how to defeat each other, the second ad for Nongfu's Three Punches was posted in Guangdong Province.

Guangdong Province has always been at the forefront of reforms, and its economic level has always been at the forefront of all continents.

But the richer the place, the more people pay attention to health preservation.

Eggs should eat mountain eggs, and pork should eat wild boars.

In such an environment, the new advertisement of Farmer's Three Fists was shown in front of everyone.

【We do not produce water, we are just porters of nature. 】

As soon as the new advertisement was broadcast, the whole Guangdong Province was like an earthquake.

If it is said that a little sweetness just means that the water is good, but the phrase "nature's porter" is too lethal.

all natural!
No price increase!
Green water!
Gift of nature!

There is no need to say a word at all, these concepts naturally appear in people's minds.

Yes, everyone knows, this is an advertisement.

But when you walk into a store and see the water on the shelf, it's still a natural association.

Same water, same price.

What to choose?
Of course it's Farmer's Three Punches!

At least, there is a sense of superiority and a Versailles-style pretentious temperament in the hand.

Customers are completely lost.

And the comments of netizens also completely pushed the farmer's three punches to the altar.

"Drink water, I only drink Farmer's Three Punches, it's a bit sweet."

"What I drink is not water, what I drink is the pretentiousness of Farmer's Three Fist, and what I drink is the sense of superiority of Farmer's Three Fist."

"Every time I unscrew Farmer's [-] Punch, I feel like I'm healthier again."

……

Compared with the mindless choice of customers, the industry feels more that it is pale and powerless.

An ad has already made us unable to fight back, and you have launched an even more pretentious ad.

· Nature's porter?
Give your grandma a leg.

The same production process, the same equipment and machines, can you stop pretending so much that it makes people speechless.

Do you still let us live?

How do you let us live?
At the same time, Hanhai Advertising has also become an advertising company pursued by major manufacturers.

An advertisement cannot prove its excellent copywriting ability, but two advertisements are classics, which is incredible.

This company has something to do with it.

Of course, hand them the new ad.

Farmer Three Fists paid 1000 million, right? It doesn't matter, we can pay a higher price.

Such an advertisement, let alone 1000 million, is worth 5000 million.

As a result, when the tsunami of Nongfu's three-punch shipment was overwhelming, the phone calls of Hanhai's advertising business department were also shaken.