Entertainment: Becoming a superstar from the yearning

Since it is the first episode, the program "Ghost Blowing Out the Lantern" only has ratings for ratings and cannot give ratings for ratings.

It doesn't matter, the ratings alone are enough to make everyone dumbfounded!

"This……"

"hiss……"

"Director Guo, you must have misplaced it, right?"

"The statistics department shouldn't be confused, right?"

Seeing the audience rating of 2.8% in black and bold, all the program directors couldn't believe it.

Lao Gao and Zhang Ming's first reaction was even fear. Could it be that the statistics were wrong?

They didn't dare to be too happy, for fear that Director Guo said it was a joke, and their mood would fall to the bottom in the next second.

2.8%
This audience rating is for daytime broadcasts, so it's definitely not high, and at most it's better than the last program.

But... this is the early morning show!
It's still the first day's listening rate!
It means that regardless of whether the show is good or bad, the next two or three episodes will definitely rise!
Thinking about it this way is terrifying!

Ye Chen's mood was also a little delicate.

The score he thought in his heart was between 1.2% and 1.8%, and reaching 1.8% was his greatest expectation, but the result suddenly surpassed 1%, and he was also taken aback.

Guessing that the results won't be too bad, but the first day's results surpassed the ratings of the previous program by 10 times, which is still too exaggerated, completely beyond Ye Chen's expectations.

Director Guo said very seriously: "The report came out in the morning, but I also thought the statistics were wrong, so I asked them to verify it twice, and the result was still the same, and..."

As he said that, Director Guo pointed to the bold red line on the graph, "You can understand it by looking at the listening curve."

Everyone was in a trance, their eyes turned to the ratings curve, and their eyes stared like copper bells in an instant.

At the beginning of "Ghost Blowing Out the Lantern", the ratings were only 0.1%, which was even worse than the previous show!
But after half an hour, this number reached 1%, never dropped in the middle, and kept rising!

This is not a graph at all, but a graph with an upward slope!
Half an hour later, this slanted line reached a turning point and rose again!

From 1:2.9 in the morning to [-] in the morning, in just half an hour, the listening rate rose from [-]% to [-]%!

After going through a stage of soaring, the fierce momentum of the graph slowly slowed down. In the next hour, it climbed to 3.2%, an increase of only 0.3%.

According to the comprehensive statistics, the peak listening rate is 3.2%, and the comprehensive listening rate is 2.8%.

The main reason is that there was less traffic at the beginning of the broadcast and the delay in the last hour, otherwise this number would definitely be higher.

But everyone is doing the show, and they are clear in their hearts. The small increase in the last hour does not mean that the "Ghost Blowing the Lantern" show has no success. The main reason is the timing.

At twelve o'clock in the morning, most people still haven't slept, and the rise is bound to be fast, and after one o'clock, there will be fewer listeners who are still staying up late.

Under normal circumstances, the listening rate of programs between one o'clock and two o'clock will appear faulty or even decline, which is also the reason.

It was too late, and most of the audience had to go to work, so we must ensure a rest time!
However, the work "Ghost Blowing the Lantern" not only did not see stagnation or decline in ratings, but continued to rise. Even though the speed was much slower, it still represented that new listeners continued to join.

And... the old viewers who listened to the show never left!

"I'm sure you all can see how terrible the retention rate of this show is, so it's still going up after one o'clock!"

Director Guo casually recounted the shock in everyone's hearts, as if in the statistics department, he wasn't the one who opened his mouth enough to stuff a light bulb.

The reason for being so calm is because...

"Do you want to know the departure rate?"

Director Guo asked a question, and he didn't make a fuss, just closed the file and opened the report in a separate folder.

Compared with the integration of all programs in the previous audio department, this report is much simpler, and it also more clearly records the two-hour play volume change of "Ghost Blowing the Lantern"!
When they saw two of the data, everyone was stunned.

Zhang Ming firmly grasped Ye Chen's sleeve, trembling all over.

Obviously, this number is beyond his imagination!
Ye Chen swallowed, suppressed his excitement, and asked in disbelief: "Director Guo, can I ask what the statistical departure rate and follow-up half-hour retention rate are..."

Director Guo nodded and said with a smile: "It's not my fault that you don't know. Under normal circumstances, the audience's departure rate will not be announced. Unless necessary, the statistics department will not count it!"

"This number, I can't believe the data, I want to come here in person, and it is a combination of all viewers who listen to your show at any point in time, and the proportion of them leaving."

"There is also a follow-up half-hour retention rate, which is a data I asked them to calculate specially. It is mainly about the percentage of listeners who have listened to your program and will stay in the channel after the end."

Ye Chen nodded and understood.

The departure rate was exactly what he thought it would be, with little difference.

On the contrary, the retention rate is quite novel. He had never heard of this data in his original department.

The meaning is very simple, that is, the audience expects that he will continue to speak, or whether the next program will be equally exciting.

If you have to talk hard, this data is very similar to the drainage rate, and the two have a lot in common.

However, the data requirements for drainage rate statistics are too large, and it is generally not a big program, so it is impossible to waste energy on statistics.

After figuring out the meaning of the two data, Ye Chen was even more at a loss and speechless.

The data is great!
It's like a fake!
The leaving rate is 6%, which means that under the big data, only six people out of a hundred viewers can't listen to it anymore, and everyone else has heard it to the end!
It's still in the middle of the night, listening to it for two hours in a row!

The half-hour retention rate is also an exaggeration, 62%!

What concept?
It shows that 94% of the people who listened to the program, 62% of them waited for another half an hour after Ye Chen Daoming's one-day program ended, before either closing or continuing to listen to the next program.

Ye Chen suddenly felt that the half-hour retention rate might be more appropriate to use the special expectation rate.

He is perfectly qualified for the job too!
Because 62% of the audience can wait for half an hour, which means that they are particularly looking forward to the follow-up story.

In other words, as long as there are no special circumstances tonight, it is almost certain that they will come to listen to the next episode!
Real follow-up rate!
For a while, the meeting room was silent, and everyone was digesting the meaning of this piece of data.

They also understood why Director Guo's complexion was so bad!
Ye Chen is still a newcomer, and the results of the programs he runs are better than many of their old programs, much better!

This not only made Director Guo proud, but also gave Director Guo a slap in the face!

……

At the moment, another office.

Qiu Hongyi got the data immediately.

In a good name, in order to keep his daughter from suffering, he worked harder and considered Ye Chen more.

"This kid... What a beast!"

Qiu Hongyi put down the data report, thought for a long time, and choked out such a dirty word.

He only saw a comprehensive listening rate of 2.8%. This figure is not high in terms of the station, and he doesn't even need to pay attention to it.

But as the deputy director, Qiu Hongyi naturally understands that data and data cannot be generalized. Under the influence of time, channel and other factors, there will be differences in the data of each program.

Therefore, under normal circumstances, they will use the old programs of the same channel time period to compare with the new programs.

0.2% and 2.8% on the first day, is it better to compare?
Although he was not very happy in his heart, Qiu Hongyi was still very honest, and immediately took a photo of the report and sent it to his daughter's WeChat.

jingle……

Qiu Xiaojin put down her work and picked up the mobile phone beside her with a smile on her face.

She has very few friends on WeChat, only relatives, elders and friends, and Ye Chen who is at the top of her chat.

For her colleagues who used to work in the entertainment industry, she all left Sister Yan's wechat.

Normally, only Ye Chen chatted with her the most!
Clicking on WeChat, Qiu Xiaojin saw a small red dot on the right side of the note "Leader Qiu", and her smile disappeared instantly.

Just about to turn off the phone, but thinking that the relationship between father and daughter has been okay recently and has been eased, she clicked on the chat box again.

The last chat between the two was about Qiu Hongyi asking her to change her WeChat signature. Below is the picture sent today.

After downloading the original picture, Qiu Xiaojin saw the results of Ye Chen's new show and the comparison with the previous show.

While the corners of the mouth were slightly raised, the eyebrows could not help but frown.

Finally, she made up her mind, turned off her phone and found Director Tian Xin, and said in a deep voice, "Director Tian, ​​I'm familiar with everything, and I can do the job!"