I'm afraid the publicity department of Lychee TV has never thought about it. Their act of promoting "Ghost Blowing the Lantern" to increase traffic actually made Ye Chen angry.
At first, they conducted questionnaires from south to north and from east to west in Jiangnan Province, but they didn't expect that it happened to be Saturday, and many young people were also at home with their parents.
It is very unlikely that a small pot of oil will let young people do surveys. They don't care, it all depends on whether they have time or their mood.
Fortunately, the elderly are also at home, and they like to be greedy for small profits. Therefore, the questionnaire went smoothly.
Parents open the door to take a questionnaire. As children, they must be worried that their parents will be deceived, and most of them will listen to it.
But when they heard the investigators ask whether they had watched "Ghost Blowing the Lantern" by Ye Chen of the story broadcasting channel, unlike their parents, they paid more attention to the programs and channels, and they paid more attention to Ye Chen!
The messy Ye Chen who became popular on the Internet two months ago!
Ever since the release of her relationship and Qiu Xiaojin's injury, Ye Chen had quit the entertainment circle with her!
From the fans' point of view, Ye Chen wanted to quit the entertainment circle and accompany Qiu Xiaojin. After all, there were so many scoldings on the Internet, and everyone knew that if the two continued to be in the entertainment circle, they would definitely be criticized even worse.
Many people are like this. In reality, they are well-educated and reasonable, and they understand all the truths.
Including the Animal World album, they also thought it was Ye Chen's last surprise, or that Ye Chen fulfilled his wish after debut.
In fact, after Ye Chen and Qiu Xiaojin faded out of the entertainment circle, some people asked them to come back online, and expressed that they would no longer block their relationship, but their opinions fell to nothing. Following Ye Chen and Qiu Xiaojin's Weibo The account was reported too much, temporarily suspended and disappeared.
The longer the time, the more regretful they felt about Ye Chen leaving.
There are too few artists who create at least five songs a month, let alone Ye Chen's creations are all high-quality goods.
If they want to listen to Ye Chen's songs, they can only search for resources on the Internet to download, and they can't listen to them at all on music platforms!
He wanted to ask Ye Chen, but he had nowhere to look.
People can only passively accept the fact that Ye Chen no longer creates, and look forward to the emergence of talented newcomers in the entertainment industry.Bring good work.
But now, they got a new piece of news: Ye Chen appeared again!
They were afraid that they had the same name and surname, so they confirmed with the staff again and again, and the staff answered swearingly!
Two big stars, Ye Chen and Qiu Xiaojin, came to work in Taiwan. This incident was rumored in Taiwan a week ago, and Auntie Cleaning could hear it every two days!
The fans who got the news immediately sent the news to the fan group.
Many artists will create a fan group, and the staff of the public relations team will pretend to be fanatical fans to manage it, and carry out a series of actions that are beneficial to the artist, such as driving the atmosphere and promoting consumption.
There is another kind, which is unintentional to manage fans. Fans who like to be lively like that will create their own groups, and then publish the group number on post bars and other places to recruit people.
Ye Chen was the latter. He didn't have any news channels for his fans at all, so when he got up in the morning and saw that he suddenly became popular again on the Internet, he rubbed his eyes and watched it several times before he was sure it was true.
Ye Chen's ability to become popular is accidental, but it is also inevitable.
Due to the publicity of Lychee TV, fans knew about Ye Chen, it was by chance.
Ye Chen had previously mass-produced golden songs, and after leaving, fans couldn't find someone to replace him immediately, and missed him terribly. This is inevitable.
In just one morning, the popularity broke into the top ten most searched, ranking on the home page. ,
Ye Chen first smiled when he saw the heat, then shook his head.
It was popular at this time because Hongtu hadn't paid attention to it yet. When Hongtu got the news, it was estimated that the popularity would soon be squeezed out.
……
Of course, the Lychee Terrace is not in vain.
Curious fans had already posted the name of the show on the Internet. This was the first time Ye Chen's work appeared in front of the public after leaving, and the circulation was no slower than other information.
But it's a pity that the TV station has a rigid rule that the works of the story broadcasting channel can only be published on the Internet after a week.
That is to say, if you search online now, you can only find the first episode of the program that Ye Chen made, and there is no way to know the following ones.
Even if they want to hear it, they have to make up for the previous plot.
……
Director Guo, who was sitting on the TV station drinking tea, searched the Internet for related topics about "Ghost Blowing the Lantern" as usual today.
On their radio channel, "Ghost Blowing the Lantern" is a program with a lot of themed posts. Before the publicity, there are more than ten or twenty posts every day. Now that the publicity resources are invested, Director Guo must pay attention to the improvement effect.
When he opened the local forum, his eyes widened immediately, and he sprayed all the tea on the phone.
How can it be?
What the hell is 99+? !
Director Guo didn't believe at all that this was a show caused by the propaganda in the station.
No matter what he said, he has been here for about ten years, step by step, until he sat in the position of director. He has researched hundreds of works, and has experienced many times of publicity in the station.
From his point of view, the propaganda of the TV station must have some effect, but the final result is at best the icing on the cake, far from being able to give timely help.
It means that if you have a good variety show, it can be popular in the first place, but it takes three to five days to ferment. After the TV station's promotional resources are invested, it can reduce the time by one or two, two or three days.
If it is a relatively poor program or channel, most of the resource investment will be in vain, and only a small part will turn into a small wave and then disappear.
For example, there have been good programs on the radio station before, but the restrictions of the radio station are there. No matter how much money is invested, people may not accept it.
How come to "Ghost Blowing the Lantern", the effect is so good? !
Rubbing his eyes, Director Guo looked at the phone again.
Under the water stains, he can still clearly see the red 99+.
developed!
Director Guo has only one idea in his mind now, the story radio station is finally going to be awesome!
In a stable mood, Director Guo didn't care whether the phone was flooded or not, and strode directly to the office area with his pocket in his pocket.
"Old Gao, Zhang Ming, bring your program plan and follow me to the deputy director's side!"
The effect is remarkable, and it is definitely necessary to continue to apply for follow-up. At this time, there is no time to redo the new plan, so the old plan can only be used to make do with it.
As for how popular "Ghost Blowing the Lantern" is now, I will talk about it while watching it when the deputy director reports.
To be able to sit in the position of director, Guo Qingyang relied on his own ability to do things quickly, and now it depends on the ability of the editor.
At first, they conducted questionnaires from south to north and from east to west in Jiangnan Province, but they didn't expect that it happened to be Saturday, and many young people were also at home with their parents.
It is very unlikely that a small pot of oil will let young people do surveys. They don't care, it all depends on whether they have time or their mood.
Fortunately, the elderly are also at home, and they like to be greedy for small profits. Therefore, the questionnaire went smoothly.
Parents open the door to take a questionnaire. As children, they must be worried that their parents will be deceived, and most of them will listen to it.
But when they heard the investigators ask whether they had watched "Ghost Blowing the Lantern" by Ye Chen of the story broadcasting channel, unlike their parents, they paid more attention to the programs and channels, and they paid more attention to Ye Chen!
The messy Ye Chen who became popular on the Internet two months ago!
Ever since the release of her relationship and Qiu Xiaojin's injury, Ye Chen had quit the entertainment circle with her!
From the fans' point of view, Ye Chen wanted to quit the entertainment circle and accompany Qiu Xiaojin. After all, there were so many scoldings on the Internet, and everyone knew that if the two continued to be in the entertainment circle, they would definitely be criticized even worse.
Many people are like this. In reality, they are well-educated and reasonable, and they understand all the truths.
Including the Animal World album, they also thought it was Ye Chen's last surprise, or that Ye Chen fulfilled his wish after debut.
In fact, after Ye Chen and Qiu Xiaojin faded out of the entertainment circle, some people asked them to come back online, and expressed that they would no longer block their relationship, but their opinions fell to nothing. Following Ye Chen and Qiu Xiaojin's Weibo The account was reported too much, temporarily suspended and disappeared.
The longer the time, the more regretful they felt about Ye Chen leaving.
There are too few artists who create at least five songs a month, let alone Ye Chen's creations are all high-quality goods.
If they want to listen to Ye Chen's songs, they can only search for resources on the Internet to download, and they can't listen to them at all on music platforms!
He wanted to ask Ye Chen, but he had nowhere to look.
People can only passively accept the fact that Ye Chen no longer creates, and look forward to the emergence of talented newcomers in the entertainment industry.Bring good work.
But now, they got a new piece of news: Ye Chen appeared again!
They were afraid that they had the same name and surname, so they confirmed with the staff again and again, and the staff answered swearingly!
Two big stars, Ye Chen and Qiu Xiaojin, came to work in Taiwan. This incident was rumored in Taiwan a week ago, and Auntie Cleaning could hear it every two days!
The fans who got the news immediately sent the news to the fan group.
Many artists will create a fan group, and the staff of the public relations team will pretend to be fanatical fans to manage it, and carry out a series of actions that are beneficial to the artist, such as driving the atmosphere and promoting consumption.
There is another kind, which is unintentional to manage fans. Fans who like to be lively like that will create their own groups, and then publish the group number on post bars and other places to recruit people.
Ye Chen was the latter. He didn't have any news channels for his fans at all, so when he got up in the morning and saw that he suddenly became popular again on the Internet, he rubbed his eyes and watched it several times before he was sure it was true.
Ye Chen's ability to become popular is accidental, but it is also inevitable.
Due to the publicity of Lychee TV, fans knew about Ye Chen, it was by chance.
Ye Chen had previously mass-produced golden songs, and after leaving, fans couldn't find someone to replace him immediately, and missed him terribly. This is inevitable.
In just one morning, the popularity broke into the top ten most searched, ranking on the home page. ,
Ye Chen first smiled when he saw the heat, then shook his head.
It was popular at this time because Hongtu hadn't paid attention to it yet. When Hongtu got the news, it was estimated that the popularity would soon be squeezed out.
……
Of course, the Lychee Terrace is not in vain.
Curious fans had already posted the name of the show on the Internet. This was the first time Ye Chen's work appeared in front of the public after leaving, and the circulation was no slower than other information.
But it's a pity that the TV station has a rigid rule that the works of the story broadcasting channel can only be published on the Internet after a week.
That is to say, if you search online now, you can only find the first episode of the program that Ye Chen made, and there is no way to know the following ones.
Even if they want to hear it, they have to make up for the previous plot.
……
Director Guo, who was sitting on the TV station drinking tea, searched the Internet for related topics about "Ghost Blowing the Lantern" as usual today.
On their radio channel, "Ghost Blowing the Lantern" is a program with a lot of themed posts. Before the publicity, there are more than ten or twenty posts every day. Now that the publicity resources are invested, Director Guo must pay attention to the improvement effect.
When he opened the local forum, his eyes widened immediately, and he sprayed all the tea on the phone.
How can it be?
What the hell is 99+? !
Director Guo didn't believe at all that this was a show caused by the propaganda in the station.
No matter what he said, he has been here for about ten years, step by step, until he sat in the position of director. He has researched hundreds of works, and has experienced many times of publicity in the station.
From his point of view, the propaganda of the TV station must have some effect, but the final result is at best the icing on the cake, far from being able to give timely help.
It means that if you have a good variety show, it can be popular in the first place, but it takes three to five days to ferment. After the TV station's promotional resources are invested, it can reduce the time by one or two, two or three days.
If it is a relatively poor program or channel, most of the resource investment will be in vain, and only a small part will turn into a small wave and then disappear.
For example, there have been good programs on the radio station before, but the restrictions of the radio station are there. No matter how much money is invested, people may not accept it.
How come to "Ghost Blowing the Lantern", the effect is so good? !
Rubbing his eyes, Director Guo looked at the phone again.
Under the water stains, he can still clearly see the red 99+.
developed!
Director Guo has only one idea in his mind now, the story radio station is finally going to be awesome!
In a stable mood, Director Guo didn't care whether the phone was flooded or not, and strode directly to the office area with his pocket in his pocket.
"Old Gao, Zhang Ming, bring your program plan and follow me to the deputy director's side!"
The effect is remarkable, and it is definitely necessary to continue to apply for follow-up. At this time, there is no time to redo the new plan, so the old plan can only be used to make do with it.
As for how popular "Ghost Blowing the Lantern" is now, I will talk about it while watching it when the deputy director reports.
To be able to sit in the position of director, Guo Qingyang relied on his own ability to do things quickly, and now it depends on the ability of the editor.
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