Little Luban, the miraculous doctor of the female president
Chapter 118 Marketing Plan
Jiang Yufeng's method of saving the shopping center was simple and crude, but absolutely effective.
To sum it up in two words, spend money!
He wants to use the greatest promotional activities to stimulate customers' consumption enthusiasm.
No customer can resist the temptation of discounts!
If the customer is not moved, there may only be one reason, that is, the discount is not big enough!
All the department heads present here of course know that spending money can increase customer traffic.
But the problem now is that the company doesn't have much money on the books, and paying employees' wages is a problem, so what should they do?
Zhao Lu, the financial director, couldn't help reminding: "Mr. Jiang, the funds on our company's books may not be enough to support this level of promotion plan..."
Jiang Yufeng waved his hand indifferently, and said, "Don't worry about the financial problem, I have my own way to solve it!"
Jiang Yufeng still has more than 9000 million yuan in his hands, so he doesn't have to worry about funding in a short time.
Ning Qiwei's eyes lit up when he heard Jiang Yufeng's words.
In fact, he has researched many marketing plans, but he couldn't proceed because the company didn't have enough budget.
Ning Qiwei and Jiang Yufeng had the same thinking.As long as you are willing to spend money, the shopping center can definitely be brought back to life!
He talked to the former general manager Zhan Jianye many times.
It's a pity that Zhan Jianye is not the core figure of the Li family, so he can't apply for too much money at all.
Most of the Li family members felt that Jinyue Shopping Center was hopeless, so they might as well invest their money in other projects.
Li Hanlin has also considered changing hands, but he has not found a suitable next home.
The heads of various departments discussed in low voices, but Ning Qiwei couldn't help asking Jiang Yufeng: "Mr. Jiang, what is our budget for this promotion?"
Jiang Yufeng stretched out three fingers towards him and said, "300 million!"
"Ah? Only 300 million?" Ning Qiwei couldn't help showing disappointment, and said, "I'm afraid we won't be able to do much with a budget of 300 million..."
Jiang Yufeng shook his head at him and corrected him: "I said, the daily budget is 300 million!"
Everyone is stupid.
A daily budget of 300 million?One month of promotional activities, that's 9000 million!
This is an absolute masterpiece!
Ning Qiwei's eyes widened, and he asked incredulously, "Boss Jiang... are you serious?"
Jiang Yufeng pointed to his face, and said in a serious tone: "Do you look like I'm joking with you?"
Ning Qiwei immediately became excited, and said: "Mr. Jiang, if I have a daily budget of 300 million, I am absolutely confident that I can revitalize the shopping mall!"
Jiang Yufeng nodded and said, "Okay! Then give me a complete event plan as soon as possible."
Then, Jiang Yufeng looked at the others again, and said, "You all go back and prepare well, we're going to have a big fight this time!"
……
At twelve o'clock at noon, Ning Qiwei sent the plan he made to Jiang Yufeng.
First, invite online celebrities and local marketing accounts to create momentum for the shopping center so that everyone in Tiannan City knows about this promotion.
Second, hold a lottery event throughout the day, and every customer can participate in the lottery with a small ticket.
Third, 20% of the customer's consumption amount each time will be returned to his member account, and the full amount can be deducted when he pays next time.
Fourth, restart the amusement project on the fifth floor of the shopping center to attract customers to come in the form of families.
Ning Qiwei is very optimistic about indoor amusement projects. He thinks that indoor amusement projects are the key for shopping malls to retain customers for a long time.
Jiang Yufeng quickly read the plan, and said, "That's right! Let's follow your plan!"
Ning Qiwei said in a daze: "Mr. Jiang, you don't want to comment? Let me improve it?"
Jiang Yufeng laughed, and asked back: "This is the plan you made, do you have no confidence in yourself?"
Ning Qiwei was immediately stopped by Jiang Yufeng's question.
Of course he has confidence in his plan, but he is used to modifying the plan.
When he submitted a plan to Zhan Jianye before, at least he had to be called back and revised three times before he could pass it.
In fact, Zhan Jianye was picking out words every time, and he didn't have any constructive opinions at all.The plan has been changed and changed, and it is still the same as the beginning.
Now, Ning Qiwei is still a little uncomfortable when he suddenly meets Jiang Yufeng's easy-going boss.
Jiang Yufeng also guessed Ning Qiwei's inner thoughts, and said, "I'm different from other bosses, I don't like to engage in those vain things."
"If your plan works, it will work. If it doesn't work, it won't work. I don't need to dig out those insignificant details and waste each other's time..."
"You just work hard. If this activity is effective, I will guarantee you a raise!"
Ning Qiwei nodded vigorously and said, "Boss Jiang, I will definitely not let you down!"
As soon as Ning Qiwei left the office, Li Tang called.
Obviously, she has already learned that Jiang Yufeng took over Jinyue Shopping Center.
Li Tang's tone was somewhat dissatisfied, and said: "Jinyue Shopping Center is a mess, and no one is willing to take it over. Why didn't you discuss it with me and just took it over?"
Jiang Yufeng could tell that the woman was actually worried about herself.
He smiled and said, "Daughter-in-law, just take care of it. I promise to revitalize it within a month! Let it become the hottest shopping center in Tiannan City!"
Li Tang still knows the situation of Jinyue Shopping Center, and it is an extremely difficult task to revitalize it within a month.
So, Li Tang asked curiously: "Can it be revitalized within a month? What are you going to do?"
"Of course I wasted money!" Jiang Yufeng said solemnly: "As long as I spend enough money, the shopping mall's traffic will naturally increase!"
Li Tang sighed, and said, "I know you have a lot of money. But have you ever thought that after all the money is spent, the traffic will still drop!"
Jiang Yufeng smiled and said, "As long as customers come to spend, isn't it easy to keep them?"
Then, he explained the marketing plan made by Ning Qiwei to Li Tang in detail.
After hearing this, Li Tang also felt that Ning Qiwei was a talent, and this marketing plan was indeed feasible.
Li Tang thought about it seriously, and reminded: "However, there is one thing you may not have considered!"
"What's the matter?" Jiang Yufeng asked immediately.
"If you engage in such a big promotional activity, it will inevitably affect the business of other shopping malls. In order to win back customers, they will definitely organize activities and compete with you on price. What should you do?"
Jiang Yufeng couldn't help but fell into deep thought. He really didn't think about this question.
To sum it up in two words, spend money!
He wants to use the greatest promotional activities to stimulate customers' consumption enthusiasm.
No customer can resist the temptation of discounts!
If the customer is not moved, there may only be one reason, that is, the discount is not big enough!
All the department heads present here of course know that spending money can increase customer traffic.
But the problem now is that the company doesn't have much money on the books, and paying employees' wages is a problem, so what should they do?
Zhao Lu, the financial director, couldn't help reminding: "Mr. Jiang, the funds on our company's books may not be enough to support this level of promotion plan..."
Jiang Yufeng waved his hand indifferently, and said, "Don't worry about the financial problem, I have my own way to solve it!"
Jiang Yufeng still has more than 9000 million yuan in his hands, so he doesn't have to worry about funding in a short time.
Ning Qiwei's eyes lit up when he heard Jiang Yufeng's words.
In fact, he has researched many marketing plans, but he couldn't proceed because the company didn't have enough budget.
Ning Qiwei and Jiang Yufeng had the same thinking.As long as you are willing to spend money, the shopping center can definitely be brought back to life!
He talked to the former general manager Zhan Jianye many times.
It's a pity that Zhan Jianye is not the core figure of the Li family, so he can't apply for too much money at all.
Most of the Li family members felt that Jinyue Shopping Center was hopeless, so they might as well invest their money in other projects.
Li Hanlin has also considered changing hands, but he has not found a suitable next home.
The heads of various departments discussed in low voices, but Ning Qiwei couldn't help asking Jiang Yufeng: "Mr. Jiang, what is our budget for this promotion?"
Jiang Yufeng stretched out three fingers towards him and said, "300 million!"
"Ah? Only 300 million?" Ning Qiwei couldn't help showing disappointment, and said, "I'm afraid we won't be able to do much with a budget of 300 million..."
Jiang Yufeng shook his head at him and corrected him: "I said, the daily budget is 300 million!"
Everyone is stupid.
A daily budget of 300 million?One month of promotional activities, that's 9000 million!
This is an absolute masterpiece!
Ning Qiwei's eyes widened, and he asked incredulously, "Boss Jiang... are you serious?"
Jiang Yufeng pointed to his face, and said in a serious tone: "Do you look like I'm joking with you?"
Ning Qiwei immediately became excited, and said: "Mr. Jiang, if I have a daily budget of 300 million, I am absolutely confident that I can revitalize the shopping mall!"
Jiang Yufeng nodded and said, "Okay! Then give me a complete event plan as soon as possible."
Then, Jiang Yufeng looked at the others again, and said, "You all go back and prepare well, we're going to have a big fight this time!"
……
At twelve o'clock at noon, Ning Qiwei sent the plan he made to Jiang Yufeng.
First, invite online celebrities and local marketing accounts to create momentum for the shopping center so that everyone in Tiannan City knows about this promotion.
Second, hold a lottery event throughout the day, and every customer can participate in the lottery with a small ticket.
Third, 20% of the customer's consumption amount each time will be returned to his member account, and the full amount can be deducted when he pays next time.
Fourth, restart the amusement project on the fifth floor of the shopping center to attract customers to come in the form of families.
Ning Qiwei is very optimistic about indoor amusement projects. He thinks that indoor amusement projects are the key for shopping malls to retain customers for a long time.
Jiang Yufeng quickly read the plan, and said, "That's right! Let's follow your plan!"
Ning Qiwei said in a daze: "Mr. Jiang, you don't want to comment? Let me improve it?"
Jiang Yufeng laughed, and asked back: "This is the plan you made, do you have no confidence in yourself?"
Ning Qiwei was immediately stopped by Jiang Yufeng's question.
Of course he has confidence in his plan, but he is used to modifying the plan.
When he submitted a plan to Zhan Jianye before, at least he had to be called back and revised three times before he could pass it.
In fact, Zhan Jianye was picking out words every time, and he didn't have any constructive opinions at all.The plan has been changed and changed, and it is still the same as the beginning.
Now, Ning Qiwei is still a little uncomfortable when he suddenly meets Jiang Yufeng's easy-going boss.
Jiang Yufeng also guessed Ning Qiwei's inner thoughts, and said, "I'm different from other bosses, I don't like to engage in those vain things."
"If your plan works, it will work. If it doesn't work, it won't work. I don't need to dig out those insignificant details and waste each other's time..."
"You just work hard. If this activity is effective, I will guarantee you a raise!"
Ning Qiwei nodded vigorously and said, "Boss Jiang, I will definitely not let you down!"
As soon as Ning Qiwei left the office, Li Tang called.
Obviously, she has already learned that Jiang Yufeng took over Jinyue Shopping Center.
Li Tang's tone was somewhat dissatisfied, and said: "Jinyue Shopping Center is a mess, and no one is willing to take it over. Why didn't you discuss it with me and just took it over?"
Jiang Yufeng could tell that the woman was actually worried about herself.
He smiled and said, "Daughter-in-law, just take care of it. I promise to revitalize it within a month! Let it become the hottest shopping center in Tiannan City!"
Li Tang still knows the situation of Jinyue Shopping Center, and it is an extremely difficult task to revitalize it within a month.
So, Li Tang asked curiously: "Can it be revitalized within a month? What are you going to do?"
"Of course I wasted money!" Jiang Yufeng said solemnly: "As long as I spend enough money, the shopping mall's traffic will naturally increase!"
Li Tang sighed, and said, "I know you have a lot of money. But have you ever thought that after all the money is spent, the traffic will still drop!"
Jiang Yufeng smiled and said, "As long as customers come to spend, isn't it easy to keep them?"
Then, he explained the marketing plan made by Ning Qiwei to Li Tang in detail.
After hearing this, Li Tang also felt that Ning Qiwei was a talent, and this marketing plan was indeed feasible.
Li Tang thought about it seriously, and reminded: "However, there is one thing you may not have considered!"
"What's the matter?" Jiang Yufeng asked immediately.
"If you engage in such a big promotional activity, it will inevitably affect the business of other shopping malls. In order to win back customers, they will definitely organize activities and compete with you on price. What should you do?"
Jiang Yufeng couldn't help but fell into deep thought. He really didn't think about this question.
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