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"Boss, please listen to my explanation. There is a reason for the sharp drop in sales in Dahuaguo."

"Yes, yes, it's all because of Tianmenglu's tricks. Now consumers are saving money to wait for Tianmenglu's stores to open nationwide."

"Since you're asking for a solution, I'll just say it straight. All the clothes and skirts that originally cost seven to eight thousand yuan have been reduced to 4000 yuan. We're going to fight with Tian Menglu at the 4000 yuan stall."

This is a conversation between Louis Vuitton's Dahuaguo manager and the headquarters. The only way he can think of is to lower the price.

"Dear Mr. Edward, I think it is worthwhile to reduce the price of more than 6000 clothes to 4000 yuan. Only by introducing customers to the store can we sell other more expensive products and regain market share."

This is a conversation between the general manager of Gucci Dahuaguo and the headquarter boss.

"Mr. Marshall, as far as I know, all luxury brands are applying to the headquarters for price cuts. If you insist on going your own way and refuse to cut prices, then Chanel will become an isolated island in this business war, and we will get nothing in the end. "

These calls are just a microcosm. Almost all the regional heads of luxury brands are calling the headquarters.Their methods are exactly the same, that is, to reduce the price of high-priced items to 4000 yuan, and to fight hand-to-hand with Tianmeno fashion in this price range.

It was a sleepless night, and the bosses of major luxury brands spent every minute and every second in entanglement.

If they don't lower their prices, they won't be able to regain their market share.

However, if a substantial price reduction is initiated, the high-end image of their brand will be greatly reduced, and it will be difficult to raise the shelf in the future.

After Chu Lushan fed back the information to Lin Xiangyang, Lin Xiangyang told Zhao Yixuan the information.

After hearing this, Zhao Yixuan asked: "In the past, luxury goods had to be paid for by reservation. Now asking them to cut prices is more uncomfortable than killing them. Can they agree?"

Lin Xiangyang showed a sly smile: "They have to give in before the market, and they have to compromise before money. Lowering prices is their only choice."

Zhao Yixuan suddenly felt a sense of enlightenment, and said, "No wonder you put down all your work to promote the opening of stores across the country. You are trying to drive them to a dead end."

"Once they are pulled down from the altar, consumers will expect them to reduce the price before buying, and they will not buy if the price is not reduced. This belief will become a curse that binds those luxury brands, and they will not be able to take it off even if they want to."

"But Tianmenro is different from them. Tianmenro has determined the styles and quantities of high configuration and low price from the very beginning. The existence of these low-priced models will not affect the positioning of Tianmenro itself. Whether it should hit the high end or not hit the high end."

"Lin Xiangyang, you really hid it so deeply. If it weren't for the news that they were forced to cut prices, I still can't understand why you did what you did in the first place."

Lin Xiangyang laughed and said, "It's not as exaggerated as you think. I just played a few chess moves randomly, and they were all fooled in the end."

In fact, what he thought in his heart was: the real chick is not stupid, although she realized it a little late, but after all, she has realized it, and it is better than not knowing anything.

What Zhao Yixuan thought was: I really underestimated this bastard. If I had let him manage Mingxuan Company two years earlier, I'm afraid it would be the top [-] in the country now, right?
Early the next morning, Louis Vuitton suddenly announced a big price cut in the Dahuaguo market. Ten styles of clothing with an original price of 4000 to [-] yuan were all reduced to more than [-] yuan for sale for a period of one month.

Immediately afterwards, Chanel announced a price cut. Its clothing and jewelry had a total of more than a dozen styles. The price after the price cut was clearly intended to compete with Tianmenglu for the market and customers.

Later, Hermes, Gucci, Givenchy, etc. joined the battle group one after another, and the price war between luxury brands formally formed.

Their actions of announcing price cuts one after another have also surprised domestic consumers. The luxury goods that were once high and mighty have become so humble?They even used price cuts to attract customers?
But they always remembered that this was all due to Zhao Yixuan alone.

If she hadn't fought with Tianmenglu for luxury goods in the 4000 yuan range, and if she hadn't promoted the opening of stores across the country, these high-ranking foreigners would never have lowered prices today.

Fashion queen Zhao Yixuan has really managed to bring down the price of luxury goods.

And the effect of price cuts of luxury brands is also obvious. A large number of consumers holding money on the sidelines joined the panic-buying battle group, and the money originally used to buy Tianmenglu went to buy Gucci, Chanel and Hermès.

Seeing the grand occasion of customers filling up again after half a month, the store managers were relieved.

As long as these people are willing to enter the store to buy, they have the opportunity to sell those really high-priced luxury goods.

As long as they get used to their brand and quality, these people are likely to become repeat customers and bring us greater sales.

Looking at the situation in front of her, Zhao Yixuan couldn't help feeling a little worried. She asked Lin Xiangyang:

"Now they have robbed us of our customers, and the money reserved for Tian Monroe has been spent on other luxury goods. Then who will we sell our Tian Monroe fashion to?"