super star system
Chapter 146 Completely Banned
In fact, the leaders of CCTV still attach great importance to it, but this kind of talent show cannot be shown on CCTV.Therefore, I declined Zhang Cheng's program.After all, Zhang Cheng is currently very popular in the whole country, and the "People" has made countless people know Zhang Cheng.Moreover, Zhang Cheng also gained his popularity through the movie "People on the Journey".Compared with the previous "Police Story", the performance of "The People" on the small screen can be described as amazing. If you want to talk about the protagonist of this drama, Zhang Cheng is considered.
However, if you want to say who the real protagonist is, you really can't tell who it is. The roles are almost the same, and everyone has some shining moments.Whether you are the protagonist or a supporting role, everyone is memorable. , At the end of the finale, people in many places across the country spontaneously held memorial ceremonies to mourn Chen Shiyan.
From a political point of view, this is a return to belief, but it is also an indictment of reality.Therefore, even though Zhang Cheng's program was very well planned, he reluctantly refused it.
Then Zhang Cheng started to run the schedule of "Brother KE" like he ran "People" before, but the result was still not smooth.No way, it's going to be May [-]st at this time.Many satellite TVs and TV stations have already launched their own programs, and at this time, many cooperating directors and programs have been completely offended.
For the first time, Shonan Satellite TV felt that Zhang Cheng could not be seen through, and that Zhang Cheng was not doing his job properly.You are a good director, you can make money just by making some movies, why do you have to change the project?Besides, we got 3 million yuan for your "People" in the end, and we didn't win the second round. In the end, we spent 1500 million yuan to get a joint broadcasting right, and unified broadcasting of five episodes. Although the ratings are still high, but Advertising fees don't make much money.Now you have a variety show again, can you ask me?no way.In addition, Shonan Satellite TV teamed up with other satellite TVs to completely block Zhang Cheng's variety show.
In fact, these satellite TVs are telling Zhang Cheng that even if you are a genius, even if your creativity is OK, they will not show you.If you can't broadcast, you will understand who is the boss of this industry.
CCTV cannot engage in variety shows, unless they are variety shows without any competition.Even if such a variety show was broadcast in the early years, it was criticized by the so-called industry insiders. For example, the show "Zhengda Variety Show" is actually a show that takes you to appreciate the customs and customs of various parts of the world. There is nothing special about it.But even the word "variety show" is also sprayed by people.
The entertainment circle in China is really shameful, Zhang Cheng is a little distressed.It can be concluded that a second round of broadcasting rights offended most satellite TVs and TV stations.
After they saw the plan, they all agreed, but they all said that there was no schedule and they couldn't make it.In fact, many programs are already rotten, so rotten that the ratings are more than 0.0. Even so, your program will not be promoted.Because of your own relationship.
Zhang Cheng also planned to use the Internet if he couldn't do it, and he would still do a live webcast in Douyu.However, the status of traditional media is too high.For example, if a singer conducts live broadcasts on the Internet, no matter how popular you are, as long as you don’t enter the perspective of TV, you will be an Internet celebrity for life.Even if an Internet celebrity earns a TV star’s lifetime money in one day in your live broadcast room, your influence is still far behind.
Only those little stars who have just become famous or those who rarely participate in activities will occasionally show up on the Internet; if you use the Internet to develop this program, it is estimated that you will not hire professional singers as mentors in the end.
Without professional mentors, it means that there is no credibility, and programs without credibility will eventually be eliminated.Zhang Cheng knew this very well, so he didn't look for Wang Cong even if he ran around the whole Huaxia.
If Zhang Cheng finds Douyu, it can be said that he will successfully cooperate with him without any effort.It's just that the last column is likely to be killed.
When Zhang Cheng was depressed, on the other side of China, there was also a satellite TV that was depressed.
"Director, with such ratings, it's not an ordinary loss for us to open a channel. Especially in the second half of the year, if several joint advertisers withdraw their funds, this channel will be considered dead. So, I think it's better to invite Director Zhang to count It's over..." Hou Dejin tried his best to persuade the old director, and in Guangdong Province, the old director's words were almost equal to the imperial decree.
The old director Zuo Shuliang frowned and looked at the data of the new channel, just smoking a cigarette in a muffled voice.At the beginning of this year, Guangdong Provincial Satellite TV was revised. It was originally a comprehensive international channel of Channel 1; Channel [-] was a comprehensive news channel; Channel [-] was a sports channel; Channel [-] was a foreign language channel; Channel [-] was a movie channel; It is a children's channel; later, due to market changes and years of accumulation, Guangdong Satellite TV plans to open a seven-channel variety channel this year.
At the beginning of the year, just in time for "People" to be released, not to mention their new channel, even Shonan Satellite TV, which could compete with CCTV for ratings, collapsed.So everyone didn't care.When the second wave of "People" came, the data of the provinces had almost returned to normal. At this time, they realized that Channel [-] had been destroyed and could not survive.
As May [-]st approaches, the ace variety shows of various satellite TVs have been launched one after another, and many big names already have a schedule to appear on various programs in various places.Although Guangdong Province is not short of money, its popularity has always been low.Especially in satellite TV.
Shonan, Imperial Capital, Modu, Dongfang, and Jiangsu Satellite TV are all big brothers in the media industry. In terms of programs and planning, they are all several levels higher than Nanyue Satellite TV.Nanyue Satellite TV has always been an imitator, or a second-round user of copyright.
However, on the new channel, these satellite TVs will not show mercy.After all, it is a competitor.
Logically, even if it invests in a new channel, Nanyue Satellite TV will not hurt its muscles and bones, but it has added some equipment and personnel. However, for this rectification, Nanyue Satellite TV has modified it according to the standard satellite TV, and everything is done according to a mature system. It came out, and the cost of the entire channel went up all of a sudden, and it cost a full [-] million.
If the channel survives or barely survives, it's nothing.However, when the combined ratings of the entire channel are more than 0.0, this will not work. Factors such as personnel expenses, the duration of the program's establishment and broadcasting, and the occupation of empty slots will all come up.
Many people may not understand it. Compared with broadcasting in semiconductors, none of the wavelengths is fixed, and each of your wavelengths is bought out.The same is true for channels. When you open a channel, you buy out part of the national signal.That way you won't run off.
"Can Zhang Cheng's method work?" Zuo Shuliang asked after thinking for a long time.
"I'm not too sure, but the ideas and planning are much better than ours. Especially Zhang Cheng's ability to capture the picture is absolutely top-notch. He is a film director. I think this so-called "National K Song" has something to do Head." Hou Dejin didn't dare to say it to death, and now he is regarded as a dead horse as a living horse doctor.
"Then you can contact Director Zhang and ask about the budget. Our station may not be able to spend that much money. He... If he can pay for himself, we are willing to cooperate on the platform, and the profit will be [-]-[-]. If not, I... I have no What can I do?"
The so-called platform cooperation can be said to be the most common in the entertainment industry. Some variety show directors' programs seem to be okay, but the investment risk is also very high.Then it will appear that the TV station will provide broadcast resources, and the program group will produce actors and planners.If the program group can't figure out the guests and other issues, the TV station has the priority to buy out, and the price is very cheap.For example: Seven Stars Fighting the Ring, Early Days Upward, Super Interview, etc. are all programs signed by cooperation, not that they were funded by the TV station from the beginning.
In this way, the risk of the TV station is much smaller. When the ratings are not achieved, they can stop at any time.
Of course, if you want to make a good sound program, you don’t have that much money to buy it out, and the use of a name is hundreds of millions, so it finally became a new song.Otherwise, why is copyright so powerful?
In terms of cooperation, this is not a loss for anyone, and some TV stations use the overlord clause, such as not using this name on other stations for a few years, etc. to restrict new programs.This achieves the effect of bundling.
If Zhang Cheng's program is broadcast in Guangdong Province, the cost will be indispensable. First of all, the problem of the 16 competition areas is a lot of money.Therefore, Zuo Shuliang asked to ask, in fact, he wanted to see if Guangdong Province could only be responsible for broadcasting, and Zhang Cheng would bear all the investment risks.
I thought Zuo Shuliang did some calculations. There are 4 instructors in a competition area. Even if one person is calculated at 200 million, it is 800 million. Including equipment and venues, the labor cost is at least 4000 million for one competition area, and 16 million for 6.4 competition areas. , This is still a basic algorithm. If you use the best one according to what Zhang Cheng said, it may be an investment of more than one billion yuan. Who will pay for it?It is impossible for the station to spend so much money to invest in a program.
If they cooperate, the station can give Zhang Cheng the entire channel.Advertising revenue, that is, net profit can be divided into [-]-[-].If you don't make money, the worst thing is to toss and see if you can survive the settlement stage of the new channel.
Soon Zhang Cheng received news from Guangdong Province.It's just that Zhang Cheng thinks the conditions in Guangdong Province are ridiculous. This means that they are losing money now and want to blackmail you.If the channel makes money, you don't know what's going on with your show.
Moreover, Zhang Cheng has already thought about it, as long as the show becomes popular, everything should be fine.But a cooperation agreement is not as good as a buyout agreement.
A loss-making channel will not be better than a TV station in Lu Province. Since it can broadcast at its own expense, I only need to broadcast the time.Anyway, you will have a supervisor every issue.It will be aired only when there are no problems at the scene, and it will not involve politics or some current celebrities. Zhang Cheng is also calculating the overall investment problem. Of course, his algorithm is still incomprehensible.
However, if you want to say who the real protagonist is, you really can't tell who it is. The roles are almost the same, and everyone has some shining moments.Whether you are the protagonist or a supporting role, everyone is memorable. , At the end of the finale, people in many places across the country spontaneously held memorial ceremonies to mourn Chen Shiyan.
From a political point of view, this is a return to belief, but it is also an indictment of reality.Therefore, even though Zhang Cheng's program was very well planned, he reluctantly refused it.
Then Zhang Cheng started to run the schedule of "Brother KE" like he ran "People" before, but the result was still not smooth.No way, it's going to be May [-]st at this time.Many satellite TVs and TV stations have already launched their own programs, and at this time, many cooperating directors and programs have been completely offended.
For the first time, Shonan Satellite TV felt that Zhang Cheng could not be seen through, and that Zhang Cheng was not doing his job properly.You are a good director, you can make money just by making some movies, why do you have to change the project?Besides, we got 3 million yuan for your "People" in the end, and we didn't win the second round. In the end, we spent 1500 million yuan to get a joint broadcasting right, and unified broadcasting of five episodes. Although the ratings are still high, but Advertising fees don't make much money.Now you have a variety show again, can you ask me?no way.In addition, Shonan Satellite TV teamed up with other satellite TVs to completely block Zhang Cheng's variety show.
In fact, these satellite TVs are telling Zhang Cheng that even if you are a genius, even if your creativity is OK, they will not show you.If you can't broadcast, you will understand who is the boss of this industry.
CCTV cannot engage in variety shows, unless they are variety shows without any competition.Even if such a variety show was broadcast in the early years, it was criticized by the so-called industry insiders. For example, the show "Zhengda Variety Show" is actually a show that takes you to appreciate the customs and customs of various parts of the world. There is nothing special about it.But even the word "variety show" is also sprayed by people.
The entertainment circle in China is really shameful, Zhang Cheng is a little distressed.It can be concluded that a second round of broadcasting rights offended most satellite TVs and TV stations.
After they saw the plan, they all agreed, but they all said that there was no schedule and they couldn't make it.In fact, many programs are already rotten, so rotten that the ratings are more than 0.0. Even so, your program will not be promoted.Because of your own relationship.
Zhang Cheng also planned to use the Internet if he couldn't do it, and he would still do a live webcast in Douyu.However, the status of traditional media is too high.For example, if a singer conducts live broadcasts on the Internet, no matter how popular you are, as long as you don’t enter the perspective of TV, you will be an Internet celebrity for life.Even if an Internet celebrity earns a TV star’s lifetime money in one day in your live broadcast room, your influence is still far behind.
Only those little stars who have just become famous or those who rarely participate in activities will occasionally show up on the Internet; if you use the Internet to develop this program, it is estimated that you will not hire professional singers as mentors in the end.
Without professional mentors, it means that there is no credibility, and programs without credibility will eventually be eliminated.Zhang Cheng knew this very well, so he didn't look for Wang Cong even if he ran around the whole Huaxia.
If Zhang Cheng finds Douyu, it can be said that he will successfully cooperate with him without any effort.It's just that the last column is likely to be killed.
When Zhang Cheng was depressed, on the other side of China, there was also a satellite TV that was depressed.
"Director, with such ratings, it's not an ordinary loss for us to open a channel. Especially in the second half of the year, if several joint advertisers withdraw their funds, this channel will be considered dead. So, I think it's better to invite Director Zhang to count It's over..." Hou Dejin tried his best to persuade the old director, and in Guangdong Province, the old director's words were almost equal to the imperial decree.
The old director Zuo Shuliang frowned and looked at the data of the new channel, just smoking a cigarette in a muffled voice.At the beginning of this year, Guangdong Provincial Satellite TV was revised. It was originally a comprehensive international channel of Channel 1; Channel [-] was a comprehensive news channel; Channel [-] was a sports channel; Channel [-] was a foreign language channel; Channel [-] was a movie channel; It is a children's channel; later, due to market changes and years of accumulation, Guangdong Satellite TV plans to open a seven-channel variety channel this year.
At the beginning of the year, just in time for "People" to be released, not to mention their new channel, even Shonan Satellite TV, which could compete with CCTV for ratings, collapsed.So everyone didn't care.When the second wave of "People" came, the data of the provinces had almost returned to normal. At this time, they realized that Channel [-] had been destroyed and could not survive.
As May [-]st approaches, the ace variety shows of various satellite TVs have been launched one after another, and many big names already have a schedule to appear on various programs in various places.Although Guangdong Province is not short of money, its popularity has always been low.Especially in satellite TV.
Shonan, Imperial Capital, Modu, Dongfang, and Jiangsu Satellite TV are all big brothers in the media industry. In terms of programs and planning, they are all several levels higher than Nanyue Satellite TV.Nanyue Satellite TV has always been an imitator, or a second-round user of copyright.
However, on the new channel, these satellite TVs will not show mercy.After all, it is a competitor.
Logically, even if it invests in a new channel, Nanyue Satellite TV will not hurt its muscles and bones, but it has added some equipment and personnel. However, for this rectification, Nanyue Satellite TV has modified it according to the standard satellite TV, and everything is done according to a mature system. It came out, and the cost of the entire channel went up all of a sudden, and it cost a full [-] million.
If the channel survives or barely survives, it's nothing.However, when the combined ratings of the entire channel are more than 0.0, this will not work. Factors such as personnel expenses, the duration of the program's establishment and broadcasting, and the occupation of empty slots will all come up.
Many people may not understand it. Compared with broadcasting in semiconductors, none of the wavelengths is fixed, and each of your wavelengths is bought out.The same is true for channels. When you open a channel, you buy out part of the national signal.That way you won't run off.
"Can Zhang Cheng's method work?" Zuo Shuliang asked after thinking for a long time.
"I'm not too sure, but the ideas and planning are much better than ours. Especially Zhang Cheng's ability to capture the picture is absolutely top-notch. He is a film director. I think this so-called "National K Song" has something to do Head." Hou Dejin didn't dare to say it to death, and now he is regarded as a dead horse as a living horse doctor.
"Then you can contact Director Zhang and ask about the budget. Our station may not be able to spend that much money. He... If he can pay for himself, we are willing to cooperate on the platform, and the profit will be [-]-[-]. If not, I... I have no What can I do?"
The so-called platform cooperation can be said to be the most common in the entertainment industry. Some variety show directors' programs seem to be okay, but the investment risk is also very high.Then it will appear that the TV station will provide broadcast resources, and the program group will produce actors and planners.If the program group can't figure out the guests and other issues, the TV station has the priority to buy out, and the price is very cheap.For example: Seven Stars Fighting the Ring, Early Days Upward, Super Interview, etc. are all programs signed by cooperation, not that they were funded by the TV station from the beginning.
In this way, the risk of the TV station is much smaller. When the ratings are not achieved, they can stop at any time.
Of course, if you want to make a good sound program, you don’t have that much money to buy it out, and the use of a name is hundreds of millions, so it finally became a new song.Otherwise, why is copyright so powerful?
In terms of cooperation, this is not a loss for anyone, and some TV stations use the overlord clause, such as not using this name on other stations for a few years, etc. to restrict new programs.This achieves the effect of bundling.
If Zhang Cheng's program is broadcast in Guangdong Province, the cost will be indispensable. First of all, the problem of the 16 competition areas is a lot of money.Therefore, Zuo Shuliang asked to ask, in fact, he wanted to see if Guangdong Province could only be responsible for broadcasting, and Zhang Cheng would bear all the investment risks.
I thought Zuo Shuliang did some calculations. There are 4 instructors in a competition area. Even if one person is calculated at 200 million, it is 800 million. Including equipment and venues, the labor cost is at least 4000 million for one competition area, and 16 million for 6.4 competition areas. , This is still a basic algorithm. If you use the best one according to what Zhang Cheng said, it may be an investment of more than one billion yuan. Who will pay for it?It is impossible for the station to spend so much money to invest in a program.
If they cooperate, the station can give Zhang Cheng the entire channel.Advertising revenue, that is, net profit can be divided into [-]-[-].If you don't make money, the worst thing is to toss and see if you can survive the settlement stage of the new channel.
Soon Zhang Cheng received news from Guangdong Province.It's just that Zhang Cheng thinks the conditions in Guangdong Province are ridiculous. This means that they are losing money now and want to blackmail you.If the channel makes money, you don't know what's going on with your show.
Moreover, Zhang Cheng has already thought about it, as long as the show becomes popular, everything should be fine.But a cooperation agreement is not as good as a buyout agreement.
A loss-making channel will not be better than a TV station in Lu Province. Since it can broadcast at its own expense, I only need to broadcast the time.Anyway, you will have a supervisor every issue.It will be aired only when there are no problems at the scene, and it will not involve politics or some current celebrities. Zhang Cheng is also calculating the overall investment problem. Of course, his algorithm is still incomprehensible.
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