super star system
Chapter 243 Why is it worth so much money?
After a trip down, and then edited by Zhang Cheng, even Cui Yongen became addicted to watching, because the next episode will have new dishes coming to the scene.It took half a day for the two episodes to be recorded.The exterior scene was actually recorded yesterday by Jin Xishan and Liu Huimin.
Cui Yongen is not stupid, of course he knows that this matter is not that simple, he still has an evaluation team, and now that he can't see it, it doesn't mean that the evaluation team can't see it.So I said that I can't understand this program for the time being, and I need two days to evaluate it.Zhang Cheng didn't mind agreeing to Cui Yongen's opinion.
For more than ten hours in a row, Cui Yongen and the evaluation team watched and watched almost every detail of these two episodes.In the end, I still didn't understand the value.The key is to look very ordinary.
There is no way Cui Yongen decided to take a risk.After contacting two TV stations and more than a dozen advertisers, everyone invited bids for this program.
With the charisma of Zhang Cheng as the host and director, everyone came here to save face.Then I sat in the living room and watched.
"Well, next, let's ask Mr. Jiang Jinbo and Mr. Zhang Qiming from the TV station to share their views." Cui Yongen will show his confidence even if it is a show that cannot be sold, and he always has a kind of awesomeness when he speaks.In fact, my heart is beating drums.
"Senior Cui, do you want to see the quotation? Hehe, to be honest, it's really hard to quote for this show. I'll start by throwing bricks at first. If the next [-] episodes can reach this level, we will release [-] million episodes to buy and broadcast." Right." Jiang Jinbo said with a smile.
"Hey!~ Hey, are you Senior Zhang and those kids who can only be on two episodes of the show? Why do you give such a high-quality program a mid-range price? Mr. Jiang must have come here before waking up today? Senior Cui I think we can talk about the details of such a good program, for example, is it possible to co-produce and broadcast it?
Well, I'm not going around the bush anymore. If I buy out the show, I'm willing to buy it in full for 2.6 million yuan per episode.If it can be jointly produced, I can give [-] million meters per episode, but the advertising and other peripherals will be split in half.
If you are just playing, then I am sorry, I would rather not make this money than be a good person. "Zhang Qiming's words gave everyone present a headache.
"Hey, your quotation is so high, how much does it cost to pay for the advertisement? Are you confused? This is just a variety show in success." Jin Xuancheng, an advertiser, said suddenly.
"You don't have to worry about advertising. I'm the one who funded it. Even if it loses money, it's our Hanyu Tomorrow's business. As the lead investor, even if I'm torn to pieces by the company, it's my problem. You just need to say whether you want to come to an advertisement or not." Of course, I can't say anything if you have no money or courage, after all, you are a customer." Zhang Qiming said with a smile.
Cui Yongen and his assistants are already a little stunned. Zhang Cheng said that each episode is 12.5 billion Chinese yuan, and he feels that he is bragging. Now it seems that there are more than this number.This is embarrassing. After all, Zhang Cheng has not been approved yet. If Zhang Cheng is not quoted, he will sell it first. The price will be a great advantage. If Zhang Cheng says 13 billion Chinese yuan, this show will be one point in a row. I can't make any money.
The advertisers below are still arguing with Zhang Qiming, because they are familiar with each other, and they are constantly exerting pressure, wanting to be slightly cheaper, so that they have room to operate.However, it has already been reported so high, what else can be done.
Riding a tiger is hard to get off. They have paid so much money, and you finally tell them that they will not sell it.
Many people may think that the price is exaggerated.Well, let’s popularize some value that you can’t see.
For example, in the show China Singing, the cheapest of the four mentors is 2800 million, then 4200 million, then 6000 million, and the best is 8000 million, totaling 2.1 million.The TV station pays about 500 million for each episode, plus various audio props and audiences, etc., the total production cost is 4 million.
But look at the naming fee of 2.8 million, the 4 million for the broken mobile phone appears 8 times per episode, and 2000 million is added for each increase. Other advertisements have an APP of 1.3 million, and clothing sponsorship is 400 million per person per episode, (about 20 people) 5000 million yuan for a car, 2 million yuan for a certain brand of cosmetics, 5000 million yuan for a certain high-definition digital camera, and 150-800 tickets per ticket.1800 million TV sets.
The total income is about 28 billion in one quarter, 4 million is removed from Chen Ben, and 24 billion is left, and after tax, 22 billion is left.There will be advertisements in the middle, and the hundreds of millions of dollars can't be counted, but your ratings are directly proportional to the advertisements.
As mentioned earlier, how much is the regular online video per 1 clicks, and columns like China Song are all split in half or four or six with the cooperative live broadcast platform.On average, even if this year is the worst season, there are still 180 million episodes, plus advertising costs, the total profit of any season is 200 billion.I know why I feel like I'm dry, but I must continue to do it, right?In the good years, the profits started at [-] billion.
This does not include the profits from performances in various places. For example, in Macau, the ticket sales exceeded 50 million yuan, and the one who helped quit the small star was tens of millions.Each student is arranged by the program team, who will be photographed and who will not be photographed, but the students will only film [-] each, and those who sign the contract will have the next level of competition.
The songs in the promotion battle are not arranged by the students themselves. In fact, every time someone uses a song in such a preparatory program, they have to pay a high copyright fee. See Li Daimo in the first season, because the core of profit-making The use of other people's copyrights by the program is what other people say.
This is why there are more songs that use tutors to participate in the competition.Or some songs that have announced that they will not receive copyright for the competition.Why are foreign popular songs used more, because it is almost impossible for foreigners to go to China to pursue copyright.
A column of tens of billions is all recorded and broadcast. In fact, every episode we watch is basically recorded very early, and people only play the video.Only events that have nothing to do with competitions, such as National Day and Mid-Autumn Festival, are live broadcasts.These students are only paid 2000 yuan for appearances, and the rest is paid by the program group.The related extended product program group can also earn a lot of money, such as PK real voice and so on, even if you get out of the car and turn around, you can earn millions.
Although there is no Chinese singing column in Zhang Cheng's world, it is the same. If a column becomes popular, earning tens of billions is not a bragging rights.It's just that many people are creative, but not necessarily a big guy like Zhang Cheng.
If China Singing invited Zhang Moumou, the god of singing, it would be no problem to almost double the income, but even so, it would still be around 200 billion.Talking about coffee positions, the best of the four mentors is Jay Chou. Even if he advertises on a small platform, he has already exceeded 8000 million yuan, so if he pays less money, he will not come at all.Giving [-] million is just nonsense, and many people will come.
People like Pu Su and Cui Jian basically dare not invite columns with inside stories or too serious inside stories, and they are not afraid of you, so they dare to turn the table directly.So they are looking for some moderate people.
Now Cui Yongen has encountered such a crazy thing, these people see business opportunities.The blindness of Chinese people is unparalleled. As long as Zhang Cheng is on the show, it's the same as just finding a Chinese business giant and directly sponsoring billions of dollars.Coupled with the ensuing European and American big players, it is difficult not to think about it.For example, this episode is about beef. Is there still less beef imported from Korea?Canada, New Zealand, the Americas, and Australia also compete with each other, but they just don’t have the opportunity to advertise. With this column, it’s not too easy to give hundreds of millions a season. Every ranch is more than one billion. of.
Calculated in this way, 24 episodes, at least [-] episodes of the drama are qualitative advertisements, and they are all big advertisers.With Zhang Cheng and a group of national-treasure-level Korean stars, is this show not profitable?
Named advertisements, rolling advertisements, upper and lower column advertisements, interstitial advertisements, countertop advertisements, clothing, and props (that is, invisible advertisements like beef) add up to more than one billion. Tens of billions is not a problem at all.
The best thing for a businessman is to see the potential value through a fundamentally inconspicuous thing, and then achieve the goal through various twists and turns.A lot of people are doing people's livelihood programs, but none of them can make people smell the fragrance through the screen.Zhang Cheng did this, and just a simple cooking and grabbing food from the artists made everyone present feel hungry.This is value.
"Hmm, you guys need to discuss this matter again. We also need Senior Zhang Cheng's consent to make a move here, so you wait here for a while, and I will invite Senior Zhang Cheng to be there right away." Cui Yongen was already uncertain. I made up my mind, Zhang Cheng has to confirm this matter, Zhang Cheng said how much money I want for this program, then I have a chance to operate it, or it's all nonsense, you can increase the price as much as you buy.
Everyone has expressed their willingness to wait. This signal is very important. Only when they see huge benefits, these businessmen will not care about time; being willing to wait is the greatest pressure.It looks like today is going to take care of the show.My own TV station doesn't have that much influence at all, even if I know where the value is, I still need to co-produce it with others.
Cui Yongen is not stupid, of course he knows that this matter is not that simple, he still has an evaluation team, and now that he can't see it, it doesn't mean that the evaluation team can't see it.So I said that I can't understand this program for the time being, and I need two days to evaluate it.Zhang Cheng didn't mind agreeing to Cui Yongen's opinion.
For more than ten hours in a row, Cui Yongen and the evaluation team watched and watched almost every detail of these two episodes.In the end, I still didn't understand the value.The key is to look very ordinary.
There is no way Cui Yongen decided to take a risk.After contacting two TV stations and more than a dozen advertisers, everyone invited bids for this program.
With the charisma of Zhang Cheng as the host and director, everyone came here to save face.Then I sat in the living room and watched.
"Well, next, let's ask Mr. Jiang Jinbo and Mr. Zhang Qiming from the TV station to share their views." Cui Yongen will show his confidence even if it is a show that cannot be sold, and he always has a kind of awesomeness when he speaks.In fact, my heart is beating drums.
"Senior Cui, do you want to see the quotation? Hehe, to be honest, it's really hard to quote for this show. I'll start by throwing bricks at first. If the next [-] episodes can reach this level, we will release [-] million episodes to buy and broadcast." Right." Jiang Jinbo said with a smile.
"Hey!~ Hey, are you Senior Zhang and those kids who can only be on two episodes of the show? Why do you give such a high-quality program a mid-range price? Mr. Jiang must have come here before waking up today? Senior Cui I think we can talk about the details of such a good program, for example, is it possible to co-produce and broadcast it?
Well, I'm not going around the bush anymore. If I buy out the show, I'm willing to buy it in full for 2.6 million yuan per episode.If it can be jointly produced, I can give [-] million meters per episode, but the advertising and other peripherals will be split in half.
If you are just playing, then I am sorry, I would rather not make this money than be a good person. "Zhang Qiming's words gave everyone present a headache.
"Hey, your quotation is so high, how much does it cost to pay for the advertisement? Are you confused? This is just a variety show in success." Jin Xuancheng, an advertiser, said suddenly.
"You don't have to worry about advertising. I'm the one who funded it. Even if it loses money, it's our Hanyu Tomorrow's business. As the lead investor, even if I'm torn to pieces by the company, it's my problem. You just need to say whether you want to come to an advertisement or not." Of course, I can't say anything if you have no money or courage, after all, you are a customer." Zhang Qiming said with a smile.
Cui Yongen and his assistants are already a little stunned. Zhang Cheng said that each episode is 12.5 billion Chinese yuan, and he feels that he is bragging. Now it seems that there are more than this number.This is embarrassing. After all, Zhang Cheng has not been approved yet. If Zhang Cheng is not quoted, he will sell it first. The price will be a great advantage. If Zhang Cheng says 13 billion Chinese yuan, this show will be one point in a row. I can't make any money.
The advertisers below are still arguing with Zhang Qiming, because they are familiar with each other, and they are constantly exerting pressure, wanting to be slightly cheaper, so that they have room to operate.However, it has already been reported so high, what else can be done.
Riding a tiger is hard to get off. They have paid so much money, and you finally tell them that they will not sell it.
Many people may think that the price is exaggerated.Well, let’s popularize some value that you can’t see.
For example, in the show China Singing, the cheapest of the four mentors is 2800 million, then 4200 million, then 6000 million, and the best is 8000 million, totaling 2.1 million.The TV station pays about 500 million for each episode, plus various audio props and audiences, etc., the total production cost is 4 million.
But look at the naming fee of 2.8 million, the 4 million for the broken mobile phone appears 8 times per episode, and 2000 million is added for each increase. Other advertisements have an APP of 1.3 million, and clothing sponsorship is 400 million per person per episode, (about 20 people) 5000 million yuan for a car, 2 million yuan for a certain brand of cosmetics, 5000 million yuan for a certain high-definition digital camera, and 150-800 tickets per ticket.1800 million TV sets.
The total income is about 28 billion in one quarter, 4 million is removed from Chen Ben, and 24 billion is left, and after tax, 22 billion is left.There will be advertisements in the middle, and the hundreds of millions of dollars can't be counted, but your ratings are directly proportional to the advertisements.
As mentioned earlier, how much is the regular online video per 1 clicks, and columns like China Song are all split in half or four or six with the cooperative live broadcast platform.On average, even if this year is the worst season, there are still 180 million episodes, plus advertising costs, the total profit of any season is 200 billion.I know why I feel like I'm dry, but I must continue to do it, right?In the good years, the profits started at [-] billion.
This does not include the profits from performances in various places. For example, in Macau, the ticket sales exceeded 50 million yuan, and the one who helped quit the small star was tens of millions.Each student is arranged by the program team, who will be photographed and who will not be photographed, but the students will only film [-] each, and those who sign the contract will have the next level of competition.
The songs in the promotion battle are not arranged by the students themselves. In fact, every time someone uses a song in such a preparatory program, they have to pay a high copyright fee. See Li Daimo in the first season, because the core of profit-making The use of other people's copyrights by the program is what other people say.
This is why there are more songs that use tutors to participate in the competition.Or some songs that have announced that they will not receive copyright for the competition.Why are foreign popular songs used more, because it is almost impossible for foreigners to go to China to pursue copyright.
A column of tens of billions is all recorded and broadcast. In fact, every episode we watch is basically recorded very early, and people only play the video.Only events that have nothing to do with competitions, such as National Day and Mid-Autumn Festival, are live broadcasts.These students are only paid 2000 yuan for appearances, and the rest is paid by the program group.The related extended product program group can also earn a lot of money, such as PK real voice and so on, even if you get out of the car and turn around, you can earn millions.
Although there is no Chinese singing column in Zhang Cheng's world, it is the same. If a column becomes popular, earning tens of billions is not a bragging rights.It's just that many people are creative, but not necessarily a big guy like Zhang Cheng.
If China Singing invited Zhang Moumou, the god of singing, it would be no problem to almost double the income, but even so, it would still be around 200 billion.Talking about coffee positions, the best of the four mentors is Jay Chou. Even if he advertises on a small platform, he has already exceeded 8000 million yuan, so if he pays less money, he will not come at all.Giving [-] million is just nonsense, and many people will come.
People like Pu Su and Cui Jian basically dare not invite columns with inside stories or too serious inside stories, and they are not afraid of you, so they dare to turn the table directly.So they are looking for some moderate people.
Now Cui Yongen has encountered such a crazy thing, these people see business opportunities.The blindness of Chinese people is unparalleled. As long as Zhang Cheng is on the show, it's the same as just finding a Chinese business giant and directly sponsoring billions of dollars.Coupled with the ensuing European and American big players, it is difficult not to think about it.For example, this episode is about beef. Is there still less beef imported from Korea?Canada, New Zealand, the Americas, and Australia also compete with each other, but they just don’t have the opportunity to advertise. With this column, it’s not too easy to give hundreds of millions a season. Every ranch is more than one billion. of.
Calculated in this way, 24 episodes, at least [-] episodes of the drama are qualitative advertisements, and they are all big advertisers.With Zhang Cheng and a group of national-treasure-level Korean stars, is this show not profitable?
Named advertisements, rolling advertisements, upper and lower column advertisements, interstitial advertisements, countertop advertisements, clothing, and props (that is, invisible advertisements like beef) add up to more than one billion. Tens of billions is not a problem at all.
The best thing for a businessman is to see the potential value through a fundamentally inconspicuous thing, and then achieve the goal through various twists and turns.A lot of people are doing people's livelihood programs, but none of them can make people smell the fragrance through the screen.Zhang Cheng did this, and just a simple cooking and grabbing food from the artists made everyone present feel hungry.This is value.
"Hmm, you guys need to discuss this matter again. We also need Senior Zhang Cheng's consent to make a move here, so you wait here for a while, and I will invite Senior Zhang Cheng to be there right away." Cui Yongen was already uncertain. I made up my mind, Zhang Cheng has to confirm this matter, Zhang Cheng said how much money I want for this program, then I have a chance to operate it, or it's all nonsense, you can increase the price as much as you buy.
Everyone has expressed their willingness to wait. This signal is very important. Only when they see huge benefits, these businessmen will not care about time; being willing to wait is the greatest pressure.It looks like today is going to take care of the show.My own TV station doesn't have that much influence at all, even if I know where the value is, I still need to co-produce it with others.
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