Ying Zheng spread his hands, his words were not completely nonsense, after brothels and gambling houses were banned, it did cause a lot of complaints from many people.

Those yamen who were useless in the first place have no place to have fun now, just wandering around on the street all day long, conflicting every now and then.

This idea came to Ying Zheng's mind when he heard that Zhao Che was going to hold a basketball game.

"The idea is good, but Xianyang City is no better than Jingyang. If it is really going to be held, it will be much more lively."

Zhao Che suddenly had an idea. Anyway, if there is a basketball game to be held, it would be better to make it bigger.

"Father, if you want to hold a basketball game, first of all, the publicity must be done well, it is best to let people around Xianyang know the news, and secondly, to attract enough people to participate, then the rewards for the basketball game must be very rich gone."

"Is it such a big game?"

What Yingzheng originally wanted was to organize the idle youths in Xianyang City and find something for them to pass the time.

As a result, Zhao Che directly expanded the scope to the entire Xianyang and its surrounding areas with one word, so the number of people who participated in it was quite a lot.

Of course, the most critical problem is that if there are too many people, it will be easy to mess up, it will be difficult to organize, and the cost will definitely be greater.

"Che'er, your original intention is good, but I think that the basketball game may not be suitable for such a big promotion. It is originally a fun thing, and making it so big is just a waste of money."

"No, no, dad, you are wrong. A basketball game is not just an entertainment game. As long as it is run well enough, it can be cultivated into a regular game."

"Okay, but what if it becomes regular? We old Qin people can't be allowed to play basketball every day, can we?"

"Of course not, but basketball itself is a kind of fitness sport, which is very worthy of our nationwide promotion. Moreover, basketball is also a competitive sport. If there is competition, there will naturally be competitions. That's why we need to form a regular basketball league."

"That will cost a lot of money?"

Ying Zheng has been persuaded by Zhao Che, but he hesitates when he thinks about the cost of building a basketball league.

"It may cost some money in the early stage of formation, but I can guarantee that as long as the reputation of the basketball league is played out, the money earned will definitely be more than what we spent, and it is equivalent to lying down to make money every year."

"Can this still make money? How?"

Faced with Ying Zheng's questioning, Zhao Che finally gave up on it this time.

"In fact, the basketball league will generate many related industries, such as the most direct sports equipment. We can set up a professional sports brand to sell various things related to basketball, such as sportswear, basketball shoes, basketball and so on. "

"Secondly, the basketball game is a very entertaining event. As long as the reputation is known, it will definitely attract those curious people to watch. So we sell tickets, which is another way to make money."

"As for the last point, I have to talk about the brand effect I mentioned before."

……

"Brand effect? ​​You mean, we also regard the basketball league as a brand?"

Ying Zheng guessed and said.

"No, the basketball league has its own traffic. What we need to do is to realize the traffic. The means we need to use at this time is the brand effect of the merchants."

"What does this have to do with merchants?"

"Let's put it this way, the basketball league we set up, assuming that a stadium can accommodate 3 people, then when these 3 people are watching the game, we can insert various advertisements during the game, and then These advertisements will increase the popularity of a brand. Suppose we advertise the previous shampoo, will all the 3 people know that there is shampoo? And among the 3 people, as long as there are ten If one of the people comes to buy shampoo, will our sales be able to have a good increase?"

"I see. What you mean is that we can take advantage of the basketball game to promote our products. Advertisement means to advertise widely, right?"

"almost."

Zhao Che couldn't explain it so clearly to Ying Zheng, so he could only let him follow his own understanding.

"I didn't expect that a small basketball league could produce so many things. I knew that what you brat does is definitely not as simple as it seems on the surface."

Ying Zheng looked as if he did not meet my expectations, and praised happily.

Zhao Che could only smile bitterly. In fact, he did have the idea of ​​a basketball league, but he didn't intend to implement it now.

It's just that Ying Zheng just mentioned that a basketball game will be held in Xianyang City, so Zhao Che thought, just take advantage of this opportunity to expand the scale of the basketball game at once, and directly use the authority of the basketball league. Once the nature is given, it will be much simpler and easier to promote in the future.

"By the way, Dad, you're here just in time, and I'm about to get someone to contact you."

"What? Is there something wrong?"

Ying Zheng asked with some doubts.

"I have something good for you!"

Zhao Che chuckled, and Ying Zheng immediately became excited.

"What good stuff? Show me quickly!"

It's been a while since Yingzheng hasn't gotten any wool from Zhao Che, and it's definitely not something simple that he can call a good thing.

"Zilong, show the things to my father."

Zhao Che turned his head to greet him.

"My lord, can you take out both?"

"Nonsense, that thing must not be tested here, do you want to destroy my yard?"

Zhao Che rolled his eyes, and then Zhao Yun smiled embarrassingly, and then walked up to Ying Zheng with the Zhuge Liannu.

"Zilong pays homage to the old master!"

"Wai Li, is this the good thing Che'er said?"

Ying Zheng looked at the complex Zhuge Liannu in front of him and asked curiously.

"That's right, this thing is called Zhuge Liannu, and it is a magical weapon invented by the Lord. Not only is it extremely powerful, but it can also fire up to ten arrows at once!"

"Ten arrows? Bursting fire?"

Hearing this, Ying Zheng was instantly shocked.

What is the concept of firing ten arrows at once?
It's like the difference between a single point pistol and an automatic rifle.

Two people are standing opposite each other, you have just shot an arrow, and you are still changing arrows here, and the other party has shot ten arrows at you in a row, isn't it all shot into a sieve all at once?

"If there are thousands of people holding this Zhuge Liannu at the same time, one wave of arrows after another, what kind of demeanor would that be?"

Ying Zheng seemed to have imagined that terrifying scene.

"You invented this Zhuge Liannu to deal with the cavalry of the Huns?"

Ying Zheng turned his head to look at Zhao Che. It seemed that he had indeed made a lot of preparations in order to completely wipe out the Huns.

"That's right, this Zhuge Liannu is definitely a powerful weapon against the Huns' cavalry. This time we will definitely put an end to the Huns' calamity!"

A murderous look flashed in Zhao Che's eyes. Daqin may not turn against him, but the Huns must be wiped out.

"By the way, I just heard from Zilong that you still have a good thing, why don't you take it out and have a look?"

Yingzheng couldn't put it down and played with the Zhuge Liannu in his hand. This thing is already so powerful. Another good thing, at worst, will not be much weaker than the Zhuge Liannu, right?
"It's not easy to experiment with that thing in the yard, or it will easily collapse my yard. Let's go out and find a place in the wilderness."

"Oh? So scary?"

Ying Zheng was a little surprised, Zhao Che's yard was not as simple as it seemed.

Underneath this seemingly unremarkable land are actually secret chambers built by him, all of which are paved with thick steel. It can be said that it will only be stronger than ordinary land.

But even Zhao Che would definitely take something, and it might cause damage to his yard, so how powerful is that thing.

"Go, prepare the carriage!"

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