Traveling through Great Qin: Father Qin Shihuang!

The usage of these two kinds of paper is different from that of rice paper, and the materials and production techniques are naturally also different.

After Zhao Che finished writing, Ying Zheng couldn't wait to take it over and take a look for himself.

"Cai! Cai! It's perfect!"

Seeing what Zhao Che wrote, Ying Zheng applauded repeatedly.

Because what Zhao Che wrote was not only the details of how to spread and manufacture the newspaper, but even the matter of attracting investment for the newspaper was also written on it.

Just like the title sponsorship of the basketball game before, the newspaper is more intuitive. Not only can it publish advertisements, but it can even record recruitment information on it, which more intuitively reflects the requirements of the merchants.

You know, according to Zhao Che's arrangement, this newspaper is divided into three levels: Daqin Weekly, County News, and County News.

Daqin Weekly is a newspaper that spreads throughout Daqin. It is published once a week, and Ying Zheng will also give interviews and speeches in person.

The county newspaper and the county newspaper are both daily newspapers, that is, one is issued every day, and it will record the daily work situation of each county and county, as well as various anecdotes.

The heads of Guizhou can not only learn about various political information of Daqin through newspapers, but also read anecdotes from various places through newspapers, which can be regarded as a way of gossip.

And the smallest county newspaper is also popular in a county. If those businessmen want to advertise on it, they must spend a lot of money.

As long as the sales volume of the newspaper is high enough, the money can not only make up for the consumption needed to produce the newspaper, but also generate income for Daqin, which can be said to be multiple in one fell swoop.

"Your Majesty, my son, I have a question in mind."

"what is the problem?"

Ying Zheng turned to look at Meng Yi who suddenly spoke.

"This newspaper is equivalent to a book. The news we disseminate is all through text, but the problem is that most of the Guizhou chiefs are illiterate, and the general Guizhou chiefs may not care about so many important national affairs. Difficult to guarantee."

Before that, Meng Yi only saw that newspapers could take Daqin's public opinion away from those scholars.

But then, the sales volume and spread of the newspaper became another problem before us.

"Yes, this is indeed a very real problem. If we want to promote the newspaper, we must first find a way to solve these two problems."

Zhao Che nodded, agreeing with Meng Yi's opinion.

"Then what can you do?"

Both Ying Zheng and Meng Yi looked at Zhao Che.

"There is a solution. First of all, the first problem is the illiteracy in Qianshou. We have actually solved this problem, but it is still in the process of implementation."

"You mean, nine years of compulsory education?"

Ying Zheng quickly realized that it didn't matter if Qianshou was illiterate, but their sons and grandsons were already in school, and the newspapers were just used as extracurricular reading materials for literacy.

"Now that the first problem has been solved, the second one is left. How do we expand the sales of newspapers? I think we can start with the content."

"Content? What content?"

"Of course it's in the newspaper."

Zhao Che rolled his eyes.

"Newspapers are actually a commodity. After all, Guizhou leaders have to spend money to buy them. Since it is a commodity that costs money, then you have to make Guizhou leaders feel that it is worth the money, so that they will spend money to buy it. "

"Newspapers are like books. The most valuable part lies in the content, so we can treat newspapers as a kind of books. For example, various stories are serialized in newspapers, and poems by talented scholars are published. .”

"As long as our stories and poems are attractive enough, I believe the heads of Guizhou will rush to buy them."

……

After Zhao Che finished speaking, Ying Zheng and Meng Yi couldn't help but look at each other.

"This newspaper can actually be used as a book, but where do we find so many talented poets and good stories?"

"The first step is to spend money! The second step is to publicize!"

Zhao Che raised two fingers and said.

"How to spend money and publicity?"

Ying Zheng asked.

"It's very simple to spend money, that is, we pay for the manuscripts, and let those talented poets publish their works in our newspapers. As long as they are selected, they will have their manuscripts, and they can also spread them throughout Daqin. Earning money and allowing my works to spread within Daqin is simply killing two birds with one stone."

"As for the promotion, isn't it easier? We must first let those scholars realize what benefits the newspaper can bring to them. In this way, they will naturally be willing to help us promote the newspaper."

"For example, in the early stage of our newspaper promotion, we can first train some storytellers, let them read the content of our newspaper in crowded places such as restaurants in various squares and cities in Daqin every day, so that we can quickly open our newspaper popularity."

……

"But son, our newspaper is originally aimed at those scholars and literati. If they knew the power of this newspaper, would they take the initiative to help us promote the newspaper?"

Meng Yi shook his head, those scholars and literati are not fools.

They published their own poems and essays in the newspaper, which seemed to be benefiting themselves, but in fact it was equivalent to actively helping Daqin to promote the newspaper. Isn't this digging their own grave?
"That's not necessarily the case. As long as we can stabilize the early promotion of the newspaper, when the newspaper is really popularized and they have no choice but to stop it, they can only bow their heads to us no matter how unwilling they are."

"What is the son planning to do?"

"Did you forget that when it comes to the reserves of poetry and stories, who in this world can compare with me?"

Zhao Che chuckled lightly.

His Jingyang library contains all famous poems and various novels in Chinese history.

These poems and stories are all classics among the classics. They are the crystallization of culture that has been condensed for 5000 years. How many classic poems can those scholars and literati of the Great Qin Dynasty produce?

That's why Zhao Che is confident that even if they don't agree, he can forcefully promote these poems.

What's more, the reputations of poets such as Li Bai, Du Fu, Bai Juyi, etc., had already spread in the literati circle of Daqin.

It's just that there are still many people who don't know the existence of these people at all. They only think that these poets are noble hermits who are not greedy for fame.

It is precisely because of this that many literati in Daqin regard these poets as their idols.

When they discovered that their idols had published their poems and essays in newspapers, a large number of people would naturally follow suit. Even if others wanted to stop them, it would depend on whether they could stop them.

"My son is right, I will send the letter back to Xianyang!"

Meng Yi didn't ask any more questions. It seemed that Zhao Che had already planned everything, and immediately picked up the letter and sent it back to Xianyang.

……