Almighty Star System

The conversation between He Yaqi and Yan Ke aroused Zhang Longhua's strong dissatisfaction, not to mention the advertising director.Why does it sound like Yan Ke is very powerful?Could it be that once he makes a move, this advertisement can become very awesome.

"Brother Zhang, let Yan Ke change this advertisement." He Yaqi said to Zhang Longhua.

Zhang Longhua has never met Yan Ke, let alone heard of Yan Ke, so let Yan Ke replace the advertisement he spent a lot of money on?Even He Yaqi's face can't do it!

"Yaqi, it's not that I don't give you this face, it's just that I have paid so much for this advertisement, and even used your favor, so I can't make a mistake this time! Even if this advertisement is a little flawed, it's still true, and someone will pay for it Yes." Zhang Longhua said.

The advertising director murmured: "Miss He Yaqi, this advertisement is carefully designed by our advertising company, and it can stand the test of the market! Why do you believe what a brat says?"

Zhang Longhua also nodded and said: "Yaqi, I know he is your friend, but I can introduce him to other advertising companies, but this advertisement..."

He Yaqi frowned, even she could see that the ad was flawed, if it went on like this, it would definitely affect her popularity.

If Yan Ke hadn't come, for Zhang Longhua's favor, it wouldn't matter if she took a photo.But now that Yan Ke is here, if you use this advertisement again, you will be a little irresponsible to yourself.

So He Yaqi said: "Brother Zhang, why don't you listen to Yan Ke's opinion? If his creativity is better, wouldn't it kill two birds with one stone? Even if his creativity is not good, if we continue to shoot, you have nothing to lose."

Zhang Longhua gritted his teeth, time was running out, but seeing He Yaqi's seriousness, it seemed that if he didn't agree, He Yaqi would not shoot this commercial.

Yan Ke looked at He Yaqi in surprise. He knew that He Yaqi believed him, but he didn't expect to believe it to this extent.

"Then tell me your opinion." Zhang Longhua said to Yan Ke.

Yan Ke smiled, and then said: "Actually, there is nothing wrong with this advertisement, but Yaqi should not be allowed to open her mouth in the advertisement! As long as she opens her mouth, her temperament will change, and there will be no such fluttering It feels like a fairy!"

"Hmph, if you don't tell the name of the jewelry, how can you reflect the rarity of Longhua jewelry? Wouldn't that be an advertisement for others?" The advertising director sneered.

As soon as Yan Ke rolled his eyes, can't you let us finish talking first?
So Yan Ke said: "Who can't say the name of the jewelry? I just said that Yaqi can't be made to move while talking, but let her complete the movement completely, and she can't speak during the whole process. As long as she moves there Standing, it will naturally highlight the temperament of this kind of jewelry, do you have any objection to this?"

Both Zhang Longhua and the advertising director nodded. He Yaqi's temperament is nothing to say, with the jewels on her chest, her temperament has improved to a higher level. Standing there, her temperament is indeed extraordinary.

"But..." The advertising director still wanted to speak, but was interrupted by Yan Ke.

"Although Yaqi doesn't open her mouth, can't we just let Yaqi speak out the words of the advertisement and then synthesize them into the advertisement? Why do you need to open your mouth to talk to destroy the atmosphere?" Yan Ke said.

The advertising director pondered for a moment, then nodded and said, "This is fine."

Zhang Longhua's attitude towards Yan Ke changed. He didn't expect Yan Ke to be able to say something.

"Then Yaqi don't talk. After the filming is over, read this advertisement and then synthesize it." Zhang Longhua gritted his teeth.

"Also, there is something wrong with your advertisement." Yan Ke said again.

The advertising director immediately became angry. This advertisement is the essence of this advertisement. He can tolerate Yan Ke delaying the advertisement, but he absolutely cannot tolerate Yan Ke changing the advertisement!
So he said angrily: "Boy, what else do you want? Don't you even want to change the slogan"?
Yan Ke shrugged his shoulders and said: "Although this kind of advertisement includes the words Longhua Jewelry, it is easy to make the audience feel aesthetic fatigue, so they will have a certain disgust for Longhua Jewelry."

Advertising director: "Hmph, you are you, the audience is the audience, how do you know what they think?"

But He Yaqi nodded and said: "Brother Zhang, the jewelry advertisements are all the same now, one for Longhua Jewelry, one for Zhang Dafu Jewelry, and one for Lao Fengxiang Jewelry, they all sound the same, and they really can't stimulate consumers. Wouldn't it be better to stimulate the hearts of consumers?"

Zhang Dahua nodded, how could he not know the importance of advertising words!But this advertising director is already a bigwig in the advertising industry. If even he can't think of some ridiculous advertising words, who can do it?
He Yaqi cast her eyes on Yan Ke, and said with a smile: "Brother Zhang, although Yan Ke is a newcomer in the advertising industry, you must have heard of one of his advertisements."

Zhang Longhua: "What advertisement?"

He Yaqi: "Some time ago, you must have heard of a game called "Fights Break Sphere", right?"

Zhang Longhua and the advertising director nodded. It was indeed very popular some time ago, but now the daily turnover is tens of millions, and it is too popular.

"Hey, the reason why this game is so popular is not only that the game is really fun, but also because there was an advertisement before the game's public beta. I wonder if Brother Zhang has heard of it?" He Yaqi asked.

Zhang Longhua shook his head, he was buying and selling jewelry, and it was already very good to hear about the mobile game "Fights Break Sphere", how could he know about that advertisement.

"I've heard of this before. The commercial is called "I'm Spokesperson for Myself". It's really passionate. The general audience will not be infected by the characters in it after watching it. They can't help but want to play that game!" The advertising director nodded. road.

"Hey, the idea for that advertisement was Yan Ke's." He Yaqi laughed.

"What!" Both Zhang Longhua and the advertising director looked at Yan Ke in surprise, especially the advertising director, who looked at Yan Ke carefully, and was shocked: "It turns out that you are a passerby! The boss of Ice Game, " The original author of Fights Break Sphere?"

Yan Ke nodded: "Yes, it's me."

"Oh, you said it earlier!" The advertising director patted his thigh, how could he look down on someone who could write an advertisement like "I speak for myself"!
You must know that their advertising company has specially studied this advertisement before, why it lasts for a long time!

"Ahem, you didn't give others a chance to talk about it." He Yaqi complained.

"Old Wang, do you know him?" Zhang Longhua asked.

The advertising director nodded and said: "Old Zhang, this brother is the new darling of the advertising industry! "I Speak for Myself" is only her debut work, and later he released another advertisement, although it was resisted by everyone in the early stage. But with another When this TV series aired, that ad immediately went viral!"

"So powerful?" Zhang Longhua couldn't believe it.

"Forget it, let's hear what this brother has to say about the advertisement." The advertising director already knew Yan Ke's identity, so he didn't dare to put on airs, and asked humbly.

Yan Ke smiled awkwardly, "In front of my seniors, I dare not claim any high opinion, it's just a family opinion."

Advertising Director: "Brother Yan, how can you say that? Both of your advertisements have created miracles. Why don't you tell me how to improve my advertisement?"

Yan Ke smiled and said: "Advertisements, this is consumers' first impression of advertisements. If consumers can read them easily, then it is a good advertisement! Therefore, a good advertisement does not have to be It doesn’t have to be very artistic, but it doesn’t have to be very literary, as long as it’s just a little bit, it’s easy to remember!”

"For example, in my first ad, although I said a long paragraph in front, if there is no sentence in the back, then that ad will fail."

"You mean the last sentence 'I am a passerby, I speak for myself'?" asked the advertising director.

Yan Ke nodded and said: "Yes, the core sentence of this entire advertisement is the sentence that I speak for myself. If people spread it by word of mouth, as long as they hear this sentence, people will naturally think of "Fights Break Sphere". ", that's why this game is so popular!"

"Sounds very reasonable. I wonder what brother Yan thinks about this advertisement?" the advertising director asked modestly.

Now that others are so humble, Yan Ke will stop putting on airs.

"Actually, there is nothing wrong with the advertising words of this advertisement, but it is a bit long, and the audience may not remember it, so the advertising effect is not so prominent."

"So I want the audience to firmly remember Longhua Jewelry, all I need is one sentence."

"What?" Zhang Longhua asked curiously.

He Yaqi also came over and listened attentively.

"Diamonds are forever, and one will last forever!" Yan Ke said casually.

This is an advertisement from a jewelry company in the past. Yan Ke has never bought jewelry before, so he remembers this advertisement. One can imagine the magic of this advertisement.

"But there is no Longhua jewelry in this advertisement." Zhang Longhua regretted.

"Old Zhang, if you insist on adding Longhua jewelry, it will destroy the artistic conception of this sentence!" The advertising director patted his thigh, seeming very satisfied with Yan Ke's words.

"Yes, this sentence sounds catchy, as long as the people hear this sentence, they will naturally think of Longhua Jewelry!" He Yaqi nodded, feeling more and more satisfied with Yan Ke.

Yan Ke: "Yaqi doesn't need to speak, she only needs to do a few actions, and show off the jewelry on her chest. This sentence was later synthesized into the advertisement! As for Longhua Jewelry, it can be written in four words and appear in the advertisement Just do it later! Remember, the audience only needs a catchy slogan, and they will naturally complete the rest of the promotion for you.”

The advertising director slapped his thigh: "Oh, it's a pity that I have been doing advertising for so many years, and I haven't thought it through like Brother Yan!"