I am the rich second generation

Chapter 25 Selection of Anchor

"Live broadcast? Xu Ran, are you kidding? You are not afraid of our sister knowing about this. Many big bosses open live broadcast platforms just to pick up girls, not to make money at all." Liu Hao put on a designer suit, and when he spoke, his tone was still the same Not serious.

"Don't talk nonsense, Xu Ran definitely didn't want to open a live broadcast platform for women, but to be honest, this thing just looks lively, but it doesn't make much money. Many platforms are just throwing money at them to support their appearance." Zhuang Zhou added, The expression on his face didn't seem too optimistic about the plan either.

"It doesn't matter if he makes money or not, if Xu Ran wants to drive it, he can drive it. I believe his vision will never be wrong. In the past few months, he has basically never made a wrong investment." Among the roommates, he was more supportive. Xu Ran's is only Zhang Ye's.

Xu Ran nodded in satisfaction. What he wanted was not a sycophant who was obedient and could not express any objection. Such a person is not worthy of being his brother. "It's not unreasonable for you to worry, but the potential and commercial value of this industry are great, otherwise there would be no one who would spend money to do this."

Those who dare to be the first to eat crabs are always the most admired. In other words, those who dare to participate in and persist in investing in an industry before its full rise have some business acumen.

"However, I don't plan to poach big influencers from other platforms from the very beginning. The price/performance ratio is too low." Xu Ran took out a budget document, which included information on several popular anchors under the platform, and they were the most eye-catching. net worth and signing fee.

"Well, when live broadcasts became more popular two years ago, the most popular anchors had signing fees of hundreds of millions, but they signed for several years, and the average annual cost was tens of millions, which is still not a small sum. "Zhuang Zhou also agrees with Xu Ran's statement very much.

"Yes, it's not that we can't get this money out. Recently, there have been many investment and business projects, and the income is quite considerable. The Donghai City Government has also received a sum of money to support entrepreneurship, but the people who buy them in this way may not be loyal. It may not bring me exposure and enough value." Xu Ran leaned back on the seat slightly, and said with his head in his hands.

"The essence of this industry is hype and Internet exposure. It is a bubble economy comparable to the real estate market. Those who can make money in this industry and get out of it are basically the big bosses."

"The value of these big anchors is also reflected in the doubling of their net worth. Sometimes they don't care about liquidated damages at all. Instead, they indirectly increase their popularity through this method."

"Otherwise, if they stay on the platform and live broadcast honestly, it may be difficult to maintain the original popularity."

Xu Ran talked eloquently. Before he made this decision, he spent time to understand the live broadcasting industry in detail. Zhang Ye and others were amazed by his brains and talent in business investment. "You still see through, so what are you going to do now?"

Xu Ran smiled mysteriously after hearing this, and clicked on a plan with rich pictures and texts. "The big cake of live broadcasting has almost been divided up now, but as long as I am willing to spend money, or even throw money into it, to build a webcast platform of our own, we can create our own super internet celebrity. "

After explaining the plan, Zhang Ye and other high-level executives expressed their approval for the project.

Managers of other departments basically had no objection, only the manager of the technical department complained incessantly. "Boss, didn't you just recruit a great programming master, let him help with the design of the platform and app software, I'm almost throwing up after working overtime!"

"I know it's not easy for you. After this task is completed, it will be interesting to arrange a public trip for all of your departments." Xu Ran has not been a boss for a long time, but he already has his own experience on how to manage his subordinates. "If it doesn't work, I will find an outsourcer to help you do it, but then the bonus and travel will also be discounted."

"Don't, Mr. Xu, why don't we work overtime?" The manager of the technical department reluctantly compromised, and the high-level meeting ended successfully amidst a burst of laughter.

After the meeting, Xu Ran brought Zhang Ye and the others to his office and began to arrange more specific actions. "The next thing is to work hard for you guys. I'm more at ease when I entrust these things to you."

"Let Zhang Ye do the online publicity, let Liu Hao do the job of recruiting anchors, let Zhuang Zhou do the job of contacting the advertising company and negotiating prices, and leave the other parts to your subordinates. .” Xu Ran divided the key points into three parts and explained.

A few days later, Xu Ran's live broadcast platform was born. To cooperate, he himself posted a picture of the live broadcast platform's launch event on Weibo, and attached a simple and rude sentence.

There is a lot of money, come quickly.

Not long after the Weibo news was posted, the number of comments and likes below exploded in an instant. Some people expressed doubts, but more people said that it was a live broadcast platform opened by Xu Ran, so they must check it out.

Various Internet celebrities and even some celebrities expressed that they would come to this platform to try out the broadcast and look forward to the subsequent development here. The popularity was so high that the Weibo server was paralyzed several times that day.

But Xu Ran knew that this was just a flash in the pan, and he was considered a celebrity on the Internet. Just sending a message could drive a lot of traffic. Whether it can maintain the popularity in the future depends on the next operation.

"Okay, I understand, thank you for your hard work." It didn't take long for Zhang Ye and others to bring good news. Countless audiences were welcomed.

Xu Ran's platform also has the function of a video website. Everyone can upload short videos here. If the video clicks and user level are high, they can apply for approval to become an anchor.

This not only set up a threshold, but also allowed the anchor to have a lot of popularity and fans from the very beginning. Xu Ran also specially opened a special event. As long as the anchor successfully signed the contract, he would give a large amount of cash on the spot.

Sure enough, under this incentive system, a large number of users flocked to the platform after hearing the news, and frantically uploaded various works of their own. In the afternoon, several users with an astonishing number of fans and clicks and reposts of their works appeared.

The reputation of Xu Ran's platform has soared rapidly, and its popularity is comparable to that of many old live broadcast platforms that have been in operation for several years.

Seeing that the time was right, Xu Ran immediately called Liu Hao. "Hey, it's Xu Ran, you put down your work for now and do something for me."

"You list all the current popular users, and then screen out the most potential ones, contact them individually, and call them to the company to apply for a formal job."

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